About

Tapad is where big data meets personalization. Brands and marketers are faced with the challenge of needing to deliver personalized, relevant messages to vast audiences of consumers who all behave differently, use different devices, and who increasingly expect personalized communications as standard. With privacy at the forefront, The Tapad Graph combines the company’s proprietary Device Graph™ with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale.

Tapad Inc. is the marketing technology company reinventing personalization for the modern marketer through its identity-driven solutions. The company's signature Tapad Graph connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. In 2018, Tapad introduced its Tapad Customer Data Platform (CDP), purpose-built to offer marketers a highly personalized and privacy-safe platform to convert first and third-party data into actionable, results-driven campaigns. Tapad is based in New York and has offices in Chicago, London, Oslo, Singapore and Tokyo. Tapad's numerous awards include: Forbes'​ Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, TMCnet Tech Culture Award and Global Startup Award's "Startup Founder of the Year."​ Tapad was acquired by the Telenor Group in 2016. Telenor Group is one of the world's largest mobile operators with more than 178 million subscribers in 12 countries.

  • Company Name:
    Tapad
  • Parent Company Name:
    Telenor
  • (View Trends)
  • Headquarters: (View Map)
    New York, NY, United States
  • Office Locations:
    HQ: New York. Also: San Francisco, El Segundo, Chicago, Birmingham, Miami.
  • 50 - 200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Mobile Video, Native, Social, Desktop Video
  • CPA, CPC, CPI, CPM, CPV
  • Demand Side Platform, Retargeting
  • Headline:
    Cross-Device Marketing Solutions
  • Industries
    Technology, Mobile App Installs
  • Key Differentiator
    By unifying device data with behavioral signals, we have created the most robust identity graph on the market. Our data scientists analyze trillions of signals in The Tapad Graph to build relationships between brands and their unique customers. Now marketers can finally see their customers as individuals: the key to delivering personalization at scale.
  • Owned / Operated Properties
    tapadcoral.com
  • Targeting

    Cross-Platform Retargeting. BlueKai Data. Location-based targeting: Travel, Political, Business Products, Retail

  • Data Partners
    LiveIntent, Bluekai, Placed, LiveRamp
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 14619590 Global Rank
  • 664872
    Spain
  • 216 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 32,817
6,581
United States Rank 53,925
89,623
United States Page Views 18.1%
18.4%
Top Countries
Top Search Keywords
  • Dictionaries
  • World Languages
Ad Intelligence
Tapad
Device
Mobile
Dimensions
320x50
Tapad
Device
Desktop
Dimensions
728x90
Tapad
Device
Desktop
Dimensions
300x250
Tapad
Device
Desktop
Dimensions
other
Tapad
Device
Desktop
Dimensions
other
Tapad
Device
Desktop
Dimensions
other
Tapad
Device
Desktop
Dimensions
other
Tapad
Device
Desktop
Dimensions
other
Tapad
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
https://www.tapad.com/
direct
123
Tapad advertising reaches 265k visitors across desktop and mobile web, in countries such as United States, Poland, India, Germany, France, United Kingdom, Canada. Pricing models they offer are CPA, CPC, CPI, CPM, CPV on channels such as Display, Mobile, MobileVideo, Native, Social, Video Advertising on Tapad will allow you to reach consumers in industries or verticals such as Technology, Mobile App Installs; you can target them with parameters such as: Cross-Platform Retargeting. BlueKai Data. Location-based targeting: Travel, Political, Business Products, Retail.

They are headquartered at New York, NY, United States, and have 10 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Tapad inventory partners include: https://www.tapad.com/.

Tapad works with Advertising technology companies such as Tapad, Facebook Custom Audiences, DoubleClick.Net, Bizo, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Google Remarketing, Atlas, The Trade Desk, Ads.txt, eXelate, Drawbridge, Eyeota, IntentIQ, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Prebid, RemarketStats, FLoC Opt-Out, FLoC.