Publisher

STAB – THE IDEAS FACTORY Stab works closely with all of its partners. Stab will leverage your voice within the market to deliver creative and experimental marketing. Stab was the first magazine to use helicopters to document hi-fi surfing and the first magazine to use jetskis in wavepools. We also pulled together surfing’s first-ever studio shoot in the Canary Islands. In the past few years, we’ve brought glamour to women’s surfing using some of the best fashion photogs in the world. But read more about the mag here. When you advertise in Stab, ours ideas are part of the deal. You want something a lil’ different? We’ll create it for you, whether movie, editorial integration, fashion shoot, advertising campaign or party. See our case studies here. WHAT DOES STAB LOOK LIKE? Stab is a sophisticated men’s interest magazine with a focus on high-performance surfing. Once upon a time, the arch-conservative would have recoiled at the thought of a style section in a surfing magazine. When Stab launched its style section five years ago (flipped and running in reverse to the rest of the magazine), many suggested the end was nigh. The climate has changed significantly. And, Stab has been there to drive and usher in the change. Frequency-­wise, we’re bi-­monthly except we split the November/December issue and make them two separate issues. With one big Summer book (sold in newsagents for $19.95) released in summer.