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The Awl
Publisher
CPM
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About

The Awl is an independent web publisher in New York City. Founded in 2009 by Alex Balk and Choire Sicha, the network consists currently of four websites, aimed at an intelligent and educated, sophisticated yet fun-loving audience. The editorial and business staff are drawn from companies like The Huffington Post, Vox, Gawker, BuzzFeed, the New Yorker and Deadspin. The Awl is headquartered in downtown Brooklyn.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Thank you for stopping in at The Awl, a New York City-based web concern established in early 2009. The Awl intends to encourage a daily discussion of the issues of the day—news, politics, culture (and TV!)—during sensible hours of the working week.
Site Traffic
  • 224786 Global Rank
  • 98988
    United States
  • 307 K Estimated Visits
Traffic Sources
  • Search
    42.50%
  • Direct
    25.62%
  • Social
    15.69%
  • Referrals
    13.78%
  • Mail
    1.55%
  • Display
    0.85%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 138,594
1,415
Links In Count 2,688
68
United States Rank 37,316
1,134
United States Page Views 62.5%
3.4%
Top Countries
Top Sites Linking In
Top Search Keywords
  • South and Southeast
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
reseller
537074571
6a698e2ec38604c6
google.com
direct
pub-2844113157628664
f08c47fec0942fa0
google.com
reseller
pub-6728307037029826
f08c47fec0942fa0
The Awl advertising reaches 307k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Brazil, Australia, China. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Awl will allow you to reach consumers in industries or verticals such as .

They have advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Awl inventory partners include: openx.com, google.com.

The Awl works with Advertising technology companies such as DoubleVerify, Aggregate Knowledge, Taboola, Videology, The Trade Desk, Tapad, AOL-Time Warner Online Advertising, Flashtalking, Advertising.com, Integral Ad Science, Vizu, Martini Media, eXelate, 247 Media, Open AdStream, Media Innovation Group, Mediaplex, Conversant, ADTECH, Specific Media, BlueKai, AppNexus, Atlas, DemDex, Resonate Insights, SAY Media Advertising, DoubleClick.Net, IndieClick, Openads/OpenX, Federated Media Publishing, Halogen Media, Google Publisher Tag, AudienceScience, World Now, RadiumOne, PulsePoint, 161Media, NetSeer, Brilig, Real Media Group, AdGear, Datonics, Criteo, Jumptap, IponWeb BidSwitch, VINDICO, Yahoo Small Business, Spongecell, Polymorph, PointRoll, Amazon Associates, Adconion, Twitter Ads, Switch Ads, bRealtime, Ozone Media, Burst Media, Upfront Digital Media, Improve Digital, AppNexus Segment Pixel, AppNexus Ad Tag, Undertone, OneScreen, MLN Advertising, eyeReturn, Drawbridge, RealVu, Vidible, TripleLift, AdKnowledge Engage, BlueKai DMP, GumGum, Google Adsense, Amazon Ad System, Ads.txt, Google Reseller, Google Direct, OpenX Reseller, Google AdSense Integrator, Amazon Native Shopping Ads, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, comScore Activation, FLoC.
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Alternatives & Competitors
Recently Searched Pages
Recent The Awl Tweets
Recent The Awl Tweets
Recent The Awl Blog Posts
New York City, January 30, 2018
almost 7 years ago
The Awl, 2009-2018
almost 7 years ago
Jared Kushner Sells Girl Scout Cookies
almost 7 years ago
Holding On
almost 7 years ago
The Awl Stories You Never Saw
almost 7 years ago
Felix Salmon, "Fusion Money," and Floating Upward
almost 7 years ago
Bears, Britain, Bunga-Bunga: Bye
almost 7 years ago
Steely Dan, "Everything Must Go"
almost 7 years ago
New York City, January 29, 2018
almost 7 years ago
A Finale
almost 7 years ago
Show more
The Awl Categories
Last Updated 1/5/25
The Awl advertising reaches 307k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Brazil, Australia, China. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Awl will allow you to reach consumers in industries or verticals such as .

They have advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Awl inventory partners include: openx.com, google.com.

The Awl works with Advertising technology companies such as DoubleVerify, Aggregate Knowledge, Taboola, Videology, The Trade Desk, Tapad, AOL-Time Warner Online Advertising, Flashtalking, Advertising.com, Integral Ad Science, Vizu, Martini Media, eXelate, 247 Media, Open AdStream, Media Innovation Group, Mediaplex, Conversant, ADTECH, Specific Media, BlueKai, AppNexus, Atlas, DemDex, Resonate Insights, SAY Media Advertising, DoubleClick.Net, IndieClick, Openads/OpenX, Federated Media Publishing, Halogen Media, Google Publisher Tag, AudienceScience, World Now, RadiumOne, PulsePoint, 161Media, NetSeer, Brilig, Real Media Group, AdGear, Datonics, Criteo, Jumptap, IponWeb BidSwitch, VINDICO, Yahoo Small Business, Spongecell, Polymorph, PointRoll, Amazon Associates, Adconion, Twitter Ads, Switch Ads, bRealtime, Ozone Media, Burst Media, Upfront Digital Media, Improve Digital, AppNexus Segment Pixel, AppNexus Ad Tag, Undertone, OneScreen, MLN Advertising, eyeReturn, Drawbridge, RealVu, Vidible, TripleLift, AdKnowledge Engage, BlueKai DMP, GumGum, Google Adsense, Amazon Ad System, Ads.txt, Google Reseller, Google Direct, OpenX Reseller, Google AdSense Integrator, Amazon Native Shopping Ads, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, comScore Activation, FLoC.