Mission:
Visit Philadelphia™ builds the Philadelphia region’s economy and image through destination marketing that increases the number of visitors, the number of nights they stay and the number of things they do. These efforts enhance the quality of life and sense of pride for residents.

Who We Are:
Recognizing that leisure tourism could be an important industry for the city and region, the City of Philadelphia, the Commonwealth of Pennsylvania and The Pew Charitable Trusts founded Visit Philadelphia™ as the Greater Philadelphia Tourism Marketing Corporation in 1996. The next year, we launched the first consumer campaign inviting people to visit the five-county region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties). Today, Greater Philadelphia welcomes 12 million more leisure travelers annually than it did in 1997.

Successful campaigns include the current With Love, Philadelphia XOXO®; Philly’s More Fun When You Sleep Over®, the most successful post-9/11 hospitality recovery campaign in the U.S.; the groundbreaking Philadelphia – Get Your History Straight And Your Nightlife Gay®; Philly 360°® for younger African-American travelers; and With Art Philadelphia™, the city’s first-ever coordinated and sustained visual arts marketing effort.

Funding:
A 501(c)3, Visit Philadelphia™ funding sources include Philadelphia County hotel tax, foundation grants, Commonwealth of Pennsylvania grants, partnerships and sponsorships. We are not a membership organization.