Wetpaint is a next-generation media platform company that uses its proprietary state-of-the-art technologies and expertise in social media to build and monetize audiences.

The company’s vision is to power a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18- to 34-year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than 12 million unique visitors monthly and has over 2 million Facebook fans.

The rapid success of Wetpaint Entertainment is due to the company’s obsessive innovation around knowing its audience. This is made possible through Wetpaint’s proprietary Social Distribution System, a patent-pending technology-based social experimentation platform. Wetpaint’s competitive advantage is this complete audience-development engine, which optimizes the packaging and distribution of every item of content, getting it to the right audience at the right place at the right time on the social web.

Wetpaint was founded by Internet pioneer and digital media thought leader Ben Elowitz. The company’s leadership and results have been recognized across top media outlets, including The Wall Street Journal’s AllThingsD, Fortune, Forbes, TIME, CNNMoney, CNBC.com, Business Insider, TechCrunch, The Huffington Post, Media ReDEFined, paidContent, Poynter and more. Wetpaint has offices in Seattle and New York and is backed by Accel Partners, the investors behind Facebook.