About

Lots of media companies have a mission. But Upworthy is on a mission to change what the world pays attention to.
We believe that stories about important issues can and should be great stories — stories for everyone, stories that connect us and sometimes even change the world.

Because we’re all part of the same story.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Native, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Mission-Driven Media Company
  • Self / Managed Service:
    Managed Service
  • Industries
    Dating, Education, Health & Beauty, Technology
  • Key Differentiator
    Look around: The world is full of wrongs. Happily, there’s a right for every one of them, if you have the courage to jump in. Right overcharged. Right underappreciated. Right bad food. Right bad pet food. Right environmentally unfriendly. (Let’s say it again: Right environmentally unfriendly.) Right the embarrassment of our teeth, feet, and hair. Right ugly design. Right ugly, period. Right bland, boring, and blah everywhere. Wrongs need right. Right needs brands. To pick a fight with the status quo. Knock heads with the broken. Make a difference, one believer at a time. There’s a wrong that’s ready to make right.
Site Traffic
  • 35062 Global Rank
  • 9326
    United States
  • 2.66 M Estimated Visits
Traffic Sources
  • Social
    52.00%
  • Search
    24.64%
  • Direct
    20.62%
  • Referrals
    2.58%
  • Mail
    0.12%
  • Display
    0.05%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 6,346
63
United States Rank 1,344
6
United States Page Views 87.9%
5.7%
Top Countries
Top Search Keywords
  • Firms
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 Downloads
  • 10 SDKs
  • 2.33 Avg. Rating
  • 1 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.upworthy.app
  • App Support: http://www.upworthy.com/
  • Genre: entertainment
  • Bundle ID: com.upworthy.app
  • App Size: 3.49 M
  • Version: 3
  • Release Date: May 14th, 2014
  • Update Date: May 14th, 2014

Description:

At best, things online are usually either awesome or meaningful, but everything on Upworthy.com has a little of both. Sensational and substantial. Entertaining and enlightening. Shocking and significant.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Plus
Deprecated The Google+ platform for Android lets you authenticate a user with the same credentials they use on Google every day. Once a user signs in with Google, you can create more engaging experiences and drive usage of your app.
Google Wallet
Google Wallet is a mobile payment system that acts as a virtual wallet, allowing users to make payments and transfer money straight from their phones. The service is free for users and can store credit, debit, gift and loyalty card information.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    8.28%
  • Standard
    90.13%
  • Direct
    1.59%
Ads Seen Recently
4,441
Longest Running Ad
Upworthy
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Desktop
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other
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728x90
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Device
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Dimensions
300x250
Upworthy
Device
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Upworthy
Device
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Upworthy
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Upworthy
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Upworthy
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Upworthy
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
contextweb.com
reseller
562350
89ff185a4c4e857c
lkqd.net
reseller
605
59c49fa9598a0117
appnexus.com
reseller
8173
contextweb.com
reseller
562001
89ff185a4c4e857c
indexexchange.com
reseller
184081
kargo.com
direct
3064
triplelift.com
direct
2579-eb
6c33edb13117fd86
appnexus.com
reseller
1314
triplelift.com
direct
2579
6c33edb13117fd86
themediagrid.com
direct
xyd3is
35d5010d7789b49d
yieldmo.com
direct
2242094901532198006
Upworthy advertising reaches 2.66M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Germany, India. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Native, Social, Video Advertising on Upworthy will allow you to reach consumers in industries or verticals such as Dating, Health & Beauty, Education, Technology.

They are headquartered at New York, NY, United States, and have 8 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Upworthy inventory partners include: contextweb.com, lkqd.net, appnexus.com, indexexchange.com, kargo.com, triplelift.com, themediagrid.com, yieldmo.com, media.net, aps.amazon.com, rhythmone.com, adtech.com, openx.com, google.com, subdomain=megaphone.upworthy.com, 33across.com, pubmatic.com, admanmedia.com, advertising.com, beachfront.com, smartadserver.com, aol.com, freewheel.tv, rubiconproject.com, tremorhub.com, spotxchange.com, spotx.tv, taboola.com, aolcloud.net, teads.tv, gumgum.com, lijit.com, sovrn.com, emxdgt.com, chocolateplatform.com, vdopia.com, sonobi.com, smartclip.net, conversantmedia.com, improvedigital.com, telaria.com, synacor.com, onetag.com, video.unrulymedia.com, stroeer.com, connatix.com, mantisadnetwork.com, adingo.jp, yahoo.com, undertone.com, outbrain.com, coxmt.com, sharethrough.com, districtm.io, rtk.io, adform.com, smaato.com, 1rx.io, springserve.com, anyclip.com, loopme.com, altitude-arena.com, smartyads.com, xad.com, adyoulike.com, pubnative.net, freestar.io, audience.media, yieldnexus.com, advangelists.com, sekindo.com.

Upworthy works with Advertising technology companies such as Google Remarketing, Google Adsense, DoubleClick.Net, Google Publisher Tag, Media Innovation Group, Teads, Prebid, AppNexus, Atlas, DoubleVerify, Aggregate Knowledge, Integral Ad Science, Ads.txt, Teads Direct, Facebook Custom Audiences, Google Direct, AOL Direct, AppNexus Direct, OpenX Direct, RubiconProject Direct, SpotXChange Direct, Tremor Video Direct, AOL Reseller, ContextWeb Direct, Cedato Reseller, FreeWheel Reseller, ContextWeb Reseller, Beachfront Direct, Beachfront Reseller, Tremor Video Reseller, Fyber Direct, Fyber Reseller, LKQD Reseller, PubMatic Reseller, Comet Cox Media Reseller, OpenX Reseller, SmartAdServer Reseller, SpotXChange Reseller, RhythmOne Reseller, AppNexus Reseller, Google Reseller, Sovrn Direct, Lijit Direct, GumGum Reseller, Celtra, IndexExchange Reseller, 33 Across Direct, Amazon Reseller, RubiconProject Reseller, Criteo Reseller, ORC International Reseller, DistrictM Direct, ORC International Direct, Resonate Insights, BlueKai, BlueKai DMP, Rubicon Project, Index Exchange, Pubmatic, Eyeota, IponWeb BidSwitch, Yahoo Ad Sync, The Trade Desk, Rocket Fuel, Tribal Fusion, Advertising.com, Tapad, Criteo, Criteo Publisher Marketplace, GetIntent, Adhigh, Burst Media, GumGum, MyBuys MyAds, AdGear, Dstillery, SiteScout, DemDex, Adobe Audience Manager Sync, Avocet, Evidon, Walmart, Infolinks, AppNexus Segment Pixel, Openads/OpenX, Yield Manager, SpotXchange, Beeswax, StackAdapt, AcuityAds, Media.net, SpringServe Reseller, Adform Reseller, Improve Digital Reseller, Connatix Direct, LiveIntent Direct, Turn, RadiumOne, Drawbridge, Magnetic, Simpli.fi, Amazon Ad System, Amazon Associates, Connexity, Taboola, eXelate, Vidible, SpringServe, Sonobi Direct, Google Adsense Asynchronous, BannerFlow, Sovrn Reseller, Lijit Reseller, Converstand Media Direct, MicroAd, ContextWeb, RUN Ads, Bidtellect, AdMatrix, Sojern, Yieldmo, TripleLift, Affectv, Google AdSense Integrator, eyeReturn, Adblade, AdBlade Embed, MLN Advertising, DynAdmic, 33 Across Reseller, DistrictM Reseller, Sonobi Reseller, LoopMe Reseller, Eye View Digital, ShareThrough Direct, Videology, DoubleClick Bid Manager, StreamRail Reseller, RhythmOne Direct, LoopMe Direct, SpringServe Direct, Emerse, Yahoo Small Business, ClickCertain, Yahoo Reseller, Sonobi, AdTheorent, StickyAds TV, DistroScale Direct, Lockerdome Direct, Somoaudience Reseller, Mobile Ad Trading Reseller, saambaa Direct, AnyClip Direct, Primis Direct, Vuble Reseller, AerServ Reseller, Vidazoo Reseller, Mars Media Group Reseller, Infolinks Direct, PubMatic Direct, Improve Digital, plista, Nativo, E-Planning Direct, Admixer Direct, SmartyAds Reseller, Between Digital Reseller, Bidtellect Reseller, Smaato Reseller, Criteo Direct, GumGum Direct, RTK, Admedo, DistrictM, DistroScale, Google Inteactive Media Ads, Connectad Direct, MGID Direct, BounceX, Blis, adtelligent Direct, Telaria Reseller, IndexExchange Direct, Amazon Direct, Media.net Direct, Yieldmo Direct, Triple Lift Direct, Brightcom Direct, Synacor Direct, Synacor Reseller, Taboola Direct, EMX, Smart Adserver, CogoCast, Technorati Media, RhythmOne, Loopme, bRealtime, Tru Optik, adtelligent Reseller, RTK Direct, Converstand Media Reseller, ShareThrough Reseller, Teads Reseller, pixfuture Direct, GroundTruth Reseller, AdTrue Direct, Adform Direct, SmartAdServer Direct, Between Digital Direct, AdMan Reseller, LKQD Direct, Telaria Direct, AdStanding, MaxPoint Interactive, Adelphic, Yieldmo Reseller, Chocolate Direct, Smaato Direct, Appier, Advangelists, ZypMedia, JustPremium, adloox, OneTag Reseller, Revcontent Direct, my6sense Reseller, Triple Lift Reseller, Lockerdome Reseller, Outbrain Reseller, Undertone Direct, Aniview Reseller, ucfunnel Reseller, Brightcom Reseller, Undertone Reseller, fluct Direct, AdYouLike Reseller, Yahoo Direct, Kargo Direct, Freestar, Sekindo Direct, The MediaGrid Direct, Chocolate Reseller, Smartclip Reseller, Stroeer Reseller, The MediaGrid Reseller, Genesis Media Reseller, comScore Activation, Commission Junction, LiveIntent, Consent Management Platform API v 2.0, JW Player Tracking, AWIN, Affiliate Window.