Tapad is where big data meets personalization. Brands and marketers are faced with the challenge of needing to deliver personalized, relevant messages to vast audiences of consumers who all behave differently, use different devices, and who increasingly expect personalized communications as standard. With privacy at the forefront, The Tapad Graph combines the company’s proprietary Device Graph™ with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale.
Tapad Inc. is the marketing technology company reinventing personalization for the modern marketer through its identity-driven solutions. The company's signature Tapad Graph connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. In 2018, Tapad introduced its Tapad Customer Data Platform (CDP), purpose-built to offer marketers a highly personalized and privacy-safe platform to convert first and third-party data into actionable, results-driven campaigns. Tapad is based in New York and has offices in Chicago, London, Oslo, Singapore and Tokyo. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, TMCnet Tech Culture Award and Global Startup Award's "Startup Founder of the Year." Tapad was acquired by the Telenor Group in 2016. Telenor Group is one of the world's largest mobile operators with more than 178 million subscribers in 12 countries.
- Company Name:Tapad
- Parent Company Name:Telenor
(View Trends)
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Headquarters: (View Map)New York, NY, United States
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Office Locations:HQ: New York. Also: San Francisco, El Segundo, Chicago, Birmingham, Miami.
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50 - 200 employees
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Desktop Display, Mobile Display, Mobile Video, Native, Social, Desktop Video
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CPA, CPC, CPI, CPM, CPV
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Demand Side Platform, Retargeting
- Headline:Cross-Device Marketing Solutions
- IndustriesTechnology, Mobile App Installs
- Key DifferentiatorBy unifying device data with behavioral signals, we have created the most robust identity graph on the market. Our data scientists analyze trillions of signals in The Tapad Graph to build relationships between brands and their unique customers. Now marketers can finally see their customers as individuals: the key to delivering personalization at scale.
- Owned / Operated Propertiestapadcoral.com
- Targeting
Cross-Platform Retargeting. BlueKai Data. Location-based targeting: Travel, Political, Business Products, Retail
- Data PartnersLiveIntent, Bluekai, Placed, LiveRamp
- Approved 3rd Party Ad Serving / Rich Media VendorsSizmek - http://www.sizmek.com
- 14619590 Global Rank
- 664872 Spain
- 216 Estimated Visits
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Direct100.00%
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Mail0.00%
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Search0.00%
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Social0.00%
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Referrals0.00%
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Paid Referrals0.00%
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100.00%
- United States 18.1%
- India 4.5%
- Russia 2.6%
- Turkey 2.1%
- Malaysia 2.0%
- Appliances
They are headquartered at New York, NY, United States, and have 10 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Tapad inventory partners include: https://www.tapad.com/.
Tapad works with Advertising technology companies such as Tapad, Facebook Custom Audiences, DoubleClick.Net, Bizo, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Google Remarketing, Atlas, The Trade Desk, Ads.txt, eXelate, Drawbridge, Eyeota, IntentIQ, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Prebid, RemarketStats, FLoC Opt-Out, FLoC.