Publisher: NHL hockey trading cards price guide

Tophockeycards.com, founded in 2004, is a website dedicated to fans and NHL hockey card collectors. It draws on thousands of visitors per day. Tophockeycards.com is a bilingual website, available in both French and English. The NHL is a very important part in American culture. The NHL was established in 1917 in Montreal, Quebec (Canada), and since the 2000-2001 season has thirty franchises. The first hockey cards were included in packets of cigarettes between 1910 and 1913. Tophockeycards.com is a free hockey cards price guide providing to all visitors the current price of more than 20,000 cards hockey on the market. In addition, in partnership with Youtube.com, Tophockeycards.com also displays video highlights of all NHL players, past or present. Our audience is mainly made up of men living in Canada and who are certainly big Hockey fans. According to marketing research, the average family income of a hockey fan is $89000 compared to $86000 for the NBA, MLB $83500 and $81800 for the NFL. In the last year, 77% of non-professional hockey players have bought equipment online. Morevover, 53% of these hockey players take nutritional supplements. The average hockey fan is very popular with advertisers for the reasons mentioned above. Hockey is not a sport for the poor. Tophockeycards.com, it’s: • More than 130 000 page loads per month; • An average of 8 page loads per visit; • A visitor spends 7 minutes 20 seconds per visit on average Top ranking countries: 1. Canada 78.86 % 2. USA 14.48 % 3. Sweden 1.71 % 4. Finland 0.93 % 5. United Kingtom 0,87 % Origin of Canadian visitors Origin of American visitors Banners on Tophockeycards.com File format: 728 X 90 300 X 250 160 x 600 120 x 600 468 X 60 File size: GIF / JPEG: 40 K FLASH: 100 K Sound: Must be user initiated Pop-up: not supported *The advertisement (banner) must open in a new window (tab) Two types of advertising package: TopHockeycards.com makes available 2 types of package: exclusive & non-eclusive. The exclusifve package assures you that only your banner will be displayed for the chosen format. For exemple, if you book an exclusive campaign for the 728X90 format, your banner will be the only one displayed for that format hroughout the website. The non-exclusive package means that your banner will alternate with other banners of similar format. For exemple, if you book a non-excusive campaing for a 120X600 banner, other banners can be added to the rotation schedule. Leaderboard (728 x 90 pixels): The standard dimensions of 728 X 90 pixels, leaderboard is the most popular type of banner advertisement. It lies at the center of the page. The leaderboard offers advertisers a great deal of space in a prominent position. Exclusive: $350/month or $100/week Non-exclusive: $175/month or $50/week Wide skyscraper (160 x 600): A tall and narrow banner advertisement placed to the right of the content on the page. While smaller than the previous, it provides great visibility. Exclusive: $250/month or $75/week Non-exclusive: $150/month or $40/week Medium rectangle (300x250): Banner centered on the right, it allows easy read of the advertisement content. Very popular. Exclusive: $250/month or $75/week Non-exclusive: $150/month or $40/week Full banner (468x60): The most affordable banner available. Located at the top of the site, and sometime at the bottom (1 time out of 7), this banner swarms the site. Exclusive: $200/month or $55/week Non-exclusive: $125/month or $25/week Weight - gif, jpg, flash 70kb maximum Weight – Progressive download 2.2mb maximum File types allowed Image, Flash, HTML, DHTML, JavaScript, IFrame, video format standard PSU Animation 15 seconds at most, automatic (computer initiated) Sound User initiated Length - URL click advertising 450 characters Length - Alternative Text 70 characters including spaces