About

The Dodo is the number one digital media brand for animal people. The Dodo is a mission-driven publisher -- we tell stories that connect people to animals and empower people to help animals in need. We’re committed to looking at the world through animals’ eyes and engaging our audience through a combination of entertaining, uplifting, meaningful content that inspires people and helps pave the way for progress.

The Dodo is part of Group Nine Media.

https://www.facebook.com/thedodosite/
https://www.facebook.com/DodoImpact/
https://twitter.com/dodo
https://www.instagram.com/thedodo
https://www.snapchat.com/discover/The-Dodo/1579774749

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email
  • Desktop Display, Mobile Display, Social, Desktop Video, Email
  • CPM
  • Web Publisher
  • Headline:
    For Animal People
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Health & Beauty
  • Key Differentiator
    Advertise With Us We love working with progressive partners to create unique, engaging animal-related stories with high viral potential. Animal videos are the most shared content on the internet, and we have robust analytics in place to determine the most compelling combination of animals, visuals, and calls­ to­ action to make an audience connect to a story. We think about custom content in terms of two main frameworks: Let the animals do the talking Fun, authentic and heartwarming narratives with animals and your brand at the center You do good, we brag about it Let us showcase your services, products or social responsibility initiatives that make the world a better place for animals Our Audience Our audience is passionate and active, consistently rated one of the most engaged across social media. Beyond just likes and comments, our fans respond to calls-to-action to act and spread the word across the full spectrum of content themes­­ from cute and sweet to inspiring and impactful. Our full in-house editorial, video production, and social media teams work with brands to create high-engagement online experiences centered on the following products: Custom Video The Dodo Studios works closely with your brand to produce original video content optimized for a mobile and social audience. Custom Social Posts Our creative team brings your brand to life in written form, with the ability to work the key selling points into the post in an easily digestible, entertaining way. Sponsorship and Story Units We offer your brand the opportunity to sponsor thoughtfully packaged video series and verticals, as well as homepage takeovers, for maximum association with The Dodo or a specific cause.
Site Traffic
  • 9868 Global Rank
  • 2505
    United States
  • 8.4 M Estimated Visits
Traffic Sources
  • Social
    70.05%
  • Direct
    12.32%
  • Search
    7.84%
  • Display
    7.30%
  • Referrals
    1.83%
  • Mail
    0.66%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 19,814
1,156
United States Rank 7,266
349
United States Page Views 47.4%
10.2%
Top Countries
Top Search Keywords
  • Dining Guides
Ad Intelligence
  • Native
    0.00%
  • Standard
    97.34%
  • Direct
    2.66%
Ads Seen Recently
3,267
Longest Running Ad
The Dodo
Device
Desktop
Dimensions
other
The Dodo
Device
Mobile
Dimensions
320x50
The Dodo
Device
Desktop
Dimensions
other
The Dodo
Device
Mobile
Dimensions
300x250
The Dodo
Device
Desktop
Dimensions
other
The Dodo
Device
Mobile
Dimensions
320x50
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lkqd.net
reseller
450
59c49fa9598a0117
rubiconproject.com
reseller
17130
0bfd66d529a55807
freewheel.tv
reseller
741650
spotxchange.com
reseller
225721
advertising.com
reseller
26154
teads.tv
reseller
15429
15a9c44f6d26cbe1
tremorhub.com
reseller
q017o-78mlk
1a4e959a1b50034a
appnexus.com
reseller
7597
f5ab79cb980f11d1
outbrain.com
direct
0053d5421e247baa1567272d2505da64ae
tremorhub.com
reseller
p4dt2-jhelk
1a4e959a1b50034a
telaria.com
reseller
p4dt2-jhelk
1a4e959a1b50034a
The Dodo advertising reaches 8.4M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video, Email Advertising on The Dodo will allow you to reach consumers in industries or verticals such as Entertainment, Education, Health & Beauty.

They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Dodo inventory partners include: lkqd.net, rubiconproject.com, freewheel.tv, spotxchange.com, advertising.com, teads.tv, tremorhub.com, appnexus.com, outbrain.com, telaria.com, lijit.com, sovrn.com, indexexchange.com, districtm.io, emxdgt.com, gumgum.com, sharethrough.com, rhythmone.com, media.net, lockerdome.com, google.com, adtelligent.com, adyoulike.com, adtech.com, pubmatic.com, spotx.tv, openx.com, spot.im, spotim.market, aps.amazon.com, yahoo.com, sonobi.com, triplelift.com, behave.com, subdomain=edition.thedodo.com, yieldmo.com, coxmt.com, synacor.com, 33across.com, contextweb.com, bidtellect.com.

The Dodo works with Advertising technology companies such as Google Adsense for Domains, DoubleClick.Net, ZergNet, Facebook Custom Audiences, PubExchange, Google Publisher Tag, The Trade Desk, Google Adsense, Media Innovation Group, Evidon, SpotXchange, Advertising.com, Atlas, Adap.TV, Openads/OpenX, Rubicon Project, RealVu, RadiumOne, StickyAds TV, Magnetic, Teads, AppNexus, Turn, Pubmatic, Rocket Fuel, Yieldlab, Index Exchange, RUN Ads, BidTheatre, Improve Digital, AcuityAds, IponWeb BidSwitch, Drawbridge, Smartclip, GumGum, Yahoo Ad Sync, Burst Media, ContextWeb, Yahoo Small Business, Beeswax, SiteScout, Dstillery, Media.net, Videology, Tapad, Simpli.fi, Ad Tech Japan AOL, BlueKai DMP, BlueKai, OpenX Reseller, AppNexus Reseller, Ads.txt, OpenX Direct, Google Reseller, RubiconProject Reseller, Google Inteactive Media Ads, Celtra, eXelate, SkimLinks, Integral Ad Science, Twitter Ads, JW Player Tracking, Google Direct, IndexExchange Reseller, RubiconProject Direct, Google AdSense Integrator, Brightcom Direct, 33 Across Reseller, AOL Direct, DistrictM Reseller, Synacor Reseller, PubMatic Reseller, LKQD Reseller, FreeWheel Reseller, AOL Reseller, YieldBot Reseller, Kargo Direct, GetIntent, Adhigh, Yieldmo, Undertone Direct, ucfunnel Reseller, Amazon Direct, Permutive, Sociomantic, Amazon Ad System, Teads Direct, Adition, Carambola Direct, ContextWeb Reseller, Converstand Media Reseller, ORC International Reseller, Lijit Reseller, RhythmOne Reseller, SmartAdServer Reseller, Sovrn Reseller, Yieldmo Direct, BounceX, Amazon Associates, TripleLift, Triple Lift Direct, Kargo, Media.net Direct, Tribal Fusion, Taboola, eyeReturn, AdGear, PLAYGROUND XYZ, MaxPoint Interactive, Adelphic, ClickCertain, bRealtime, Technorati Media, AdTheorent, StackAdapt, Outbrain, GumGum Direct, Bidtellect Reseller, Comet Cox Media Reseller, EMX, DoubleVerify, Proclivity, So-net Media, Freebit Admind, MicroAd, Cinarra, Appier, AdTech Studio, Admedo, OnAudience, SpotXChange Reseller, BidSwitch, AdYouLike Direct, DistrictM Direct, ORC International Direct, IndexExchange Direct, Lijit Direct, Lockerdome Direct, Outbrain Direct, RhythmOne Direct, ShareThrough Direct, Sovrn Direct, adtelligent Reseller, Teads Reseller, Telaria Reseller, Tremor Video Reseller, Amazon Transparent Ad Marketplace, Neustar AdAdvisor, Flashtalking, Aggregate Knowledge, DemDex, Adobe Audience Manager Sync, Resonate Insights, AppNexus Direct, Sonobi Direct, Yahoo Direct, Header Tag by Index Exchange, SpotXChange Direct, Converstand Media Direct, PubMatic Direct, Improve Digital Reseller, Yahoo Reseller, comScore Activation, SpotX, Roku, Loopme, DynAdmic, Sonobi, Engage BDR, Criteo, Prebid, Concert, Connatix Direct, ContextWeb Direct, The MediaGrid Direct, TrustX Direct, Scenestealer, LinkedIn Ads, Bidtellect, Sharethrough, Advangelists, Conversant, Blis.