Expert beauty advice, product reviews, beauty tips, makeup samples, cosmetics, and hairstyles all in one place at Total Beauty.
- Company Name:Total Beauty
(View Trends)
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Headquarters: (View Map)Santa Monica, CA, United States
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Office Locations:Warrensburg, Missouri
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50 - 200 employees
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Desktop Display, Social, Mobile Display, Email
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CPM
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Web Publisher
- Headline:Publisher: Beauty Tips, Product Reviews, and News from Total Beauty
- Self / Managed Service:Managed Service
- IndustriesHealth & Beauty
- Key DifferentiatorThe story behind the making of our company Management Team Investors Advisors Expert Panel Advertise With Us Press Jobs We know that the way a woman looks affects the way she feels about herself. Beauty product manufacturers and retailers understand this very well. Today, there are more than 50,000 beauty products by almost 4,000 brands being marketed and sold to women, with thousands of new products launched every year -- second only to dry groceries in consumer goods. These marketers spend more than $6 billion every year advertising these products to you. That's where we come in. We understand your frustration. We spent hundreds of hours speaking to women just like you. What did they all tell us? That they're overloaded with conflicting product information and claims! Until now, there was no place to find unbiased reviews and opinions about the multitude of products on shelves and online. What we found was that while friends and family are trusted and reliable resources, they are often limited in the expertise they can provide. Women wanted to know: What will work for me? What won't? Why? And, most importantly, how? How do I get the results I am looking for? Clearly, beauty advice needed a makeover! Since the launch of TotalBeauty.com, you now have that resource -- a totally unbiased and comprehensive beauty expert available to you 24 hours a day, seven days a week. TotalBeauty.com's commitment to this purpose starts with having stringent requirements on how we provide product reviews. Driven by the same strict principles as the most respected consumer-advocacy organizations, we are never influenced by manufacturers, advertisers or partners. TotalBeauty.com was founded on a firm conviction that an honest, opinionated review -- positive or negative -- is the only way to serve our users. We house the first and largest unbiased product review directory, spanning the most well-known names. We start at your local drugstore shelf and end at the most exclusive boutiques. Our commitment continues by offering you the ability to totally personalize product recommendations to match your needs and preferences. We've also added hours of easy-to-follow how-to videos and articles to help you get the exact look you're after, whether it's for every day, that important interview or a fabulous, special occasion. We believe good ideas should be shared because often the best ideas come from other women like you -- women who actually understand your challenges, circumstances or aspirations. TotalBeauty.com encourages you to join in our active discussions about beauty and share your views on products, trends and everything else beauty. Every day at TotalBeauty.com, we strive to expand our knowledge and experience in order to better provide you with the most unbiased, comprehensive and useful resource for all things beauty. It's a responsibility we take seriously. Tell us what you think. Are we doing it right? How can we be an even better resource for you? E-mail us here. Advertise with Us TotalBeauty.com is the smart girl's secret weapon; the place to get answers to all of her beauty questions. Connect with a TotalBeauty.com advertising representative here Here's how we serve our community TotalBeauty.com has the most comprehensive, independent and unbiased product library - over 30,000 products! TotalBeauty.com is a woman's personal beauty consultant, allowing her to customize and harness the power of the site and community to match her with the right products and save her from the wrong ones. TotalBeauty.com has fun tools, videos and interactive content to show her how to get the look she wants. TotalBeauty.com connects her with other women with the same beauty questions. It's our community that informs and drives the TotalBeauty.com experience. Here's how beauty media is changing Internet usage is growing 70 percent of at home Internet users have a broadband connection. 51 percent of online users are women, 5 million more than men. E-commerce growth has been in excess of 20 percent in each of the last three years, and eMarketer and Forrester predict continuing growth in the double digits. Online beauty is booming Personal care items dominate the top 10 product categories women purchase. Skin care, color cosmetics and hair care represent three of the top five on the personal care item list. 31.6 million Americans go online for health information and 40 percent start with a search engine. 7 in 10 women chose the internet as their buying venue because it was easy to use, and there were more and better products available. Women are searching for unbiased advice 75 percent of consumers interviewed went online to learn more about a beauty product. Nearly 30 percent of users who clicked on more than one listing on a page of search results switched to the natural results. Only 11 percent of consumers who clicked on the natural results first switched to paid lists. This suggests that overall, consumers are not finding what they want from paid listings, even after conducting a search and visiting a Web site. Here's where you fit in If your brand is dedicated to super-serving users and making life better, we'd love to talk. Simply fill out the form below and we'll get to work learning your brand and making recommendations for our collective marketing partnership. In brief, here's what to expect: Large IAB-standard ad units in an uncluttered environment Video sponsorship and branded entertainment Sampling, sweepstake and promotions An amazing blog network And much, much more Fill out this form to connect with a TotalBeauty.com advertising representative *required *Name: *Company: *E-mail address: Web site: Product to be marketed: *Phone: Does your brand currently buy online display advertising? yes no How do you prefer to be contacted? e-mail phone Submit
- Approved 3rd Party Ad Serving / Rich Media VendorsSizmek - http://www.sizmek.com
- 115759 Global Rank
- 36545 United States
- 722 K Estimated Visits
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Search72.51%
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Social13.71%
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Direct10.30%
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Referrals2.27%
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Display1.11%
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Mail0.09%
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53.73%
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5.32%
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4.43%
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2.96%
- United States 52.4%
- India 11.6%
- Canada 5.8%
- Pakistan 4.2%
- Patrick
- 500 Downloads
- 9 SDKs
- 5.0 Avg. Rating
- 0 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.totalbeauty.eyeliner
- App Support: http://www.totalbeauty.com
- Genre: lifestyle
- Bundle ID: com.totalbeauty.eyeliner
- App Size: 1.31 M
- Version: 153
- Release Date: June 2nd, 2013
- Update Date: June 2nd, 2013
Description:
Overwhelmed by the endless options for eyeliner in the beauty aisle? Whip out this app to narrow them down and find the best eyeliner for your needs. We’ve put together a database of every type of eyeliner from every brand, and included thousands of reviews from unbiased consumers.
-If you’re looking for a specific type of eyeliner, you can sort by type (liquid, pencil, pot, powder, sealer, tube, transformer, pen, palette, or cream + gel) to find the best eyeliner out there.
-Get the inside scoop from beauty editors by searching through our Total Beauty Award-Winning eyeliners for tried and true products.
-Look for budget-friendly options by searching by price, or browse through our ‘Drugstore Only’ section for bargain buys that really work.
Aid your own beauty obsession and help others by posting your take on the best and worst eyeliners out there. We’ll award you points for posting reviews, which can earn you free beauty samples and access to members-only giveaways.
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Native72.99%
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Standard26.66%
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Direct0.34%
They are headquartered at Santa Monica, CA, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Total Beauty inventory partners include: tremorhub.com, telaria.com, freewheel.tv, lijit.com, sovrn.com, indexexchange.com, districtm.io, emxdgt.com, gumgum.com, sharethrough.com, rhythmone.com, media.net, lockerdome.com, appnexus.com, *au3*, rubiconproject.com, advertising.com, spotxchange.com, spotx.tv, openx.com, lkqd.net, teads.tv, outbrain.com, *outbrain*, contextweb.com, video.unrulymedia.com, *au2*, *au1*, springserve.com, lkqd.com, *direct*, improvedigital.com, pubmatic.com, *uk4*, google.com, aolcloud.net, adtech.com, criteo.com, amazon.com, 33across.com, *vd5*, *vd3*, beachfront.com, ssp.ynxs.io, smartadserver.com, adform.com, vidazoo.com, coxmt.com, btrll.com, adtelligent.com, adyoulike.com, spot.im, spotim.market, *spotim*, *au 5*, *au4*, bidtellect.com, *vd2*, *vd1*, yahoo.com, sonobi.com, yieldnexus.com, advangelists.com, synacor.com, undertone.com, *spb 19*, rhombusads.com, *spb 16*, *spb 15*, kargo.com, *spb 14*, nativo.com, *spb13*, infolinks.com, vindicosuite.com, yldbt.com, aps.amazon.com, nextmillennium.io, *vd6*, aol.com, taboola.com, yieldmo.com, *spb11*, consumable.com, *spb10*, cedato.com, conversantmedia.com, ad-generation.jp, loopme.com, altitude-arena.com, smartyads.com, audience.media, thetimmedia.com, *spb7*, onetag.com, brightcom.com, ucfunnel.com, aralego.com, *uk3*, *uk2*, *uk1*, facebook.com, triplelift.com, *spb 22*, engagebdr.com, my6sense.com, revcontent.com, *spb 20*, *spb12*, somoaudience.com, mobileadtrading.com, *spb6*, *spb5*, badiversitynetwork.com, pixfuture.com, *spb9*, *spb3*, sekindo.com, *spb2*, *spb1*, *pdv7*, *pdv6*, *pdv5*, distroscale.com, *pdv3*, *pdv2*, adingo.jp, groundtruth.com, admanmedia.com, saambaa.com, *spb4*, axonix.com, amxrtb.com, mediago.io, adiiix.com, *rtb3*, *rtb2*, *rtb1*, insticator.com, *pdv1*, *rtb 12*, *rtb9*, *rtb8*, *rtb7*, *rtb6*, *rtb4*, e-planning.net.
Total Beauty works with Advertising technology companies such as Bizo, eXelate, Neustar AdAdvisor, BlueKai, DoubleVerify, Flite, Connexity, Media Innovation Group, Atlas, Turn, Openads/OpenX, Integral Ad Science, AppNexus, Perfect Audience, Google Publisher Tag, Open AdStream, AdRoll, Google Adsense, DoubleClick.Net, The Mandelbrot Project, AudienceScience, Rubicon Project, SpotXchange, Adap.TV, Aggregate Knowledge, Yahoo Small Business, Real Media Group, Twitter Ads, Pubmatic, AppNexus Segment Pixel, IponWeb BidSwitch, Adconion, Facebook Exchange FBX, Undertone, Collective Media, Evidon, Gorilla Nation, The Trade Desk, X Plus One, Advertising.com, Eyeota, SiteScout, DoubleClick Bid Manager, Criteo, Rocket Fuel, BlueKai DMP, Simpli.fi, Flashtalking, Conversant, Taboola, Mediaplex, Burst Media, Index Exchange, Yield Manager, Crosswise, Yahoo Ad Sync, Admedo, ZergNet, OnAudience, Synacor Reseller, Sovrn Direct, Amazon Direct, Comet Cox Media Direct, Fyber Reseller, Tremor Video Direct, SmartAdServer Reseller, Google Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, RubiconProject Direct, SpotXChange Reseller, PubMatic Reseller, Teads Direct, RhythmOne Direct, Tremor Video Reseller, OpenX Direct, Sonobi Reseller, Google Reseller, ORC International Direct, AppNexus Direct, AOL Reseller, FreeWheel Reseller, Sovrn Reseller, Videology Group Reseller, GumGum Direct, Sekindo Direct, Lijit Reseller, PulsePoint Reseller, ShareThrough Direct, Cedato Reseller, DistrictM Direct, RhythmOne Reseller, RevContent, AOL Direct, SpotXChange Direct, Brightcom Direct, ORC International Reseller, Tapad, RubiconProject Reseller, Research Now, IndexExchange Direct, Adblade, AdBlade Embed, DistrictM Reseller, Brightcom Reseller, Yieldmo Direct, Improve Digital Reseller, Walmart, Comet Cox Media Reseller, IndexExchange Reseller, Adform Reseller, StackAdapt, Adify, 33 Across Reseller, Criteo Reseller, Amazon Reseller, Beachfront Reseller, SpringServe Reseller, Bidfluence Reseller, ShareThrough Reseller, GumGum Reseller, Synacor Direct, SpringServe Direct, Amazon Associates, Google Inteactive Media Ads, ContextWeb, Drawbridge, DemDex, Adobe Audience Manager Sync, Criteo Publisher Marketplace, Tribal Fusion, GetIntent, Adhigh, AdGear, GumGum, Magnetic, RUN Ads, 161Media, Lijit Direct, Spoutable Direct, AdYouLike Reseller, Taboola Reseller, Zedo, 33 Across Direct, Technorati Media, SpringServe, Vidible, FreeWheel Direct, LKQD Direct, Proclivity, Dstillery, Beeswax, eyeReturn, DistrictM, Sonobi, RhythmOne, Videology, DynAdmic, Eye View Digital, RadiumOne, AcuityAds, Google Adsense Asynchronous, Marketing Sciences B2C, TripleLift, Media.net, Adition, Google AdSense Integrator, Adform, Converstand Media Direct, JustPremium, SpotX, Improve Digital, LoopMe Reseller, BrightRoll Reseller, Amazon Ad System, AdTheorent, Saambaa, MBR Targeting, Taboola Direct, Adledge, Sociomantic, Insticator Direct, Media.net Direct, ucfunnel Direct, DistroScale Direct, Bidtellect Reseller, Polymorph Direct, TIM Media Direct, MemeVideo Direct, Undertone Direct, Primis Direct, saambaa Direct, Mars Media Group Direct, Vuble Direct, Improve Digital Direct, Converstand Media Reseller, Rock You Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, ucfunnel Reseller, Undertone Reseller, Consumable Direct, Vidazoo Reseller, Criteo Direct, Outbrain Reseller, Outbrain Direct, Yieldmo, pixfuture Direct, ContextWeb Direct, Cedato Direct, Lockerdome Direct, PubMatic Direct, Infolinks Direct, Teads Reseller, Evolve Media, AdYouLike Direct, Telaria Reseller, MicroAd, adtelligent Reseller, Omnitag, IAB Tech Lab, Innovid, Netflix, bRealtime, Loopme, Tru Optik, Vhbx Reseller, Kargo Direct, Celtra, MaxPoint Interactive, Blis, Beachfront Direct, E-Planning Direct, RTB House Direct, SmartAdServer Direct, Sonobi Direct, Freebit Admind, BidSwitch, Advangelists, Sharethrough, Emerse, VINDICO, OneTag Reseller, Nativo Direct, ZypMedia, Teads, Geniee, Yahoo Reseller, AerServ Direct, Chocolate Direct, Connatix Direct, Sortable Direct, Gamma SSP Direct, GourmetAds Direct, OneTag Direct, Revcontent Direct, Telaria Direct, The MediaGrid Direct, Triple Lift Direct, Truvid Direct, Underdog Media Direct, Yahoo Direct, AerServ Reseller, Aniview Reseller, C1X Reseller, Gamoshi Reseller, GroundTruth Reseller, my6sense Reseller, Genesis Media Reseller, SmartyAds Reseller, IntentIQ, Kargo, 4INFO, Infolinks, Next Millenium Direct, Facebook Reseller, YieldBot Reseller, fluct Direct, AdMan Direct, Amazon Transparent Ad Marketplace, Traverse, AdKernel, 152 Media Direct, Adform Direct, AdTrue Direct, Connectad Direct, Quantcast Direct, Rich Audience Direct, Smartclip Direct, SmartyAds Direct, Zedo Direct, The MediaGrid Reseller, BlueStreak, comScore Activation, Admiral VRM, LoopMe Direct, Smaato Direct, AdMan Reseller, Connatix Reseller, Media.net Reseller, Nativo Reseller, saambaa Reseller, Smaato Reseller, Yieldmo Reseller, Consent Management Platform API v 2.0, Yahoo Gemini.