Premier African American Weekly

Reach: No advertising vehicle has the reach of newspapers. Nearly 6 in 10 adults (57%) read a newspaper on an average weekday. Quality Prospects: Your very best prospects are newspaper readers. People who are typically labeled as upscale (upper income, higher education, professional/managerial occupations) Targeting: From the targeting of ad placement by readership to a geographical area as small as a few residential blocks, newspapers can fine-tune your message. Immediacy: Newspaper advertising is among the fastest forms of advertising, short deadlines allow ads to be created and run in a matter of days! Flexibility: Unlike most other forms of media, newspapers allow the advertiser to build an effective ad that can be tweaked or updated to encourage a better response. Credibility/Trust: More than two-thirds of the public (68%) say that newspapers are the medium used for advertising by people they respect. Selective vs. Intrusive: Shoppers are less-willing today to accept advertising that is spooned out to them. They seek out advertising on their own. Newspapers are the medium shoppers use most (63%) to check out ads. No other medium gets into double-digits. Good Environment: The newspaper editorial environment typically adds credibility and legitimacy to the brand being advertised. To readers, the advertising in a newspaper is every bit as important as the news itself. Results-Oriented: Newspaper ads create traffic, move merchandise and establish brands. In a world of thousands of messages daily, advertising messages in newspapers are one sure thing when it comes to producing results. Reliability: Newspaper advertising is a valuable commodity to readers. A recent research study surveyed shoppers attitudes about which type of medium they preferred for retail advertising. Newspapers outdistanced all other media combined in the following areas: Most used for comparing prices Most convenient to use Most up-to-date Most trustworthy, believable and preferred