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The Weather Channel (IBM Watson Advertising)
Weather Publisher
CPM
Claim Page
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About

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.

  • Company Name:
    The Weather Channel
  • Parent Company Name:
    IBM Watson Advertising
    • (View Trends)
  • Headquarters: (View Map)
    Armonk, NY, United States
  • Office Locations:
    HQ: New York. Also: Atlanta, Chicago, Dallas, Detroit, Los Angeles, San Francisco
  • > 10,000 employees
Capabilities
  • Connected TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email
  • Industries
    Health & Beauty, Healthcare, Sports, Travel & Leisure
  • Key Differentiator
    Weather.com is the top content site on the mobile web**, The Weather Channel is the #5 most-downloaded iPhone app and the #2 most-downloaded iPad app of all time***. Reaching more than 155 million unduplicated consumers each month. (Display) 56 million UV each month. (Mobile) Mobile Web & Apps: 30MM uniques per month. Tablets: 5.7MM uniques per month.
  • Owned / Operated Properties
    watsonadvertising.ibm.com, weatherchannel.com, imwx.com, intellicast.com, intellicast.org, intellicast.net, keeptheweatherchannel.com, keepweatherchannel.com, myweather.com, epicmashup.com, highschoolfootball.net, yourweekendview.com, nflbs.org, springlanecondos.com, highschoolfootball.org, weather.com
  • Targeting

    (Display) 40,000 Zip Codes with the most accurate Geotargeting in the Industry. Weather Conditions, Time, Location, Weather Triggering, Behavioral, Segment, Contextual, Demographic. (Mobile) Geotargeting, Weather Triggering, Segment, Device

  • Data Partners
    Placed
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 26755259 Global Rank
  • 6807079
  • 155 Estimated Visits
Powered by
Alexa Traffic Data
Global Rank 74,952
266,159
Links In Count 4
United States Rank 36,765
1,156
United States Page Views 58.9%
6.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Mining and Drilling
  • Mineral Exploration and Extraction
  • Precious Metals
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 Downloads
  • 6 SDKs
  • 5.0 Avg. Rating
  • 2 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=io.twcmedia.project254978
  • App Support: http://www.pentecostalfirehousechurch.org
  • Genre: music_and_audio
  • Bundle ID: io.twcmedia.project254978
  • App Size: 2.85 M
  • Version: 2
  • Release Date: February 13th, 2015
  • Update Date: February 13th, 2015

Description:

A Gospel radio that is set out to spread the message of the Kingdom and healing to the Nations.

Apache Cordova
Apache Cordova is a platform for building native mobile applications using HTML, CSS and JavaScript.
Google Cloud Messaging
Deprecated Google Cloud Messaging for Android (GCM) is a service that allows you to send data from your server to your users' Android-powered device, and also to receive messages from devices on the same connection. The GCM service handles all aspects of queueing of messages and delivery to the target Android application running on the target device. GCM is completely free no matter how big your messaging needs are, and there are no quotas.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
PhoneGap
Easily create apps using the web technologies you know and love: HTML, CSS, and JavaScript. PhoneGap is a free and open source framework that allows you to create mobile apps using standardized web APIs for the platforms you care about. Build great apps powered by open web standards. Cut down on development time by re-using your existing web dev skills, frameworks and tools. Get all the benefits of cross-platform development while building apps just the way you like.
Square
Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. Get paid faster with Square.
ZXing (Zebra Crossing)
ZXing ("zebra crossing") is an open-source, multi-format 1D/2D barcode image processing library implemented in Java, with ports to other languages.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    70.96%
  • Standard
    28.85%
  • Direct
    0.19%
Ads Seen Recently
395,840
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Weather Channel
Device
Desktop
Dimensions
other
Dates Active
Aug 10, 2018 to Aug 08, 2020
The Weather Channel
Device
Mobile
Dimensions
320x50
Dates Active
Feb 17, 2021 to Jun 05, 2021
The Weather Channel
Device
Desktop
Dimensions
other
Dates Active
Jan 27, 2021 to May 06, 2021
The Weather Channel
Device
Desktop
Dimensions
300x250
Dates Active
Jan 03, 2020 to May 07, 2021
The Weather Channel
Device
Mobile
Dimensions
other
Dates Active
Jan 12, 2021 to Jun 05, 2021
The Weather Channel
Device
Desktop
Dimensions
other
Dates Active
Aug 05, 2019 to Jun 03, 2021
The Weather Channel
Device
Desktop
Dimensions
other
Dates Active
Nov 02, 2020 to Jun 05, 2021
The Weather Channel
Device
Mobile
Dimensions
other
Dates Active
Mar 11, 2021 to Jun 05, 2021
The Weather Channel
Device
Mobile
Dimensions
other
Dates Active
Feb 19, 2021 to Jun 05, 2021
The Weather Channel
Device
Desktop
Dimensions
other
Dates Active
Jan 22, 2021 to Jun 01, 2021
The Weather Channel
Device
Desktop
Dimensions
other
Dates Active
Dec 14, 2020 to Jun 05, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
smaato.com
direct
1100038386
smaato.com
direct
1100037315
openx.com
direct
539701101
6a698e2ec38604c6
districtm.io
direct
101029
rubiconproject.com
direct
17314
0bfd66d529a55807
rubiconproject.com
direct
4642
0bfd66d529a55807
pubmatic.com
direct
23105
5d62403b186f2ace
indexexchange.com
direct
185648
indexexchange.com
direct
185647
emxdgt.com
direct
262
1e1d41537f7cad7f
google.com
direct
pub-1902173858658913
f08c47fec0942fa0
The Weather Channel advertising reaches 791M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Mexico. Pricing models they offer are CPM on channels such as Connected TV, Display, Linear TV, Mobile, MobileVideo, Native, Social, Video, Email Advertising on The Weather Channel will allow you to reach consumers in industries or verticals such as Health & Beauty, Sports, Healthcare, Travel & Leisure; you can target them with parameters such as: (Display) 40,000 Zip Codes with the most accurate Geotargeting in the Industry. Weather Conditions, Time, Location, Weather Triggering, Behavioral, Segment, Contextual, Demographic. (Mobile) Geotargeting, Weather Triggering, Segment, Device.

They are headquartered at Armonk, NY, United States, and have 37 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Weather Channel inventory partners include: smaato.com, openx.com, districtm.io, rubiconproject.com, pubmatic.com, indexexchange.com, emxdgt.com, google.com, appnexus.com, yieldlab.net, triplelift.com, spotxchange.com, spotx.tv, plista.com, taboola.com, video.unrulymedia.com, tremorhub.com, smartadserver.com, freewheel.tv, contextweb.com, beachfront.com, advertising.com, yieldmo.com, yahoo.com, vdopia.com, trustx.org, teads.tv, synacor.com, sonobi.com, sharethrough.com, rhythmone.com, onetag.com, nativo.com, liveintent.com, improvedigital.com, facebook.com, criteo.com, connatix.com, chocolateplatform.com, behave.com, aps.amazon.com, outbrain.com, aolcloud.net, aol.com, adtech.com, admanmedia.com, media.net, 33across.com.

The Weather Channel works with Advertising technology companies such as Google Remarketing, DoubleClick Bid Manager, Twitter Ads, DoubleClick.Net, AppNexus, Rubicon Project, Facebook Custom Audiences.
Powered by Kochava
Alternatives & Competitors
Recently Searched Pages
Recent The Weather Channel Tweets
Recent The Weather Channel Tweets
Recent The Weather Channel Blog Posts
The Weather Channel Categories
Last Updated 11/6/24
The Weather Channel advertising reaches 791M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Mexico. Pricing models they offer are CPM on channels such as Connected TV, Display, Linear TV, Mobile, MobileVideo, Native, Social, Video, Email Advertising on The Weather Channel will allow you to reach consumers in industries or verticals such as Health & Beauty, Sports, Healthcare, Travel & Leisure; you can target them with parameters such as: (Display) 40,000 Zip Codes with the most accurate Geotargeting in the Industry. Weather Conditions, Time, Location, Weather Triggering, Behavioral, Segment, Contextual, Demographic. (Mobile) Geotargeting, Weather Triggering, Segment, Device.

They are headquartered at Armonk, NY, United States, and have 37 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Weather Channel inventory partners include: smaato.com, openx.com, districtm.io, rubiconproject.com, pubmatic.com, indexexchange.com, emxdgt.com, google.com, appnexus.com, yieldlab.net, triplelift.com, spotxchange.com, spotx.tv, plista.com, taboola.com, video.unrulymedia.com, tremorhub.com, smartadserver.com, freewheel.tv, contextweb.com, beachfront.com, advertising.com, yieldmo.com, yahoo.com, vdopia.com, trustx.org, teads.tv, synacor.com, sonobi.com, sharethrough.com, rhythmone.com, onetag.com, nativo.com, liveintent.com, improvedigital.com, facebook.com, criteo.com, connatix.com, chocolateplatform.com, behave.com, aps.amazon.com, outbrain.com, aolcloud.net, aol.com, adtech.com, admanmedia.com, media.net, 33across.com.

The Weather Channel works with Advertising technology companies such as Google Remarketing, DoubleClick Bid Manager, Twitter Ads, DoubleClick.Net, AppNexus, Rubicon Project, Facebook Custom Audiences.