Publisher: Telogical Systems

Managed Service

Telogical’s Competition-Aware Advertising solutions automatically and dynamically include competitive context in your online, direct mail and e-mail advertising campaigns—which can increase effectiveness by 15% or more. Here’s why applying competitive intelligence to your advertising campaigns will improve response rates: Competitive Comparison Messaging Works – Your customers know their options and they want to understand how you measure up. As demonstrated in large-scale search advertising trials, messaging that highlights the opportunity to compare your offer against competitors’ offers at the local level will attract a higher response rate. Interactive, Localized, Relevant Comparison Tools Increase Engagement – If the “Dare to Compare” messaging is supported by an interactive landing page that provides a highly relevant, localized, in-depth comparison of your offer versus your competitors’, engagement goes up and bounce rates go down as a largely unfulfilled customer need is satisfied. Intelligent Offer Decisioning Increases Engagement – Applying competitive context to your campaign offer decisioning will enable you to present offers that make the most sense within the local competitive context, which in turn will increase the level of engagement with your offer. Read more here. Personalized Competitive Messaging Makes the Case – Personalized Competitive Messaging powerfully communicates your competitive story, demonstrating the superiority of your offer within the local market. By framing your offer in this manner, you simultaneously increase the appeal and eliminate the objections. Conversion rates inevitably go up. Read more here. Typical Applications Competition-Aware Advertising solutions work best in media/channels that support personalization, such as: Online Paid Search Display Ads Re-Targeting Organic Search Various Site-Side Applications Direct Mail E-mail

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