About

Temptalia is a global reference and resource for beauty enthusiasts featuring in-depth reviews, photos, swatches, tutorials, and beauty tips, along with popular features, such as Dupe List, Foundation Matrix, and Swatch Gallery. The company was founded in October of 2006 by Christine Mielke, who is also the editor-in-chief. Temptalia is a word Christine invented to describe the perfect woman–”she’s smart, sexy, confident, and totally amazing!”

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Beauty Blog, Makeup Reviews, How to Makeup
  • Self / Managed Service:
    Managed Service
  • Industries
    Health & Beauty
  • Key Differentiator
    Temptalia.com is a leading beauty blog and online reference. It features in-depth product reviews complete with high quality photos and swatches, along with reader must-haves like The Dupe List, The Foundation Matrix, and The Swatch Gallery. Reach 1.2+ million unique visitors/month* 8+ million page views/month* 70,000 Twitter followers 80,000 Facebook fans 29,000 Instagram followers 25,000 Pinterest followers 613,000 Google+ Audience* Women: 93% Adult: 33% between 18-24, 34% between 25-34, and 18% between 35-44 Educated: 54% with college education Engaged: spends an average of 3 minutes per visit^ Loyal: 96% of readers are influenced by Temptalia reviews–35% often buy products with a favorable review, 71% will check out products with a favorable review, 62% prefer to wait for a review before purchasing a product, 61% will stay away from a product with an unfavorable review. $50K+ HHI: 37% Beauty Budgets: 56.4% spend over $50/month on beauty purchases
Site Traffic
  • 32898 Global Rank
  • 12405
    United States
  • 1.82 M Estimated Visits
Traffic Sources
  • Search
    64.35%
  • Direct
    30.69%
  • Social
    4.46%
  • Referrals
    0.40%
  • Mail
    0.10%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 23,780
1,284
United States Rank 7,843
1,074
United States Page Views 56.3%
1.5%
Top Countries
Top Search Keywords
  • Coatings and Adhesives
  • Adhesives
Ad Intelligence
  • Native
    0.03%
  • Standard
    99.43%
  • Direct
    0.53%
Ads Seen Recently
12,142
Longest Running Ad
Temptalia
Device
Desktop
Dimensions
other
Temptalia
Device
Mobile
Dimensions
300x250
Temptalia
Device
Mobile
Dimensions
300x250
Temptalia
Device
Mobile
Dimensions
320x50
Temptalia
Device
Mobile
Dimensions
other
Temptalia
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
contextweb.com
reseller
562001
89ff185a4c4e857c
indexexchange.com
reseller
184081
kargo.com
direct
8583
appnexus.com
reseller
12290
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
538959099
6a698e2ec38604c6
sovrn.com
reseller
260380
fafdf38b16bf6b2b
lijit.com
reseller
260380
fafdf38b16bf6b2b
appnexus.com
reseller
1908
f5ab79cb980f11d1
appnexus.com
reseller
1356
f5ab79cb980f11d1
Temptalia advertising reaches 1.82M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, France, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Temptalia will allow you to reach consumers in industries or verticals such as Health & Beauty.

They are headquartered at London, United Kingdom, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Temptalia inventory partners include: contextweb.com, indexexchange.com, kargo.com, appnexus.com, rubiconproject.com, pubmatic.com, openx.com, sovrn.com, lijit.com, smartadserver.com, amxrtb.com, yieldmo.com, ascendeum.com, themediagrid.com, rhythmone.com, emxdgt.com, coxmt.com, synacor.com, 33across.com, google.com, bidtellect.com, gumgum.com, video.unrulymedia.com, telaria.com, tremorhub.com, freewheel.tv, lkqd.net, advertising.com, spotx.tv, spotxchange.com, sonobi.com, adtech.com, nativo.com, adform.com, improvedigital.com, yahoo.com, districtm.io, ad-generation.jp, smaato.com, aps.amazon.com, connatix.com, teads.tv, conversantmedia.com, sekindo.com, sharethrough.com, distroscale.com, triplelift.com, consumable.com.

Temptalia works with Advertising technology companies such as Rubicon Project, Mediaplex, AudienceScience, Yield Manager, Chango, Open AdStream, Media Innovation Group, Facebook Exchange FBX, Evidon, VigLink, Advertising.com, Aggregate Knowledge, LucidMedia, ShareASale, Tribal Fusion, Exponential, Turn, Videology, mediaFORGE, eXelate, RadiumOne, Upfront Digital Media, AdMeld, X Plus One, SiteScout, Brandscreen, Criteo, Rocket Fuel, Simpli.fi, Flashtalking, Atlas, Google Publisher Tag, BlueKai, AppNexus, DoubleVerify, DoubleClick.Net, Google Ad Partner Services, Google Adsense for Search, Glam Media, Google Adsense, Link Share, Google Affiliate Network, Commission Junction, Spongecell, BrightRoll, Adap.TV, MyBuys, PepperJam Network, Integral Ad Science, Korrelate, AOL-Time Warner Online Advertising, Pubmatic, Openads/OpenX, Index Exchange, The Trade Desk, PointRoll, Jumptap, Yahoo Small Business, Connexity, Adconion, SpotXchange, adloox, IponWeb BidSwitch, Digilant, Collective Media, Grapeshot, Neustar AdAdvisor, AdRoll, Drawbridge, Dstillery, DemDex, Magnetic, MyBuys MyAds, DoubleClick Bid Manager, BlueKai DMP, eyeReturn, Tapad, LiveRail, ContextWeb, Ohana, Google Adsense Asynchronous, Polymorph, AdPredictive, AdGear, Eq Ads, RhythmOne, VINDICO, Adform, Amazon Ad System, Amazon Associates, StickyAds TV, Adition, Teads, AMob, AcuityAds, Melt DSP, rewardStyle, ADTECH, Criteo Publisher Marketplace, Forensiq, Adify, Eye View Digital, Twitter Ads, Research Now, Crosswise, Datonics, Intimate Merger, TripleLift, Eyeota, Falk Realtime, Resonate Insights, Tail Target, Improve Digital, Adhigh, Adnologies, Kauli, AlephD, Adobe Audience Manager Sync, AdMeta, Switch Ads, Geniee, Yahoo Ad Sync, Sonobi, adingo, RealVu, Smartclip, Prebid, PopShops, GumGum, Adbrain, Sourcepoint, Narrative, Ads.txt, Sovrn Direct, Lijit Direct, GumGum Reseller, OpenX Reseller, PubMatic Reseller, ContextWeb Reseller, Google Direct, AppNexus Direct, Converstand Media Direct, AOL Direct, Exponential Direct, IndexExchange Reseller, Google Reseller, IndexExchange Direct, PubMatic Direct, DistrictM Direct, AppNexus Reseller, ContextWeb Direct, ORC International Direct, OpenX Direct, SpotXChange Reseller, AOL Reseller, LKQD Reseller, Sovrn Reseller, Lijit Reseller, SmartAdServer Reseller, Fyber Reseller, Tremor Video Reseller, Amazon Direct, RubiconProject Direct, SpotXChange Direct, Tremor Video Direct, Improve Digital Reseller, RubiconProject Reseller, Affiliate Window, Burst Media, FreeWheel Reseller, Adform Reseller, 33 Across Direct, Amazon Reseller, Criteo Reseller, Sekindo, Avocet, GetIntent, SkimLinks, Beeswax, RUN Ads, CogoCast, Yieldmo, MLN Advertising, Google AdSense Integrator, Celtra, DynAdmic, Segmento, BidTheatre, MBR Targeting, Taboola, StackAdapt, Bidtellect, EMX, AdTheorent, Walmart, Proclivity, Primis Direct, Smartclip Reseller, DistroScale Direct, Teads Direct, AdStanding, AppNexus Segment Pixel, Admixer, Media.net, Connatix Direct, DistrictM Reseller, RhythmOne Reseller, DistrictM, JustPremium, 161Media, Nativo Direct, ORC International Reseller, Sonobi Reseller, Comet Cox Media Reseller, Consumable Direct, Triple Lift Direct, Adelphic, OneTag, PLAYGROUND XYZ, AdTech Studio, bRealtime, So-net Media, MaxPoint Interactive, ShareThrough Direct, Connatix, SpotX, IAB Tech Lab, Clickagy, Outbrain, Telaria Reseller, ZypMedia, Loopme, Blis, RhythmOne Direct, Sonobi Direct, BidSwitch, Widespace, Technorati Media, Cinarra, Google Inteactive Media Ads, GumGum Direct, Bidtellect Reseller, 33 Across Reseller, Synacor Reseller, Yahoo Reseller, The MediaGrid Direct, Appier, Yahoo Direct, Header Tag by Index Exchange, OnAudience, Amazon Native Shopping Ads, Sekindo Direct, Yieldmo Direct, Amazon Transparent Ad Marketplace, Roku, Advangelists, Consent Management Platform API v 2.0, Smaato Reseller, Nativo Reseller, LinkedIn Ads, Kargo Direct, LKQD Direct, Powerlinks, comScore Activation, AWIN, OneTag Direct, AdMan Reseller, Yieldmo Reseller, Mobfox Reseller, OneTag Reseller, ShareThrough Reseller, Auction Ads, Admiral VRM, Beachfront Reseller, The MediaGrid Reseller, AdThrive, Nativery.