About

WCYB/WEMT/CW4 is the leading television company in the Tri-Cities region of Eastern Tennessee and SouthWest Virginia. Owned by Bonten Media Group, these stations consist of affiliations of NBC, Fox and CW. WCYB and WEMT are the first TV stations to broadcast in HD.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Linear TV, Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    WCYB, the NBC affiliate for the Tri-Cities Tennessee/Virginia market, is the dominant station in the 96th market and is considered the market leader in news, weather, and sports coverage. WCYB serves 17 counties, over 335,000 television households, with accurate and reliable news and severe weather coverage. In addition to the quality NBC programs like The Today Show, The Voice, The Biggest Loser and Revolution. WCYB features a variety of the most popular syndicated programs like Wheel of Fortune and Jeopardy.
Site Traffic
  • 77968 Global Rank
  • 14490
    United States
  • 1.02 M Estimated Visits
Traffic Sources
  • Direct
    62.58%
  • Search
    23.00%
  • Social
    12.68%
  • Referrals
    1.43%
  • Mail
    0.30%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 99,237
7,164
United States Rank 17,590
2,308
United States Page Views 96.0%
1.0%
Top Countries
Top Search Keywords
  • Northeast Tennessee
Ad Intelligence
  • Native
    42.47%
  • Standard
    51.88%
  • Direct
    5.64%
Ads Seen Recently
7,234
Longest Running Ad
WCYB
Device
Desktop
Dimensions
other
WCYB
Device
Mobile
Dimensions
other
WCYB
Device
Desktop
Dimensions
728x90
WCYB
Device
Desktop
Dimensions
728x90
WCYB
Device
Desktop
Dimensions
300x250
WCYB
Device
Mobile
Dimensions
300x250
WCYB
Device
Mobile
Dimensions
other
WCYB
Device
Mobile
Dimensions
other
WCYB
Device
Mobile
Dimensions
other
WCYB
Device
Desktop
Dimensions
other
WCYB
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
advertising.com
reseller
28458
beachfront.com
reseller
13749
e2541279e8e2ca4d
smartadserver.com
reseller
3563
rhythmone.com
reseller
1166984029
a670c89d4a324e47
freewheel.tv
reseller
799921
rubiconproject.com
reseller
16698
0bfd66d529a55807
tremorhub.com
reseller
z87wm
1a4e959a1b50034a
openx.com
reseller
539154393
contextweb.com
reseller
560382
indexexchange.com
reseller
183756
spotxchange.com
reseller
71451
WCYB advertising reaches 1.02M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, China, Germany. Pricing models they offer are CPM on channels such as Linear TV, Display, Mobile, Social, Email Advertising on WCYB will allow you to reach consumers in industries or verticals such as .

They are headquartered at Johnson City, TN, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, WCYB inventory partners include: advertising.com, beachfront.com, smartadserver.com, rhythmone.com, freewheel.tv, rubiconproject.com, tremorhub.com, openx.com, contextweb.com, indexexchange.com, spotxchange.com, spotx.tv, appnexus.com, yieldmo.com, aps.amazon.com, pubmatic.com, districtm.io, media.net, improvedigital.com, advangelists.com, aol.com, adtech.com, 33across.com, lkqd.net, google.com, telaria.com, connatix.com, sabio.us, triplelift.com, sharethrough.com, springserve.com, aniview.com, sonobi.com, mediawayss.com, taboola.com, criteo.com, yahoo.com, video.unrulymedia.com, emxdgt.com, tribalfusion.com, totalmediasolutions.com, rockyou.net, rockyou.com, nextmillennium.io, gumgum.com, fyber.com, thebrave.io, smartyads.com, supply.colossusssp.com, exponential.com, btrll.com, teads.tv, flurry.com, lijit.com, sovrn.com, undertone.com, conversantmedia.com.

WCYB works with Advertising technology companies such as Dstillery, Adify, Turn, eXelate, BlueKai, Index Exchange, Accuen, AppNexus, Criteo, Experian, DoubleClick.Net, Openads/OpenX, LucidMedia, Evidon, DoubleVerify, SiteScout, Aggregate Knowledge, Advertising.com, Rocket Fuel, Google Publisher Tag, X Plus One, Chango, Brandscreen, Integral Ad Science, 247 Media, Facebook Exchange FBX, Brilig, Neustar AdAdvisor, Real Media Group, Connexity, Datonics, Jumptap, DemDex, Open AdStream, Media Innovation Group, Flashtalking, Atlas, Yahoo Small Business, Pubmatic, Rubicon Project, Yield Manager, PointRoll, AOL-Time Warner Online Advertising, Adap.TV, Tapad, ADTECH, bRealtime, Simpli.fi, MyBuys, IponWeb BidSwitch, Digilant, Twitter Ads, ContextWeb, SpotXchange, Drawbridge, RealVu, Adconion, Upfront Digital Media, Zenovia, LiveRail, Mediaplex, Korrelate, AdMob, MyBuys MyAds, TripleLift, Right Media, Teads, Crosswise, Nativo, Eyeota, Pulpix, Q1Media, Google Adsense, Media.net, Burst Media, The Trade Desk, Ads.txt, Google Direct, ContextWeb Reseller, ORC International Reseller, AppNexus Reseller, RhythmOne Reseller, Converstand Media Direct, OpenX Direct, OpenX Reseller, SpotXChange Direct, AOL Reseller, PubMatic Reseller, Sonobi Reseller, Sovrn Reseller, Bidfluence Reseller, Google Reseller, Teads Direct, AppNexus Direct, ORC International Direct, GumGum Reseller, Sovrn Direct, 33 Across Direct, SpotXChange Reseller, Amazon Reseller, LKQD Reseller, RubiconProject Reseller, Criteo Reseller, SmartAdServer Reseller, Tremor Video Reseller, RubiconProject Direct, FreeWheel Reseller, Brightcom Direct, Lijit Direct, DistrictM Direct, AdFrontiers Direct, Tremor Video Direct, Outbrain Direct, Outbrain Reseller, ShareThrough Reseller, Lijit Reseller, Fyber Reseller, Amazon Direct, IndexExchange Reseller, IndexExchange Direct, Beachfront Reseller, BrightRoll Reseller, Exponential Direct, Improve Digital Direct, Improve Digital Reseller, SpringServe Reseller, Arrivalist, Adobe Audience Manager Sync, Taboola, AcuityAds, Amazon Ad System, Amazon Associates, GumGum, StackAdapt, Magnetic, Visible Measures, Bidtellect, GetIntent, Adhigh, AdGear, Tribal Fusion, BlueKai DMP, Beeswax, RUN Ads, Sonobi, Switch Ads, AdMeta, Improve Digital, Geniee, SkimLinks, eyeReturn, Consumable, RhythmOne, BidTheatre, OnAudience, AdSniper, Walmart, Infolinks, Yahoo Ad Sync, AppNexus Segment Pixel, ClickCertain, DistrictM Reseller, AdYouLike Reseller, Taboola Direct, RadiumOne, Celtra, Admedo, 161Media, Comet Cox Media Reseller, AdStanding, 33 Across Reseller, Narrative, Flxone, Avocet, CogoCast, Tail Target, Sharethrough, Eye View Digital, StreamRail Reseller, Cedato Reseller, Cedato Direct, LKQD Direct, SpringServe Direct, Resonate Insights, Connatix Direct, Triple Lift Direct, Google AdSense Integrator, MicroAd, AdMatrix, Yieldmo Direct, DynAdmic, Videology, Yieldmo, Sociomantic, Yahoo Direct, Media.net Direct, Undertone Direct, Zedo Direct, Optimatic Reseller, Next Millenium Direct, Rock You Reseller, Total Media Direct, AndBeyond.Media Direct, Quantcast Direct, Chocolate Reseller, SmartyAds Direct, adtelligent Reseller, Mediawayss Direct, Aniview Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Brave Reseller, Rock You Direct, Mobile Ad Trading Direct, Woobi Reseller, Videmob Reseller, Ad Lightning, RhythmOne Direct, Telaria Direct, AdMan Reseller, ucfunnel Reseller, GroundTruth Reseller, LoopMe Reseller, Quantcast Reseller, Synacor Reseller, Telaria Reseller, MaxPoint Interactive, BidSwitch, Header Tag by Index Exchange, Flurry Direct, Mobile Ad Trading, Prebid, Amazon Transparent Ad Marketplace, Roku, AdRoll, Choozle, Advangelists, Emerse, LinkedIn Ads, Yahoo Reseller, Criteo Direct, Media.net Reseller, comScore Activation, Smaato Reseller, The MediaGrid Direct, Nativo Reseller, Facebook Direct, AdMan Direct, ContextWeb Direct, PubMatic Direct, Smartclip Reseller, Undertone Reseller, App-Ads.txt, Converstand Media Reseller, OneTag Reseller, Commission Junction, The MediaGrid Reseller, AdYouLike Direct, Nativo Direct, E-Planning Reseller, Yieldmo Reseller, vidoomy Reseller, SpringServe.