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The Local
Germany's News in English
CPM
Last Edited by
Mathias Sjöström
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The Local
About

The Local is the largest English-language news network in Europe, with nearly five million readers every month.

Our entertaining blend of daily news, business and features has made the site essential reading for foreign professionals in Europe.

We now have editions in Sweden, Norway, Denmark, Germany, Austria, Switzerland, France, Spain, and Italy.

With independent, daily reporting from around Europe, The Local is a window on life in other cultures. We capture the essence of nations by finding the stories that tell us who we are, breaking down barriers and bringing us closer together.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Germany's News in English
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Government & Politics, Sports, Technology, Travel & Leisure
  • Key Differentiator
    The Local offers the perfect audience and context for targeted international advertising.
  • Owned / Operated Properties
    thelocal.se, thelocal.fr, thelocal.it
Site Traffic
URL: thelocal.it
  • 68614 Global Rank
  • 50574
    United States
  • 1.11 M Estimated Visits
Created with Highcharts 7.1.2NovemberDecemberJanuaryFebruaryMarchApril0100K200K300K400K500K600K700K800K900K1000K1.1M1.2M
Traffic Sources
  • Search
    74.95%
  • Direct
    18.89%
  • Social
    3.42%
  • Referrals
    2.54%
  • Mail
    0.21%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
URL: thelocal.de
Global Rank 35,207
1,292
Links In Count 2,404
26
Germany Rank 1,393
1,894
Germany Page Views 40.9%
1.4%
Created with Highcharts 7.1.2Mar 1Mar 3Mar 5Mar 7Mar 9Mar 11Mar 13Mar 15Mar 17Mar 19Mar 21Mar 23Mar 25Mar 27Mar 29Mar …Mar 311250005000075000100000
Created with Highcharts 7.1.2Mar 1Mar 3Mar 5Mar 7Mar 9Mar 11Mar 13Mar 15Mar 17Mar 19Mar 21Mar 23Mar 25Mar 27Mar 29Mar …Mar 310 M2 M4 M6 M
Top Countries
Top Sites Linking In
Top Search Keywords
  • University of South Australia
Ad Intelligence
URL: thelocal.de
  • Native
    68.79%
  • Standard
    28.98%
  • Direct
    2.23%
Ads Seen Recently
14,412
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Local
Device
Desktop
Dimensions
other
Dates Active
Aug 09, 2018 to Aug 07, 2020
The Local
Device
Desktop
Dimensions
other
Dates Active
Jan 30, 2021 to Jun 05, 2021
The Local
Device
Desktop
Dimensions
other
Dates Active
Nov 28, 2020 to May 12, 2021
The Local
Device
Mobile
Dimensions
300x250
Dates Active
Nov 27, 2020 to May 24, 2021
The Local
Device
Desktop
Dimensions
other
Dates Active
Jan 15, 2021 to Feb 09, 2021
The Local
Device
Desktop
Dimensions
other
Dates Active
Jun 21, 2020 to Apr 29, 2021
The Local
Device
Mobile
Dimensions
other
Dates Active
Nov 22, 2020 to May 27, 2021
The Local
Device
Mobile
Dimensions
other
Dates Active
Jan 24, 2021 to May 12, 2021
The Local
Device
Desktop
Dimensions
other
Dates Active
Feb 09, 2021 to Apr 20, 2021
The Local
Device
Mobile
Dimensions
other
Dates Active
Dec 27, 2020 to Apr 13, 2021
The Local
Device
Desktop
Dimensions
other
Dates Active
Nov 08, 2020 to Jun 05, 2021
Ads.txt
URL: All O/O Properties
Ad Exchange
Type
Publisher ID
Certification ID
<html><body><div style="position:absolute;top:100px;text-align:center;margin-left:auto;margin-right:auto;left:0;right:0;width:500px;font-family:roboto
function(d){e.push(parseint(d
sans-serif;"><img src="https://storage.googleapis.com/ddos-shield.appspot.com/shield-logo-mono-darktext.svg" width="250px" height="50px" alt="project shield logo" /><p style="font-size:18px;">you will be connected to <b>www.thelocal.de</b> in just a moment...</p><p><a href="https://g.co/shield">learn about project shield</a></p></div><script type="text/javascript" src="https://storage.googleapis.com/ddos-shield.appspot.com/aes.js"></script><script>function tonumbers(d){var e=[];d.replace(/(..)/g
16))});return e;}function tohex(){for(var d=[]
The Local advertising reaches 1.3M visitors across desktop and mobile web, in countries such as Germany, United States, United Kingdom, India, Turkey, Austria, Denmark, France, Italy, Norway, Spain, Sweden, Switzerland. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The Local will allow you to reach consumers in industries or verticals such as Travel & Leisure, Education, Government & Politics, Sports, Technology.

They are headquartered at Stockholm, Sweden, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Local inventory partners include:
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Last Updated 5/21/25
The Local advertising reaches 1.3M visitors across desktop and mobile web, in countries such as Germany, United States, United Kingdom, India, Turkey, Austria, Denmark, France, Italy, Norway, Spain, Sweden, Switzerland. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The Local will allow you to reach consumers in industries or verticals such as Travel & Leisure, Education, Government & Politics, Sports, Technology.

They are headquartered at Stockholm, Sweden, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Local inventory partners include:
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