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The Guardian (Guardian Media Group)
News Publisher: 2nd Most Popular UK Newspaper Website
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Last Edited by
Spencer Badesch
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About

Guardian News & Media (GNM) publishes theguardian.com, one of the largest English-speaking quality newspaper websites in the world. Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents over two-thirds of the Guardian's total digital audience.

In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world's oldest Sunday newspaper, The Observer.

GNM is the core business of Guardian Media Group (GMG), whose sole shareholder is The Scott Trust Ltd. The core purpose of The Scott Trust is to secure the financial and editorial independence of the Guardian in perpetuity.

The Guardian is most recently renowned for its Pulitzer Prize and Emmy-winning revelations based on the disclosures made by whistleblower Edward Snowden. In 2014, the Guardian was named newspaper and website of the year at the Society of Editors UK Press Awards and is the most trusted news source in the UK (Ofcom digital media report, 2014).

The Guardian is also known for its globally acclaimed investigation into phone hacking, the launch of its groundbreaking digital-first strategy in 2011 and its trailblazing partnership with WikiLeaks in 2010.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Mobile Video, Email, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    News Publisher: 2nd Most Popular UK Newspaper Website
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, Entertainment, Government & Politics, Retail, Sports, Technology, Travel & Leisure
  • Key Differentiator
    A platform for action We now reach 152 million unique browsers worldwide Our readers are inquisitive, open minded and active We have the power to transform your business
  • Owned / Operated Properties
    tehguardian.com, guardiannews.com, ivebeenthere.co.uk, guardianhomeexchange.com, guardianenergycomparison.com, theguardian.com, guardianenergycomparison.co.uk, guardianbookshop.co.uk, guardianoffers.co.uk, guardiantickets.co.uk, guardianthemusical.com
  • Targeting

    Sections: News/US/World, Sport, Comment, Culture, Business, Environment, Science, Travel, Technology, Media, Life & Style, Data Store

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 15117567 Global Rank
  • 124
    Canada
  • 129 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Display
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 8,819
1
Links In Count 50,169
772
United States Rank 1,753
171
United States Page Views 86.5%
4.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Medicine
  • Health Systems
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.04 Avg. Rating
  • 594 Total reviews
  • App Url: https://itunes.apple.com/app/guardian-news-media-2/id452707806
  • App Support: https://www.theguardian.com/info/2020/oct/05/the-guardian-editions-app-faqs
  • Genre: News
  • Bundle ID: uk.co.guardian.gce
  • App Size: 15.9 M
  • Version: 7.8
  • Release Date: October 12th, 2011
  • Update Date: June 16th, 2021

Description:

Available only with a Guardian digital subscription.

Experience digital news differently. The UK Daily brings you the coverage you need for the day, giving you a considered alternative to your never-ending news feed.

Beautifully designed and easy to navigate on mobile and tablet, the UK Daily brings you the stories that matter every morning.

Download as part of a Guardian digital subscription to enjoy:
- A new way to read: the UK newspaper, reimagined for mobile and tablet
- Updated daily: each edition is available to read by 6am (GMT), 7 days a week
- Easy to navigate: read cover to cover, or swipe to the sections you care about
- Multiple devices: beautifully designed for your iPhone or iPad
- Read offline: schedule a download and read whenever it suits you
- Ad-free: enjoy The Guardian’s journalism uninterrupted, without adverts
- Enjoy our other editions: Australia Weekend and other special editions are all included in this app as part of your subscription

The Guardian Editions app can be enjoyed as part of a Guardian digital subscription. Find out more on the subscribe page of The Guardian website.

Terms of use:

All content in the Guardian app is copyright Guardian News & Media 2020. All rights reserved. Terms of use and privacy policy apply when accessing content via the Guardian app.

Privacy policy:

http://www.theguardian.com/help/privacy-policy

Terms and conditions:

http://www.theguardian.com/help/terms-of-service

Daily Downloads Nov 01 - 30, 2024

Sort by

Ol_Vinyl

May 29, 2017

It's a Bit Odd

I'm not sure what this app is *for* exactly since I can sign in via Safari. Tried it anyway, and may need improvement. I've signed in to thevapp. have a paid subscription. Why am I seeing adverts, and a 'get the app' banner? I'm in the app! Silly to the point of being absurd.

Andres09

May 02, 2017

Great and smart journalism available offline

Perfect app to read the Guardian offline

WuMcWu

Feb 24, 2017

Great App

Great Design, great content. Well-executed!

Sc542010

Feb 09, 2017

Well worth subscribing

Love this app and use it every day. Really well thought out navigation around the paper, especially at weekends when there are so many sections. Shame it doesn't download automatically overnight as it used to but really only takes a few seconds in the morning and is my go to read first thing.

kenilworthhammer

Feb 09, 2017

Grauniad relevant as ever

The paper of truth a colleague once described it to me - and it still is. Good functional app to complement content.

Costamax

Feb 07, 2017

Easy and reliable

Great to have an easy system and access to great journalism from Spain.
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Core Foundation Framework
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Core Graphics
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Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
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Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
Security Framework
Secure the data your app manages. Protect information and control access to your app.
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This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
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Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.39%
  • Standard
    98.95%
  • Direct
    0.66%
Ads Seen Recently
57,048
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Guardian
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Desktop
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Dates Active
Aug 07, 2018 to Aug 05, 2020
The Guardian
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Oct 05, 2020 to Apr 25, 2021
The Guardian
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Nov 06, 2020 to Apr 25, 2021
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Feb 08, 2021 to Jun 05, 2021
The Guardian
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Oct 07, 2020 to Apr 25, 2021
The Guardian
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May 05, 2020 to Feb 04, 2021
The Guardian
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Jul 15, 2020 to Feb 03, 2021
The Guardian
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Jul 18, 2020 to Feb 13, 2021
The Guardian
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Jul 07, 2020 to Apr 26, 2021
The Guardian
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Dec 24, 2020 to Jan 05, 2021
The Guardian
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Jul 09, 2020 to Jan 18, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
tremorhub.com
reseller
cd009
1a4e959a1b50034a
spotxchange.com
reseller
136839
7842df1d2fe2db34
appnexus.com
reseller
9733
google.com
reseller
pub-1929615694373103
f08c47fec0942fa0
openx.com
reseller
539496816
6a698e2ec38604c6
spotx.tv
reseller
136839
7842df1d2fe2db34
telaria.com
reseller
cd009
1a4e959a1b50034a
indexexchange.com
reseller
190549
connatix.com
direct
429135572456470
2af98acdee0e81ed
trustx.org
direct
53
1d2c8a747a749d25
triplelift.com
direct
2885
The Guardian advertising reaches 317M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Australia, Canada, Ireland. Pricing models they offer are CPM on channels such as Display, Mobile, MobileVideo, Email, Social Advertising on The Guardian will allow you to reach consumers in industries or verticals such as Travel & Leisure, Entertainment, Government & Politics, Retail, Consumer Packaged Goods, Sports, Technology; you can target them with parameters such as: Sections: News/US/World, Sport, Comment, Culture, Business, Environment, Science, Travel, Technology, Media, Life & Style, Data Store.

They are headquartered at Norwich, Norfolk, United Kingdom, and have 114 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Guardian inventory partners include: tremorhub.com, spotxchange.com, appnexus.com, google.com, openx.com, spotx.tv, telaria.com, indexexchange.com, connatix.com, trustx.org, triplelift.com, the-ozone-project.com, teads.tv, sonobi.com, smartadserver.com, pubmatic.com, themediagrid.com, liveintent.com, improvedigital.com, aps.amazon.com, adyoulike.com.

The Guardian works with Advertising technology companies such as Google Remarketing, Evidon, Perform Group, Flashtalking, Rocket Fuel, Connexity, Eq Ads, Simpli.fi, Media Innovation Group, DoubleClick.Net, Rubicon Project, Dstillery, Neustar AdAdvisor, Criteo, Outbrain, Open AdStream, Google Adsense, AudienceScience, AppNexus, Atlas, Advertising.com, MLN Advertising, Brandscreen, The Trade Desk, Aggregate Knowledge, BlueKai, Bizo, Google Publisher Tag, Facebook Exchange FBX, Datonics, Chango, NetSeer, RadiumOne, 161Media, Real Media Group, Turn, Triggit, Integral Ad Science, MyBuys, eXelate, Yahoo Small Business, X Plus One, SiteScout, Videology, Tapad, Jumptap, DemDex, AcuityAds, IponWeb BidSwitch, Openads/OpenX, Undertone, Twitter Ads, Brilig, Collective Media, Accuen, ADTECH, AOL-Time Warner Online Advertising, Drawbridge, Experian, RealVu, Mediaplex, Choice Stream, ContextWeb, Specific Media, Switch Ads, Conversant, Pubmatic, Yield Manager, Burst Media, AppNexus Segment Pixel, SpotXchange, Index Exchange, Improve Digital, Zenovia, Adap.TV, Nexage, Prebid, Sonobi.
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Last Updated 11/11/24
The Guardian advertising reaches 317M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Australia, Canada, Ireland. Pricing models they offer are CPM on channels such as Display, Mobile, MobileVideo, Email, Social Advertising on The Guardian will allow you to reach consumers in industries or verticals such as Travel & Leisure, Entertainment, Government & Politics, Retail, Consumer Packaged Goods, Sports, Technology; you can target them with parameters such as: Sections: News/US/World, Sport, Comment, Culture, Business, Environment, Science, Travel, Technology, Media, Life & Style, Data Store.

They are headquartered at Norwich, Norfolk, United Kingdom, and have 114 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Guardian inventory partners include: tremorhub.com, spotxchange.com, appnexus.com, google.com, openx.com, spotx.tv, telaria.com, indexexchange.com, connatix.com, trustx.org, triplelift.com, the-ozone-project.com, teads.tv, sonobi.com, smartadserver.com, pubmatic.com, themediagrid.com, liveintent.com, improvedigital.com, aps.amazon.com, adyoulike.com.

The Guardian works with Advertising technology companies such as Google Remarketing, Evidon, Perform Group, Flashtalking, Rocket Fuel, Connexity, Eq Ads, Simpli.fi, Media Innovation Group, DoubleClick.Net, Rubicon Project, Dstillery, Neustar AdAdvisor, Criteo, Outbrain, Open AdStream, Google Adsense, AudienceScience, AppNexus, Atlas, Advertising.com, MLN Advertising, Brandscreen, The Trade Desk, Aggregate Knowledge, BlueKai, Bizo, Google Publisher Tag, Facebook Exchange FBX, Datonics, Chango, NetSeer, RadiumOne, 161Media, Real Media Group, Turn, Triggit, Integral Ad Science, MyBuys, eXelate, Yahoo Small Business, X Plus One, SiteScout, Videology, Tapad, Jumptap, DemDex, AcuityAds, IponWeb BidSwitch, Openads/OpenX, Undertone, Twitter Ads, Brilig, Collective Media, Accuen, ADTECH, AOL-Time Warner Online Advertising, Drawbridge, Experian, RealVu, Mediaplex, Choice Stream, ContextWeb, Specific Media, Switch Ads, Conversant, Pubmatic, Yield Manager, Burst Media, AppNexus Segment Pixel, SpotXchange, Index Exchange, Improve Digital, Zenovia, Adap.TV, Nexage, Prebid, Sonobi.