About

WAAY-TV is the ABC-affiliated television station for the Tennessee Valley area of North Alabama that is licensed to Huntsville. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter at its Monte Sano Boulevard studios on top of Monte Sano Mountain. Calkins Media owns the station. Syndicated programming on WAAY includes: Entertainment Tonight, The Doctors, Jeopardy! and Live with Kelly and Michael.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Linear TV, Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Huntsville News | WAAYTV.com and ABC 31: Huntsville, Alabama Television - News Weather Sports
  • Key Differentiator
    WAAY-TV is located at 1000 Monte Sano Blvd Huntsville, AL 35801. We have a bureau on the campus of the University of North Alabama in Florence and a bureau in downtown Decatur Alabama around the corner from the Historic Princess Theater.
Site Traffic
  • 114702 Global Rank
  • 22944
    United States
  • 661 K Estimated Visits
Traffic Sources
  • Direct
    43.58%
  • Search
    39.85%
  • Social
    13.89%
  • Referrals
    1.48%
  • Mail
    1.20%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 205,857
279
United States Rank 40,575
7,036
United States Page Views 87.2%
5.8%
Top Countries
Top Search Keywords
  • Huntsville
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 5 K Downloads
  • 10 SDKs
  • 4.59 Avg. Rating
  • 11 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.waay.wx
  • App Support: http://www.waaytv.com
  • Genre: weather
  • Bundle ID: com.waay.wx
  • App Size: 0
  • Version: 691
  • Release Date: May 15th, 2014
  • Update Date: January 4th, 2016

Description:

The WAAY 31 StormForce Weather app is a full-featured weather app for the state of Alabama. The StormForce Severe Weather app alerts you to impending weather danger. Features include:
- Zoomable local and national radar
- Visible and infrared satellite cloud imagery
- Current conditions based on location
- Custom weather locations by zip or city
- Regional and nationwide temperature map
- Push notifications for storm alerts in your current location and up to 3 additional locations
- Integrated weather alerts with Baron Tornado Index (BTI) rankings

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
indexexchange.com
reseller
192143
synacor.com
reseller
82291
e108f11b2cdf7d5b
engagebdr.com
reseller
10304
my6sense.com
reseller
9732
appnexus.com
reseller
7666
f5ab79cb980f11d1
revcontent.com
direct
151171
yahoo.com
reseller
55771
e1a5b5b6e3255540
wowyow.com
direct
db062a63-b94e-60d8-6399-25138032e86e
video.unrulymedia.com
direct
115089461
undertone.com
direct
2797
triplelift.com
direct
9943
6c33edb13117fd86
WAAY-TV advertising reaches 661k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Philippines. Pricing models they offer are CPM on channels such as Linear TV, Display, Mobile, Email, Social Advertising on WAAY-TV will allow you to reach consumers in industries or verticals such as .

They are headquartered at Huntsville, AL, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WAAY-TV inventory partners include: indexexchange.com, synacor.com, engagebdr.com, my6sense.com, appnexus.com, revcontent.com, yahoo.com, wowyow.com, video.unrulymedia.com, undertone.com, triplelift.com, tribalfusion.com, spotxchange.com, spotx.tv, sovrn.com, sonobi.com, rubiconproject.com, rhythmone.com, pubmatic.com, google.com, exponential.com, districtm.io, contextweb.com, consumable.com, advertising.com, adtech.com, smaato.com, tremorhub.com, telaria.com, freewheel.tv, lijit.com, gumgum.com, sharethrough.com, lockerdome.com, adtelligent.com, adyoulike.com, openx.com, spot.im, spotim.market, taboola.com, admanmedia.com, beachfront.com, smartadserver.com, aol.com, media.net, improvedigital.com, aniview.com, aolcloud.net, 33across.com, conversantmedia.com, coxmt.com, adfrontiers.com, lkqd.net, nativo.com, adxoo.com, audience.media, yieldnexus.com, aralego.com, ucfunnel.com, emxdgt.com, springserve.com, vhbx.co, outbrain.com, lkqd.com, criteo.com, bidtellect.com, q1connect.com, advangelists.com, smartclip.net, sekindo.com, loopme.com, adform.com, infolinks.com, yldbt.com, c1exchange.com, aps.amazon.com, amazon-adsystem.com, somoaudience.com, rockyou.net, rockyou.com, pilotx.tv, mobileadtrading.com, fyber.com, btrll.com, distroscale.com, cedato.com, groundtruth.com, rtbhouse.com, vindicosuite.com, cosmoshq.com, nativeads.com, yieldlab.net, connatix.com, ssp.ynxs.io, yieldlift.com, valueclickmedia.com, spoutable.com, insticator.com, amazon.com, saambaa.com, smartyads.com, valo.ai, e-planning.net, criteo.net.

WAAY-TV works with Advertising technology companies such as Brandscreen, Index Exchange, Integral Ad Science, Optimax Media Delivery, AppNexus, Turn, Resonate Insights, Dstillery, AOL-Time Warner Online Advertising, BlueKai, DemDex, Google Adsense, Google Publisher Tag, DoubleClick.Net, LiveRail, Atlas, World Now, AdZerk, Zedo, Advertising.com, Chango, eXelate, Centro, AdJug, Criteo, Adify, Improve Digital, MyBuys, Neustar AdAdvisor, DoubleVerify, Digilant, AdGear, AppNexus Segment Pixel, VINDICO, AcuityAds, Facebook Exchange FBX, Aggregate Knowledge, Rubicon Project, RadiumOne, DoubleClick Bid Manager, Openads/OpenX, Yahoo Small Business, Simpli.fi, Adap.TV, Experian, Google Adsense Asynchronous, Evidon, Mediaplex, CivicScience, MyBuys MyAds, OpenDSP, SpotXchange, Media Innovation Group, Flashtalking, Walmart, GumGum, Adobe Audience Manager Sync, The Trade Desk, Amazon Ad System, Yahoo Ad Sync, SiteScout, Rocket Fuel, BlueKai DMP, Lanista Concepts, IponWeb BidSwitch, Amazon Associates, Nativo, Ads.txt, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller, Google Reseller, AppNexus Reseller, ContextWeb Reseller, AOL Reseller, IndexExchange Reseller, Amazon Reseller, Outbrain Reseller, Sovrn Reseller, SpringServe Reseller, ORC International Reseller, Sonobi Reseller, Bidfluence Reseller, Tremor Video Reseller, ShareThrough Reseller, SpotXChange Reseller, LKQD Reseller, FreeWheel Reseller, BrightRoll Reseller, Beachfront Reseller, Carambola Reseller, DistrictM Reseller, RhythmOne Reseller, SmartAdServer Reseller, Lijit Reseller, Adform Reseller, AdYouLike Reseller, Converstand Media Reseller, Nativo Reseller, Synacor Reseller, 33 Across Reseller, Criteo Reseller, Spoutable Reseller, Spoutable Direct, DistrictM Direct, AppNexus Direct, Fyber Reseller, Beachfront Direct, Cedato Reseller, Tremor Video Direct, Improve Digital Reseller, AOL Direct, ORC International Direct, Bizo, Facebook Custom Audiences, Google Remarketing, LinkedIn Ads, ADTECH, Infolinks, Brightcom Direct, Google Direct, Synacor Direct, Comet Cox Media Reseller, SpotXChange Direct, Sovrn Direct, IndexExchange Direct, OpenX Direct, PubMatic Direct, Yieldmo Direct, RubiconProject Direct, Pubmatic, Adition, Drawbridge, Taboola, DynAdmic, ContextWeb, Videology, Mediarithmics, Burst Media, Omnitag, Teads, StickyAds TV, TripleLift, eyeReturn, AdRoll, Bidtellect, GumGum Reseller, Sonobi Direct, Taboola Reseller, Converstand Media Direct, Brightcom Reseller, LoopMe Reseller, Google AdSense Integrator, RhythmOne Direct, GumGum Direct, Connatix Direct, Google Inteactive Media Ads, Technorati Media, SpringServe, Vidible, Connatix Reseller, Lijit Direct, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, MemeVideo Reseller, PilotX Reseller, Rock You Reseller, ucfunnel Reseller, Undertone Direct, Primis Direct, Aniview Reseller, Imonomy Direct, Admixer Direct, Sekindo, AdTheorent, Eye View Digital, Tru Optik, Amazon Direct, C1X Reseller, Comet Cox Media Direct, YieldBot Reseller, Criteo Direct, Infolinks Direct, Yahoo Direct, Smartclip Reseller, ContextWeb Direct, ShareThrough Direct, Triple Lift Direct, Carambola Direct, Insticator Direct, 33 Across Direct, Media.net Direct, ucfunnel Direct, Beeswax, Tribal Fusion, RUN Ads, RhythmOne, Sonobi, Google Floodlight Sales, Google Floodlight Counter, Media.net, Vhbx Direct, FreeWheel Direct, Vhbx Reseller, Adelphic, Admixer, Tapad, MaxPoint Interactive, Admedo, PLAYGROUND XYZ, EMX, AdFrontiers Direct, Q1Connect Reseller, Bidtellect Reseller, Outbrain Direct, SpringServe Direct, Nativo Direct, Taboola Direct, AdMan Reseller, E-Planning Direct, Improve Digital Direct, RTB House Direct, SmartAdServer Direct, GroundTruth Reseller, Telaria Reseller, Cedato Direct, AdYouLike Direct, my6sense Direct, Undertone Reseller, DistroScale Direct, LKQD Direct, Telaria Direct, adtelligent Reseller, Lockerdome Direct, Smaato Direct, BounceX, MthSense, Yieldmo, IntentIQ, Insticator, bRealtime, DistrictM, Clickagy, BidSwitch, Amazon Transparent Ad Marketplace, Connatix, Mixpo, Header Tag by Index Exchange, FLoC, 152 Media Direct, OneTag Direct, Smaato Reseller, Yahoo Reseller, App-Ads.txt, Revcontent Direct, adtelligent Direct, saambaa Direct, The MediaGrid Direct, my6sense Reseller, Yieldmo Reseller, RevContent, AdMan Direct, Genesis Media Reseller, OneTag Reseller, The MediaGrid Reseller, Link Share, Falk AdSolutions, AudienceScience, Triple Lift Reseller.