WBOC-TV 16 began broadcasting on July 15, 1954 in Salisbury, Md. The television station has become known to the community as "Delmarva's News Leader." WBOC is an affiliate of CBS and a member of the Associated Press.
WBOC is a regional news source. We make a commitment every day by way of resources, air time and experience to do the best job we can covering issues that affect the entire Delmarva Peninsula. In Maryland, the station reaches Wicomico, Worcester, Somerset, Dorchester, Talbot, Caroline and Queen Anne's counties. In Delaware, it reaches Sussex and Kent counties. In Virginia, it reaches Accomack County. These 10 counties are with just under 500,000 viewers, not including those who visit area beaches during the summer.
WBOC's main studio is in Salisbury, Md. On Aug. 26, 2008, WBOC began to broadcast high definition newscasts from the NewsPlex. The NewsPlex is 11,340-square-foot state-of-the-art high definition digital broadcast facility. The multi-million dollar facility was constructed behind WBOC's main building on 1729 N. Salisbury Blvd. in Salisbury.
In addition to WBOC's Salisbury location, two satellite newsrooms are operated in Dover and Milton, Del., with both news staffs and sales divisions.
WBOC's sister station, FOX21, airs FOX programming as well as WBOC News.
WBOC, FOX21 and WBOC Interactive are locally-owned and operated by Draper Holdings, which also owns Loblolly, LLC.
- Company Name:WBOC 16
(View Trends)
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Headquarters: (View Map)Salisbury, MD, United States
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10 - 50 employees
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Linear TV, Desktop Display, Mobile Display, Email, Social
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CPM
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Web Publisher
- Headline:Publisher
- Key DifferentiatorWBOC-TV 16 began broadcasting on July 15, 1954 in Salisbury, Md. The television station has become known to the community as "Delmarva's News Leader." WBOC is an affiliate of CBS and a member of the Associated Press. WBOC is a regional news source. We make a commitment every day by way of resources, air time and experience to do the best job we can covering issues that affect the entire Delmarva Peninsula. In Maryland, the station reaches Wicomico, Worcester, Somerset, Dorchester, Talbot, Caroline and Queen Anne's counties. In Delaware, it reaches Sussex and Kent counties. In Virginia, it reaches Accomack County. These 10 counties are with just under 500,000 viewers, not including those who visit area beaches during the summer. WBOC's main studio is in Salisbury, Md. On Aug. 26, 2008, WBOC began to broadcast high definition newscasts from the newly-constructed NewsPlex. The NewsPlex is 11,340-square-foot state-of-the-art high definition digital broadcast facility. The multi-million dollar facility was constructed behind WBOC's main building on 1729 N. Salisbury Blvd. in Salisbury. In addition to WBOC's Salisbury location, two satellite newsrooms are operated in Dover and Milton, Del., with both news staffs and sales divisions. WBOC's sister station, FOX21, airs FOX programming as well as WBOC News. WBOC's Web site, WBOC.com, provides news, weather, sports updated around the clock. WBOC, FOX21 and WBOC Interactive are locally-owned and operated by Draper Holdings, which also owns Loblolly, LLC.
- 54482 Global Rank
- 13171 United States
- 1.3 M Estimated Visits
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Search64.15%
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Direct26.84%
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Social4.84%
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Mail3.34%
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Referrals0.82%
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Display0.00%
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61.16%
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9.65%
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2.10%
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1.83%

- India 44.6%
- United States 27.5%
- Pakistan 13.8%
- Canada 1.5%
- Hong Kong 1.3%
- Networks
- 1 K Downloads
- 10 SDKs
- 0 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.wrde.android.weather
- App Support:
- Genre: weather
- Bundle ID: com.wrde.android.weather
- App Size: 39 M
- Release Date: June 27th, 2019
- Update Date: May 20th, 2021
Description:
The WRDE Weather App includes:
• Access to station content specifically for our mobile users
• 250 meter radar, the highest resolution available
• High resolution satellite cloud imagery
• Future radar to see where severe weather is headed
• Current weather updated multiple times per hour
• Ability to add and save your favorite locations
• Daily and Hourly forecasts updated hourly from our computer models
• A fully integrated GPS for current location awareness
• Opt-in push alerts to keep you safe in severe weather
• Severe weather alerts from the National Weather Service
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Native25.60%
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Standard68.17%
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Direct6.23%


















They are headquartered at Salisbury, MD, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WBOC 16 inventory partners include: openx.com, contextweb.com, bidtellect.com, appnexus.com, gumgum.com, rubiconproject.com, pubmatic.com, sovrn.com, lijit.com, indexexchange.com, amxrtb.com, improvedigital.com, adagio.io, emxdgt.com, loopme.com, conversantmedia.com, rhythmone.com, sonobi.com, altitude-arena.com, smartyads.com, audience.media, yieldnexus.com, advangelists.com, districtm.io, advertising.com, synacor.com, undertone.com, google.com, spotx.tv, spotxchange.com, springserve.com, triplelift.com, my6sense.com, revcontent.com, adyoulike.com, pubnative.net, smaato.com, xad.com, criteo.com, 33across.com, nobid.io, yahoo.com, aol.com, adtech.com, freewheel.tv, ad-generation.jp, sekindo.com, onetag.com, decenterads.com, themediagrid.com, smartadserver.com, sparcmedia.com, onomagic.com, audienciad.com, brightcom.com, aps.amazon.com, outbrain.com, yieldmo.com, lkqd.net, telaria.com, tremorhub.com, connatix.com, sharethrough.com, video.unrulymedia.com, 60d26397ec060f98, consumable.com.
WBOC 16 works with Advertising technology companies such as AdKeeper, Facebook Exchange FBX, Adify, Real Media Group, Datonics, SpotXchange, Open AdStream, Adap.TV, Flashtalking, Spongecell, Undertone, Evidon, Integral Ad Science, RealVu, Index Exchange, Videology, MLN Advertising, DoubleVerify, Tribal Fusion, Google Publisher Tag, Turn, Drawbridge, X Plus One, eXelate, Openads/OpenX, Rocket Fuel, Accuen, Experian, Neustar AdAdvisor, Bizo, Digilant, The Trade Desk, SiteScout, Aggregate Knowledge, Chango, ContextWeb, Brandscreen, Simpli.fi, RadiumOne, Rubicon Project, Pubmatic, Yahoo Publisher Network, LucidMedia, Dstillery, Mediaplex, Conversant, AOL-Time Warner Online Advertising, BlueKai, DemDex, Centro, Advertising.com, AdMeld, Pulse 360, CPX Interactive, Brilig, Yield Manager, Yahoo Genome, Media Innovation Group, AudienceScience, Shoutback Concepts, Zedo, Adblade, Atlas, AppNexus, Resonate Insights, World Now, Google Adsense, DoubleClick.Net, Connexity, PointRoll, Zenovia, Adconion, SkimLinks, Improve Digital, Eq Ads, Tapad, Proclivity, Jumptap, IponWeb BidSwitch, Twitter Ads, AdGear, Yahoo Small Business, ADTECH, Collective Media, Specific Media, Switch Ads, Burst Media, Upfront Digital Media, AcuityAds, Choice Stream, AppNexus Segment Pixel, NetSeer, Technorati Media, Commission Junction, LiveRail, Adition, Ohana, Adform, Exponential, MyBuys MyAds, Magnetic, BlueKai DMP, DoubleClick Bid Manager, BrightRoll, RhythmOne, Appier, GumGum, Polymorph, AdPredictive, Crosswise, Teads, Falk Realtime, VINDICO, StickyAds TV, Sonobi, Pottery Barn, AdRoll, Sojern, Link Share, Eye View Digital, Adhigh, Taboola, Komoona, Jivox, Kauli, Eyeota, AdMeta, Geniee, Yahoo Ad Sync, Yashi, adingo, Smartclip, Adobe Audience Manager Sync, Bidtellect, TripleLift, BDEX, Media.net, RUN Ads, SNT Media, Prebid, Nativo, GetIntent, DeepIntent, Adledge, CogoCast, Amazon Ad System, LifeStreet Media, Amazon Associates, AdKernel, Narrative, Forensiq, Beeswax, Google Inteactive Media Ads, Synacor Reseller, Sovrn Direct, Outbrain Reseller, AOL Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Yieldmo Direct, RubiconProject Direct, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, SpotXChange Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AppNexus Direct, AOL Reseller, Outbrain Direct, Tremor Video Reseller, Fyber Reseller, Synacor Direct, Comet Cox Media Reseller, SpotXChange Reseller, BrightRoll Reseller, Beachfront Reseller, Converstand Media Reseller, IndexExchange Reseller, IndexExchange Direct, DistrictM Reseller, RhythmOne Reseller, GumGum Reseller, Teads Reseller, GumGum Direct, 33 Across Reseller, Criteo Direct, Smaato Reseller, Taboola Reseller, Facebook Custom Audiences, Cedato Reseller, StreamRail Reseller, Beachfront Direct, Adform Reseller, Lijit Reseller, Lijit Direct, Teads Direct, RhythmOne Direct, Improve Digital Reseller, LoopMe Reseller, Connatix Direct, DistrictM Direct, Google AdSense Integrator, Criteo, SpringServe, Converstand Media Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Criteo Reseller, Media.net Reseller, Epsilon Reseller, Media.net Direct, Undertone Direct, Streamlyn Media Direct, Optimatic Reseller, Chocolate Reseller, adtelligent Reseller, Oath Reseller, optAd360 Direct, Experian Reseller, Optimatic Direct, Fatchilli Direct, Aniview Reseller, Primis Direct, Amazon Direct, C1X Reseller, Comet Cox Media Direct, YieldBot Reseller, ORC International Direct, Infolinks Direct, Yahoo Direct, Smartclip Reseller, ContextWeb Direct, ShareThrough Direct, Sonobi Direct, Triple Lift Direct, Consumable Direct, Telaria Reseller, eyeReturn, bRealtime, AdTheorent, MaxPoint Interactive, Adelphic, ClickCertain, SmartAdServer Direct, AdYouLike Reseller, Revcontent Direct, my6sense Reseller, Sekindo Direct, YuMe Reseller, The MediaGrid Direct, 33 Across Direct, Telaria Direct, Tremor Video Direct, FreeWheel Direct, SpringServe Direct, Genesis Media Reseller, Brightcom Reseller, SmartyAds Reseller, Undertone Reseller, Yahoo Reseller, OneTag Direct, 152 Media Direct, AdMan Direct, Nativo Direct, Smaato Direct, App-Ads.txt, AdMan Reseller, Admixer Reseller, OneTag Reseller, Between Digital Reseller, Brave Reseller, fluct Direct, Admixer Direct, adtelligent Direct, AerServ Direct, AnyClip Direct, ucfunnel Direct, Brightcom Direct, E-Planning Direct, Exponential Direct, Improve Digital Direct, Insticator Direct, LiveIntent Direct, LKQD Direct, MGID Direct, Rich Audience Direct, RTB House Direct, saambaa Direct, Taboola Direct, GroundTruth Reseller, Vuble Reseller, Vidazoo Reseller, TargetSpot Direct, Triton Digital Direct, Yieldmo Reseller, ShareThrough Reseller, Amazon Transparent Ad Marketplace, SmartyAds Direct, WideOrbit Direct, The MediaGrid Reseller, comScore Activation, Triple Lift Reseller.