About

Expert beauty advice, product reviews, beauty tips, makeup samples, cosmetics, and hairstyles all in one place at Total Beauty.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Beauty Tips, Product Reviews, and News from Total Beauty
  • Self / Managed Service:
    Managed Service
  • Industries
    Health & Beauty
  • Key Differentiator
    The story behind the making of our company Management Team Investors Advisors Expert Panel Advertise With Us Press Jobs We know that the way a woman looks affects the way she feels about herself. Beauty product manufacturers and retailers understand this very well. Today, there are more than 50,000 beauty products by almost 4,000 brands being marketed and sold to women, with thousands of new products launched every year -- second only to dry groceries in consumer goods. These marketers spend more than $6 billion every year advertising these products to you. That's where we come in. We understand your frustration. We spent hundreds of hours speaking to women just like you. What did they all tell us? That they're overloaded with conflicting product information and claims! Until now, there was no place to find unbiased reviews and opinions about the multitude of products on shelves and online. What we found was that while friends and family are trusted and reliable resources, they are often limited in the expertise they can provide. Women wanted to know: What will work for me? What won't? Why? And, most importantly, how? How do I get the results I am looking for? Clearly, beauty advice needed a makeover! Since the launch of TotalBeauty.com, you now have that resource -- a totally unbiased and comprehensive beauty expert available to you 24 hours a day, seven days a week. TotalBeauty.com's commitment to this purpose starts with having stringent requirements on how we provide product reviews. Driven by the same strict principles as the most respected consumer-advocacy organizations, we are never influenced by manufacturers, advertisers or partners. TotalBeauty.com was founded on a firm conviction that an honest, opinionated review -- positive or negative -- is the only way to serve our users. We house the first and largest unbiased product review directory, spanning the most well-known names. We start at your local drugstore shelf and end at the most exclusive boutiques. Our commitment continues by offering you the ability to totally personalize product recommendations to match your needs and preferences. We've also added hours of easy-to-follow how-to videos and articles to help you get the exact look you're after, whether it's for every day, that important interview or a fabulous, special occasion. We believe good ideas should be shared because often the best ideas come from other women like you -- women who actually understand your challenges, circumstances or aspirations. TotalBeauty.com encourages you to join in our active discussions about beauty and share your views on products, trends and everything else beauty. Every day at TotalBeauty.com, we strive to expand our knowledge and experience in order to better provide you with the most unbiased, comprehensive and useful resource for all things beauty. It's a responsibility we take seriously. Tell us what you think. Are we doing it right? How can we be an even better resource for you? E-mail us here. Advertise with Us TotalBeauty.com is the smart girl's secret weapon; the place to get answers to all of her beauty questions. Connect with a TotalBeauty.com advertising representative here Here's how we serve our community TotalBeauty.com has the most comprehensive, independent and unbiased product library - over 30,000 products! TotalBeauty.com is a woman's personal beauty consultant, allowing her to customize and harness the power of the site and community to match her with the right products and save her from the wrong ones. TotalBeauty.com has fun tools, videos and interactive content to show her how to get the look she wants. TotalBeauty.com connects her with other women with the same beauty questions. It's our community that informs and drives the TotalBeauty.com experience. Here's how beauty media is changing Internet usage is growing 70 percent of at home Internet users have a broadband connection. 51 percent of online users are women, 5 million more than men. E-commerce growth has been in excess of 20 percent in each of the last three years, and eMarketer and Forrester predict continuing growth in the double digits. Online beauty is booming Personal care items dominate the top 10 product categories women purchase. Skin care, color cosmetics and hair care represent three of the top five on the personal care item list. 31.6 million Americans go online for health information and 40 percent start with a search engine. 7 in 10 women chose the internet as their buying venue because it was easy to use, and there were more and better products available. Women are searching for unbiased advice 75 percent of consumers interviewed went online to learn more about a beauty product. Nearly 30 percent of users who clicked on more than one listing on a page of search results switched to the natural results. Only 11 percent of consumers who clicked on the natural results first switched to paid lists. This suggests that overall, consumers are not finding what they want from paid listings, even after conducting a search and visiting a Web site. Here's where you fit in If your brand is dedicated to super-serving users and making life better, we'd love to talk. Simply fill out the form below and we'll get to work learning your brand and making recommendations for our collective marketing partnership. In brief, here's what to expect: Large IAB-standard ad units in an uncluttered environment Video sponsorship and branded entertainment Sampling, sweepstake and promotions An amazing blog network And much, much more Fill out this form to connect with a TotalBeauty.com advertising representative *required *Name: *Company: *E-mail address: Web site: Product to be marketed: *Phone: Does your brand currently buy online display advertising? yes no How do you prefer to be contacted? e-mail phone Submit
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 115759 Global Rank
  • 36545
    United States
  • 722 K Estimated Visits
Traffic Sources
  • Search
    72.51%
  • Social
    13.71%
  • Direct
    10.30%
  • Referrals
    2.27%
  • Display
    1.11%
  • Mail
    0.09%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 32,556
2,245
United States Rank 11,180
2,919
United States Page Views 52.4%
9.6%
Top Countries
Top Search Keywords
  • Patrick
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 500 Downloads
  • 9 SDKs
  • 5.0 Avg. Rating
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.totalbeauty.eyeliner
  • App Support: http://www.totalbeauty.com
  • Genre: lifestyle
  • Bundle ID: com.totalbeauty.eyeliner
  • App Size: 1.31 M
  • Version: 153
  • Release Date: June 2nd, 2013
  • Update Date: June 2nd, 2013

Description:

Overwhelmed by the endless options for eyeliner in the beauty aisle? Whip out this app to narrow them down and find the best eyeliner for your needs. We’ve put together a database of every type of eyeliner from every brand, and included thousands of reviews from unbiased consumers.

-If you’re looking for a specific type of eyeliner, you can sort by type (liquid, pencil, pot, powder, sealer, tube, transformer, pen, palette, or cream + gel) to find the best eyeliner out there.

-Get the inside scoop from beauty editors by searching through our Total Beauty Award-Winning eyeliners for tried and true products.

-Look for budget-friendly options by searching by price, or browse through our ‘Drugstore Only’ section for bargain buys that really work.

Aid your own beauty obsession and help others by posting your take on the best and worst eyeliners out there. We’ll award you points for posting reviews, which can earn you free beauty samples and access to members-only giveaways.

AdMarvel
Mobile ad optimization used by the world’s largest publishers, agencies and carriers.
Android API
All APIs for communicating with the Android system.
comScore
The comScore Application Tag is designed to accurately capture and report on usage measurements for applications on connected and mobile devices. The Application Tag is available for popular platforms as a Software Development Kit ('SDK'). The SDK contains a software library that is written in the platform's native programming language as well as implementation instructions. For comScore Audience Analytics reporting the Application SDK provides Mobile Audience Measurement to report reach, launches and time spent in comScore Direct and syndicated ranking reports. For comScore Digital Business Analytics reporting the Application SDK provides a measurement solution that provides complete usage reporting throughout the application lifecycle. For applications on mobile devices that includes usage reporting even when the data connection on the device is not available.
Droid-Fu
A utility library for your daily Android needs.
Facebook
The Facebook SDK for Android is the easiest way to integrate your Android app with Facebook's platform. The SDK provides support for Login with Facebook authentication, reading and writing to Facebook APIs and support for UI elements such as pickers and dialogs.
Flurry
Flurry Analytics provides an incredible amount of actionable intelligence into how and where people are using your app. You can quickly identify your most engaged and valuable users by grouping them on key characteristics such as demographics, location, language preference, and usage of select features in your app.
Google Core Libraries ...
The Guava project contains several of Google's core libraries that we rely on in our Java-based projects: collections, caching, primitives support, concurrency libraries, common annotations, string processing, I/O, and so forth.
Google Protobuf
Protocol Buffers are a way of encoding structured data in an efficient yet extensible format. Google uses Protocol Buffers for almost all of its internal RPC protocols and file formats.
Urban Airship
We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    72.99%
  • Standard
    26.66%
  • Direct
    0.34%
Ads Seen Recently
22,068
Longest Running Ad
Total Beauty
Device
Desktop
Dimensions
other
Total Beauty
Device
Mobile
Dimensions
320x50
Total Beauty
Device
Desktop
Dimensions
300x250
Total Beauty
Device
Desktop
Dimensions
300x250
Total Beauty
Device
Mobile
Dimensions
other
Total Beauty
Device
Mobile
Dimensions
320x50
Total Beauty
Device
Mobile
Dimensions
other
Total Beauty
Device
Desktop
Dimensions
other
Total Beauty
Device
Mobile
Dimensions
other
Total Beauty
Device
Desktop
Dimensions
other
Total Beauty
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
tremorhub.com
reseller
p4dt2-jhelk
1a4e959a1b50034a
telaria.com
reseller
p4dt2-jhelk
1a4e959a1b50034a
freewheel.tv
reseller
961953
freewheel.tv
reseller
961937
lijit.com
reseller
250745
fafdf38b16bf6b2b
sovrn.com
reseller
250745
fafdf38b16bf6b2b
indexexchange.com
direct
189529
indexexchange.com
direct
189478
districtm.io
direct
101784
emxdgt.com
direct
669
1e1d41537f7cad7f
gumgum.com
direct
13579
ffdef49475d318a9
Total Beauty advertising reaches 722k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Turkey. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on Total Beauty will allow you to reach consumers in industries or verticals such as Health & Beauty.

They are headquartered at Santa Monica, CA, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Total Beauty inventory partners include: tremorhub.com, telaria.com, freewheel.tv, lijit.com, sovrn.com, indexexchange.com, districtm.io, emxdgt.com, gumgum.com, sharethrough.com, rhythmone.com, media.net, lockerdome.com, appnexus.com, *au3*, rubiconproject.com, advertising.com, spotxchange.com, spotx.tv, openx.com, lkqd.net, teads.tv, outbrain.com, *outbrain*, contextweb.com, video.unrulymedia.com, *au2*, *au1*, springserve.com, lkqd.com, *direct*, improvedigital.com, pubmatic.com, *uk4*, google.com, aolcloud.net, adtech.com, criteo.com, amazon.com, 33across.com, *vd5*, *vd3*, beachfront.com, ssp.ynxs.io, smartadserver.com, adform.com, vidazoo.com, coxmt.com, btrll.com, adtelligent.com, adyoulike.com, spot.im, spotim.market, *spotim*, *au 5*, *au4*, bidtellect.com, *vd2*, *vd1*, yahoo.com, sonobi.com, yieldnexus.com, advangelists.com, synacor.com, undertone.com, *spb 19*, rhombusads.com, *spb 16*, *spb 15*, kargo.com, *spb 14*, nativo.com, *spb13*, infolinks.com, vindicosuite.com, yldbt.com, aps.amazon.com, nextmillennium.io, *vd6*, aol.com, taboola.com, yieldmo.com, *spb11*, consumable.com, *spb10*, cedato.com, conversantmedia.com, ad-generation.jp, loopme.com, altitude-arena.com, smartyads.com, audience.media, thetimmedia.com, *spb7*, onetag.com, brightcom.com, ucfunnel.com, aralego.com, *uk3*, *uk2*, *uk1*, facebook.com, triplelift.com, *spb 22*, engagebdr.com, my6sense.com, revcontent.com, *spb 20*, *spb12*, somoaudience.com, mobileadtrading.com, *spb6*, *spb5*, badiversitynetwork.com, pixfuture.com, *spb9*, *spb3*, sekindo.com, *spb2*, *spb1*, *pdv7*, *pdv6*, *pdv5*, distroscale.com, *pdv3*, *pdv2*, adingo.jp, groundtruth.com, admanmedia.com, saambaa.com, *spb4*, axonix.com, amxrtb.com, mediago.io, adiiix.com, *rtb3*, *rtb2*, *rtb1*, insticator.com, *pdv1*, *rtb 12*, *rtb9*, *rtb8*, *rtb7*, *rtb6*, *rtb4*, e-planning.net.

Total Beauty works with Advertising technology companies such as Bizo, eXelate, Neustar AdAdvisor, BlueKai, DoubleVerify, Flite, Connexity, Media Innovation Group, Atlas, Turn, Openads/OpenX, Integral Ad Science, AppNexus, Perfect Audience, Google Publisher Tag, Open AdStream, AdRoll, Google Adsense, DoubleClick.Net, The Mandelbrot Project, AudienceScience, Rubicon Project, SpotXchange, Adap.TV, Aggregate Knowledge, Yahoo Small Business, Real Media Group, Twitter Ads, Pubmatic, AppNexus Segment Pixel, IponWeb BidSwitch, Adconion, Facebook Exchange FBX, Undertone, Collective Media, Evidon, Gorilla Nation, The Trade Desk, X Plus One, Advertising.com, Eyeota, SiteScout, DoubleClick Bid Manager, Criteo, Rocket Fuel, BlueKai DMP, Simpli.fi, Flashtalking, Conversant, Taboola, Mediaplex, Burst Media, Index Exchange, Yield Manager, Crosswise, Yahoo Ad Sync, Admedo, ZergNet, OnAudience, Synacor Reseller, Sovrn Direct, Amazon Direct, Comet Cox Media Direct, Fyber Reseller, Tremor Video Direct, SmartAdServer Reseller, Google Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, RubiconProject Direct, SpotXChange Reseller, PubMatic Reseller, Teads Direct, RhythmOne Direct, Tremor Video Reseller, OpenX Direct, Sonobi Reseller, Google Reseller, ORC International Direct, AppNexus Direct, AOL Reseller, FreeWheel Reseller, Sovrn Reseller, Videology Group Reseller, GumGum Direct, Sekindo Direct, Lijit Reseller, PulsePoint Reseller, ShareThrough Direct, Cedato Reseller, DistrictM Direct, RhythmOne Reseller, RevContent, AOL Direct, SpotXChange Direct, Brightcom Direct, ORC International Reseller, Tapad, RubiconProject Reseller, Research Now, IndexExchange Direct, Adblade, AdBlade Embed, DistrictM Reseller, Brightcom Reseller, Yieldmo Direct, Improve Digital Reseller, Walmart, Comet Cox Media Reseller, IndexExchange Reseller, Adform Reseller, StackAdapt, Adify, 33 Across Reseller, Criteo Reseller, Amazon Reseller, Beachfront Reseller, SpringServe Reseller, Bidfluence Reseller, ShareThrough Reseller, GumGum Reseller, Synacor Direct, SpringServe Direct, Amazon Associates, Google Inteactive Media Ads, ContextWeb, Drawbridge, DemDex, Adobe Audience Manager Sync, Criteo Publisher Marketplace, Tribal Fusion, GetIntent, Adhigh, AdGear, GumGum, Magnetic, RUN Ads, 161Media, Lijit Direct, Spoutable Direct, AdYouLike Reseller, Taboola Reseller, Zedo, 33 Across Direct, Technorati Media, SpringServe, Vidible, FreeWheel Direct, LKQD Direct, Proclivity, Dstillery, Beeswax, eyeReturn, DistrictM, Sonobi, RhythmOne, Videology, DynAdmic, Eye View Digital, RadiumOne, AcuityAds, Google Adsense Asynchronous, Marketing Sciences B2C, TripleLift, Media.net, Adition, Google AdSense Integrator, Adform, Converstand Media Direct, JustPremium, SpotX, Improve Digital, LoopMe Reseller, BrightRoll Reseller, Amazon Ad System, AdTheorent, Saambaa, MBR Targeting, Taboola Direct, Adledge, Sociomantic, Insticator Direct, Media.net Direct, ucfunnel Direct, DistroScale Direct, Bidtellect Reseller, Polymorph Direct, TIM Media Direct, MemeVideo Direct, Undertone Direct, Primis Direct, saambaa Direct, Mars Media Group Direct, Vuble Direct, Improve Digital Direct, Converstand Media Reseller, Rock You Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, ucfunnel Reseller, Undertone Reseller, Consumable Direct, Vidazoo Reseller, Criteo Direct, Outbrain Reseller, Outbrain Direct, Yieldmo, pixfuture Direct, ContextWeb Direct, Cedato Direct, Lockerdome Direct, PubMatic Direct, Infolinks Direct, Teads Reseller, Evolve Media, AdYouLike Direct, Telaria Reseller, MicroAd, adtelligent Reseller, Omnitag, IAB Tech Lab, Innovid, Netflix, bRealtime, Loopme, Tru Optik, Vhbx Reseller, Kargo Direct, Celtra, MaxPoint Interactive, Blis, Beachfront Direct, E-Planning Direct, RTB House Direct, SmartAdServer Direct, Sonobi Direct, Freebit Admind, BidSwitch, Advangelists, Sharethrough, Emerse, VINDICO, OneTag Reseller, Nativo Direct, ZypMedia, Teads, Geniee, Yahoo Reseller, AerServ Direct, Chocolate Direct, Connatix Direct, Sortable Direct, Gamma SSP Direct, GourmetAds Direct, OneTag Direct, Revcontent Direct, Telaria Direct, The MediaGrid Direct, Triple Lift Direct, Truvid Direct, Underdog Media Direct, Yahoo Direct, AerServ Reseller, Aniview Reseller, C1X Reseller, Gamoshi Reseller, GroundTruth Reseller, my6sense Reseller, Genesis Media Reseller, SmartyAds Reseller, IntentIQ, Kargo, 4INFO, Infolinks, Next Millenium Direct, Facebook Reseller, YieldBot Reseller, fluct Direct, AdMan Direct, Amazon Transparent Ad Marketplace, Traverse, AdKernel, 152 Media Direct, Adform Direct, AdTrue Direct, Connectad Direct, Quantcast Direct, Rich Audience Direct, Smartclip Direct, SmartyAds Direct, Zedo Direct, The MediaGrid Reseller, BlueStreak, comScore Activation, Admiral VRM, LoopMe Direct, Smaato Direct, AdMan Reseller, Connatix Reseller, Media.net Reseller, Nativo Reseller, saambaa Reseller, Smaato Reseller, Yieldmo Reseller, Consent Management Platform API v 2.0, Yahoo Gemini.