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Tencent
Internet Service Provider, Publisher, & Ad Network: China, Lifestyle Services
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About

Founded in November, 1998, Tencent is a leading provider of Internet value added services in China. Since its establishment, Tencent has maintained steady growth under its user-oriented operating strategies. On June 16, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange.

It is Tencent's mission to enhance the quality of human life through Internet services. Presently, Tencent provides social platforms and digital content services under the “Connection” Strategy. Tencent’s leading Internet platforms in China – QQ (QQ Instant Messenger), Weixin/WeChat, QQ.com, QQ Games, Qzone, and Tenpay – have brought together China's largest Internet community, to meet the various needs of Internet users including communication, information, entertainment, financial services and others. As of March 31, 2017, the monthly active user accounts of QQ was 861 million while its peak concurrent user accounts reached 266 million. Combined MAU of Weixin and WeChat was 938 million. The development of Tencent has profoundly influenced the ways hundreds of millions of Internet users communicate with one another as well as their lifestyles. It also brings possibilities of a wider range of applications to the China’s Internet industry.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Desktop Display, Mobile Display, Native, Social, Desktop Video, Desktop Display, Email
  • CPM
  • Ad Network, Ad Technology Provider, Mobile App Publisher, Web Publisher, Other
  • Headline:
    Internet Service Provider, Publisher, & Ad Network: China, Lifestyle Services
  • Industries
    eCommerce, Entertainment
  • Key Differentiator
    Becoming one of the most respected internet companies is Tencent's visionary goal. Tencent has been actively involved in public welfare undertakings, striving to assume corporate social responsibility and promoting cyber civilization. Every product and business of Tencent embraces commonweal, open interconnection and advocates that all enterprises should act together to disseminate the advantages through Internet technology to create a new ecological environment of Internet for all.
  • Owned / Operated Properties
    wechat.com, qq.com, 3g.qq.com, soso.com, paipai.com, qzone.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 441286 Global Rank
  • 34084
  • 123 K Estimated Visits
Traffic Sources
  • Referrals
    63.85%
  • Search
    24.22%
  • Direct
    10.40%
  • Mail
    1.25%
  • Display
    0.15%
  • Social
    0.13%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 80
2
Links In Count 17,713
585
China Rank 26
China Page Views 96.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Chinese Simplified
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 M Downloads
  • 16 SDKs
  • 4.21 Avg. Rating
  • 1.38 M Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.tencent.mm
  • App Support: http://www.wechat.com
  • Genre: communication
  • Bundle ID: com.tencent.mm
  • App Size: 0
  • Version: 1080
  • Release Date: January 30th, 2011

Description:

WeChat is more than a messaging and social media app – it is a lifestyle for one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play games with friends, enjoy mobile payment features with WeChat Pay, and much more.

Why do one billion people use WeChat?
• MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members.
• VOICE & VIDEO CALLS: High-quality voice and video calls to anywhere in the world. Make group video calls with up to 9 people.
• REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the press of a button.
• MOMENTS: Never forget your favorite moments. Post photos, videos, and more to share with friends on your personal Moments stream.
• TIME CAPSULE (NEW!): Share glimpses of your day. Record short videos to post in your Time Capsule before they disappear in 24 hours.
• STICKER GALLERY: Browse thousands of fun, animated stickers to help express yourself in chats, including stickers with your favorite cartoon and movie characters.
• CUSTOM STICKERS (NEW!): Make chatting more unique with custom stickers and selfie stickers.
• OFFICIAL ACCOUNTS: Tons of accounts to follow with original content and news for your reading pleasure.
• MINI PROGRAMS: Countless third-party services all within the WeChat app that don’t require additional installation, saving you precious phone storage and time.
• TOP STORIES: See the latest articles your friends are reading and discover all kinds of interesting content.
• GAMES: Have fun and compete with friends in a huge selection of WeChat Mini Games and Tencent Games (available in certain regions).
• WECHAT PAY: Enjoy the convenience of world-leading mobile payment features with WeChat Pay and Wallet (available in select regions).
• WECHAT OUT: Make calls to mobile phones and landlines around the globe at super low rates (available in select regions).
• LANGUAGE SUPPORT: Localized in 20 different languages and can translate friends’ messages and Moments posts.
• BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe.

Google ExoPlayer
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Tag Manager
Google Tag Manager enables developers to change configuration values in their mobile applications using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. This is useful for managing any configuration values or flags in your application that you may need to change in the future, including: * Various UI settings and display strings * Sizes, locations, or types of ads served in your application * Game settings Configuration values may also be evaluated at runtime using rules, enabling dynamic configurations such as: * Using screen size to determine ad banner size * Using language and location to configure UI flags Google TagManager also enables the dynamic implementation of tracking tags and pixels in applications. Developers can push important events into a data layer and decide later which tracking tags or pixels should be fired. TagManager currently supports the following tags: * Google Mobile App Analytics * Custom Function Call tag
Crosswalk
Crosswalk is a web runtime for ambitious HTML5 applications. It provides all the features of a modern browser, combined with deep device integration and an API for adding native extensions. It is especially suited to mobile devices, with support for both Android and Tizen
Samsung for Android
Frameworks and libraries associated with using Samsung specific features built off of the Android platform.
Google Cloud Messaging
Google Cloud Messaging for Android (GCM) is a service that allows you to send data from your server to your users' Android-powered device, and also to receive messages from devices on the same connection. The GCM service handles all aspects of queueing of messages and delivery to the target Android application running on the target device. GCM is completely free no matter how big your messaging needs are, and there are no quotas.
Google Wearable
Extending Android to Wearables. Android Wear extends the Android platform to a new generation of devices, with a user experience that's designed specifically for wearables.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play Services give your apps more features to attract users on a wider range of devices. With Google Play services, your app can take advantage of the latest, Google-powered features such as Maps, Google+, and more, with automatic platform updates distributed as an APK through the Google Play store. This makes it faster for your users to receive updates and easier for you to integrate the newest that Google has to offer.
Google Plus
The Google+ platform for Android lets you authenticate a user with the same credentials they use on Google every day. Once a user signs in with Google, you can create more engaging experiences and drive usage of your app.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-3138988331043393
f08c47fec0942fa0
Tencent advertising reaches 1.08B visitors across desktop and mobile web, in countries such as United States, Hong Kong, Taiwan, Japan, China. Pricing models they offer are CPM on channels such as Display, Mobile, Native, Social, Video, Display, Email Advertising on Tencent will allow you to reach consumers in industries or verticals such as Entertainment, eCommerce.

They are headquartered at Tonghua, China, and have 100 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Tencent inventory partners include: google.com.
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Last Updated 5/21/26
Tencent advertising reaches 1.08B visitors across desktop and mobile web, in countries such as United States, Hong Kong, Taiwan, Japan, China. Pricing models they offer are CPM on channels such as Display, Mobile, Native, Social, Video, Display, Email Advertising on Tencent will allow you to reach consumers in industries or verticals such as Entertainment, eCommerce.

They are headquartered at Tonghua, China, and have 100 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Tencent inventory partners include: google.com.