About
Wattpad. Where Stories Live.
Wattpad’s vision is to entertain and connect the world through stories. The global multi-platform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 65 million people who spend over 22 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Solutions offers a full suite of advertising products to help brands build deep engagement with Millennial and Gen Z consumers. The company is proudly based in Toronto, Canada.
Learn more at: company.wattpad.com
- Company Name:Wattpad
- CEO Name:Allen Lau
- Parent Company Name:WP Technology Inc.
(View Trends)
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Headquarters: (View Map)Toronto, Ontario, Canada
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Office Locations:Ontario
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51-200 employees
Capabilities
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Desktop Display, Email, Mobile Display, Mobile Video, Social, Desktop Video
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CPM, Revshare / ROAS
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Mobile App Publisher, Web Publisher
- Headline:Where stories live
- Self / Managed Service:Managed Service
- IndustriesClothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Gaming, Health & Beauty, Non-Profit, Retail, Telecommunications
- Key DifferentiatorWattpad takes everything you love about storytelling, and turns it into a social, on-the-go experience. The result is a one-of-a-kind adventure in creation and discovery. Today, the global Wattpad community is made up of more than 65 million people. We’re proudly based in Toronto, Canada, but Wattpad stories transcend borders, interests, and language.
- Targeting
First Party Data SegmentsPrivate MarketplaceContent CategoriesContent Language
Site Traffic
- 119 Global Rank
- 160 United States
- 216 M Estimated Visits
Traffic Sources
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Direct62.33%
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Search26.67%
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Social9.63%
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Referrals0.70%
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Mail0.57%
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Display0.08%
Geography Breakdown
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19.99%
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8.30%
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4.09%
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3.94%
Powered by
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Alexa Traffic Data
Global Rank
414
11
Links In Count
17,357
10,981
United States Rank
339
403
United States Page Views
26.1%
11.6%
Top Countries
- United States 26.1%
- India 12.5%
- Canada 4.5%
- Mexico 3.8%
- Indonesia 3.3%
Top Sites Linking In
Top Search Keywords
- Progressive and Left
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
- 1 M Downloads
- 10 SDKs
- 3.53 Avg. Rating
- 23 K Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.wattpad.tap
- App Support: https://www.taptaptap.co
- Genre: books_and_reference
- Bundle ID: com.wattpad.tap
- App Size: 13.1 M
- Version: 110
- Release Date: February 17th, 2017
- Update Date: June 19th, 2019
Description:
Take a universe of interactive stories with you.
The world tells its stories in many wonderful ways, and Tap by Wattpad is where you’ll find immersive, interactive storytelling. Tap stories mashup mixed-medium storytelling and choose-your-own-ending twists, pulling you deeper into each story with every ‘tap’. The result? interactive stories you won’t want to put down.
With Tap, you’re the main character of your favorite stories. In Daughter of the Night, find yourself drawn into the morally ambiguous world of vampires. In Marie Kondo-inspired story Tidying Up the Universe you’ll decide: what parts of the universe will spark joy or which will you thank, then destroy? And in A Royal Deception, go undercover as a princess to seduce a prince long enough for him to lose his throne… Tap stories use animated text, choices, video, chat messages, and stunning imagery to create a world of mobile stories that captivate.
A home for interactive creators
Wattpad has always been the home for diverse creators and their stories. Since 2006, Wattpad has been hailed as a safe and inclusive community for narrative fiction writers and readers all around the world. With Tap, we’re working to build a future where everyone’s world is possible, and all independent games and interactive stories belong. Interested in creating your own interactive stories? Upload your Twine or create your own stories for Tap. Visit taptaptap.co to join our Tap Beta Creator Program.
Java Platform, Enterpr...
This document is the API specification for version 6 of the JavaTM Platform, Enterprise Edition.
Google ExoPlayer
ExoPlayer is an app-level media player built on top of low-level media APIs in Android. ExoPlayer has a number of advantages over the built-in MediaPlayer in Android. ... It is an open source project used by Google apps, including YouTube and Google Play Movies & TV.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Facebook
The Facebook SDK for Android is the easiest way to integrate your Android app with Facebook's platform. The SDK provides support for Login with Facebook authentication, reading and writing to Facebook APIs and support for UI elements such as pickers and dialogs.
Facebook Login
The Facebook SDK for Android enables people to sign into your app with Facebook Login. When people log into your app with Facebook they can grant permissions to your app so you can retrieve information or perform actions on Facebook on their behalf.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends.
Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services.
Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Ad Intelligence
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Native0.70%
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Standard86.41%
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Direct12.89%
Ads Seen Recently
2,145
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Wattpad
Device
Desktop
Dimensions
other
Dates Active
Aug 09, 2018 to Aug 07, 2020
Wattpad
Device
Mobile
Dimensions
320x50
Dates Active
Dec 15, 2020 to Dec 30, 2020
Wattpad
Device
Desktop
Dimensions
300x250
Dates Active
Dec 15, 2020 to Dec 30, 2020
Wattpad
Device
Desktop
Dimensions
300x250
Dates Active
Feb 12, 2021 to May 25, 2021
Wattpad
Device
Desktop
Dimensions
300x250
Dates Active
Jan 31, 2021 to May 29, 2021
Wattpad
Device
Mobile
Dimensions
300x250
Dates Active
May 04, 2021 to Jun 04, 2021
Wattpad
Device
Desktop
Dimensions
728x90
Dates Active
Dec 12, 2020 to Dec 12, 2020
Wattpad
Device
Desktop
Dimensions
728x90
Dates Active
Dec 12, 2020 to Dec 12, 2020
Wattpad
Device
Mobile
Dimensions
other
Dates Active
May 21, 2021 to May 29, 2021
Wattpad
Device
Desktop
Dimensions
300x250
Dates Active
Mar 31, 2021 to Mar 31, 2021
Wattpad
Device
Mobile
Dimensions
other
Dates Active
May 19, 2021 to May 19, 2021
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
direct
543966280
6a698e2ec38604c6
yahoo.com
direct
57629
e1a5b5b6e3255540
adswizz.com
direct
trinityaudio
rubiconproject.com
reseller
9755
0bfd66d529a55807
appnexus.com
reseller
1577
f5ab79cb980f11d1
tritondigital.com
direct
44733
19b4454d0b87b58b
tritondigital.com
direct
28113
19b4454d0b87b58b
rubiconproject.com
reseller
9755
0bfd66d529a55807
appnexus.com
reseller
1577
f5ab79cb980f11d1
appnexus.com
reseller
7265
f5ab79cb980f11d1
spotx.tv
reseller
211833
7842df1d2fe2db34
Wattpad advertising reaches 216M visitors across desktop and mobile web, in countries such as United States, Mexico, Brazil, Philippines, India. Pricing models they offer are CPM, Revshare/ROAS on channels such as Display, Email, Mobile, MobileVideo, Social, Video Advertising on Wattpad will allow you to reach consumers in industries or verticals such as Consumer Packaged Goods, Food & Beverage, Financial Services, Gaming, Health & Beauty, Non-Profit, Telecommunications, Entertainment, Clothing & Fashion, Retail; you can target them with parameters such as: First Party Data SegmentsPrivate MarketplaceContent CategoriesContent Language.
They are headquartered at Toronto, Ontario, Canada, and have 15 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Wattpad inventory partners include: openx.com, yahoo.com, adswizz.com, rubiconproject.com, appnexus.com, tritondigital.com, spotx.tv, spotxchange.com, targetspot.com, pubmatic.com, triplelift.com, tremorhub.com, telaria.com, advertising.com, quantum-advertising.com, indexexchange.com, sovrn.com, contextweb.com, smartadserver.com, slimcut.media, freeskreen.com, gumgum.com, lijit.com, coxmt.com, facebook.com, smaato.com, aolcloud.net, adtech.com, districtm.io.
Wattpad works with Advertising technology companies such as Openads/OpenX, Criteo, Rubicon Project, DoubleClick.Net, Google Publisher Tag, Prebid, Facebook Custom Audiences, ContextWeb, Adobe Audience Manager Sync, AppNexus, Tapad, DemDex, IponWeb BidSwitch, Header Tag by Index Exchange, Smaato Direct, AOL Direct, Google Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, DistrictM Direct, Facebook Direct, AppNexus Direct, Comet Cox Media Reseller, PubMatic Reseller, OpenX Reseller, Sovrn Direct, Lijit Direct, GumGum Reseller, IndexExchange Direct, IndexExchange Reseller, SlimCut Media, Index Exchange, Yahoo Ad Sync, Turn, The Trade Desk, Rocket Fuel, SmartAdServer Reseller, ContextWeb Reseller, RubiconProject Reseller, Sovrn Reseller, Advertising.com, Simpli.fi, Magnetic, Eye View Digital, AdGear, Beeswax, AdRoll, Dstillery, SiteScout, Tribal Fusion, AcuityAds, Bidtellect, AdZerk, BlueKai, BlueKai DMP, Burst Media, Tremor Video Reseller, AOL Reseller, Connexity, eyeReturn, Emerse, Google AdSense Integrator, 161Media, RUN Ads, StackAdapt, EMX, Telaria Direct, Quantum Native Solutions Direct, GetIntent, Adhigh, DistrictM, Improve Digital, ZypMedia, SpotXchange, DynAdmic, Colombia Online, Advangelists, Tremor Video Direct, PubMatic Direct, Triple Lift Direct, Triton Digital Direct, Google Reseller, TargetSpot Direct, SpotXChange Reseller, Amazon Ad System, Amazon Associates, Pubmatic, Yahoo Direct, Consent Management Platform API v 2.0, OpenX Direct, ShareThrough Direct, comScore Activation, ORC International Reseller, Triple Lift Reseller, AerServ Direct, Amazon Direct, Fyber Direct, Mobfox Direct, RhythmOne Direct, 33 Across Reseller, AdMan Reseller, Admixer Reseller, ucfunnel Reseller, Between Digital Reseller, Converstand Media Reseller, Facebook Reseller, GroundTruth Reseller, Improve Digital Reseller, Lijit Reseller, LoopMe Reseller, Mars Media Group Reseller, Mobfox Reseller, OneTag Reseller, RhythmOne Reseller, Smaato Reseller, Smartclip Reseller, Smartstream Reseller, Sonobi Reseller, Stroeer Reseller, Telaria Reseller, Undertone Reseller, Yieldlab Reseller, App-Ads.txt, Sonobi Direct, Sovrn, Gamoshi Direct, Yahoo Reseller, Roku, Criteo Reseller, Adform Reseller, Beachfront Reseller, Chocolate Reseller, DistrictM Reseller, E-Planning Reseller, FreeWheel Reseller, LKQD Reseller, SmartyAds Reseller, Synacor Reseller, TargetSpot Reseller, Brave Reseller, The MediaGrid Reseller, Yieldmo Reseller, Consumable Reseller, Triton Digital Reseller, vidoomy Reseller, Media.net Reseller, LKQD Direct, ShareThrough Reseller, Criteo Direct, The MediaGrid Direct, Gamoshi Reseller, SpringServe Reseller.
They are headquartered at Toronto, Ontario, Canada, and have 15 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Wattpad inventory partners include: openx.com, yahoo.com, adswizz.com, rubiconproject.com, appnexus.com, tritondigital.com, spotx.tv, spotxchange.com, targetspot.com, pubmatic.com, triplelift.com, tremorhub.com, telaria.com, advertising.com, quantum-advertising.com, indexexchange.com, sovrn.com, contextweb.com, smartadserver.com, slimcut.media, freeskreen.com, gumgum.com, lijit.com, coxmt.com, facebook.com, smaato.com, aolcloud.net, adtech.com, districtm.io.
Wattpad works with Advertising technology companies such as Openads/OpenX, Criteo, Rubicon Project, DoubleClick.Net, Google Publisher Tag, Prebid, Facebook Custom Audiences, ContextWeb, Adobe Audience Manager Sync, AppNexus, Tapad, DemDex, IponWeb BidSwitch, Header Tag by Index Exchange, Smaato Direct, AOL Direct, Google Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, DistrictM Direct, Facebook Direct, AppNexus Direct, Comet Cox Media Reseller, PubMatic Reseller, OpenX Reseller, Sovrn Direct, Lijit Direct, GumGum Reseller, IndexExchange Direct, IndexExchange Reseller, SlimCut Media, Index Exchange, Yahoo Ad Sync, Turn, The Trade Desk, Rocket Fuel, SmartAdServer Reseller, ContextWeb Reseller, RubiconProject Reseller, Sovrn Reseller, Advertising.com, Simpli.fi, Magnetic, Eye View Digital, AdGear, Beeswax, AdRoll, Dstillery, SiteScout, Tribal Fusion, AcuityAds, Bidtellect, AdZerk, BlueKai, BlueKai DMP, Burst Media, Tremor Video Reseller, AOL Reseller, Connexity, eyeReturn, Emerse, Google AdSense Integrator, 161Media, RUN Ads, StackAdapt, EMX, Telaria Direct, Quantum Native Solutions Direct, GetIntent, Adhigh, DistrictM, Improve Digital, ZypMedia, SpotXchange, DynAdmic, Colombia Online, Advangelists, Tremor Video Direct, PubMatic Direct, Triple Lift Direct, Triton Digital Direct, Google Reseller, TargetSpot Direct, SpotXChange Reseller, Amazon Ad System, Amazon Associates, Pubmatic, Yahoo Direct, Consent Management Platform API v 2.0, OpenX Direct, ShareThrough Direct, comScore Activation, ORC International Reseller, Triple Lift Reseller, AerServ Direct, Amazon Direct, Fyber Direct, Mobfox Direct, RhythmOne Direct, 33 Across Reseller, AdMan Reseller, Admixer Reseller, ucfunnel Reseller, Between Digital Reseller, Converstand Media Reseller, Facebook Reseller, GroundTruth Reseller, Improve Digital Reseller, Lijit Reseller, LoopMe Reseller, Mars Media Group Reseller, Mobfox Reseller, OneTag Reseller, RhythmOne Reseller, Smaato Reseller, Smartclip Reseller, Smartstream Reseller, Sonobi Reseller, Stroeer Reseller, Telaria Reseller, Undertone Reseller, Yieldlab Reseller, App-Ads.txt, Sonobi Direct, Sovrn, Gamoshi Direct, Yahoo Reseller, Roku, Criteo Reseller, Adform Reseller, Beachfront Reseller, Chocolate Reseller, DistrictM Reseller, E-Planning Reseller, FreeWheel Reseller, LKQD Reseller, SmartyAds Reseller, Synacor Reseller, TargetSpot Reseller, Brave Reseller, The MediaGrid Reseller, Yieldmo Reseller, Consumable Reseller, Triton Digital Reseller, vidoomy Reseller, Media.net Reseller, LKQD Direct, ShareThrough Reseller, Criteo Direct, The MediaGrid Direct, Gamoshi Reseller, SpringServe Reseller.
