About

TheSmartLocal is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. We give locals trustedy hyper-local information on what to do in and out of their country. It is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.

Today, TheSmartLocal reaches over 3 million Singaporeans each month. TheSmartLocal also has its own video channel - TheSmartLocalTV, its own mobile discount app SNATCH and they have expanded their online publication regionally into Malaysia and Australia.

Businesses looking to advertise can check out our advertising services provided. Those look for career opportunities can check out this page - http://thesmartlocal.com/jobs

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Desktop Video, Social, Email, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Singapore's Leading Travel And Lifestyle Portal
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Health & Beauty, Retail, Sports, Travel & Leisure
  • Key Differentiator
    According to traffic estimator SimilarWeb, TSL is the most read lifestyle site in Singapore. But what makes us special is how we function as a 'creative agency', 'production house', and 'media outlet' all rolled into one. In a nutshell, we either come up or assist you with the creative strategy/idea for the media asset then distribute it on our channels, which have a combined reach of over 3 million Singaporeans per month. We help manage the process from production to dissemination, with one single point of contact. Our team comprises editors, writers, creatives, videographers, animators, graphic designers, hosts, photographers, models, and so on. Doing everything in-house also means you get content out faster as there's only one company involved, and everyone is aligned. Sometimes, we're able to publish content as fast as one day after the brief is received. We regularly work closely with all types of media agencies, government boards and clients in Singapore - we nail briefs, overachieve KPIs, and we help our agency partners win marketing awards Another differentiator for TSL is our four-channel approach that helps advertisers get cross-platform coverage across all the major channels in Singapore. Too often, digital advertising is done on just one channel as most publishers are strong only on a single platform. But the Internet is more than just Facebook and Instagram. And their marketing reaches just a fragment of the social media sphere. TSL has a strong presence across on all the major channels in Singapore, allowing advertisers to get their messages distributed through a holistic approach. This is our multi-channel approach TSL website (Content Marketing) Facebook page (Social Media Marketing) Instagram (Influencer Marketing) YouTube (Video Marketing) (Bonus) In pamphlets, malls, TV, cinema (Outdoor Display Marketing) After the digital push, clients also have the option of using our videos as media assets for outdoor advertising, like the video above displayed at JCube. Or the Sentosa TVC we produced which was first marketed on Facebook before being shown in cinemas islandwide.
Site Traffic
  • 30713 Global Rank
  • 291
    Singapore
  • 3.49 M Estimated Visits
Traffic Sources
  • Search
    79.45%
  • Direct
    12.53%
  • Social
    7.47%
  • Referrals
    0.31%
  • Mail
    0.13%
  • Display
    0.12%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 22,489
Singapore Rank 203
Singapore Page Views 56.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Instruments and Supplies
  • Laboratory Equipment
  • Data Loggers and Recorders
Ad Intelligence
  • Native
    0.00%
  • Standard
    99.99%
  • Direct
    0.01%
Ads Seen Recently
8,482
Longest Running Ad
TheSmartLocal.com
Device
Desktop
Dimensions
other
TheSmartLocal.com
Device
Desktop
Dimensions
300x250
TheSmartLocal.com
Device
Desktop
Dimensions
300x250
TheSmartLocal.com
Device
Mobile
Dimensions
other
TheSmartLocal.com
Device
Mobile
Dimensions
300x250
TheSmartLocal.com
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rhythmone.com
reseller
4201299756
a670c89d4a324e47
pubnative.net
reseller
1007194
d641df8625486a7b
pubnative.net
reseller
1004796
d641df8625486a7b
pubmatic.com
reseller
156425
5d62403b186f2ace
pubmatic.com
reseller
156424
5d62403b186f2ace
pubmatic.com
reseller
156389
5d62403b186f2ace
pubmatic.com
reseller
156177
5d62403b186f2ace
pokkt.com
reseller
5886
c45702d9311e25fd
openx.com
reseller
540421297
6a698e2ec38604c6
mobilefuse.com
reseller
2281
inmobi.com
reseller
55049d2e109d4ac1820ca1432dda4e13
83e75a7ae333ca9d
TheSmartLocal.com advertising reaches 3.49M visitors across desktop and mobile web, in countries such as Singapore, United States, Malaysia, Philippines, India. Pricing models they offer are CPM on channels such as Display, Video, Social, Email, Mobile Advertising on TheSmartLocal.com will allow you to reach consumers in industries or verticals such as Entertainment, Sports, Health & Beauty, Travel & Leisure, Food & Beverage, Retail.

They are headquartered at Singapore, Singapore, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, TheSmartLocal.com inventory partners include: rhythmone.com, pubnative.net, pubmatic.com, pokkt.com, openx.com, mobilefuse.com, inmobi.com, indexexchange.com, gammassp.com, blis.com, appnexus.com, adcolony.com, smaato.com, adyoulike.com, xad.com, loopme.com, districtm.io, rubiconproject.com, contextweb.com, triplelift.com, ads.adasiaholdings.com, advertising.com, ad-stir.com, spotx.tv, spotxchange.com, sovrn.com, smartadserver.com, google.com, emxdgt.com, startapp.com.

TheSmartLocal.com works with Advertising technology companies such as Innity, BuySell Ads, Google Adsense, Conversant, Evidon, X Plus One, Mediaplex, Korrelate, Yahoo Small Business, RadiumOne, AppNexus, Aggregate Knowledge, Open AdStream, Integral Ad Science, Openads/OpenX, Dedicated Media, BlueKai, Commission Junction, Flashtalking, Facebook Custom Audiences, Google Adsense Asynchronous, Criteo, DoubleClick Bid Manager, Zedo, AcuityAds, The Trade Desk, SpotXchange, Advertising.com, Adap.TV, DoubleClick.Net, Tapad, Ads.txt, AppNexus Reseller, Google Direct, Ad Asia, Google AdSense Integrator, Google Publisher Tag, Google Reseller, SmartAdServer Reseller, IndexExchange Reseller, ContextWeb Reseller, PubMatic Reseller, RubiconProject Reseller, Sovrn Reseller, SpotXChange Reseller, adstir Direct, AOL Reseller, AdAsia Direct, OpenX Reseller, adloox, Weborama, Rocket Fuel, Simpli.fi, SiteScout, Eye View Digital, DynAdmic, Burst Media, Index Exchange, MicroAd, Triple Lift Direct, LKQD Reseller, Rubicon Project, Prebid, DoubleVerify, Pubmatic, Turn, So-net Media, Blis, Yahoo Ad Sync, Freebit Admind, Drawbridge, IponWeb BidSwitch, Cinarra, RUN Ads, GumGum, AdTech Studio, IndexExchange Direct, RubiconProject Direct, DistrictM Direct, Amazon Associates, Amazon Ad System, Beeswax, MaxPoint Interactive, Tribal Fusion, Taboola, AdGear, eyeReturn, ContextWeb, AdTheorent, bRealtime, Adelphic, GetIntent, Adhigh, Smart Adserver, EMX, Proclivity, Improve Digital, Adition, BidTheatre, Between Digital, Widespace, Appier, JustPremium, Atlas, BidSwitch, 161Media, Admixer, OnAudience, TripleLift, DistrictM Reseller, LoopMe Reseller, RhythmOne Reseller, Smaato Reseller, AdYouLike Reseller, Smaato Direct, Gamma SSP Reseller, Nativery, Header Tag by Index Exchange, ORC International Direct, Media.net Direct, RhythmOne Direct, SpotXChange Direct, fluct Reseller, E-Planning Reseller, ShareThrough Reseller, Sonobi Reseller, Converstand Media Direct, E-Planning Direct, vi, AOL Direct, AppNexus Direct, ucfunnel Direct, Connectad Direct, ContextWeb Direct, Gamma SSP Direct, Lijit Direct, OneTag Direct, SmartAdServer Direct, Smartclip Direct, Sovrn Direct, Truvid Direct, vidoomy Direct, Adform Reseller, ORC International Reseller, GumGum Reseller, Improve Digital Reseller, Lijit Reseller, Media.net Reseller, Smartclip Reseller, Triple Lift Reseller, Yahoo Reseller, Teads Direct, Amazon Direct, Chocolate Direct, Criteo Direct, FreeWheel Direct, GumGum Direct, Improve Digital Direct, Dailymotion Direct, OpenX Direct, RTB House Direct, Sonobi Direct, Synacor Direct, The MediaGrid Direct, Yahoo Direct, Yieldmo Direct, 33 Across Reseller, AdMan Reseller, ucfunnel Reseller, Beachfront Reseller, Converstand Media Reseller, FreeWheel Reseller, Mobfox Reseller, OneTag Reseller, Revcontent Reseller, Synacor Reseller, The MediaGrid Reseller, vidoomy Reseller, Yieldmo Reseller, Adform, Outbrain Reseller, Tremor Video Reseller, Delta Projects, iPROM, StackAdapt, Exponential, Loopme, MGID Direct, Mobile Ad Trading Direct, PubMatic Direct, Native Ads Reseller, SmartyAds Reseller, Somoaudience Reseller.