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The Penny Hoarder (Taylor Media Corp)
Publisher: Reach influential millennial audience
Last Edited by
Anthony Duss
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About

The Penny Hoarder is one of the world’s largest personal finance websites. We publish practical tips about how to make and save extra money as well as inspiring personal stories about entrepreneurship and debt payoff. We see between 12 million and 17 million unique readers a month, 7 million Facebook fans and 1.2 million email subscribers.

Capabilities
  • Email
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email, Mobile Video, Native, Social, Desktop Video
  • CPC, CPCV, CPE, CPI, CPL, CPM, CPV, Flat Rate
  • Web Publisher
  • Minimum Spend:
    $5001-$10000
  • Headline:
    Publisher: Reach influential millennial audience
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Retail, Technology, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    The Penny Hoarder is where personal finance meets lifestyle. We have the ability to reach millions of people daily on their smartphones, tablets and computers to engage them with your brand, which leads to valuable new customers.
  • Targeting

    59% Female, 41% Male. 68% are between ages 18-44. 50% Children in household 51% Homeowners. Median income range: $56K-$74K

Site Traffic
  • 14653 Global Rank
  • 2788
    United States
  • 9.04 M Estimated Visits
Traffic Sources
  • Direct
    36.10%
  • Search
    35.38%
  • Social
    12.41%
  • Display
    9.70%
  • Referrals
    3.75%
  • Mail
    2.65%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 10,843
262
Links In Count 628
55
United States Rank 2,442
403
United States Page Views 80.1%
0.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Lake Forest
Ad Intelligence
  • Native
    0.00%
  • Standard
    100.00%
  • Direct
    0.00%
Ads Seen Recently
1,430
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Penny Hoarder
Device
Desktop
Dimensions
other
Dates Active
Aug 09, 2018 to Aug 07, 2020
The Penny Hoarder
Device
Mobile
Dimensions
other
Dates Active
Jan 13, 2021 to May 19, 2021
The Penny Hoarder
Device
Mobile
Dimensions
other
Dates Active
Feb 25, 2021 to Jun 02, 2021
The Penny Hoarder
Device
Desktop
Dimensions
300x600
Dates Active
Mar 01, 2021 to Mar 18, 2021
The Penny Hoarder
Device
Desktop
Dimensions
other
Dates Active
Nov 24, 2020 to Mar 07, 2021
The Penny Hoarder
Device
Mobile
Dimensions
other
Dates Active
Mar 14, 2021 to Apr 17, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
advertising.com
reseller
28650
e1a5b5b6e3255540
rubiconproject.com
reseller
22412
0bfd66d529a55807
openx.com
reseller
537153564
6a698e2ec38604c6
appnexus.com
reseller
2234
f5ab79cb980f11d1
undertone.com
direct
1322
indexexchange.com
reseller
189263
liveintent.com
direct
62704
rubiconproject.com
direct
10278
0bfd66d529a55807
yahoo.com
direct
57142
e1a5b5b6e3255540
spotx.tv
reseller
307092
7842df1d2fe2db34
spotxchange.com
reseller
307092
7842df1d2fe2db34
The Penny Hoarder advertising reaches 9.04M visitors across desktop and mobile web, in countries such as United States, Canada, India, United Kingdom, Indonesia, Australia. Pricing models they offer are CPC, CPCV, CPE, CPI, CPL, CPM, CPV, flat_rate on channels such as Email, MobileVideo, Native, Social, Video Advertising on The Penny Hoarder will allow you to reach consumers in industries or verticals such as Entertainment, Consumer Packaged Goods, Travel & Leisure, Clothing & Fashion, Health & Beauty, eCommerce, Mobile App Installs, Financial Services, Education, Energy and Utilities, Technology, Food & Beverage, Retail; you can target them with parameters such as: 59% Female, 41% Male. 68% are between ages 18-44. 50% Children in household 51% Homeowners. Median income range: $56K-$74K .

They are headquartered at Saint Petersburg, FL, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Penny Hoarder inventory partners include: advertising.com, rubiconproject.com, openx.com, appnexus.com, undertone.com, indexexchange.com, liveintent.com, yahoo.com, spotx.tv, spotxchange.com, lkqd.net, contextweb.com, kargo.com, pubmatic.com, adtiming.com, pubnative.net, admanmedia.com, rhythmone.com, pokkt.com, engagebdr.com, blis.com, bidmachine.io, smaato.com, nativo.com, google.com, kubient.com, themediagrid.com, vdopia.com, chocolateplatform.com, lijit.com, sovrn.com, amxrtb.com, beachfront.com, adtech.com, districtm.io, yieldmo.com, aps.amazon.com, shemedia.com, consumable.com, improvedigital.com, adingo.jp, 33across.com, gumgum.com, nobid.io, emxdgt.com, teads.tv, rhombusads.com, media.net, aol.com, smartadserver.com, sonobi.com, freewheel.tv, adform.com, video.unrulymedia.com, sharethrough.com, triplelift.com, facebook.com.

The Penny Hoarder works with Advertising technology companies such as Facebook Exchange FBX, AdRoll, Conversant, Criteo, Google Publisher Tag, DemDex, DoubleClick.Net, BlueKai, Technorati Media, AppNexus, Turn, Brandscreen, Rocket Fuel, Dstillery, Simpli.fi, Chango, Neustar AdAdvisor, Aggregate Knowledge, Pubmatic, AdMeld, Yield Manager, Rubicon Project, Openads/OpenX, Adify, ContextWeb, SpotXchange, Adap.TV, Index Exchange, Media Innovation Group, Yahoo Publisher Network, SkimLinks, Media.net, Google Adsense, Commission Junction, ShareASale, AdZerk, DirectTrack, Taboola, Twitter Ads, Digilant, MyBuys, eXelate, Tribal Fusion, Specific Media, The Trade Desk, Yahoo Small Business, Switch Ads, AudienceScience, SiteScout, Exponential, AdGear, Burst Media, Connexity, Upfront Digital Media, Videology, Improve Digital, Advertising.com, Eq Ads, Zenovia, IponWeb BidSwitch, Facebook Custom Audiences, BuySell Ads, Resonate Insights, AppNexus Segment Pixel, X Plus One, ADTECH, Accuen, RealVu, Experian, ZergNet, Engage BDR, RadiumOne, Google Adsense Asynchronous, MyBuys MyAds, BlueKai DMP, Jumptap, RhythmOne, Outbrain, AOL-Time Warner Online Advertising, RevContent, Google Remarketing, Snap Pixel, StackAdapt, Tapad, Dianomi, Amazon Ad System, Amazon Associates, Drawbridge, LinkedIn Ads, Bizo, Choozle, IntentIQ, Ads.txt, IndexExchange Reseller, Amazon Reseller, RubiconProject Reseller, Sovrn Reseller, Lijit Reseller, AppNexus Reseller, OpenX Reseller, AOL Reseller, PubMatic Reseller, YieldBot Reseller, Facebook Reseller, Kargo Reseller, Triple Lift Reseller, Google Reseller, ShareThrough Reseller, RhythmOne Reseller, Adform Reseller, FreeWheel Reseller, Improve Digital Reseller, Undertone Reseller, Synacor Reseller, DistrictM Reseller, SpotXChange Reseller, SpringServe Reseller, ucfunnel Reseller, Tremor Video Reseller, Sonobi Reseller, ContextWeb Reseller, Yieldmo Reseller, BlogHer Advertising Network, ORC International Reseller, SmartAdServer Reseller, Media.net Reseller, ClickBank, Adbutler, AvanGate, Hearst Magazines, Apple Auto Link Maker, Kelkoo, AliExpress, Walmart, Weborama, Skyscanner, Rakuten Affiliate, IndexExchange Direct, Amazon Direct, RubiconProject Direct, Sovrn Direct, Lijit Direct, AppNexus Direct, OpenX Direct, AOL Direct, YieldBot Direct, Facebook Direct, Triple Lift Direct, Google Direct, ShareThrough Direct, RhythmOne Direct, PubMatic Direct, Undertone Direct, Synacor Direct, Sonobi Direct, Yieldmo Direct, DistrictM Direct, ORC International Direct, SmartAdServer Direct, Media.net Direct, Teads Direct, GumGum Direct, GumGum Reseller, 33 Across Reseller, Kargo Direct, fluct Direct, Improve Digital Direct, Omnitag, Nativo, Consumable Direct, Yahoo Direct, Chocolate Direct, The MediaGrid Direct, AdKernel, Native Ads, LKQD Reseller, DoubleClick Bid Manager, ContextWeb Direct, Outbrain Pixel, Microsoft Advertising, HasOffers, Zemanta Pixel, LiveIntent, Consent Management Platform API v 2.0, Infolinks, BounceX, AdFrontiers, Google Matched Content, Blog Meets Brand, AdBack.
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The Penny Hoarder Categories
Last Updated 12/19/24
The Penny Hoarder advertising reaches 9.04M visitors across desktop and mobile web, in countries such as United States, Canada, India, United Kingdom, Indonesia, Australia. Pricing models they offer are CPC, CPCV, CPE, CPI, CPL, CPM, CPV, flat_rate on channels such as Email, MobileVideo, Native, Social, Video Advertising on The Penny Hoarder will allow you to reach consumers in industries or verticals such as Entertainment, Consumer Packaged Goods, Travel & Leisure, Clothing & Fashion, Health & Beauty, eCommerce, Mobile App Installs, Financial Services, Education, Energy and Utilities, Technology, Food & Beverage, Retail; you can target them with parameters such as: 59% Female, 41% Male. 68% are between ages 18-44. 50% Children in household 51% Homeowners. Median income range: $56K-$74K .

They are headquartered at Saint Petersburg, FL, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Penny Hoarder inventory partners include: advertising.com, rubiconproject.com, openx.com, appnexus.com, undertone.com, indexexchange.com, liveintent.com, yahoo.com, spotx.tv, spotxchange.com, lkqd.net, contextweb.com, kargo.com, pubmatic.com, adtiming.com, pubnative.net, admanmedia.com, rhythmone.com, pokkt.com, engagebdr.com, blis.com, bidmachine.io, smaato.com, nativo.com, google.com, kubient.com, themediagrid.com, vdopia.com, chocolateplatform.com, lijit.com, sovrn.com, amxrtb.com, beachfront.com, adtech.com, districtm.io, yieldmo.com, aps.amazon.com, shemedia.com, consumable.com, improvedigital.com, adingo.jp, 33across.com, gumgum.com, nobid.io, emxdgt.com, teads.tv, rhombusads.com, media.net, aol.com, smartadserver.com, sonobi.com, freewheel.tv, adform.com, video.unrulymedia.com, sharethrough.com, triplelift.com, facebook.com.

The Penny Hoarder works with Advertising technology companies such as Facebook Exchange FBX, AdRoll, Conversant, Criteo, Google Publisher Tag, DemDex, DoubleClick.Net, BlueKai, Technorati Media, AppNexus, Turn, Brandscreen, Rocket Fuel, Dstillery, Simpli.fi, Chango, Neustar AdAdvisor, Aggregate Knowledge, Pubmatic, AdMeld, Yield Manager, Rubicon Project, Openads/OpenX, Adify, ContextWeb, SpotXchange, Adap.TV, Index Exchange, Media Innovation Group, Yahoo Publisher Network, SkimLinks, Media.net, Google Adsense, Commission Junction, ShareASale, AdZerk, DirectTrack, Taboola, Twitter Ads, Digilant, MyBuys, eXelate, Tribal Fusion, Specific Media, The Trade Desk, Yahoo Small Business, Switch Ads, AudienceScience, SiteScout, Exponential, AdGear, Burst Media, Connexity, Upfront Digital Media, Videology, Improve Digital, Advertising.com, Eq Ads, Zenovia, IponWeb BidSwitch, Facebook Custom Audiences, BuySell Ads, Resonate Insights, AppNexus Segment Pixel, X Plus One, ADTECH, Accuen, RealVu, Experian, ZergNet, Engage BDR, RadiumOne, Google Adsense Asynchronous, MyBuys MyAds, BlueKai DMP, Jumptap, RhythmOne, Outbrain, AOL-Time Warner Online Advertising, RevContent, Google Remarketing, Snap Pixel, StackAdapt, Tapad, Dianomi, Amazon Ad System, Amazon Associates, Drawbridge, LinkedIn Ads, Bizo, Choozle, IntentIQ, Ads.txt, IndexExchange Reseller, Amazon Reseller, RubiconProject Reseller, Sovrn Reseller, Lijit Reseller, AppNexus Reseller, OpenX Reseller, AOL Reseller, PubMatic Reseller, YieldBot Reseller, Facebook Reseller, Kargo Reseller, Triple Lift Reseller, Google Reseller, ShareThrough Reseller, RhythmOne Reseller, Adform Reseller, FreeWheel Reseller, Improve Digital Reseller, Undertone Reseller, Synacor Reseller, DistrictM Reseller, SpotXChange Reseller, SpringServe Reseller, ucfunnel Reseller, Tremor Video Reseller, Sonobi Reseller, ContextWeb Reseller, Yieldmo Reseller, BlogHer Advertising Network, ORC International Reseller, SmartAdServer Reseller, Media.net Reseller, ClickBank, Adbutler, AvanGate, Hearst Magazines, Apple Auto Link Maker, Kelkoo, AliExpress, Walmart, Weborama, Skyscanner, Rakuten Affiliate, IndexExchange Direct, Amazon Direct, RubiconProject Direct, Sovrn Direct, Lijit Direct, AppNexus Direct, OpenX Direct, AOL Direct, YieldBot Direct, Facebook Direct, Triple Lift Direct, Google Direct, ShareThrough Direct, RhythmOne Direct, PubMatic Direct, Undertone Direct, Synacor Direct, Sonobi Direct, Yieldmo Direct, DistrictM Direct, ORC International Direct, SmartAdServer Direct, Media.net Direct, Teads Direct, GumGum Direct, GumGum Reseller, 33 Across Reseller, Kargo Direct, fluct Direct, Improve Digital Direct, Omnitag, Nativo, Consumable Direct, Yahoo Direct, Chocolate Direct, The MediaGrid Direct, AdKernel, Native Ads, LKQD Reseller, DoubleClick Bid Manager, ContextWeb Direct, Outbrain Pixel, Microsoft Advertising, HasOffers, Zemanta Pixel, LiveIntent, Consent Management Platform API v 2.0, Infolinks, BounceX, AdFrontiers, Google Matched Content, Blog Meets Brand, AdBack.