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TheAA
Publisher: Breakdown Cover, Insurance, Route Planner
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TheAA.ie – Ireland’s trusted provider of Motor, Home & Travel Services

TheAA.ie is one of Ireland’s leading consumer services businesses – specialising in Home, Motor and Travel services and insurance. With more than half a million customers, AA Ireland provides emergency rescue and breakdown cover for people in their homes and on the road, as well as providing insurance for more than 200,000 customers.

AA also provides helpful, reliable information to help consumers. AA’s Roadwatch service provides up-to-the-minute traffic and travel information through live broadcasts, online and social media while the website is packed with consumer information about home, car and travel matters, alongside practical tips and advice. Their online RoutePlanner includes over 12 million detailed routes per year for Irish users, enabling people to find the easiest way to their destination.

Being a member of AA also has its privileges and will save you money, right across the board. The AA's customers enjoy an exclusive range of benefits, including discounts on AA Insurance prices, along with discounts in fuel prices, retail outlets, day trips, hotel breaks, tourist attractions and much more.
From their heritage representing motorists to their 21st century role, the AA not only researches consumer needs, but also champions those needs.

TheAA.ie employs 480 people across the country in its growing team.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Breakdown Cover, Insurance, Route Planner
  • Key Differentiator
    24/7 roadside assistance, 365 days a year 8 out of 10 cars fixed by the roadside
Site Traffic
  • 5501 Global Rank
  • 212
    United Kingdom
  • 11.2 M Estimated Visits
Traffic Sources
  • Search
    66.82%
  • Direct
    30.36%
  • Referrals
    1.15%
  • Display
    0.66%
  • Mail
    0.64%
  • Social
    0.37%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 15,575
565
Links In Count 3,829
United Kingdom Rank 348
126
United Kingdom Page Views 90.0%
2.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Breakdown and Vehicle Recovery
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 10 SDKs
  • 3.23 Avg. Rating
  • 14 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.theaa.aabob.bandb
  • App Support: http://www.theaa.com/hotels
  • Genre: travel_and_local
  • Bundle ID: com.theaa.aabob.bandb
  • App Size: 0
  • Version: 11
  • Release Date: July 2nd, 2013
  • Update Date: September 22nd, 2015

Description:

The AA has over one hundred years of experience in seeking out, assessing and recommending the best places to eat and stay in the country. The AA Bed & Breakfast Guide app features thousands of recommended and inspected guest accommodation, from cosy rural farmsteads to smart city centre guest houses; and from trendy B&B's to country inns.

All listed accommodation ratings displaying an AA logo, stars and designator have been inspected by a professional AA inspector. Entries may include a description, price information, images, telephone numbers, website addresses and more.

The AA Bed & Breakfast Guide includes the following main features:

• Thousands of recommended B&B's in England, Scotland, Wales and Northern Ireland
• Establishment images
• AA Star ratings (1 to 5 stars) and Associate scheme ratings
• Filter options e.g. show 3 Star and higher
• Price information
• Descriptions
• Telephone numbers
• Search around your current location
• Search around a location of your choice
• Location displayed on map
• Inspire Me

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Cloud Messaging
Deprecated Google Cloud Messaging for Android (GCM) is a service that allows you to send data from your server to your users' Android-powered device, and also to receive messages from devices on the same connection. The GCM service handles all aspects of queueing of messages and delivery to the target Android application running on the target device. GCM is completely free no matter how big your messaging needs are, and there are no quotas.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
TheAA
Device
Desktop
Dimensions
other
Dates Active
Aug 04, 2018 to Aug 02, 2020
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lijit.com
direct
229584-eb
fafdf38b16bf6b2b
lijit.com
direct
229584
fafdf38b16bf6b2b
sovrn.com
direct
229584
fafdf38b16bf6b2b
smaato.com
reseller
1001012346
rhythmone.com
direct
2130882134
a670c89d4a324e47
media.net
direct
8cuqd1k66
pubmatic.com
reseller
156938
5d62403b186f2ace
openx.com
reseller
540038339
6a698e2ec38604c6
indexexchange.com
reseller
187297
50b1c356f2c5c8fc
rubiconproject.com
reseller
18176
0bfd66d529a55807
improvedigital.com
reseller
1699
TheAA advertising reaches 11.2M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Ireland, France, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on TheAA will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, TheAA inventory partners include: lijit.com, sovrn.com, smaato.com, rhythmone.com, media.net, pubmatic.com, openx.com, indexexchange.com, rubiconproject.com, improvedigital.com, advertising.com, spotx.tv, spotxchange.com, appnexus.com, video.unrulymedia.com, google.com, freewheel.tv, adform.com, yahoo.com, districtm.io, ad-generation.jp, adtech.com, aps.amazon.com, smartadserver.com, contextweb.com, conversantmedia.com, emxdgt.com, gumgum.com.

TheAA works with Advertising technology companies such as Turn, Mediaplex, DoubleClick.Net, ResponseTap, LiveRail, AppNexus, Neustar AdAdvisor, Openads/OpenX, X Plus One, Pubmatic, Rubicon Project, Facebook Custom Audiences, Aggregate Knowledge, Rocket Fuel, Index Exchange, Tapad, Advertising.com, DemDex, Adap.TV, AppNexus Segment Pixel, BrightRoll, eXelate, Geniee, Eyeota, Adalyser, Amazon Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, PubMatic Reseller, Switch Reseller, Sovrn Reseller, Taboola Reseller, RubiconProject Reseller, RhythmOne Reseller, ORC International Reseller, IndexExchange Reseller, Avocet, Google Remarketing, Adswizz, BlueKai, BlueKai DMP, Adobe Audience Manager Sync, Yahoo Small Business, SpotXchange, IponWeb BidSwitch, Taboola, Media.net, Media Innovation Group, DoubleClick Bid Manager, Google Direct, AOL Reseller, AppNexus Direct, ORC International Direct, DistrictM Direct, Google Reseller, OpenX Reseller, Experian Reseller, Improve Digital Reseller, DistrictM Reseller, Amazon Direct, Omnitag, AOL Direct, Converstand Media Direct, 33 Across Direct, Infolinks Direct, Yahoo Direct, Adform Reseller, Converstand Media Reseller, FreeWheel Reseller, SmartAdServer Reseller, Sonobi Reseller, SpotXChange Reseller, Yahoo Reseller, Lijit Direct, Media.net Direct, RhythmOne Direct, Sovrn Direct, GumGum Reseller, Smaato Reseller, Microsoft Advertising, RubiconProject Direct, Teads Direct, AdYouLike Direct, Beachfront Direct, ContextWeb Direct, Criteo Direct, GumGum Direct, IndexExchange Direct, Lockerdome Direct, OpenX Direct, PubMatic Direct, ShareThrough Direct, Smaato Direct, SmartAdServer Direct, Sonobi Direct, The MediaGrid Direct, Triple Lift Direct, Undertone Direct, Vidazoo Direct, Yieldmo Direct, 33 Across Reseller, AdMan Reseller, Bidtellect Reseller, Comet Cox Media Reseller, E-Planning Reseller, Lijit Reseller, LoopMe Reseller, Synacor Reseller, Omniture TouchClarity, OneTag Reseller, Outbrain Reseller, Revcontent Reseller, ShareThrough Reseller, Yieldmo Reseller, Media.net Reseller, The MediaGrid Reseller, Triple Lift Reseller.
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Last Updated 12/24/24
TheAA advertising reaches 11.2M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Ireland, France, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on TheAA will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, TheAA inventory partners include: lijit.com, sovrn.com, smaato.com, rhythmone.com, media.net, pubmatic.com, openx.com, indexexchange.com, rubiconproject.com, improvedigital.com, advertising.com, spotx.tv, spotxchange.com, appnexus.com, video.unrulymedia.com, google.com, freewheel.tv, adform.com, yahoo.com, districtm.io, ad-generation.jp, adtech.com, aps.amazon.com, smartadserver.com, contextweb.com, conversantmedia.com, emxdgt.com, gumgum.com.

TheAA works with Advertising technology companies such as Turn, Mediaplex, DoubleClick.Net, ResponseTap, LiveRail, AppNexus, Neustar AdAdvisor, Openads/OpenX, X Plus One, Pubmatic, Rubicon Project, Facebook Custom Audiences, Aggregate Knowledge, Rocket Fuel, Index Exchange, Tapad, Advertising.com, DemDex, Adap.TV, AppNexus Segment Pixel, BrightRoll, eXelate, Geniee, Eyeota, Adalyser, Amazon Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, PubMatic Reseller, Switch Reseller, Sovrn Reseller, Taboola Reseller, RubiconProject Reseller, RhythmOne Reseller, ORC International Reseller, IndexExchange Reseller, Avocet, Google Remarketing, Adswizz, BlueKai, BlueKai DMP, Adobe Audience Manager Sync, Yahoo Small Business, SpotXchange, IponWeb BidSwitch, Taboola, Media.net, Media Innovation Group, DoubleClick Bid Manager, Google Direct, AOL Reseller, AppNexus Direct, ORC International Direct, DistrictM Direct, Google Reseller, OpenX Reseller, Experian Reseller, Improve Digital Reseller, DistrictM Reseller, Amazon Direct, Omnitag, AOL Direct, Converstand Media Direct, 33 Across Direct, Infolinks Direct, Yahoo Direct, Adform Reseller, Converstand Media Reseller, FreeWheel Reseller, SmartAdServer Reseller, Sonobi Reseller, SpotXChange Reseller, Yahoo Reseller, Lijit Direct, Media.net Direct, RhythmOne Direct, Sovrn Direct, GumGum Reseller, Smaato Reseller, Microsoft Advertising, RubiconProject Direct, Teads Direct, AdYouLike Direct, Beachfront Direct, ContextWeb Direct, Criteo Direct, GumGum Direct, IndexExchange Direct, Lockerdome Direct, OpenX Direct, PubMatic Direct, ShareThrough Direct, Smaato Direct, SmartAdServer Direct, Sonobi Direct, The MediaGrid Direct, Triple Lift Direct, Undertone Direct, Vidazoo Direct, Yieldmo Direct, 33 Across Reseller, AdMan Reseller, Bidtellect Reseller, Comet Cox Media Reseller, E-Planning Reseller, Lijit Reseller, LoopMe Reseller, Synacor Reseller, Omniture TouchClarity, OneTag Reseller, Outbrain Reseller, Revcontent Reseller, ShareThrough Reseller, Yieldmo Reseller, Media.net Reseller, The MediaGrid Reseller, Triple Lift Reseller.