About

The Daily Pennsylvanian is the independent student-run newspaper of the University of Pennsylvania. In addition to publishing daily on our website at theDP.com and a printed newspaper Mondays and Thursdays during the school year, the company also publishes 34th Street Magazine (online at 34st.com and in print weekly on Wednesdays), and campus humor website Under The Button (at UnderTheButton.com). The DP Alumni Association (DPAA) connects the community of DP alumni and current students.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    The University of Pennsylvania's independent student news organization
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Healthcare, Sports, Technology
  • Key Differentiator
    We are The Daily Pennsylvanian, the independent student media organization for the University of Pennsylvania. When our readers open “the DP,” they open a world of campus and city news, feature stories, sports, commentary, advertising, and much more. Whether in our newspaper, our weekly magazine, our special issues, or our websites, The Daily Pennsylvanian is the first read for the Penn community. The Daily Pennsylvanian thrives as a community newspaper because we remain relevant to our audience of devoted readers. And for our advertisers, that’s why we are a proven and effective way — and still the best way — to reach Penn. We offer multiple media in print, online, social media and out-of-home that reach different segments of the Penn market, from students to faculty/staff to parents and alumni, allowing you to choose the media mix that best suits your advertising needs.
  • Owned / Operated Properties
    34st.com
Site Traffic
  • 388958 Global Rank
  • 213410
    United States
  • 173 K Estimated Visits
Traffic Sources
  • Search
    75.38%
  • Direct
    16.38%
  • Social
    4.62%
  • Referrals
    3.51%
  • Display
    0.13%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 101,823
3,737
United States Rank 18,397
3,098
United States Page Views 93.7%
6.9%
Top Countries
Top Search Keywords
  • Promotion
  • Search Engine Optimization Firms
Ad Intelligence
  • Native
    0.00%
  • Standard
    100.00%
  • Direct
    0.00%
Ads Seen Recently
1,406
Longest Running Ad
TheDP.com
Device
Desktop
Dimensions
other
TheDP.com
Device
Mobile
Dimensions
320x50
TheDP.com
Device
Desktop
Dimensions
300x250
TheDP.com
Device
Mobile
Dimensions
320x50
TheDP.com
Device
Desktop
Dimensions
300x250
TheDP.com
Device
Desktop
Dimensions
300x250
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
156700
5d62403b186f2ace
pubmatic.com
reseller
156212
5d62403b186f2ace
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
539924617
6a698e2ec38604c6
openx.com
reseller
538959099
6a698e2ec38604c6
gumgum.com
reseller
11645
ffdef49475d318a9
appnexus.com
reseller
1360
f5ab79cb980f11d1
lijit.com
direct
284984
fafdf38b16bf6b2b
sovrn.com
direct
284984
fafdf38b16bf6b2b
media.net
direct
8cupepki9
lockerdome.com
direct
12221069964856064
TheDP.com advertising reaches 305k visitors across desktop and mobile web, in countries such as United States, Canada, Germany, Thailand. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on TheDP.com will allow you to reach consumers in industries or verticals such as Technology, Education, Healthcare, Sports, Entertainment.

They are headquartered at Philadelphia, PA, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, TheDP.com inventory partners include: pubmatic.com, openx.com, gumgum.com, appnexus.com, lijit.com, sovrn.com, media.net, lockerdome.com, emxdgt.com, coxmt.com, synacor.com, rhythmone.com, 33across.com, google.com, contextweb.com, bidtellect.com, indexexchange.com, admixer.net, rubiconproject.com, e-planning.net, rtk.io, sonobi.com, beachfront.com, aolcloud.net, adtech.com, aps.amazon.com, adyoulike.com, fyber.com, tremorhub.com, taboola.com, conversantmedia.com, criteo.com, amazon.com, districtm.io, spotx.tv, spotxchange.com, altitude-arena.com, nativo.com, yahoo.com, subdomain=www.thedp.com, subdomain=projects.thedp.com, ad-generation.jp, advertising.com.

TheDP.com works with Advertising technology companies such as Atlas, Brandscreen, RadiumOne, DoubleClick.Net, Openads/OpenX, Google Adsense, DoubleVerify, X Plus One, Evidon, Aggregate Knowledge, Mediaplex, eXelate, AppNexus, The Trade Desk, Neustar AdAdvisor, Videology, Jumptap, BlueKai, Media Innovation Group, Yahoo Small Business, Open AdStream, Integral Ad Science, LiveRail, Facebook Exchange FBX, ContextWeb, Adify, Pubmatic, Rubicon Project, SpotXchange, Adap.TV, Index Exchange, Advertising.com, AppNexus Segment Pixel, Tapad, Google Adsense Asynchronous, Flashtalking, Walmart, Adconion, StickyAds TV, IponWeb BidSwitch, Conversant, Yield Manager, BlueKai DMP, ADTECH, DemDex, GumGum, Yahoo Ad Sync, Burst Media, Facebook Custom Audiences, Avocet, Google Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, SpotXChange Reseller, PubMatic Reseller, BrightRoll Reseller, FreeWheel Reseller, Tremor Video Reseller, Improve Digital Reseller, Google Reseller, RubiconProject Reseller, Sekindo Reseller, AOL Reseller, Turn, Google Publisher Tag, Rocket Fuel, SiteScout, Eyeota, Cybba, Adform, VINDICO, Amazon Ad System, DistrictM Reseller, YieldBot Reseller, Comet Cox Media Reseller, OpenX Direct, Amazon Associates, C1X, Magnetic, AcuityAds, Drawbridge, Criteo, Google AdSense Integrator, Adobe Audience Manager Sync, RhythmOne Reseller, EMX, Broad Street Ads, Amazon Direct, Simpli.fi, GetIntent, Adhigh, StackAdapt, RUN Ads, DistrictM, Beeswax, Blis, MicroAd, Improve Digital, Adition, BidTheatre, PLAYGROUND XYZ, Taboola, 161Media, Nativo Direct, IndexExchange Reseller, Media.net Reseller, Genesis Media Reseller, Sonobi Reseller, 33 Across Reseller, Amazon Reseller, Criteo Reseller, ORC International Reseller, Converstand Media Reseller, Taboola Reseller, Fyber Reseller, AdYouLike Reseller, Beachfront Reseller, RTK Reseller, GumGum Reseller, Lockerdome Reseller, Sovrn Direct, Lijit Direct, E-Planning Direct, Admixer Direct, IndexExchange Direct, GumGum Direct, Bidtellect Reseller, Synacor Reseller, Lockerdome Direct, Media.net Direct, Tribal Fusion, Adelphic, Teads, BidSwitch, Freebit Admind, So-net Media, Yahoo Reseller, Adpushup, flytedesk, Amazon Transparent Ad Marketplace, 152 Media Direct, 33 Across Direct, Adform Direct, fluct Direct, AOL Direct, AdYouLike Direct, AppNexus Direct, ucfunnel Direct, Between Digital Direct, Brightcom Direct, Chocolate Direct, Connectad Direct, Consumable Direct, Converstand Media Direct, DistrictM Direct, DynAdmic Direct, ORC International Direct, Improve Digital Direct, Infolinks Direct, OneTag Direct, Outbrain Direct, PubMatic Direct, Revcontent Direct, RhythmOne Direct, RubiconProject Direct, Sekindo Direct, Primis Direct, ShareThrough Direct, SmartAdServer Direct, SmartyAds Direct, Sonobi Direct, SpotXChange Direct, Teads Direct, The MediaGrid Direct, Triple Lift Direct, Triton Digital Direct, Undertone Direct, Xapads Direct, Yahoo Direct, Yieldmo Direct, Adform Reseller, AdMan Reseller, Admixer Reseller, Aniview Reseller, ucfunnel Reseller, WideOrbit Reseller, E-Planning Reseller, Lijit Reseller, LoopMe Reseller, my6sense Reseller, Nativo Reseller, OneTag Reseller, RTB House Reseller, ShareThrough Reseller, Smaato Reseller, SmartAdServer Reseller, SmartyAds Reseller, Sovrn Reseller, SpringServe Reseller, Stroeer Reseller, Teads Reseller, Telaria Reseller, The MediaGrid Reseller, Triple Lift Reseller, Vidazoo Reseller, vidoomy Reseller, Yieldmo Reseller, Thunder, Federated Media Publishing, Sharethrough, Yieldmo.