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The News Leader
All things valley
CPM
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About

News Leader Media is an award-winning media and marketing organization located in Virginia's Shenandoah Valley. The operation includes The News Leader print product and newsleader.com.

The News Leader parent company is Gannett, based in McLean, Va. Gannett is a publicly traded company that owns more than 80 daily publications and a host of non-daily and digital properties all designed to deliver information and marketing messages to targeted audiences on a variety of platforms.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    All things valley
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Entertainment, Food & Beverage, Government & Politics, Retail, Sports
  • Key Differentiator
    The News Leader is a community news and information company for Staunton, Waynesboro and Augusta County, Virginia. We publish digitally 24 hours a day and daily in print. Our office is located at 11 N. Central Avenue in historic downtown Staunton. We can be reached at (540) 885-7281 or (800) 793-2459. The company is a subsidiary of Gannett Co., Inc., of McLean, Va. (NYSE: GCI), an international media and marketing solutions company that informs and engages more than 100 million people every month through its network of broadcast, digital, mobile and publishing properties.
Site Traffic
  • 273378 Global Rank
  • 53220
    United States
  • 279 K Estimated Visits
Traffic Sources
  • Direct
    52.61%
  • Search
    37.67%
  • Social
    4.98%
  • Referrals
    4.74%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 169,200
12,340
Links In Count 692
United States Rank 33,320
7,905
United States Page Views 100.0%
2.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Staunton
Ad Intelligence
  • Native
    76.68%
  • Standard
    21.89%
  • Direct
    1.42%
Ads Seen Recently
10,190
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The News Leader
Device
Desktop
Dimensions
other
Dates Active
Aug 04, 2018 to Aug 02, 2020
The News Leader
Device
Mobile
Dimensions
300x250
Dates Active
Nov 30, 2020 to Apr 24, 2021
The News Leader
Device
Mobile
Dimensions
192x53
Dates Active
Dec 27, 2020 to Mar 14, 2021
The News Leader
Device
Desktop
Dimensions
728x90
Dates Active
Jan 06, 2021 to May 17, 2021
The News Leader
Device
Desktop
Dimensions
728x90
Dates Active
Dec 26, 2020 to Jan 10, 2021
The News Leader
Device
Desktop
Dimensions
other
Dates Active
Nov 01, 2020 to May 22, 2021
The News Leader
Device
Desktop
Dimensions
other
Dates Active
Nov 23, 2020 to Jun 01, 2021
The News Leader
Device
Desktop
Dimensions
other
Dates Active
Nov 20, 2020 to May 25, 2021
The News Leader
Device
Mobile
Dimensions
other
Dates Active
Jan 26, 2021 to May 05, 2021
The News Leader
Device
Mobile
Dimensions
other
Dates Active
Feb 12, 2021 to Jun 01, 2021
The News Leader
Device
Desktop
Dimensions
other
Dates Active
Nov 01, 2020 to May 16, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rtk.io
direct
454
taboola.com
direct
1111283
c228e6794e811952
taboola.com
direct
1111116
c228e6794e811952
taboola.com
direct
1068665
c228e6794e811952
taboola.com
direct
1065497
c228e6794e811952
taboola.com
direct
1056829
c228e6794e811952
taboola.com
direct
1056828
c228e6794e811952
taboola.com
direct
1056823
c228e6794e811952
taboola.com
direct
1056820
c228e6794e811952
taboola.com
direct
1056817
c228e6794e811952
taboola.com
direct
1056774
c228e6794e811952
The News Leader advertising reaches 279k visitors across desktop and mobile web, in countries such as United States, Canada, Venezuela, United Kingdom, Thailand. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The News Leader will allow you to reach consumers in industries or verticals such as Food & Beverage, Entertainment, Automotive, Sports, Retail, Government & Politics.

They have advertising & marketing contacts listed on Kochava. According to their Ads.txt, The News Leader inventory partners include: rtk.io, taboola.com, districtm.io, juicenectar.com, indexexchange.com, openx.com, google.com, rubiconproject.com, appnexus.com, sovrn.com, adtech.com, aps.amazon.com, exponential.com, trustx.org, spotx.tv, spotxchange.com, supply.colossusssp.com, aol.com, advertising.com, tremorhub.com, lijit.com, 33across.com, freewheel.tv, yieldmo.com, pubmatic.com, lkqd.net, sonobi.com, smaato.com, t.brand-server.com, emxdgt.com, teads.tv, triplelift.com, www.yumenetworks.com, kargo.com, yldbt.com, criteo.com, aolcloud.net, c.amazon-adsystem.com.

The News Leader works with Advertising technology companies such as Neustar AdAdvisor, Rubicon Project, Yield Manager, DemDex, eXelate, PointRoll, AudienceScience, Google Adsense, DoubleClick.Net, Google Publisher Tag, Zedo, Taboola, CheckM8, AdRoll, Pubmatic, Criteo, cXense, BounceX, ADTECH, Sonobi, BlueKai DMP, BlueKai, Travidia, The Trade Desk, Polar, Atlas, Facebook Custom Audiences, Drawbridge, YieldBot, Centro, Nativo, Sonobi Direct, Sovrn Direct, Nativo Reseller, Synacor Direct, Amazon Direct, Fyber Reseller, AOL Direct, Tremor Video Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Carambola Direct, Fyber Direct, OpenX Reseller, ShareThrough Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Yieldmo Direct, Criteo Direct, 33 Across Direct, RubiconProject Direct, Brightcom Direct, Connatix Direct, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Teads Direct, Switch Reseller, Sovrn Reseller, RhythmOne Direct, SpotXChange Direct, Tremor Video Reseller, Smaato Reseller, OpenX Direct, Taboola Reseller, Improve Digital Reseller, YieldBot Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, Kargo Direct, FreeWheel Direct, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, GumGum Direct, ORC International Direct, Converstand Media Direct, Triple Lift Direct, AppNexus Direct, AOL Reseller, Lijit Reseller, DistrictM Direct, BrightRoll, Google Remarketing, Criteo Publisher Marketplace, DoubleClick Bid Manager, TripleLift, ContextWeb, Adobe Audience Manager Sync, AppNexus, Openads/OpenX, Amazon Ad System, Rocket Fuel, SpotXchange, Index Exchange, Media.net, Tapad, Integral Ad Science, IponWeb BidSwitch, Amazon Associates, Prebid, RhythmOne, IndexExchange Direct, IndexExchange Reseller, Exponential Direct, TrustX Direct, Burst Media, GumGum, AdGear, Bidtellect, Media Innovation Group, Advertising.com, Twitter Ads, Simpli.fi, Eyeota, Google Inteactive Media Ads, GetIntent, Adhigh, Dstillery, SiteScout, eyeReturn, Yahoo Small Business, Improve Digital, Header Tag by Index Exchange, 33 Across Reseller, Lijit Direct, Prezna, Tribal Fusion, Turn, Yahoo Ad Sync, Taboola Sponsored Links, Sourcepoint, IRIS.TV, DoubleVerify, Videology, Eye View Digital, Geniee, Sonobi Reseller, Perfect Market, Magnetic, AppNexus Segment Pixel, LiveIntent Direct, Google AdSense Integrator, 161Media, Beeswax, Avocet, Beachfront Reseller, Cedato Reseller, TrustX, RadiumOne, AcuityAds, Admixer, Evidon, Facebook Reseller, EMX, DynAdmic, StackAdapt, adingo, MicroAd, AdMatrix, RUN Ads, Consumable Direct, Chocolate Reseller, adtelligent Reseller, Optimatic Reseller, Thrive Reseller, Undertone Direct, AerServ Direct, Vuble Reseller, JUICE Mobile Direct, RTK Direct, DistrictM, Telaria Reseller, RTK, Infectious Media, Admedo, Blis, ExactTarget, AdTheorent, Proclivity, BidSwitch, Powerlinks, Yieldmo, Adelphic, bRealtime, IAB Tech Lab, Outbrain, MaxPoint Interactive, Advangelists, Right Media, StickyAds TV, PLAYGROUND XYZ, So-net Media, Cinarra, Freebit Admind, Sharethrough, BidTheatre, Appier, AdTech Studio, PHP Ads, Telaria Direct, Yahoo Direct, AdMan Reseller, YuMe Direct, LiveIntent, OnAudience, Smaato Direct, Amazon Transparent Ad Marketplace, Commission Junction, IntentIQ, Flashtalking, LinkedIn Ads, The MediaGrid Direct, Synacor Reseller, Nudge, Teads, App-Ads.txt, SpotX, Snap Pixel, OneTag Reseller, ContextWeb Direct, Aniview Reseller, Yahoo Reseller, Media.net Direct.
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Recent The News Leader Tweets
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The News Leader Categories
Last Updated 12/25/24
The News Leader advertising reaches 279k visitors across desktop and mobile web, in countries such as United States, Canada, Venezuela, United Kingdom, Thailand. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The News Leader will allow you to reach consumers in industries or verticals such as Food & Beverage, Entertainment, Automotive, Sports, Retail, Government & Politics.

They have advertising & marketing contacts listed on Kochava. According to their Ads.txt, The News Leader inventory partners include: rtk.io, taboola.com, districtm.io, juicenectar.com, indexexchange.com, openx.com, google.com, rubiconproject.com, appnexus.com, sovrn.com, adtech.com, aps.amazon.com, exponential.com, trustx.org, spotx.tv, spotxchange.com, supply.colossusssp.com, aol.com, advertising.com, tremorhub.com, lijit.com, 33across.com, freewheel.tv, yieldmo.com, pubmatic.com, lkqd.net, sonobi.com, smaato.com, t.brand-server.com, emxdgt.com, teads.tv, triplelift.com, www.yumenetworks.com, kargo.com, yldbt.com, criteo.com, aolcloud.net, c.amazon-adsystem.com.

The News Leader works with Advertising technology companies such as Neustar AdAdvisor, Rubicon Project, Yield Manager, DemDex, eXelate, PointRoll, AudienceScience, Google Adsense, DoubleClick.Net, Google Publisher Tag, Zedo, Taboola, CheckM8, AdRoll, Pubmatic, Criteo, cXense, BounceX, ADTECH, Sonobi, BlueKai DMP, BlueKai, Travidia, The Trade Desk, Polar, Atlas, Facebook Custom Audiences, Drawbridge, YieldBot, Centro, Nativo, Sonobi Direct, Sovrn Direct, Nativo Reseller, Synacor Direct, Amazon Direct, Fyber Reseller, AOL Direct, Tremor Video Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Carambola Direct, Fyber Direct, OpenX Reseller, ShareThrough Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Yieldmo Direct, Criteo Direct, 33 Across Direct, RubiconProject Direct, Brightcom Direct, Connatix Direct, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Teads Direct, Switch Reseller, Sovrn Reseller, RhythmOne Direct, SpotXChange Direct, Tremor Video Reseller, Smaato Reseller, OpenX Direct, Taboola Reseller, Improve Digital Reseller, YieldBot Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, Kargo Direct, FreeWheel Direct, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, GumGum Direct, ORC International Direct, Converstand Media Direct, Triple Lift Direct, AppNexus Direct, AOL Reseller, Lijit Reseller, DistrictM Direct, BrightRoll, Google Remarketing, Criteo Publisher Marketplace, DoubleClick Bid Manager, TripleLift, ContextWeb, Adobe Audience Manager Sync, AppNexus, Openads/OpenX, Amazon Ad System, Rocket Fuel, SpotXchange, Index Exchange, Media.net, Tapad, Integral Ad Science, IponWeb BidSwitch, Amazon Associates, Prebid, RhythmOne, IndexExchange Direct, IndexExchange Reseller, Exponential Direct, TrustX Direct, Burst Media, GumGum, AdGear, Bidtellect, Media Innovation Group, Advertising.com, Twitter Ads, Simpli.fi, Eyeota, Google Inteactive Media Ads, GetIntent, Adhigh, Dstillery, SiteScout, eyeReturn, Yahoo Small Business, Improve Digital, Header Tag by Index Exchange, 33 Across Reseller, Lijit Direct, Prezna, Tribal Fusion, Turn, Yahoo Ad Sync, Taboola Sponsored Links, Sourcepoint, IRIS.TV, DoubleVerify, Videology, Eye View Digital, Geniee, Sonobi Reseller, Perfect Market, Magnetic, AppNexus Segment Pixel, LiveIntent Direct, Google AdSense Integrator, 161Media, Beeswax, Avocet, Beachfront Reseller, Cedato Reseller, TrustX, RadiumOne, AcuityAds, Admixer, Evidon, Facebook Reseller, EMX, DynAdmic, StackAdapt, adingo, MicroAd, AdMatrix, RUN Ads, Consumable Direct, Chocolate Reseller, adtelligent Reseller, Optimatic Reseller, Thrive Reseller, Undertone Direct, AerServ Direct, Vuble Reseller, JUICE Mobile Direct, RTK Direct, DistrictM, Telaria Reseller, RTK, Infectious Media, Admedo, Blis, ExactTarget, AdTheorent, Proclivity, BidSwitch, Powerlinks, Yieldmo, Adelphic, bRealtime, IAB Tech Lab, Outbrain, MaxPoint Interactive, Advangelists, Right Media, StickyAds TV, PLAYGROUND XYZ, So-net Media, Cinarra, Freebit Admind, Sharethrough, BidTheatre, Appier, AdTech Studio, PHP Ads, Telaria Direct, Yahoo Direct, AdMan Reseller, YuMe Direct, LiveIntent, OnAudience, Smaato Direct, Amazon Transparent Ad Marketplace, Commission Junction, IntentIQ, Flashtalking, LinkedIn Ads, The MediaGrid Direct, Synacor Reseller, Nudge, Teads, App-Ads.txt, SpotX, Snap Pixel, OneTag Reseller, ContextWeb Direct, Aniview Reseller, Yahoo Reseller, Media.net Direct.