About

The News & Observer traces its roots to a paper called the Sentinal, founded in Raleigh in 1865 and later absorbed by The Observer and then merged with The News. The News & Observer was purchased at auction in 1894 by Josephus Daniels, who later served as secretary of the Navy under President Woodrow Wilson and ambassador to Mexico under Franklin D. Roosevelt. The Daniels family owned the paper until 1995, when it was purchased by McClatchy.

A company with deep roots in the Triangle, The News & Observer Publishing Co. is a modern information company that publishes news and information in both digital and print formats to serve a growing market. Our publications include The News & Observer, one of the nation’s best regional newspapers, and 10 bi-weekly community newspapers. The company launched nando.net, one of the nation’s first internet service providers, in 1994, and today is home to both newsobserver.com and triangle.com, two of the region’s leading websites. We offer comprehensive marketing and advertising solutions that range from cutting-edge rich media online ads to traditional newspaper inserts.

The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporting and watchdog journalism. In 1996, the paper was awarded the Pulitzer Prize Gold Medal for Public Service for its work showing how commercial hog farms were affecting the environment and economy in Eastern North Carolina.

Our main office is in downtown Raleigh, NC.

For current positions visit us at http://newsobserver.theresumator.com/apply

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email
  • Desktop Display, Mobile Display, Social, Desktop Video, Email
  • CPM
  • Web Publisher
  • Headline:
    Raleigh, NC Breaking News, Sports, Weather & More
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Education, Entertainment, Food & Beverage, Gaming, Government & Politics, Sports
  • Owned / Operated Properties
    nando.com, carynews.com, chapelhillnews.com, claytonnewsstar.com, thedurhamnews.com, easternwakenews.com, garnerclayton.com, smithfieldherald.com, midtownraleighnews.com, northraleighnews.com, southwestwakenews.com, triangle.com, fanstailgate.com, trianglemom2mom.com, garnercleveland.com, theherald-nc.com
  • Targeting

    Behavioral

Site Traffic
  • 31993537 Global Rank
  • 8238651
    United States
  • 65 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 16,964
950
United States Rank 3,782
1,771
United States Page Views 94.7%
4.9%
Top Countries
Top Search Keywords
  • Troupes and Companies
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 10 SDKs
  • 3.01 Avg. Rating
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.newsobserver.android
  • App Support: http://www.newsobserver.com
  • Genre: news_and_magazines
  • Bundle ID: com.newsobserver.android
  • App Size: 16.8 M
  • Version: 5001900
  • Release Date: April 18th, 2011
  • Update Date: December 7th, 2020

Description:

Connect to the Raleigh News & Observer newspaper’s app wherever you are.

Receive the latest local and breaking news from Raleigh, Durham, Chapel Hill and the Triangle area in North Carolina. The N&O report on the local topics you care about, including local weather, traffic, crime, sports and national news.

Features of the app include:

• Breaking news alerts and real-time updates.
• The local news and sports topics you care about from around the Triangle area.
• View stunning photos and galleries of news coverage and events. •
The News & Observer opinions, editorials and columns you love.
• Ability to share stories and galleries on Facebook, Twitter or by email.
• EXTRAS: Your subscription to The News & Observer app comes with complimentary web access to News & Observer site, as well as access to the eEdition. Subscribe to the app now and get your first month for $1.99. Monthly and annual subscriptions are available for $15.99 per month or $159.99 per year and include unlimited digital access to The News & Observer app, eEdition and the News & Observer website.


Your subscription will automatically renew each month or year 24-hours before the end of the current period, and your credit card will be charged through your Google Play account at confirmation of purchase unless auto-renew is turned off at least 24-hours before the end of the current period. You can turn off auto-renew at any time from your Google Play account settings.

Read our Privacy policy here: https://www.newsobserver.com/customer-service/privacy-policy/text-only/

Read our Terms of Service here: https://www.newsobserver.com/customer-service/terms-of-service/text-only/

For California Residents: To learn more about managing your sharing preferences and Do Not Sell My Info rights visit https://www.newsobserver.com/customer-service/privacy-policy/text-only/#notice_california

Developer page: https://play.google.com/store/apps/dev?id=8685926049980900019

Firebase
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DoubleClick
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Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
AdMob Mediation
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Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    21.97%
  • Standard
    77.04%
  • Direct
    0.99%
Ads Seen Recently
10,150
Longest Running Ad
The News & Observer
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The News & Observer
Device
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The News & Observer
Device
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The News & Observer
Device
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none
The News & Observer
Device
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The News & Observer
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other
The News & Observer
Device
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The News & Observer
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
freewheel.tv
reseller
713154
google.com
reseller
pub-1869172611345701
f08c47fec0942fa0
vhbx.co
reseller
vhbx-8718256505923256
47e78270c9860438
springserve.com
reseller
1
a24eb641fc82e93d
spotx.tv
reseller
111853
vindicosuite.com
reseller
6624
google.com
reseller
pub-3519627678776838
f08c47fec0942fa0
google.com
reseller
pub-7363566645038776
f08c47fec0942fa0
spotxchange.com
reseller
111853
advertising.com
reseller
8022
advertising.com
reseller
8044
The News & Observer advertising reaches 5.73M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, Germany, Italy. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video, Email Advertising on The News & Observer will allow you to reach consumers in industries or verticals such as Sports, Clothing & Fashion, Government & Politics, Entertainment, Gaming, Food & Beverage, Education; you can target them with parameters such as: Behavioral.

They are headquartered at Raleigh, NC, United States, and have 10 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The News & Observer inventory partners include: freewheel.tv, google.com, vhbx.co, springserve.com, spotx.tv, vindicosuite.com, spotxchange.com, advertising.com, contextweb.com, 33across.com, lkqd.net, districtm.io, openx.com, pubmatic.com, appnexus.com, rubiconproject.com, indexexchange.com, nativo.com, smartclip.net, adtech.com, tremorhub.com, rhythmone.com, ndexexchange.com, coxmt.com, kqd.net, smaato.com, t.brand-server.com, subdomain=games.fresnobee.com, subdomain=games.bellinghamherald.com, subdomain=games.centredaily.com, subdomain=games.thenewstribune.com, subdomain=games.idahostatesman.com, subdomain=games.myrtlebeachonline.com, subdomain=games.thestate.com, subdomain=games.star-telegram.com, subdomain=games.kansas.com, subdomain=games.newsobserver.com, subdomain=games.charlotteobserver.com, subdomain=games.miamiherald.com, conversantmedia.com, telaria.com, smartadserver.com, gumgum.com, aps.amazon.com, tribalfusion.com, exponential.com, aolcloud.net, lijit.com, sovrn.com, liveintent.com, targetspot.com, advangelists.com, emxdgt.com, criteo.com, my6sense.com, revcontent.com, nobid.io, triplelift.com, behave.com, media.net, aol.com, yahoo.com, ad-generation.jp, adform.com, improvedigital.com, mgid.com, adswizz.com, tritondigital.com, subdomain=games.ledger-enquirer.com, subdomain=games.heraldonline.com, subdomain=games.bradenton.com, subdomain=games.sanluisobispo.com, subdomain=games.tri-cityherald.com, subdomain=games.sunherald.com, subdomain=games.mercedsunstar.com, subdomain=games.theolympian.com, subdomain=juegos.elnuevoherald.com, subdomain=games.bnd.com, subdomain=games.macon.com, subdomain=games.modbee.com, subdomain=games.islandpacket.com, subdomain=games.kentucky.com, connatix.com.

The News & Observer works with Advertising technology companies such as Audiotude, Upfront Digital Media, PointRoll, Neustar AdAdvisor, X Plus One, Zedo, eXelate, Accuen, Google Publisher Tag, AppNexus, DemDex, AOL-Time Warner Online Advertising, Turn, Google Adsense, Index Exchange, DoubleClick.Net, ExactTarget, Yield Manager, Yahoo Small Business, Simpli.fi, Chango, Facebook Exchange FBX, ContextWeb, Brilig, The Trade Desk, Openads/OpenX, Pubmatic, Rubicon Project, Aggregate Knowledge, Rocket Fuel, Videology, BlueKai, Media Innovation Group, adInterax, Centro, Experian, Nativo, RadiumOne, Twitter Ads, SiteScout, AdGear, Datonics, Criteo, AcuityAds, Advertising.com, Bizo, Tapad, Adap.TV, ADTECH, Choice Stream, Specific Media, Switch Ads, Collective Media, Evidon, Burst Media, SpotXchange, Improve Digital, Zenovia, Proclivity, IponWeb BidSwitch, Drawbridge, 161Media, RealVu, AppNexus Segment Pixel, Dstillery, MyBuys, Brandscreen, Adconion, Atlas, DoubleVerify, Mediaplex, Adify, AudienceScience, Flashtalking, Eq Ads, Connexity, Google Remarketing, Magnetic, MyBuys MyAds, eyeReturn, DoubleClick Bid Manager, Forensiq, Mixpo, BrightRoll, BlueKai DMP, RhythmOne, Connatix, VINDICO, Crosswise, Sourcepoint, AdSupply, Ad Tech Japan AOL, TripleLift, NetSeer, Sekindo, Nexage, Serve Sharp, Media Desk, adloox, RUN Ads, Link Share, PubNation, StickyAds TV, Conversant, Prebid, Criteo Publisher Marketplace, Google Inteactive Media Ads, Ads.txt, OpenX Direct, Connatix Direct, Teads Direct, Converstand Media Direct, RubiconProject Direct, Google Direct, DistrictM Direct, AppNexus Reseller, Sovrn Direct, Lijit Direct, AppNexus Direct, Nativo Direct, RubiconProject Reseller, SpotXChange Direct, Comet Cox Media Direct, LiveIntent Direct, GumGum Reseller, OpenX Reseller, PubMatic Reseller, ContextWeb Reseller, Google Reseller, Tremor Video Reseller, SpotXChange Reseller, AOL Reseller, Smaato Reseller, IndexExchange Direct, IndexExchange Reseller, Exponential Direct, AOL Direct, RTK, DistrictM, Walmart, Infolinks, Yahoo Ad Sync, Adobe Audience Manager Sync, Resonate Insights, Tail Target, Adbrain, Eyeota, Falk Realtime, Intimate Merger, SkimLinks, Arrivalist, Amazon Ad System, Amazon Associates, Integral Ad Science, Teads, StackAdapt, Beeswax, Avocet, DistrictM Reseller, ORC International Reseller, Lijit Reseller, Sonobi Reseller, Sovrn Reseller, Comet Cox Media Reseller, RhythmOne Reseller, LKQD Reseller, SpringServe Reseller, FreeWheel Reseller, IRIS.TV, Facebook Custom Audiences, Consumable, Sonobi, Tribal Fusion, GetIntent, Adhigh, GumGum, Sojern, Google Adsense Asynchronous, Exponential Reseller, Converstand Media Reseller, Media.net, Google AdSense Integrator, SmartAdServer Direct, ContextWeb Direct, PubMatic Direct, YieldBot Reseller, RhythmOne Direct, EMX, Bidtellect, Amazon Reseller, Undertone Direct, Genesis Media Reseller, RTK Direct, Genesis Media Direct, Vhbx Reseller, Smartclip Reseller, Yieldlab Reseller, Native Ads Reseller, Consumable Direct, Revcontent Direct, Media.net Direct, Amazon Direct, Admedo, Taboola, AdTheorent, Open AdStream, Tacoda, AdSonar, Quigo, CivicScience, Header Tag by Index Exchange.