Unlockable is a video ad platform that takes existing video assets (i.e.: 15 and :30 TV spots) and turns them into games that are played to unlock web content for free. Publishers (think Hulu, Wall Street Journal, Zynga, Amazon, etc.) install the Unlockable plugin to make their content free to their users who play Unlockable's games; anywhere a “Buy” button can go, an “Unlock” button can go right next to it. The Unlockable button is installed at publisher-chosen touchpoints where consumers are asked to pay for premium content. The opt-in experience offers brands guaranteed engagement and extended reach on TV creative, and players get a free and fun way to access paid content.

On-demand content needs on-demand advertising. With Unlockable, consumers opt in, have a fun and satisfying engagement, and get real value in exchange for their time. Try the Unlockable demo at http://unlockable.com. You'll play through a few sample games from the Unlockable game suite, and more are on the way.