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Virool (acquired by Turgo)
Native Video Advertising
Last Edited by
Robert Applegate
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About

Virool is a video distribution platform for brand marketers that leverages programmatic technology to reach key influencers, making content more engaging and the ability to share easier than ever. Having served more than 75,000 global campaigns, Virool’s robust ActivView product suite and in-article native unit, deliver fully transparent and insightful analytics that offers viewability guarantees, emotional resonance and fraud protection. Within our platform, users can leverage a proprietary DMP of 450MM unique profiles to build custom, addressable audience segments across all screens. More than 100,000 multi-channel sites have activated video content from Virool via partnerships including Rubicon Project and direct native placements. Founded in 2012, Virool has raised $18.62M in funding from a collection of top VC firms and angel investors, including $6.62M in its seed round. It is the biggest seed investment that anymore Y-Combinator graduate has ever received.

Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Native placements on mobile web. Custom underlay banner on Android. One-click social sharing buttons. Guaranteed viewability.
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display, Mobile Video, Native, Social, Desktop Video
  • CPCV, CPM, CPV
  • Ad Network, Ad Technology Provider, Demand Side Platform
  • Headline:
    Native Video Advertising
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    We simplify the video advertising experience for brands and agencies of all sizes. With 100% site-level transparency, robust targeting technology, and over 100,000 premium publishers, Virool is your one-stop shop for digital video distribution.
  • Targeting

    Age, Gender, Location, Interests, Platform, Behavior, Context, & Past Viewing Performance via Audience Clusters from Virool's DMP.

  • Data Partners
    BlueKai, Datalogix, Exelate, Polk, more
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify, Integral Ad Science, Vindico, Sizmek
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek, Vindico
Site Traffic
  • 4222307 Global Rank
  • 1026308
    United States
  • 11.5 K Estimated Visits
Traffic Sources
  • Direct
    48.69%
  • Search
    43.90%
  • Social
    7.41%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 460,160
11,362
Links In Count 117
3
United States Rank 166,784
4,275
United States Page Views 49.4%
11.8%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Toronto
Virool advertising reaches 11.5k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Russia. Pricing models they offer are CPCV, CPM, CPV on channels such as Mobile, MobileVideo, Native, Social, Video Advertising on Virool will allow you to reach consumers in industries or verticals such as Travel & Leisure, Financial Services, Education, Entertainment, Food & Beverage, Dating, Telecommunications, Consumer Packaged Goods, Health & Beauty, Healthcare, Technology, Government & Politics, Energy and Utilities, Gaming, Sports, Automotive, Non-Profit, eCommerce, Clothing & Fashion, Retail; you can target them with parameters such as: Age, Gender, Location, Interests, Platform, Behavior, Context, & Past Viewing Performance via Audience Clusters from Virool's DMP..

They are headquartered at San Francisco, CA, United States, and have 8 advertising & marketing contacts listed on Kochava.

Virool works with Advertising technology companies such as Google Remarketing, AppNexus, Atlas, Google Adsense, DoubleClick.Net, AdRoll, ReTargeter, Facebook Exchange FBX, Twitter Ads, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, AppNexus Segment Pixel, Openads/OpenX, Bizo, LinkedIn Ads, Rubicon Project, Index Exchange, Facebook Custom Audiences, Switch Ads, Ad Tech Japan AOL, Advertising.com, TripleLift, Taboola, Google Adsense for Domains, AdBlock Acceptable Ads.
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Last Updated 11/11/24
Virool advertising reaches 11.5k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Russia. Pricing models they offer are CPCV, CPM, CPV on channels such as Mobile, MobileVideo, Native, Social, Video Advertising on Virool will allow you to reach consumers in industries or verticals such as Travel & Leisure, Financial Services, Education, Entertainment, Food & Beverage, Dating, Telecommunications, Consumer Packaged Goods, Health & Beauty, Healthcare, Technology, Government & Politics, Energy and Utilities, Gaming, Sports, Automotive, Non-Profit, eCommerce, Clothing & Fashion, Retail; you can target them with parameters such as: Age, Gender, Location, Interests, Platform, Behavior, Context, & Past Viewing Performance via Audience Clusters from Virool's DMP..

They are headquartered at San Francisco, CA, United States, and have 8 advertising & marketing contacts listed on Kochava.

Virool works with Advertising technology companies such as Google Remarketing, AppNexus, Atlas, Google Adsense, DoubleClick.Net, AdRoll, ReTargeter, Facebook Exchange FBX, Twitter Ads, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, AppNexus Segment Pixel, Openads/OpenX, Bizo, LinkedIn Ads, Rubicon Project, Index Exchange, Facebook Custom Audiences, Switch Ads, Ad Tech Japan AOL, Advertising.com, TripleLift, Taboola, Google Adsense for Domains, AdBlock Acceptable Ads.