Publisher

TheHomeMag visually inspires homeowners to create their ideal living space using local home improvement businesses. We connect reputable businesses with select homeowners. We continually strive to refine the quality of our magazine and distribution, increase our efficiency, and elevate the superior level of customer service we now provide with the goal of continuing as the best and most trusted name in home improvement. Company Overview TheHomeMag is a privately held corporation formed in 2002 and headquartered in Cape Coral, Florida. The company publishes a high quality, high-gloss, home improvement business advertising only magazine. By its monthly mailings, TheHomeMag supports local economies, inspiring the top 20% of single family homeowners in 33 US markets to preserve and improve their homes. TheHomeMag multiplies its print efforts and those of its advertisers with a substantial digital presence offering online versions of all magazines, landing pages for advertisers and other online services. Financial data remains private, but the company publishes in excess of 64 million magazines annually. TheHomeMag may be contacted at 1732 SE 47th Terrace, Cape Coral, FL 33904. Phone: 239.549.6960. www.thehomemag.com. Press Inquiries: Diana Wilcox Layman, Director of Marketing History The inaugural Issue of TheHomeImprover, as it was originally known, was mailed to 100,000 homes in July 2002 in Lee County, Florida. Initially a quarterly publication, the first three Issues proved to be an overwhelming success. A name change designed to broaden the magazine’s appeal, an accelerated mailing schedule, and TheHomeMag was created. Expansion began in June 2004 with a partner location in Ventura, CA. Over the next two years, three more partner locations launched in Palm Beach, Tampa, and Jacksonville, Florida. By the beginning of 2007, and with five active magazines operating, TheHomeMag was ready to expand into franchising, with the first franchise location signed for Las Vegas, Nevada. Over the next few years, TheHomeMag's primary expansion strategy was franchising, opening nearly 20 additional locations in 10 states. In the shadow of the economic downturn, franchising slowed and the company turned its focus inward from primarily franchise expansion to opening company operated magazines. Weathering the economic storm with tight financial controls, eight additional magazines opened from 2011 to 2013, including five corporate magazines and another three franchises, bringing the current magazine count to 33 magazines with two more scheduled for the third quarter of 2014. With over 64 million magazines mailing annually to the top 20% of the single family owner-occupied homes, our more than 3,500 advertising clients experience the profit generating power of TheHomeMag every month. As a company, we remain true to our original focus: to publish every month with integrity and consistent attention to detail; to superior customer service; and to our core competency in creating results-oriented business advertising.