Kochava Media Index - STARTS AT 60 Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

Starts at 60 is a news, blog and information website and online community for seniors and over 60s in Australia and New Zealand. We cover travel, living, romance, grey nomads, health, money matters, retirement, retirement lifestyles, hobbies, humour and life after retirement. Our readers are lively, active and technologically savvy, accessing our site through Facebook and Twitter as well as online at www.startsat60.com and via email. We have lots of fun on our site, with daily jokes, flashbacks and voyeuristic travel stories that make everyone enjoy themselves. See your world through the eyes of other seniors and over 60s Australia-wide.

Founded in 2012 by Rebecca Wilson, it is run by the Starts at 60 and Stretch Marketing teams, an experienced team of writers based in Brisbane; and written for by expert and community contributors all over the nation.

An interactive site, it is designed to offer all the information, insights and ideas that those in the over 60 age group are looking for. We accept submissions of content from topical experts and over 60 community members. At Starts at 60, nothing is off-limits. We cover topics from travel and style to entertainment, relationship and hobbies and everything in between. Got a topic you would like covered? Or if you would like to write an article for the over 60s… follow these links. And if you would like you advertise; make an enquiry!

Company Name:
STARTS AT 60

(View Trends)

Headquarters: (View Map)
Brisbane, Queensland, Australia
10 - 50 employees
https://startsat60.com/advertise

Desktop Display, Social, Mobile Display, Email
CPM
Web Publisher
Headline:
The online community for active over 60s. Trending stories, talkback, events and entertainment. Join millions of over 60s online!
Self / Managed Service:
Managed Service

Industries
Clothing & Fashion, Education, Entertainment, Financial Services, Food & Beverage, Healthcare, Technology, Travel & Leisure
Key Differentiator
Starts at 60 is the largest and most highly engaged media brand in the Australian and New Zealand mature market (Nielsen Digital Ratings April 2016) and is rapidly growing a local and international audience online through highly engaged digital content. But we’re not just media. Starts at 60 is the “special place” for over 60s online across Australia and New Zealand, bringing people together with a highly ethical and community driven approach to media. We are the voice of a generation online and take that responsibility seriously, working hard to bring the best online experience possible to a generation that is often ignored. Founded in 2013 by Rebecca Wilson, Starts at 60 has grown to a team of 18 core staff, based in our headquarters in Brisbane, Australia, with satellite team throughout the country. We enjoy the support of more than 380 over 60 bloggers and draw from experts worldwide to deliver content 7 days per week in a myriad of formats. We serve brand safe digital media, highly engaged social media, live streaming video, Facebook Instant Articles under the prominent brand Starts at 60 and operate a live community platform, Natter at 60 where our community comes to talk. Our brand has been named #1 Senior Influencer in the Australian Market in every month of 2016 by independent ranking firm Brand data. It has also been named the second largest media portal in the country; and the largest in the mature market by Nielsen Digital Ratings. Starts at 60 attracted investment from Seven West Media in February 2016. This brings all the benefits of being a part of a larger media group, with powerful audience based media technology, widespread reach and a terrific strategic team around us in the media industry. We operate independently from our head office in Brisbane. Our advertising and native content performs at extraordinarily high click through rates, with active performance management by our experienced accounts team. We host events nationwide on a monthly basis, bringing together over 60s all over Australia and New Zealand to make friends and share experiences in a thoroughly enjoyable and community-driven way.

55977 Global Rank
1452
1.49 M Estimated Visits

Traffic Sources

Search

44.93%
Mail

22.59%
Social

20.07%
Direct

12.05%
Referrals

0.37%
Display

0.00%

Geography Breakdown

United States

17.33%
United Kingdom

5.14%
New Zealand

4.80%
Canada

2.47%

Powered by

Global Rank 21,840

69,074

Links In Count 1,550

1,478

Australia Rank 274

2,135

Australia Page Views 84.3%

24.5%

Traffic Rank
Pageviews

Top Countries

Top Sites Linking In

Top Search Keywords

Español
Negocios
Grandes empresas
Comercializadas públicamente

Native

0.00%
Standard

87.43%
Direct

12.57%

Ads Seen Recently

490

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STARTS AT 60 advertising reaches 1.49M visitors across desktop and mobile web, in countries such as Australia, United States, United Kingdom, New Zealand, Canada. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on STARTS AT 60 will allow you to reach consumers in industries or verticals such as Healthcare, Technology, Financial Services, Clothing & Fashion, Entertainment, Travel & Leisure, Education, Food & Beverage.

They are headquartered at Brisbane, Queensland, Australia, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, STARTS AT 60 inventory partners include: openx.com, rubiconproject.com, lijit.com, sovrn.com, appnexus.com, conversantmedia.com, districtm.io, mediago.io, aps.amazon.com, indexexchange.com, yahoo.com, rhythmone.com, ad-generation.jp, adtech.com, pubmatic.com, smaato.com, media.net, contextweb.com, google.com, advertising.com, onetag.com, sonobi.com, video.unrulymedia.com, spotx.tv, spotxchange.com, pubnative.net, xad.com, loopme.com, smartadserver.com, improvedigital.com, gammassp.com, freewheel.tv, adsparc.com, tribalfusion.com, bidswitch.net, teads.tv, emxdgt.com, adtrue.com, 152media.com, admanmedia.com, axonix.com, adyoulike.com, limpid.tv, gumgum.com, lkqd.net, tremorhub.com, outbrain.com, coxmt.com, undertone.com, synacor.com, springserve.com, aniview.com, beachfront.com, adform.com.

STARTS AT 60 works with Advertising technology companies such as DoubleClick.Net, Google Adsense Asynchronous, Google Publisher Tag, Google Adsense, RadiumOne, Rubicon Project, Turn, MyBuys MyAds, DoubleClick Bid Manager, Chango, Facebook Exchange FBX, 161Media, Magnetic, Adition, NetSeer, AppNexus, The Trade Desk, Neustar AdAdvisor, Openads/OpenX, Appier, eyeReturn, VINDICO, Pubmatic, AudienceScience, Evidon, SiteScout, Rocket Fuel, AdGear, Burst Media, Connexity, Index Exchange, Dstillery, Videology, Tapad, Simpli.fi, AcuityAds, Advertising.com, IponWeb BidSwitch, Drawbridge, Yahoo Small Business, Flashtalking, DoubleVerify, BlueKai DMP, BlueKai, Integral Ad Science, Atlas, SpotXchange, Mediaplex, Tribal Fusion, RUN Ads, BidTheatre, Aggregate Knowledge, AMob, Vidible, DemDex, Adap.TV, StickyAds TV, Teads, OpenDSP, Facebook Custom Audiences, eXelate, Datonics, Link Share, Media Innovation Group, X Plus One, Ads.txt, AOL Reseller, OpenX Reseller, PubMatic Reseller, ContextWeb Reseller, GumGum Reseller, RubiconProject Reseller, AppNexus Reseller, RubiconProject Direct, Google Direct, Teads Direct, Sovrn Direct, Lijit Direct, IndexExchange Reseller, IndexExchange Direct, Header Tag by Index Exchange, SkimLinks, Google AdSense Integrator, GetIntent, Adhigh, Yieldmo, DynAdmic, Fyber Reseller, Fyber Direct, Tremor Video Reseller, RhythmOne Direct, SpotXChange Reseller, LKQD Reseller, AdYouLike Direct, FreeWheel Reseller, DistrictM Direct, Google Reseller, Sonobi Reseller, Eye View Digital, Beeswax, TripleLift, BidSwitch Reseller, Lockerdome Direct, Media.net Direct, Yahoo Ad Sync, Exponential Direct, ShareThrough Direct, GumGum Direct, ORC International Direct, Sovrn Reseller, Lijit Reseller, Telaria Reseller, Adobe Audience Manager Sync, adtelligent Reseller, Infectious Media, Improve Digital, Teads Reseller, Outbrain, Sublime Skins, SmartAdServer Reseller, Improve Digital Reseller, Criteo, RhythmOne Reseller, Adform Reseller, DistrictM Reseller, LoopMe Reseller, Beachfront Reseller, Aniview Reseller, Synacor Reseller, SpringServe Reseller, Undertone Reseller, Comet Cox Media Reseller, Outbrain Reseller, OneTag, Gamma SSP Direct, Smaato Reseller, Sonobi Direct, OneTag Reseller, 152 Media Reseller, AdTrue Reseller, Outbrain Pixel, AdMan Reseller, AdYouLike Reseller, Amazon Reseller, Converstand Media Reseller, ORC International Reseller, Gamma SSP Reseller, Media.net Reseller, Yahoo Reseller, AdRoll, OpenX Direct, Google Remarketing, Commission Junction, Commission Factory.