About

WBAL Radio (1090 AM) is Maryland's dominant and most powerful radio station. Since 1925, generations of Marylanders have turned to WBAL Radio for news, weather, thought-provoking discussions and sports. As Maryland's only 50,000-watt AM station, WBAL's signal travels substantially further than any other station in the state and beyond.
The station's news/talk format is both a source of information and entertainment. WBAL Radio also employs the largest news staff of any radio station in the state, providing in-depth reports on local and regional issues. WBAL Radio is also the flagship radio station for Baltimore Ravens football.

According to the Arbitron ratings service, WBAL Radio is consistently one of Maryland's most listened-to radio stations.

WBAL Radio is owned by Hearst Stations, Inc., one of the nation's largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution, newspaper features distribution and real estate.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Baltimore News | Baltimore Weather, Traffic | WBAL Radio 1090 AM
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Sports
  • Key Differentiator
    Be First in Reaching Hundreds of Thousands of Customers Promote your business with Maryland's Most Trusted News, Talk and Sports both on your radio and online - 1090 AM WBAL and WBAL.com Advertise on WBAL Radio - Where the News Comes First First in Credibility...85 years on the air, Maryland's number one source of news, information, compelling talk, and sports. If it happens, you hear about it FIRST on WBAL. First with everything that matters...WBAL's award winning news coverage, compelling talk programs and sports coverage are a one-stop-shop for everything important to Baltimore and Maryland. First in Sports...Ravens...O's coverage.Navy Football..and more. WBAL covers THE PROS. First with key customers...An audience of over 200,000 adults- targeting the powerful, high-income Baby Boom Generation. First with Homeowners... Nearly 9 out of every 10 listeners owns their own homes. First with high-income households...More than half of WBAL's weekly adult audience has a household income over $75,000.00, more than 20% ahead of the market average for radio stations. Advertise on WBAL.com and Create a One-On-One Relationship with WBAL's Best Customers First on the web... The first Baltimore radio station to bring Maryland an interactive "view of the world" via the Internet. First in content...wbal.com is about information, and connecting our listeners with everything they demand from their first source for information: News, weather, audio and video on demand, and sports. First in connecting...wbal.com reaches more unique users each week than every radio station in Maryland! First in site usage...wbal.com users visit more than just the "main page", thanks to continual and thorough site updates. First with YOUR CUSTOMERS! You create a one-to-one connection with your customers FIRST, up close, and personal, by linking them to your site with creative web ads.
Site Traffic
  • 287492 Global Rank
  • 57677
    United States
  • 199 K Estimated Visits
Traffic Sources
  • Direct
    60.55%
  • Search
    16.81%
  • Referrals
    15.52%
  • Social
    6.27%
  • Mail
    0.85%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 134,500
3,161
United States Rank 20,698
14,444
United States Page Views 96.1%
1.8%
Top Countries
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Ad Intelligence
  • Native
    0.00%
  • Standard
    97.56%
  • Direct
    2.44%
Ads Seen Recently
862
Longest Running Ad
WBAL 1090AM
Device
Desktop
Dimensions
other
WBAL 1090AM
Device
Mobile
Dimensions
300x250
WBAL 1090AM
Device
Mobile
Dimensions
300x250
WBAL 1090AM
Device
Mobile
Dimensions
300x250
WBAL 1090AM
Device
Desktop
Dimensions
300x250
WBAL 1090AM
Device
Desktop
Dimensions
728x90
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
direct
538870658
6a698e2ec38604c6
lijit.com
direct
99743
fafdf38b16bf6b2b
lijit.com
direct
247572
fafdf38b16bf6b2b
indexexchange.com
direct
184118
indexexchange.com
direct
184046
google.com
direct
pub-1301581561755234
f08c47fec0942fa0
google.com
direct
pub-8824873711826032
f08c47fec0942fa0
emxdgt.com
direct
1731
1e1d41537f7cad7f
districtm.io
direct
101716
contextweb.com
reseller
561599
89ff185a4c4e857
contextweb.com
reseller
561599
89ff185a4c4857
WBAL 1090AM advertising reaches 199k visitors across desktop and mobile web, in countries such as United States, Canada, Australia, Netherlands, Poland, China, United Kingdom. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on WBAL 1090AM will allow you to reach consumers in industries or verticals such as Sports, Government & Politics, Entertainment.

They are headquartered at Baltimore, MD, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WBAL 1090AM inventory partners include: openx.com, lijit.com, indexexchange.com, google.com, emxdgt.com, districtm.io, contextweb.com, beachfront.com, aps.amazon.com, appnexus.com, yahoo.com, adtech.com, liveintent.com, spotx.tv, spotxchange.com, rubiconproject.com, pubmatic.com, sharethrough.com, aol.com, aolcloud.net, freewheel.tv, lkqd.net, vhbx.co, springserve.com, vindicosuite.com, advertising.com, 33across.com, nativo.com, triplelift.com, sovrn.com, sonobi.com, rhythmone.com, outbrain.com.

WBAL 1090AM works with Advertising technology companies such as Atlas, Google Publisher Tag, DoubleClick.Net, Google Adsense, Upfront Digital Media, Mediaplex, Chango, Twitter Ads, Facebook Exchange FBX, RTK, AppNexus, Rubicon Project, The Trade Desk, Beeswax, ContextWeb, IponWeb BidSwitch, Pubmatic, RhythmOne, Sonobi, Tapad, Rocket Fuel, Adhigh, GetIntent, Videology, DynAdmic, Drawbridge, BlueKai, BlueKai DMP, Eye View Digital, Openads/OpenX, Advertising.com, SpringServe, SpotXchange, Turn, Simpli.fi, SiteScout, Connexity, Amazon Ad System, Amazon Associates, VINDICO, 161Media, RadiumOne, Improve Digital, AcuityAds, NetSeer, AdGear, BidTheatre, Epiphany AI, Adition, Tribal Fusion, eyeReturn, RUN Ads, Magnetic, Burst Media, MBR Targeting, Dstillery, Appier, Neustar AdAdvisor, Bidtellect, Marketing Sciences B2C, Innovid, Mixpo, Vdopia, Vidible, DoubleVerify, Evidon, Yahoo Small Business, DemDex, Adobe Audience Manager Sync, Index Exchange, Ads.txt, AOL Direct, AppNexus Reseller, AppNexus Direct, ContextWeb Reseller, Google Direct, IndexExchange Direct, Lijit Direct, OpenX Direct, Outbrain Direct, Outbrain Reseller, PubMatic Direct, PubMatic Reseller, RhythmOne Direct, RubiconProject Direct, RubiconProject Reseller, Sonobi Direct, Sovrn Direct, DistrictM Direct, ShareThrough Direct, IndexExchange Reseller, OpenX Reseller, SpotXChange Reseller, Amazon Direct, Nativo Direct, DistrictM Reseller, LKQD Reseller, 33 Across Reseller, Google Reseller, AOL Reseller, SpringServe Reseller, Vhbx Reseller, FreeWheel Reseller, Triple Lift Direct, Beachfront Direct, LiveIntent Direct, Google AdSense Integrator, comScore Activation, FLoC, Commission Junction, Google Adsense for Search.