Unlockd is changing the way people use and pay with their digital devices.

The revolutionary white label mobile platform is revolutionising the attention economy. In exchange for viewing targeted ads, content or offers upon unlocking their smartphone, users amass points to redeem on items like mobile credit or data, premium entertainment content or loyalty points.

They can also complete other in-app tasks like taking surveys, downloading apps and viewing videos to generate even more points to be redeemed on rewards.

Unlockd’s unique win-win-win model means everyone in Unlockd’s ecosystem benefits, whether it be partners (like telcos, streaming services or loyalty programs), advertisers or consumers:

- Partners address challenges like customer retention and acquisition while driving new revenue streams and increasing ARPU.
- Major content and advertising partners including Twitter, Yahoo, MoPub and high profile brands such as McDonalds, British Airways, Doritos and Uber, receive coveted first access to consumers at their most engaged digital moment with the right content - resulting in market leading engagement and click through rates.
- Consumers finally have the ability to get something back for the value advertisers derive from their attention

Unlockd’s enterprise grade proprietary technology is in market via three streams:

- Unlockd Connect for mobile operators, with three major markets in operation including in the USA with Sprint Telecom subsidiary Boost Mobile, UK with Tesco Mobile and India with Aircel

- Unlockd Stream for subscription content providers. Live with MTV’s music player MTV Trax in the UK.

- Unlockd Loyalty is live with one of Australia’s largest programs, flybuys.

The company was founded in Melbourne in 2014 and has strategically located offices in New York, London, Singapore and New Delhi.