About

The Scotsman Publications Limited is owned and operated by Johnston Press Plc. Each of our titles has established itself as a major media brand.

The Scotsman has played a vital part in forming and reporting national opinion for nearly 200 years. Having first published in 1817, The Scotsman is firmly established as a quality daily Scottish newspaper, with a reputation for original thinking and thought-provoking writing. The title continues to provide the Scottish market with quality reporting that attains loyalty and respect.

First published in 1873, the Edinburgh Evening News continues to be a must read for anyone living or working in the Capital. It is firmly established as the number one choice newspaper with more readers in Edinburgh than any other daily title.

Having first launched in 1988, Scotland on Sunday is now firmly established as Scotland’s best read quality Sunday newspaper. Scotland on Sunday is constantly developing, and has a section to suit the needs of every reader and advertiser.

Follow us on Twitter - http://twitter.com/scotsmandotcom
Join us on Facebook - http://facebook.com/scotsmanonline
Add us on Google+ - https://plus.google.com/104699351209967404235/posts

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Scottish News
  • Self / Managed Service:
    Managed Service
  • Industries
    Financial Services, Food & Beverage, Sports
  • Key Differentiator
    The Scotsman has played a vital part in forming and reporting national opinion for nearly 200 years. Having first published in 1817, The Scotsman is firmly established as a quality daily Scottish newspaper, with a reputation for original thinking and thought-provoking writing. Having first launched in 1988, Scotland on Sunday is now firmly established as Scotland’s best read quality Sunday newspaper. First published in 1873, the Edinburgh Evening News continues to be a must read for anyone living or working in the Capital.
Site Traffic
  • 11836 Global Rank
  • 539
    United Kingdom
  • 8.69 M Estimated Visits
Traffic Sources
  • Search
    52.22%
  • Direct
    29.10%
  • Social
    11.89%
  • Referrals
    6.48%
  • Mail
    0.25%
  • Display
    0.07%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 16,566
478
United Kingdom Rank 652
206
United Kingdom Page Views 47.5%
13.8%
Top Countries
Top Search Keywords
  • Transportation and Logistics
  • Fleet Maintenance
Ad Intelligence
  • Native
    30.71%
  • Standard
    63.60%
  • Direct
    5.69%
Ads Seen Recently
20,780
Longest Running Ad
The Scotsman
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Desktop
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other
The Scotsman
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Mobile
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320x50
The Scotsman
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Mobile
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300x250
The Scotsman
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Desktop
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300x250
The Scotsman
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Desktop
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other
The Scotsman
Device
Desktop
Dimensions
300x600
The Scotsman
Device
Desktop
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other
The Scotsman
Device
Desktop
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other
The Scotsman
Device
Mobile
Dimensions
other
The Scotsman
Device
Mobile
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other
The Scotsman
Device
Desktop
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other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rubiconproject.com
direct
22972
0bfd66d529a55807
rubiconproject.com
direct
20484
0bfd66d529a55807
openx.com
reseller
542511592
6a698e2ec38604c6
lijit.com
direct
231317-eb
fafdf38b16bf6b2b
google.com
reseller
pub-8780464503575532
f08c47fec0942fa0
aps.amazon.com
direct
3117
smaato.com
reseller
1100047406
07bcf65f187117b4
yahoo.com
direct
57725
yahoo.com
direct
57731
video.unrulymedia.com
reseller
1166984029
improvedigital.com
reseller
1577
The Scotsman advertising reaches 8.69M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Canada, Australia, Ireland. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The Scotsman will allow you to reach consumers in industries or verticals such as Sports, Food & Beverage, Financial Services.

They are headquartered at Edinburgh, United Kingdom, and have 13 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Scotsman inventory partners include: rubiconproject.com, openx.com, lijit.com, google.com, aps.amazon.com, smaato.com, yahoo.com, video.unrulymedia.com, improvedigital.com, emxdgt.com, rhythmone.com, freewheel.tv, spotx.tv, appnexus.com, smartadserver.com, tremorhub.com, mobfox.com, aolcloud.net, aerserv.com, advertising.com, adform.com, richaudience.com, districtm.io, contextweb.com, indexexchange.com, 33across.com, spotxchange.com, pubmatic.com, seedtag.com, loopme.com, sharethrough.com, triplelift.com, synacor.com, dailymotion.com, aol.com, smartclip.net, lkqd.com, lkqd.net, beachfront.com, vi.ai, ad.plus, 9mediaonline.com, nsightvideo.com, axonix.com, adyoulike.com, pubnative.net, xad.com, telaria.com, chocolateplatform.com, gumgum.com, conversantmedia.com, ad-generation.jp, teads.tv, undertone.com, admanmedia.com, proper.io, sovrn.com, sonobi.com, adtech.com, mantisadnetwork.com, lockerdome.com, coxmt.com, fyber.com, adtrue.com, ssp.ynxs.io, springserve.com, bidtellect.com, themediagrid.com, tidaltv.com, engagebdr.com, ads.adasiaholdings.com, ad-stir.com, onetag.com, admixer.net, yieldlab.net, taboola.com, switchconcepts.com, ssphwy.com, smartyads.com, rtk.io, quantcast.com, nativeads.com, imonomy.com, experian.com, criteo.com, crimtan.com, bidfluence.com, amazon.com, ad.net, 4aolcloud.net, netseer.com, coull.com, tappx.com, groundtruth.com, direct, outbrain.com, vibrantmedia.com, x.fidelity-media.com, udmserve.net, thetradedesk.com, theagency.com, ligadx.com, amazon-adsystem.com, 360yield.com, pulsepoint.com.

The Scotsman works with Advertising technology companies such as Turn, Pubmatic, Rubicon Project, Openads/OpenX, Adify, ContextWeb, SpotXchange, Adap.TV, Index Exchange, Media Innovation Group, Tapad, RadiumOne, Simpli.fi, cXense, Digilant, Yield Manager, AppNexus, Atlas, Yahoo Publisher Network, AdMeld, AdJug, Kontera, AudienceScience, DoubleClick.Net, DoubleClick Advertising UK, Google Adsense, Facebook Exchange FBX, Brilig, Neustar AdAdvisor, Rocket Fuel, BlueKai, DemDex, Aggregate Knowledge, PointRoll, Accuen, Videology, Experian, Yahoo Small Business, eXelate, Drawbridge, LiveRail, Collective Media, AOL-Time Warner Online Advertising, Integral Ad Science, RealVu, Amazon Ad System, Amazon Associates, Spongecell, DoubleVerify, The Trade Desk, Adconion, AppNexus Segment Pixel, Open AdStream, MLN Advertising, MyBuys, Twitter Ads, Chango, Brandscreen, Tribal Fusion, Ohana, 161Media, Specific Media, NetSeer, Real Media Group, Switch Ads, X Plus One, AdPredictive, Adform, SiteScout, Exponential, AdGear, Burst Media, Connexity, Datonics, Dstillery, Criteo, Upfront Digital Media, Improve Digital, AcuityAds, Advertising.com, Eq Ads, Zenovia, IponWeb BidSwitch, Undertone, Mediaplex, BridgeTrack, Conversant, Commission Junction, Flashtalking, Flite, Adition, eyeReturn, Korrelate, IntentIQ, ADTECH, Eyeota, Falk Realtime, Yieldlab, MyBuys MyAds, Brandcrumb, Magnetic, Resonate Insights, DoubleClick Bid Manager, BlueKai DMP, Google Publisher Tag, Appier, Taboola, Perfect Market, Polar, Admedo, Omnitag, Adobe Audience Manager Sync, Eye View Digital, Nextperf, OwnLocal, Adomik, Prebid, Vibrant Advertising, Intellitxt, Captify, Header Tag by Index Exchange, Fyber Reseller, Amazon Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, Sovrn Reseller, Tremor Video Reseller, Taboola Reseller, Google Reseller, RubiconProject Reseller, AOL Reseller, PulsePoint Reseller, SmartAdServer Reseller, 33 Across Direct, FreeWheel Reseller, Teads Direct, Improve Digital Reseller, GumGum Reseller, Lijit Reseller, Nudge, Sublime Skins, Criteo Publisher Marketplace, Yahoo Ad Sync, Beeswax, Evidon, Avocet, RUN Ads, Grapeshot, Converstand Media Reseller, Google Direct, IndexExchange Reseller, AOL Direct, Improve Digital Direct, LKQD Direct, LKQD Reseller, SpotXChange Direct, FreeWheel Direct, BrightRoll Reseller, SpringServe Reseller, LoopMe Direct, AdYouLike Direct, Adform Reseller, Sovrn Direct, Lijit Direct, IndexExchange Direct, Tremor Video Direct, SkimLinks, StickyAds TV, adloox, Weborama, 33 Across Reseller, Bidfluence Reseller, Comet Cox Media Reseller, DistrictM Reseller, ORC International Reseller, RhythmOne Reseller, Sonobi Reseller, Criteo Direct, GetIntent, Adhigh, DynAdmic, TripleLift, Google AdSense Integrator, Bidtellect, eBay Partner Network, LoopMe Reseller, DistrictM Direct, PubMatic Direct, 1PlusX, Teads, Narrative, CogoCast, AppNexus Direct, OpenX Direct, GumGum Direct, Beachfront Direct, Converstand Media Direct, RhythmOne Direct, ShareThrough Direct, Sonobi Direct, Adform Direct, Outbrain Reseller, Clicktripz, RubiconProject Direct, Smaato Reseller, Taboola Sponsored Links, Tappx Reseller, Undertone Direct, Experian Reseller, Coull Reseller, Netseer Reseller, Coull Direct, Crimtan Reseller, Imonomy Reseller, Mobfox Reseller, Native Ads Reseller, Quantcast Reseller, RTK Reseller, SmartyAds Reseller, SSPHighway Reseller, Switch Concepts Reseller, The Trade Desk Reseller, Underdog Media Direct, Vibrant Reseller, Ligatus Direct, Amazon Direct, Bidtellect Reseller, Seedtag Direct, GroundTruth Reseller, Rich Audience Direct, AerServ Reseller, Dailymotion Direct, ORC International Direct, Beachfront Reseller, AdTrue Reseller, Smartclip Reseller, Yieldlab Reseller, Admixer Reseller, OneTag Reseller, Teads Reseller, adstir Reseller, AdAsia Reseller, ad.plus Reseller, Telaria Reseller, SpringServe Direct, ContextWeb Direct, Synacor Direct, The MediaGrid Direct, Tru Optik, BidSwitch, Synacor Reseller, Sourcepoint, AdMan Reseller, Google AdSense Custom Search Ads, Facebook Custom Audiences, Adnami, bRealtime, DistrictM, StackAdapt, Lockerdome Direct, Sharethrough, Videology Group Reseller, AdMan Direct, Spoutable, AdYouLike Reseller, ShareThrough Reseller, Triple Lift Reseller, BlockAdBlock, Chocolate Reseller, Yahoo Reseller, AerServ Direct, Mobfox Direct, Smaato Direct, SmartAdServer Direct, Consent Management Platform API v 2.0, EMX, GumGum, Federated Media Publishing, Amazon Transparent Ad Marketplace, Brandmetrics, Technorati Media, Yahoo Direct, Google Adsense Asynchronous, Brightcom Direct, Aniview Reseller, Rich Audience Reseller, vidoomy Reseller, OneTag Direct, Revcontent Direct, Outbrain, Outbrain Direct, Vidazoo Reseller, TargetSpot Reseller, Triton Digital Reseller, vidoomy Direct, Yieldmo Direct, Sovrn, Triple Lift Direct, Media.net Reseller, The MediaGrid Reseller, Yieldmo Reseller, Viralize Direct, Yieldlab Direct, Media.net Direct, E-Planning Reseller, Quantum Native Solutions Reseller, Revcontent Reseller, comScore Activation, seedtag.