Southern Illinois' multi-media information source for news, local business, prep sports, SIU Salukis, jobs, education, real estate, cars, local advertising and more. Serving Marion, Herrin, Carterville, Carbondale, Murphysboro and the surrounding counties of Jackson, Williamson, Franklin, Perry and Union.
- Company Name:The Southern
(View Trends)
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Headquarters: (View Map)Marion, IL, United States
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Office Locations:Carbondale, IL
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50 - 200 employees
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Desktop Display, Social, Desktop Video, Mobile Display, Email
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CPM
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Web Publisher
- Headline:Publisher: Southern Illinois news Carbondale, Marion IL.
- Self / Managed Service:Managed Service
- IndustriesEducation, Entertainment, Food & Beverage, Government & Politics, Retail, Sports
- Key DifferentiatorThe Win-Win of Co-Op Advertising If you haven't yet looked into co-op advertising, you may be missing out on a great source of funding. Simply, it's an agreement between a manufacturer and a retailer to share the cost of advertising the manufacturer's products. Using co-op dollars to advertise not only can lead to a stronger relationship with your retail suppliers but also generate more traffic to your store. That's a win-win! The more product you sell, the more co-op dollars you can receive. Call your newspaper sales representative today to research co-op that may be available for your business. January 03, 2012 9:00 am0 Ten Ways To Waste Your Advertising 1. One and Done. Any advertiser who runs a single ad and waits for results is wasting the money. Advertising works best when it is scheduled with some frequency. Expecting that one ad is enough is like assuming that one tap from a hammer is all a nail takes. 2. Pointless. All successful advertising needs to make a point. If the reader has to work to determine what the point is the ad is wasted. Advertising without a value proposition is frequently wasted. There must be some urgency. There needs to be a call for action. 3. Too pointed. Some advertisers feel that if every square inch of an ad must be used. 75 things on sale in a two inch ad. Ads like this are like the proverbial bed of nails. There are so many points that not one penetrates the mind. When an ad strives to makes a simple single point, it works best. 4. Stopping power. If an ad doesn't stop you, pull the reader in, then, often the ad is wasted. Many advertisers waste ad dollars by investing in personal preferences rather than in their customers preferences. Much advertising is wasted because an advertiser promotes that which isn't selling and the advert... 5. Goal less. Any ad that hasn't set a goal is wasted. As Yogi Berra once said, when you don't know where you are going, any road will take you there. Ads aimed driving traffic look quite different than ads trying to change opinion or to drive image. Know up front what your strategy is going to be or... 6. Miss the target. An ad targeting travelers that runs in Tuesday sports may not be as effective as one in the Sunday Travel section. Fish where the fish are by targeting. Do not advertise in areas where your customers don't come from. Track where your opportunities lie. 7. Fickle format. Advertisers who constantly change the look and style of their ads lose the residual cumulative benefit of the ad schedule. Stick with the format long after you are tired of it. Your customers are far more tolerant. 8. Point the finger. Too often when an ad doesn't work the finger is pointed at the media. The old adage applies here. Point a finger at something and usually there are four more pointed back at you. Evaluate every ad to see what you could do better. Many advertisers waste their advertising investment because... 9. Look like you. Advertising must reflect you. Wal-mart advertising reflects its image and personality and that is a quite different personality than say Nordstrom's. Advertising that makes you look like someone else is wasted. By the way, vanity ads that include the advertiser or the family typically sat... 10. Incomplete Communication. Don't forget to communicate your advertising investment with our employees, your sales personnel, your erchandise buyers and even your vendors.
- 177045 Global Rank
- 33568 United States
- 334 K Estimated Visits
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Search51.47%
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Direct39.10%
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Social6.46%
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Referrals2.98%
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Display0.00%
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Mail0.00%
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93.06%
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0.57%
- 10 SDKs
- 2.6 Avg. Rating
- 7 Total reviews
- App Url: https://itunes.apple.com/app/the-southern-illinoisan/id375277474
- App Support: https://thesouthern.com/
- Genre: News
- Bundle ID: com.thesouthern.LocalNewsReader
- App Size: 33.7 M
- Version: 8.11
- Release Date: June 4th, 2010
- Update Date: May 21st, 2021
Description:
Get the latest local news in Carbondale, IL through The Southern app. This app provides continually updating local and breaking news, weather, sports and more from around Carbondale.
Read and view the latest news, photo galleries, and video on local topics including politics, sports, entertainment, obituaries and more. Get local weather forecasts and current conditions.
Features:
• Share stories with your friends via social media, email or messaging
• Save stories to a favorites list for later review
• Receive notifications of breaking news
• Search the app for specific articles or topics
Easily access the very latest news from Carbondale with this fast, easy-to-use mobile app built especially for your device.
Sort by
gbrozak
rlm218
Constantly glitching and links to other apps
Derek landolt
Won't work!
Bridget smo
Updated constantly, works great
Thesouthernreader
So slow
Reader#1
Not very good
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Native6.39%
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Standard86.43%
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Direct7.18%
They are headquartered at Marion, IL, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Southern inventory partners include: taboola.com, video.unrulymedia.com, improvedigital.com, emxdgt.com, advertising.com, beachfront.com, smartadserver.com, rubiconproject.com, openx.com, contextweb.com, indexexchange.com, appnexus.com, spotxchange.com, spotx.tv, pubmatic.com, e-planning.net, google.com, districtm.io, yahoo.com, conversantmedia.com, sovrn.com, lijit.com, gumgum.com, aps.amazon.com, 33across.com, insticator.com, undertone.com, onetag.com, rhythmone.com, synacor.com, lkqd.net, telaria.com, tremorhub.com, connatix.com, revcontent.com, nobid.io, ace, ucfunnel.com, turf.digital, springserve.com, sonobi.com, sabio.us, quantcast.com, omnijay.com, loopme.com, groundtruth.com, outbrain.com, bidtellect.com, triplelift.com, admanmedia.com, axonix.com, freewheel.tv, anyclip.com, coxmt.com, anyclip-media.com, mediabong.com, adingo.jp, amxrtb.com, mediago.io, ssp.ynxs.io, adiiix.com, aralego.com, smartyads.com, lbdp.us, onepath.ai, across.com, 33, lkqd.com, criteo.com, aol.com, adtech.com, bizzclick.com, advangelists.com, admixer.net, zedo.com, nativo.com, liveintent.com, aerserv.com, infolinks.com, vindicosuite.com, aolcloud.net, netseer.com, media.net, mobileadtrading.com, somoaudience.com, fyber.com, supply.colossusssp.com, exponential.com, adform.com, brightcom.com, adyoulike.com, trustx.org, ad-generation.jp, wowyow.com, tribalfusion.com, smaato.com, t.brand-server.com, rtbhouse.com, criteo.net, ads.kiosked.com, kargo.com, facebook.com, yldbt.com, amazon-adsystem.com, rockyou.net, contact=inventory@lee.digital, pilotx.tv, subdomain=horoscopes.kingdigital.com, subdomain=puzzles.kingdigital.com, subdomain=games.santamariatimes.com, subdomain=games.azdailysun.com, subdomain=games.ravallirepublic.com, subdomain=games.siouxcityjournal.com, subdomain=games.herald-review.com, subdomain=games.magicvalley.com, subdomain=games.lompocrecord.com, subdomain=games.rapidcityjournal.com, subdomain=games.helenair.com, subdomain=games.wiscnews.com, subdomain=games.columbustelegram.com, subdomain=games.hanfordsentinel.com, subdomain=games.fremonttribune.com, subdomain=games.jg-tc.com, my6sense.com, vertamedia.com, streamrail.net, subdomain=v5.comicskingdom.net, amazon.com, nativeads.com, spotim.market, openweb.market, bidfluence.com, consumable.com, subdomain=games.billingsgazette.com, subdomain=games.chippewa.com, subdomain=games.wcfcourier.com, subdomain=games.napavalleyregister.com, subdomain=games.journaltimes.com, subdomain=games.cumberlink.com, subdomain=games.trib.com, subdomain=games.auburnpub.com, subdomain=games.poststar.com, subdomain=games.qctimes.com, subdomain=games.bismarcktribune.com, subdomain=games.nwitimes.com, subdomain=puzzles.tucson.com, subdomain=games.journalstar.com, subdomain=games.winonadailynews.com, subdomain=games.missoulian.com, subdomain=games.madison.com, subdomain=games.stltoday.com, yieldlab.net, sharethrough.com, adtelligent.com, saambaa.com, chocolateplatform.com, vdopia.com, pubnative.net, xad.com, ironsrc.com, risecodes.com, trioninteractive.com, badiversitynetwork.com, tritondigital.com, teads.tv, c.amazon-adsystem.com.
The Southern works with Advertising technology companies such as AdGear, Eq Ads, Experian, Adobe Auditude, Bizo, Rocket Fuel, Centro, Chango, Facebook Exchange FBX, Neustar AdAdvisor, X Plus One, Resonate Insights, Videology, Atlas, DemDex, The Trade Desk, Connexity, PointRoll, Dstillery, Advertising.com, AudienceScience, Index Exchange, AOL-Time Warner Online Advertising, Rubicon Project, Openads/OpenX, Google Adsense, Upfront Digital Media, Accuen, Yahoo Publisher Network, Pubmatic, Audiotude, Adify, Turn, eXelate, BlueKai, AppNexus, DoubleClick.Net, Yield Manager, SiteScout, MLN Advertising, MyBuys, Brandscreen, Aggregate Knowledge, Criteo, 247 Media, Real Media Group, Collective Media, Evidon, Open AdStream, Media Innovation Group, Specific Media, Conversant, Commission Junction, Integral Ad Science, Undertone, DoubleVerify, Drawbridge, 161Media, ContextWeb, SpotXchange, LucidMedia, Simpli.fi, IponWeb BidSwitch, Proclivity, AcuityAds, comScore adXpose, Zedo, RealVu, Twitter Ads, Switch Ads, Burst Media, Improve Digital, Mediaplex, Tapad, Flashtalking, Technorati Media, NetSeer, ADTECH, AppNexus Segment Pixel, Adconion, eyeReturn, Speed Shift Media, Google Adsense Asynchronous, Engage BDR, Jumptap, Ezakus, Dedicated Media, Korrelate, MyBuys MyAds, Magnetic, BlueKai DMP, Amazon Associates, Spongecell, DoubleClick Bid Manager, Crosswise, RhythmOne, BrightRoll, TripleLift, SkimLinks, SNT Media, Prebid, Amazon Ad System, Facebook Custom Audiences, Google Publisher Tag, Google Inteactive Media Ads, Ads.txt, Google Direct, OpenX Direct, Triple Lift Direct, IndexExchange Direct, AppNexus Direct, RubiconProject Direct, Teads Direct, 33 Across Direct, RhythmOne Direct, Google Reseller, AppNexus Reseller, SpotXChange Reseller, OpenX Reseller, Amazon Reseller, LKQD Reseller, AOL Reseller, RubiconProject Reseller, Criteo Reseller, IndexExchange Reseller, Bidfluence Reseller, ContextWeb Reseller, ORC International Reseller, Lijit Reseller, PubMatic Reseller, Sonobi Reseller, Sovrn Reseller, ShareThrough Reseller, Tremor Video Reseller, GumGum Reseller, AdYouLike Direct, AdYouLike Reseller, DistrictM Direct, ORC International Direct, RhythmOne Reseller, Brightcom Direct, Synacor Reseller, 33 Across Reseller, Synacor Direct, SmartAdServer Reseller, Comet Cox Media Reseller, Fyber Reseller, SpringServe Reseller, FreeWheel Reseller, BrightRoll Reseller, Smaato Reseller, Facebook Reseller, YieldBot Reseller, Kargo Reseller, Technorati Reseller, Taboola Reseller, Adform Reseller, Converstand Media Reseller, DistrictM Reseller, Spoutable Direct, FreeWheel Direct, Beachfront Reseller, Sovrn Direct, Lijit Direct, Connatix Reseller, Smaato Direct, GumGum Direct, Amazon Direct, Outbrain Direct, Outbrain Reseller, Taboola Direct, Yahoo Ad Sync, Insticator, Sonobi, Taboola, GetIntent, Adhigh, Adobe Audience Manager Sync, Improve Digital Reseller, Carambola Direct, ContextWeb Direct, Connatix Direct, Google Consumer Surveys, VINDICO, Media.net, Yahoo Small Business, RadiumOne, Walmart, StickyAds TV, RUN Ads, Beeswax, PubMatic Direct, StackAdapt, Jivox, StreamRail Direct, LKQD Direct, Sonobi Direct, VideoAmp, LiveIntent Direct, DistrictM, AOL Direct, Research Now, adloox, StreamRail Reseller, DynAdmic, Bidtellect, Taboola Sponsored Links, SpringServe, Vidible, Eye View Digital, Yieldmo, Converstand Media Direct, GumGum, Vdopia, Falk Realtime, Fyber, BidTheatre, Google AdSense Integrator, Innovid, Smart Adserver, EMX, eBay Partner Network, Geniee, Consumable Direct, Yieldlab Reseller, Native Ads Reseller, Undertone Direct, Netseer Direct, Insticator Direct, Primis Direct, Somoaudience Direct, Mobile Ad Trading Direct, Media.net Direct, ucfunnel Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Criteo Direct, RTB House Direct, Revcontent Direct, adtelligent Reseller, adiply Direct, Nexstar Digital Direct, Undertone Reseller, Teads, Avocet, BlockAdBlock, Ad Lightning, Bidtellect Reseller, Infolinks Direct, Zedo Direct, SpringServe Direct, Quantcast Direct, GroundTruth Reseller, LoopMe Reseller, AdMan Reseller, bRealtime, Infolinks, AdTheorent, Tribal Fusion, PLAYGROUND XYZ, BidSwitch, MaxPoint Interactive, Adelphic, AdStanding, Loopme, JustPremium, Blis, Mobile Ad Trading, ZypMedia, Connatix, MthSense, Eyeota, Exponential Direct, Beachfront Direct, E-Planning Direct, Improve Digital Direct, SmartAdServer Direct, Spoutable Reseller, Epsilon Reseller, Consumable Reseller, saambaa Reseller, AerServ Direct, AerServ Reseller, Truvid Direct, Gamma SSP Direct, Lockerdome Direct, Sortable Direct, Primis Reseller, Cedato Reseller, MemeVideo Reseller, DistroScale Reseller, Narrative, Sharethrough, adtelligent, Native Ads, LifeStreet Media, Vuble, Admixer, Polymorph, Sojern, Telaria Reseller, Brightcom Reseller, my6sense Reseller, Yahoo Direct, Admixer Direct, Nativo Reseller, Caraytech e-planning, Outbrain, Advangelists, Clickagy, Appier, NewsMax Feed Network, Powerlinks, Hybrid.ai, Aniview Reseller, AvantisVideo Reseller, Cedato Direct, Chocolate Direct, DistroScale Direct, SpotXChange Direct, Telaria Direct, Tremor Video Direct, saambaa Direct, OneTag Reseller, Yahoo Reseller, TrustX Direct, Vuble Reseller, AnyClip Direct, Nativo Direct, AdMan Direct, Admixer Reseller, SmartyAds Reseller, Yieldmo Reseller, Amazon Transparent Ad Marketplace, Saambaa, LiveIntent, Header Tag by Index Exchange, Consent Management Platform API v 2.0, Kargo, 4INFO, comScore Activation, SpotX, Unified ID 2.0, RevContent.
App crash