About

Please follow Viant, a premier people-based advertising technology company that enables marketers to plan, execute and measure digital media. https://www.linkedin.com/company/viant-technology

Capabilities
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Email
  • Connected TV, Digital Audio, Desktop Display, Mobile Display, Social, Desktop Video, Mobile Video, Email
  • CPM
  • Ad Network, Facebook FMP, Web Publisher
  • Headline:
    Publisher & Ad Network: Premium, Original Programming
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Government & Politics, Retail
  • Key Differentiator
    Digital Footprint across Data Universe that spans 2.6MM sites worldwide to reach 95% of the online population.
  • Owned / Operated Properties
    myspace.com
  • Data Partners
    Acxiom, Bluekai, Dataium, Datalogix, Datonics, Exelate, Experian, iBehavior Insights, Factual, J.D. Power, LiveRamp, Neustar, Nielsen, Nielsen Catalina Solutions, Decimal, Oracle, PlaceIQ, Placed, Rentrak
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    ComScore, DoubleVerify, Integral Ad Science, WhiteOps, Trust Metrics
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    ▪ Atlas ▪ Celtra ▪ Contobox ▪ Datalogix ▪ DoubleClick ▪ EyeWonder ▪ Flashtalking ▪ Interpolls ▪ MediaMind/Sizmek ▪ Mediaplex ▪ Nexac ▪ PointRoll ▪ Spongecell ▪ Tumri ▪ Vindico
Site Traffic
  • 510153 Global Rank
  • 213724
    United States
  • 95.1 K Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 221,515
56,697
United States Rank 42,212
9,093
United States Page Views 99.8%
0.1%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Drink
  • Wine
Ad Intelligence
Specific Media
Device
Mobile
Dimensions
other
Specific Media
Device
Mobile
Dimensions
other
Specific Media
Device
Mobile
Dimensions
other
Specific Media
Device
Desktop
Dimensions
other
Specific Media
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
advertising.com
reseller
23302
lkqd.net
reseller
49
59c49fa9598a0117
google.com
reseller
pub-4207323757133151
f08c47fec0942fa0
google.com
reseller
pub-5231479214411897
f08c47fec0942fa0
rubiconproject.com
reseller
18034
0bfd66d529a55807
brightcom.com
direct
15800
advertising.com
direct
25034
appnexus.com
direct
9393
appnexus.com
direct
10617
appnexus.com
reseller
10039
rubiconproject.com
reseller
15268
Specific Media advertising reaches 5.1M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Germany, India, Canada, France, Denmark, Norway, Sweden. Pricing models they offer are CPM on channels such as Connected TV, DigitalAudio, Display, Mobile, Social, Video, MobileVideo, Email Advertising on Specific Media will allow you to reach consumers in industries or verticals such as Retail, Clothing & Fashion, Automotive, Government & Politics, Consumer Packaged Goods.

They are headquartered at Irvine, CA, United States, and have 70 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Specific Media inventory partners include: advertising.com, lkqd.net, google.com, rubiconproject.com, brightcom.com, appnexus.com, indexexchange.com, video.unrulymedia.com, contextweb.com, rhythmone.com, ssp.ynxs.io, spotxchange.com, spotx.tv, districtm.io, vindicosuite.com, springserve.com, udmserve.net, sovrn.com, sonobi.com, openx.com, lijit.com, aolcloud.net, adtech.com, coxmt.com, freewheel.tv, advangelists.com, fatchilli.media, synacor.com, undertone.com, pubmatic.com, beachfront.com.

Specific Media works with Advertising technology companies such as DoubleClick.Net, VINDICO, Adelphic, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Bizo, Integral Ad Science, Specific Media, Protected Media.