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The Exchange Lab (GroupM)
Programmatic Advertising
CPA, CPC, CPM, CPV
Last Edited by
David Woods
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About

The Exchange Lab is a Programmatic Specialist, connected to the world’s largest digital media marketplace, providing a fully managed service to direct clients and agencies. With data at the core, the company’s proprietary technology, Proteus, enables multi-platform programmatic solutions and integrates data from the world’s leading DSPs, adservers, viewability and verification partners as well as first and third-party customer data. Proteus’ unique programmatic technology creates a holistic view of the digital ecosystem, translating data into a unified format. This empowers The Exchange Lab’s team of Programmatic Specialists to make informed decisions that can be actioned directly through the system’s unique Trading, Optimization and Reporting applications. Headquartered in London, and founded in 2007, The Exchange Lab operates from offices in the UK, North America and Asia.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Native, Social, Desktop Video
  • CPA, CPC, CPM, CPV
  • Ad Technology Provider, Demand Side Platform, Retargeting, Other
  • Headline:
    Programmatic Advertising
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Financial Services, Government & Politics, Retail, Telecommunications, Travel & Leisure
  • Key Differentiator
    At The Exchange Lab, we’re your strategic partner in achieving programmatic excellence. We believe in a consultative approach where we take the time to truly understand your goals, providing a custom solution that is powered by our talent and technology.
  • Targeting

    Access to targeting capabilities of all DSP partners

  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Integral Ad Science
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    DoubleClickSizmek
Site Traffic
  • 22400129 Global Rank
  • 6454184
    United Kingdom
  • 4.99 K Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 1,575,735
1,292,416
Links In Count 46
25
United States Rank 100,672
4,159
United States Page Views 84.5%
20.1%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Northridge
The Exchange Lab advertising reaches 4.99k visitors across desktop and mobile web, in countries such as Canada, United States, United Kingdom, Singapore. Pricing models they offer are CPA, CPC, CPM, CPV on channels such as Display, Mobile, Native, Social, Video Advertising on The Exchange Lab will allow you to reach consumers in industries or verticals such as Financial Services, Retail, Entertainment, Automotive, Telecommunications, Government & Politics, Travel & Leisure, Education; you can target them with parameters such as: Access to targeting capabilities of all DSP partners.

They are headquartered at London, United Kingdom, and have 47 advertising & marketing contacts listed on Kochava.

The Exchange Lab works with Advertising technology companies such as Aggregate Knowledge, Index Exchange, Rubicon Project, Accuen, DoubleClick.Net, DemDex, BlueKai, AppNexus, SpotXchange, eXelate, Centro, Neustar AdAdvisor, Media Innovation Group, Yield Manager, Yahoo Publisher Network, Adap.TV, The Trade Desk, Segmint, Facebook Exchange FBX, Yahoo Small Business, AppNexus Segment Pixel, MLN Advertising, Advertising.com, IponWeb BidSwitch, BlueKai DMP, Twitter Ads, AdRoll, Openads/OpenX, Tapad, Drawbridge, BrightRoll, Kauli, StickyAds TV, ContextWeb, Specific Media, Switch Ads, Geniee, Pubmatic, Burst Media, Semasio, Sonobi, Criteo, Videology, Improve Digital, adingo, Smartclip, Facebook Custom Audiences, Adobe Audience Manager Sync, Adskom, Adform, Google Remarketing, Adbrain, DoubleClick Bid Manager.
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Last Updated 12/20/24
The Exchange Lab advertising reaches 4.99k visitors across desktop and mobile web, in countries such as Canada, United States, United Kingdom, Singapore. Pricing models they offer are CPA, CPC, CPM, CPV on channels such as Display, Mobile, Native, Social, Video Advertising on The Exchange Lab will allow you to reach consumers in industries or verticals such as Financial Services, Retail, Entertainment, Automotive, Telecommunications, Government & Politics, Travel & Leisure, Education; you can target them with parameters such as: Access to targeting capabilities of all DSP partners.

They are headquartered at London, United Kingdom, and have 47 advertising & marketing contacts listed on Kochava.

The Exchange Lab works with Advertising technology companies such as Aggregate Knowledge, Index Exchange, Rubicon Project, Accuen, DoubleClick.Net, DemDex, BlueKai, AppNexus, SpotXchange, eXelate, Centro, Neustar AdAdvisor, Media Innovation Group, Yield Manager, Yahoo Publisher Network, Adap.TV, The Trade Desk, Segmint, Facebook Exchange FBX, Yahoo Small Business, AppNexus Segment Pixel, MLN Advertising, Advertising.com, IponWeb BidSwitch, BlueKai DMP, Twitter Ads, AdRoll, Openads/OpenX, Tapad, Drawbridge, BrightRoll, Kauli, StickyAds TV, ContextWeb, Specific Media, Switch Ads, Geniee, Pubmatic, Burst Media, Semasio, Sonobi, Criteo, Videology, Improve Digital, adingo, Smartclip, Facebook Custom Audiences, Adobe Audience Manager Sync, Adskom, Adform, Google Remarketing, Adbrain, DoubleClick Bid Manager.