About

The Daily Advertiser provides the news that Acadiana counts on, and we’ve been doing it since 1865. Added to the print edition, our newsroom is producing content in new ways, on new devices, and across new digital platforms.

Our unique local coverage reveals the heart of Acadiana. Every day our team of committed journalists makes its way into board rooms, courtrooms, classrooms, living rooms, locker rooms, and beyond — driven to bring you the stories that matter most.

Our job is quite clear: Provide readers with timely news information and deliver valuable insights that can’t be found anywhere else, such as developments in our local economy and how they affect you, cultural flavor through our in-depth festival and event coverage and everything about UL, on and off the field. Plus, now you get USA Today inserted every day for more national news.

Media Acadien is a multimedia solutions company offering print, digital display advertising, and digital marketing services located in Lafayette, Louisiana. We have an array of print products that can be customized for multi-media solutions. We own Acadiana’s number one daily and Sunday newspaper and website, The Daily Advertiser/theadvertiser.com, as well as the Times of Acadiana, L Magazine, Quik Quarter Classifieds/qqclassifieds.com, Daily World/dailyworld.com, Geaux North and Home Finder Monthly.

Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company and one of the largest, most geographically diverse local media companies in the U.S. The USA TODAY NETWORK is the largest local to national media network in the country.Powered by integrated and award-winning news organizations with deep roots in 107 local communities, plus USA TODAY, the multiplatform news network informs and engages more than 100 million people every month through its diverse portfolio of digital, mobile, and publishing products.\

For career opportunities visit: http://www.gannett.com/careers/

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Part of the USA Today Network
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    Media Acadien is a multimedia solutions company offering print, digital display advertising, and digital marketing services located in Lafayette, Louisiana. We lead the local media industry in digital innovation. Our already strong product portfolio is continually enhanced and developed by our Gannett Digital division plus strategic partnerships with companies like Yahoo!, Google, Facebook, Bing, Media Math, PointRoll, BLiNQ Media, CareerBuilder.com, Cars.com, HomeFinder.com, Livestream and Classified Ventures. In addition to our digital portfolio, we have an array of print products that can be customized for multi-media solutions. We own Acadiana’s number one daily and Sunday newspaper and website, The Daily Advertiser/theadvertiser.com, as well as the Times of Acadiana, L Magazine, Quik Quarter Classifieds/qqclassifieds.com, Daily World, Geaux North and Home Finder Monthly. Our partnerships give us access to a variety of in-house solutions to meet the needs of our valued clients, including a digital marketing services team comprised of digital strategists, media planners, web developers, creative strategists, and search engine marketing and optimization specialists. By providing you more connections you’re your customers, together, we can get results.
Site Traffic
  • 172125 Global Rank
  • 37407
    United States
  • 389 K Estimated Visits
Traffic Sources
  • Search
    64.33%
  • Direct
    23.94%
  • Social
    6.86%
  • Referrals
    4.20%
  • Mail
    0.68%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 145,239
4,882
United States Rank 56,946
15,859
United States Page Views 80.4%
3.0%
Top Countries
Top Search Keywords
  • New Bern
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 10 SDKs
  • 4.72 Avg. Rating
  • 14 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.thedailyadvertiser.lafayette
  • App Support: http://www.theadvertiser.com
  • Genre: travel_and_local
  • Bundle ID: com.thedailyadvertiser.lafayette
  • App Size: 5.39 M
  • Version: 7
  • Release Date: May 23rd, 2016
  • Update Date: April 25th, 2019

Description:

Welcome to Go Lafayette, your complete guide to Lafayette, Louisiana, day or night, rain or shine, all year long. Our mission is to help you make the most of your experience in Lafayette by highlighting the best places to eat, drink play, stay, shop and unwind. Our interactive map allows you to find nearby locations with ease.

Go Lafayette was created by The Daily Advertiser, Lafayette’s hometown newspaper for more than 150 years. We know the area inside and out, and we’ve included lots of insider tips to guide you to the best Lafayette has to offer.

We are part of the USA Today Network.

To add or update a listing, hit the “Get Listed” button and add your information.

For information on how to advertise with us, email Kevin Hall at swood@theadvertiser.com.

For up-to-the-minute news about Lafayette, visit our news site, www.theadvertiser.com.

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
inmobi.com
reseller
a985e39014a94721a8e97c929d32ef9d
83e75a7ae333ca9d
yahoo.com
direct
57695
subdomain=sports.theadvertiser.com
lijit.com
direct
293450-eb
fafdf38b16bf6b2b
lijit.com
direct
293450
fafdf38b16bf6b2b
sovrn.com
direct
293450
fafdf38b16bf6b2b
telaria.com
direct
d3kkw-751vw
1a4e959a1b50034a
openx.com
direct
538929384
6a698e2ec38604c6
appnexus.com
direct
1356
f5ab79cb980f11d1
taboola.com
direct
1111283
c228e6794e811952
taboola.com
direct
1111116
c228e6794e811952
The Advertiser advertising reaches 389k visitors across desktop and mobile web, in countries such as United States, Canada, Australia, India, Philippines. Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on The Advertiser will allow you to reach consumers in industries or verticals such as Government & Politics, Sports, Clothing & Fashion, Entertainment, Health & Beauty, Food & Beverage.

They are headquartered at Lafayette, LA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Advertiser inventory partners include: inmobi.com, yahoo.com, subdomain=sports.theadvertiser.com, lijit.com, sovrn.com, telaria.com, openx.com, appnexus.com, taboola.com, juicenectar.com, trustx.org, spotx.tv, spotxchange.com, supply.colossusssp.com, google.com, aol.com, advertising.com, yieldmo.com, adtech.com, pubmatic.com, indexexchange.com, consumable.com, tremorhub.com, rubiconproject.com, freewheel.tv, rhythmone.com, conversantmedia.com, triplelift.com, facebook.com, sonobi.com, admanmedia.com, beachfront.com, smartadserver.com, contextweb.com, smaato.com, nativo.com, themediagrid.com, pubnative.net, t.brand-server.com, video.unrulymedia.com, improvedigital.com, emxdgt.com, teads.tv, www.yumenetworks.com, kargo.com, criteo.com, aolcloud.net, aps.amazon.com, districtm.io.

The Advertiser works with Advertising technology companies such as Turn, Aggregate Knowledge, PointRoll, AudienceScience, Pulse 360, Google Adsense, DoubleClick.Net, Google Publisher Tag, Taboola, CheckM8, Google Remarketing, AdRoll, Pubmatic, BounceX, Criteo, cXense, Advertising.com, Drawbridge, Rubicon Project, ADTECH, Sonobi, Facebook Custom Audiences, BlueKai DMP, Travidia, Polar, The Trade Desk, Atlas, YieldBot, Sonobi Direct, Amazon Direct, AOL Direct, Tremor Video Direct, PubMatic Direct, Google Direct, Ads.txt, Criteo Direct, RubiconProject Direct, Teads Direct, OpenX Direct, YieldBot Direct, Kargo Direct, FreeWheel Direct, ORC International Direct, Triple Lift Direct, AppNexus Direct, Centro, Nativo, Sovrn Direct, Nativo Reseller, Synacor Direct, Fyber Reseller, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Carambola Direct, Fyber Direct, OpenX Reseller, ShareThrough Direct, ContextWeb Reseller, AppNexus Reseller, LKQD Reseller, Yieldmo Direct, 33 Across Direct, Brightcom Direct, Connatix Direct, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Switch Reseller, Sovrn Reseller, RhythmOne Direct, SpotXChange Direct, Tremor Video Reseller, Smaato Reseller, Taboola Reseller, Improve Digital Reseller, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, GumGum Direct, Converstand Media Direct, AOL Reseller, Lijit Reseller, BrightRoll, eXelate, Criteo Publisher Marketplace, TripleLift, ContextWeb, AppNexus, Openads/OpenX, Amazon Ad System, Rocket Fuel, Index Exchange, Media.net, Tapad, BlueKai, DemDex, Integral Ad Science, IponWeb BidSwitch, Amazon Associates, Prebid, RhythmOne, Commission Junction, GetIntent, Adhigh, IndexExchange Direct, DistrictM Direct, IndexExchange Reseller, Exponential Direct, TrustX Direct, AdGear, Burst Media, GumGum, SpotXchange, Media Innovation Group, Improve Digital, eyeReturn, Yahoo Small Business, SiteScout, Tribal Fusion, Flashtalking, Walmart, Resonate Insights, Evidon, DoubleVerify, Bidtellect, Twitter Ads, Simpli.fi, Eyeota, Google Inteactive Media Ads, Geniee, Dstillery, Yahoo Ad Sync, Magnetic, Header Tag by Index Exchange, 33 Across Reseller, Lijit Direct, Prezna, Adobe Audience Manager Sync, SkimLinks, BidTheatre, Adify, Taboola Sponsored Links, Sourcepoint, IRIS.TV, Sonobi Reseller, Perfect Market, Sojern, DynAdmic, SpringServe, DoubleClick Bid Manager, AppNexus Segment Pixel, Beeswax, ClickCertain, LiveIntent Direct, AcuityAds, Eye View Digital, Google AdSense Integrator, TrustX, 161Media, Avocet, MLN Advertising, Beachfront Reseller, Cedato Reseller, Facebook Reseller, EMX, AdTheorent, Admedo, Admixer, StackAdapt, AdStanding, Yieldmo, Consumable Direct, Chocolate Reseller, adtelligent Reseller, Optimatic Reseller, Thrive Reseller, Undertone Direct, AerServ Direct, Vuble Reseller, JUICE Mobile Direct, MicroAd, AdMatrix, adingo, RUN Ads, RadiumOne, RTK Direct, DistrictM, ExactTarget, Telaria Reseller, RTK, Blis, BidSwitch, Powerlinks, Neustar AdAdvisor, Proclivity, Adelphic, bRealtime, IAB Tech Lab, Outbrain, Teads, MaxPoint Interactive, Advangelists, PLAYGROUND XYZ, So-net Media, PHP Ads, Telaria Direct, Appier, Technorati Media, Yahoo Direct, AdMan Reseller, LiveIntent, OnAudience, Freebit Admind, IntentIQ, Cinarra, AdTech Studio, Smaato Direct, YuMe Direct, Amazon Transparent Ad Marketplace, LinkedIn Ads, The MediaGrid Direct, White Ops, Synacor Reseller, comScore Activation, SpotX, Consumable, Semasio, Nudge, App-Ads.txt, Snap Pixel, Omnitag, Roku, Loopme, Phoenix Marketing International, Narrative, Engage BDR, Sharethrough, Adyoulike, ZypMedia, Open AdStream, Impact, AdKernel, Infectious Media, ContextWeb Direct, OneTag Reseller, Aniview Reseller, Yahoo Reseller, Media.net Direct.