Kochava Media Index - The Daily Tar Heel Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

The Daily Tar Heel is the student newspaper at the University of North Carolina at Chapel Hill. The non-profit organization, DTH Media Corp., which incorporated in 1989 as a separate legal entity from UNC, stopped taking student fees in 1993 and has since been fully funded by its advertising revenue, thus making it both fiscally and editorially independent. The student journalists are solely responsible for all content under the direction of the student editor-in-chief. The 2013-14 editor-in-chief is Nicole Comparato. The paper’s business operations are governed by a 12-member, student majority board of directors whose open slots are filled by the board each spring for the next year.

The paper circulates 17,000 free copies each publishing day during the regular academic year to 215 distribution locations throughout campus, Chapel Hill, Carrboro, Chatham and Durham, making it the largest community newspaper in the area with an estimated print readership of 38,000. It publishes weekly on Thursdays during the summer. Dailytarheel.com, which launched in 1994, is the most visited local news site in Orange County, with 1.5 million unique visitors a year.

At any give time, approximately 250 UNC students can rightly claim to be a member of the DTH staff in news, production design, advertising sales, marketing and customer service positions. The student payroll exceeds $250,000 per year. The company also employs six professional staff in support functions.

Company Name:
The Daily Tar Heel

(View Trends)

Headquarters: (View Map)
Chapel Hill, NC, United States
Office Locations:
Chapel Hill, North Carolina
50 - 200 employees
http://www.dailytarheel.com/page/advertise

Capabilities

Desktop Display
- Brand Integrations
  
  Yes No
- Sponsored Posts
  
  Yes No
- Native Ads
  
  Yes No
- High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
  
  Yes No
- Rich Media (Expandable & Non-Expandable)
  
  Yes No
Email
Social
Desktop Video
- In-Banner Video
  
  Yes No
- Pre-Roll
  
  Yes No
- Mid-Roll
  
  Yes No
- Post-Roll
  
  Yes No
- Video Companion Ad
  
  Yes No
- Outstream Video
  
  Yes No
- Custom Video Executions
  
  Yes No
Mobile Display
- Mobile Rich Media (Including Interstitials & Expandables)
  
  Yes No
- Tablet Traffic
  
  Yes No
- Native & Custom Mobile Executions
  
  Yes No
- Requires SDK Integration
  
  Yes No

Desktop Display, Email, Social, Desktop Video, Mobile Display
CPM
Web Publisher
Headline:
Publisher
Self / Managed Service:
Managed Service

Industries
Government & Politics, Sports
Key Differentiator
* Print and online editions provide the most comprehensive source available about UNC-Chapel Hill news and events, sports and features, and local business advertisers. * Published Monday through Friday according to the University of North Carolina-Chapel Hill class schedule and weekly in the summer totaling 159 publishing days. * 14,000 copies distributed daily for a total estimated readership of 29,400* of each print issue. * 215 distribution locations on campus and off campus covering Chapel Hill, Carrboro, Durham and Chatham County. * Print and online readership penetrates more than 90 percent* of the campus community. * Greatest penetration of the 18 to 24 year-old demographic* of any local media buying alternative. * 68 percent of students and 77 percent of UNC employee readers look specifically at DTH display ads* when looking for a bargain or best buy before shopping and to plan their entertainment outings.

432617 Global Rank
104739
United States
222 K Estimated Visits

Traffic Sources

Search

53.06%
Direct

26.80%
Social

16.14%
Referrals

3.04%
Mail

0.95%
Display

0.00%

Geography Breakdown

United States

84.89%
Canada

1.95%
Germany

1.69%
India

1.32%

Powered by

Global Rank 124,256

15,514

Links In Count 928

51

United States Rank 22,517

4,055

United States Page Views 97.5%

2.8%

Traffic Rank
Pageviews

Top Countries

United States 97.5%
India 1.1%

Top Sites Linking In

Top Search Keywords

Chapel Hill

Native

0.11%
Standard

92.17%
Direct

7.73%

Ads Seen Recently

1,830

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Longest Running Ad

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The Daily Tar Heel advertising reaches 222k visitors across desktop and mobile web, in countries such as United States, Canada, Germany, India. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on The Daily Tar Heel will allow you to reach consumers in industries or verticals such as Government & Politics, Sports.

They are headquartered at Chapel Hill, NC, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Daily Tar Heel inventory partners include: sonobi.com, rubiconproject.com, pubmatic.com, openx.com, aolcloud.net, adtech.com, revcontent.com, lijit.com, sovrn.com, 33across.com, gumgum.com, appnexus.com, google.com, nobid.io, yahoo.com, telaria.com, tremorhub.com, consumable.com, advertising.com, spotx.tv, spotxchange.com, indexexchange.com, contextweb.com, rhythmone.com, emxdgt.com, video.unrulymedia.com, freewheel.tv, adform.com, improvedigital.com, undertone.com, connatix.com, teads.tv, lockerdome.com, districtm.io, ad-generation.jp, smaato.com, aps.amazon.com, coxmt.com, outbrain.com, lkqd.net, lkqd.com, criteo.com, bidtellect.com, smartadserver.com, sekindo.com, yieldmo.com, onetag.com, decenterads.com, triplelift.com, conversantmedia.com, aol.com, amxrtb.com, sharethrough.com, rtk.io, themediagrid.com, gourmetads.com, adyoulike.com, advangelists.com.

The Daily Tar Heel works with Advertising technology companies such as PointRoll, Conversant, Mediaplex, Atlas, DoubleClick.Net, Openads/OpenX, Facebook Exchange FBX, The Trade Desk, AppNexus, Turn, Integral Ad Science, Nativo, Smart Adserver, eXelate, BlueKai, Specific Media, VINDICO, Spongecell, Index Exchange, Advertising.com, Flashtalking, Google Adsense, Neustar AdAdvisor, Aggregate Knowledge, Simpli.fi, Twitter Ads, Google Publisher Tag, Taboola, DoubleClick Bid Manager, Google Adsense Asynchronous, BridgeTrack, BlueKai DMP, StickyAds TV, Adconion, IponWeb BidSwitch, Media Innovation Group, SpotX, Connexity, Teads, Facebook Custom Audiences, AppNexus Segment Pixel, RadiumOne, GumGum, Adobe Audience Manager Sync, Yahoo Ad Sync, SiteScout, Rocket Fuel, RUN Ads, Dstillery, Media.net, Tapad, DemDex, Drawbridge, Eyeota, Rubicon Project, Amazon Ad System, Amazon Associates, Adify, Yahoo Small Business, Cybba, Evidon, Walmart, Google AdSense Integrator, flytedesk, DoubleVerify, Ads.txt, Google Direct, IndexExchange Direct, AppNexus Direct, DistrictM Direct, AppNexus Reseller, Google Reseller, Converstand Media Direct, OpenX Reseller, Sovrn Direct, Lijit Direct, GumGum Reseller, PubMatic Reseller, RubiconProject Reseller, ORC International Direct, GumGum Direct, 33 Across Reseller, Bidtellect Reseller, ContextWeb Reseller, Criteo Direct, ORC International Reseller, LKQD Reseller, Outbrain Reseller, Outbrain Direct, RhythmOne Reseller, SpotXChange Reseller, AOL Direct, Comet Cox Media Reseller, IndexExchange Reseller, ContextWeb Direct, RubiconProject Direct, OpenX Direct, Amazon Direct, AOL Reseller, DistrictM Reseller, Lockerdome Direct, Brightcom Direct, SmartAdServer Direct, Sovrn Reseller, Sonobi Direct, Telaria Direct, Tremor Video Direct, Quantum Native Solutions Reseller, SmartAdServer Reseller, Teads Direct, Connatix Direct, Tremor Video Reseller, ShareThrough Direct, Criteo, SpotXchange, Synacor Reseller, FreeWheel Reseller, 33 Across Direct, Infolinks Direct, AdYouLike Direct, RhythmOne Direct, Improve Digital Reseller, Sonobi Reseller, Lijit Reseller, GourmetAds Direct, The MediaGrid Direct, Telaria Reseller, Triple Lift Direct, RTK Direct, Converstand Media Reseller, Connatix, ContextWeb, Videology, Pubmatic, DynAdmic, GetIntent, Adhigh, Yieldmo, TripleLift, Eye View Digital, Beeswax, Blis, ShareThrough Reseller, MaxPoint Interactive, ZypMedia, Magnetic, Adition, Burst Media, Yahoo Reseller, Appier, Infectious Media, OneTag Reseller, Tribal Fusion, eyeReturn, AdGear, bRealtime, AdTheorent, Adelphic, StackAdapt, Connatix Highlights, Prebid, BidSwitch, Tru Optik, JustPremium, Improve Digital, Outbrain, AdRoll, Advangelists, Technorati Media, AdZerk, EMX, Bidtellect, AMob, RhythmOne, Consent Management Platform API v 2.0, FLoC, Omnitag, AdKernel, Affectv, Sonobi, Adyoulike, Open AdStream, Google Ad Partner Services, Trueffect, Admiral VRM, Ad Lightning, Roku, adtelligent, Amazon Transparent Ad Marketplace, Between Digital, AcuityAds, PLAYGROUND XYZ, AdSniper, Loopme, OTM, Narrative, OnAudience, Semasio, Federated Media Publishing, Sharethrough, ID5, ADTECH.