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The Drive 97.1
Publisher: 97.1fm Chicago - The Drive - WDRV
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The Drive 97.1
About

WDRV Chicago (97.1 FM The Drive) is a Classic Rock/Hits Radio Station which simulcasts on 96.9 FM to cover the far north suburbs of Chicago and SE Wisconsin and is a subsidiary of family-run and operated Minneapolis - St. Paul, MN based Hubbard Radio, LLC.

The Drive features Timeless Rock from the Sixties through the early Nineties with a Seventies and Eighties emphasis including core artists such as The Beatles, Led Zeppelin, The Rolling Stones, Tom Petty, The Who, U2, Van Halen, Queen, Jimi Hendrix, The Police, The Doors, Pearl Jam, Aerosmith and many more. Home to many of Chicago’s most prominent rock DJ’s including Steve Downes, Kathy Voltmer, Bob Stroud, Bobby Skafish, Phil Manicki, and Greg Easterling, The Drive’s heritage personalities and unique programming appeals to both Men and Women and sparks pleasant memories for more than 1.3 Million listeners each week.

The Drive’s commitment to putting the music first is unique in the marketplace and rich features (both daily and throughout the year) highlight rock’s greatest contributions and the colorful stories behind the music. From the wildly popular Ten @ 10 each weekday to Rock ‘N Roll Roots, Album Sides Days, Triple Play Thursdays and Weekends, The Drive A to Z, and morning host Steve Downes’ nationally syndicated program The Classics, The Drive celebrates rock unlike any other radio station.

As the dominant music station for Adults in Chicago since 2001, The Drive’s connectivity throughout Chicago extends far beyond our listeners and our airwaves. Let us show you how we can help you engage with your target consumers through an integrated marketing campaign derived from our vast portfolio of marketing assets, such as: community outreach, cause marketing, lifestyle events, mobile, digital, video, social media and more!

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: 97.1fm Chicago - The Drive - WDRV
  • Key Differentiator
    Have you considered advertising on The Drive? WDRV/WWDV FM reaches more than 1.7 million listeners via 97.1/96.9 each week plus another 135,000+ each month and growing via its internet audio streaming. Statistics show that 79% of our audience are adults 25-54 with 73% in our key 35-54 demographic area. Men represent nearly 55% while our female listeners are 45%. The Drive highlights our advertisers' messages with a self imposed limit of 12 commercial units per hour, comprised of 3 separate 4-unit breaks. Our established air personalties avoid endless babbling keeping their comments to the music and current events as The Drive does not clutter its airwaves with extra talk and contests-spotlighting your advertising message.
Site Traffic
URL: wdrv.com
  • 436727 Global Rank
  • 82282
    United States
  • 246 K Estimated Visits
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Traffic Sources
  • Direct
    78.72%
  • Search
    18.67%
  • Social
    1.41%
  • Referrals
    1.20%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
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Alexa Traffic Data
URL: wdrv.com
Global Rank 387,521
21,215
Links In Count 122
4
United States Rank 58,024
64,861
United States Page Views 97.7%
2.3%
Created with Highcharts 7.1.2Jul 2Jul 4Jul 6Jul 8Jul 10Jul 12Jul 14Jul 16Jul 18Jul 20Jul 22Jul 24Jul 26Jul 2812500005000007500001000000
Created with Highcharts 7.1.2Jul 2Jul 4Jul 6Jul 8Jul 10Jul 12Jul 14Jul 16Jul 18Jul 20Jul 22Jul 24Jul 26Jul 280 M0.1 M0.2 M0.3 M0.4 M0.5 M
Top Countries
Top Sites Linking In
Top Search Keywords
  • Consumer Goods and Services
  • Outerwear
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
| 97.1 The Drive
  • 51 SDKs
  • 3.54 Avg. Rating
  • 3 Total reviews
  • App Url: https://itunes.apple.com/app/97-1-fm-the-drive-1/id739680795
  • App Support: http://wdrv.com
  • Genre: Music
  • Bundle ID: com.hubbardcincinnati.tunekast1282
  • App Size: 52.2 M
  • Version: 3.9.8
  • Release Date: November 13th, 2013
  • Update Date: September 25th, 2018

Description:

Sherman & Tingle in the Morning and Chicago’s Classic Rock from Chicago, Illinois is available at your fingertips wherever you go!

Take advantage of App only contests, promotions & events. The more you listen on THE DRIVE App, the more you can win!

Just download our app, make sure you complete the simple registration so we can notify if you’re a winner. It’s that easy!

Once you have our app, be sure to add us to your tech gadgets and stream us anywhere in the U.S. on your smart speakers, phones, tablets, smart watches, gaming consoles, smart TVs and more.

Support for Apple CarPlay now included!

Drive App Features
Easy access to Sherman & Tingle Podcasts
Get notifications about concerts, contests, special deals and events.
Listen for your chance to win great rewards and prizes.
Wake up with THE DRIVE Alarm Clock.

* Apple is in no way affiliated with or responsible for any contests/rewards presented with this app.

*This app is not intended for users located within the European Economic Area.

Daily Downloads Apr 01 - 30, 2025
Created with Highcharts 7.1.2USAMay 4May 6May 8May 10May 12May 14May 16May 18May 20May 22May 24150100150200

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Reviews (Newest First)

Spicoli5115

Sep 13, 2014

Crap !

Doesn't work just keeps loading !!!

Spunky2517

Dec 06, 2013

Liked old one better

Hate having to sit through an ad before it turns on. Most of the time im rushing cause I know a song is on and i end up missing it cause of the ad.

Monsterblaster

Nov 19, 2013

A+

Nice upgrade!
Show More
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Ad Intelligence
URL: wdrv.com
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Drive 97.1
Device
Desktop
Dimensions
other
Dates Active
Aug 04, 2018 to Aug 02, 2020
Ads.txt
URL: All O/O Properties
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-1878900193359573
f08c47fec0942fa0
tritondigital.com
direct
10559
19b4454d0b87b58b
The Drive 97.1 advertising reaches 246k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Taiwan. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Drive 97.1 will allow you to reach consumers in industries or verticals such as .

They are headquartered at Chicago, IL, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Drive 97.1 inventory partners include: google.com, tritondigital.com.

The Drive 97.1 works with Advertising technology companies such as PointRoll, Media Innovation Group, Aggregate Knowledge, AOL-Time Warner Online Advertising, Openads/OpenX, Pubmatic, Rubicon Project, Facebook Exchange FBX, Yield Manager, Yahoo Publisher Network, eXelate, AppNexus, Collective Media, Evidon, BlueKai, Advertising.com, Atlas, DoubleVerify, DoubleClick.Net, Google Ad Partner Services, Google Adsense, The Trade Desk, Turn, Accuen, Simpli.fi, Experian, Neustar AdAdvisor, SiteScout, Chango, Rocket Fuel, Google Publisher Tag, Integral Ad Science, DemDex, Drawbridge, Index Exchange, Adap.TV, Mediaplex, Centro, Yahoo Small Business, Adconion, SpotXchange, ADTECH, Adify, Dstillery, Zenovia, RealVu, IponWeb BidSwitch, Tapad, BlueKai DMP, Adobe Audience Manager Sync, Google Remarketing, Adbrain, DoubleClick Bid Manager, Facebook Custom Audiences, Google AdSense Integrator, Google Adsense Asynchronous, Ads.txt, Google Direct, Innovid, Walmart, Triton Digital Direct, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Woobox, FLoC, Converstand Media Direct, IndexExchange Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, RubiconProject Direct, Sonobi Direct, AppNexus Reseller, ContextWeb Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, Yahoo Reseller, App-Ads.txt, Prebid, Header Tag by Index Exchange, Amazon Ad System, Beeswax, Roku, ContextWeb, AdGear, Sonobi, Amazon Associates, Criteo, Adelphic, Technorati Media, RhythmOne, Yahoo Ad Sync, PHP Ads, Link Share.
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Last Updated 4/20/25
The Drive 97.1 advertising reaches 246k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Taiwan. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Drive 97.1 will allow you to reach consumers in industries or verticals such as .

They are headquartered at Chicago, IL, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Drive 97.1 inventory partners include: google.com, tritondigital.com.

The Drive 97.1 works with Advertising technology companies such as PointRoll, Media Innovation Group, Aggregate Knowledge, AOL-Time Warner Online Advertising, Openads/OpenX, Pubmatic, Rubicon Project, Facebook Exchange FBX, Yield Manager, Yahoo Publisher Network, eXelate, AppNexus, Collective Media, Evidon, BlueKai, Advertising.com, Atlas, DoubleVerify, DoubleClick.Net, Google Ad Partner Services, Google Adsense, The Trade Desk, Turn, Accuen, Simpli.fi, Experian, Neustar AdAdvisor, SiteScout, Chango, Rocket Fuel, Google Publisher Tag, Integral Ad Science, DemDex, Drawbridge, Index Exchange, Adap.TV, Mediaplex, Centro, Yahoo Small Business, Adconion, SpotXchange, ADTECH, Adify, Dstillery, Zenovia, RealVu, IponWeb BidSwitch, Tapad, BlueKai DMP, Adobe Audience Manager Sync, Google Remarketing, Adbrain, DoubleClick Bid Manager, Facebook Custom Audiences, Google AdSense Integrator, Google Adsense Asynchronous, Ads.txt, Google Direct, Innovid, Walmart, Triton Digital Direct, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Woobox, FLoC, Converstand Media Direct, IndexExchange Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, RubiconProject Direct, Sonobi Direct, AppNexus Reseller, ContextWeb Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, Yahoo Reseller, App-Ads.txt, Prebid, Header Tag by Index Exchange, Amazon Ad System, Beeswax, Roku, ContextWeb, AdGear, Sonobi, Amazon Associates, Criteo, Adelphic, Technorati Media, RhythmOne, Yahoo Ad Sync, PHP Ads, Link Share.
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