What to Expect is the world’s best-known, most trusted pregnancy and parenting brand, helping every parent know what to expect, every step of the way. We're a digital media company building on the bestselling What to Expect book series by Heidi Murkoff, What to Expect Digital reaches over 15 million parents and parents-to-be each month with its popular website, and top-rated apps for Android, and iOS. What to Expect makes it our mission to be empowering, positive, personalized and relevant by offering must-have information, support and community for every step of the parenting journey, from preconception to pregnancy to the baby years and beyond.
- Company Name:What To Expect
(View Trends)
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Headquarters: (View Map)New York, NY, United States
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50 - 200 employees
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Desktop Display, Email, Mobile Display, Social
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CPM
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Web Publisher
- Headline:The Most Trusted Pregnancy & Parenting Brand
- Self / Managed Service:Managed Service
- IndustriesConsumer Packaged Goods, Education, Food & Beverage, Health & Beauty, Healthcare
- Key DifferentiatorWhat to Expect is the world’s best-known, most-trusted pregnancy and parenting brand. We understand the moments – big and small – that comprise the journey, and we deliver the answers and support parents need when it matters most. That’s why we’re so good at connecting some of the world’s most influential brands with the most powerful consumers on the planet. From acquisition to brand awareness to targeted reach, talk to us about how we can help differentiate your brand and engage a highly qualified audience of expecting, new and experienced parents.
- 6922 Global Rank
- 2393 United States
- 19.4 M Estimated Visits
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Search76.89%
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Direct20.87%
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Display1.02%
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Referrals0.46%
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Social0.40%
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Mail0.36%
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62.11%
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5.76%
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5.64%
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1.92%
- United States 72.4%
- India 3.7%
- Singapore 3.5%
- Myanmar 3.1%
- Canada 1.6%
- Cell Biology
- Signal Transduction
- 5 M Downloads
- 10 SDKs
- 4.84 Avg. Rating
- 0 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.wte.view
- App Support: https://www.whattoexpect.com
- Genre: health_and_fitness
- Bundle ID: com.wte.view
- App Size: 29.5 M
- Version: 80
- Release Date: October 26th, 2010
- Update Date: May 21st, 2021
Description:
Get the pregnancy app and baby tracker chosen by more than 15 million parents.
What to Expect, the world’s best known, most trusted pregnancy and parenting brand, offers a pregnancy app that helps you prepare for parenthood and guides you through your journey.
Simply enter your baby’s due date (or use our pregnancy due date calculator if you’re not sure) to start tracking your baby’s growth today.
Based on your due date or baby’s birthday, you’ll receive personalized info about your baby’s development, as well as expert articles, tips, helpful tools, compelling videos and more. The What to Expect app provides you with your very own, tailor-made due date countdown for pregnancy.
Once you enter your due date and start using our pregnancy app, you can join a tight-knit community of parents and parents-to-be and get plenty of support from our active, caring birth-month groups.
When your baby arrives, you’ll get regular updates on his or her development and growth, as well as expert advice on everything from postpartum healing and feeding to sleep schedules and milestones.
KEY FEATURES 🎈
• 📅 An award-winning due date calculator that lets you figure out your baby’s due date, then provides fun facts about your baby’s birthday
• 🤰A week-by-week pregnancy tracker that details your baby's development based on your due date and helps you understand your changing body
• 👶 Baby development week-by-week and month-by-month guides that include sleep schedules, milestones, feeding tips and more
• 📝 Helpful daily tips tailored to where you are in your pregnancy, postpartum or parenting journey
• 🌸 A handy ovulation calculator that lets you track your periods and most fertile times when you’re trying to get pregnant
• 🍼 A baby feeding tracker that lets you time your baby’s feedings, keep track of them all in one place and log feeding history so you can easily spot patterns in your baby’s eating habits
• 🩺 Thousands of medically accurate articles, plus stories from real parents and parents-to-be, on every aspect of pregnancy and parenting, from the “trying to get pregnant” stage through the toddler years
• 📺 Videos about what to expect during each week of pregnancy and each month of your baby’s first year
• ✔️ Personalized baby registry checklist
• 🧸 Detailed baby product reviews and buying guides you can trust from our editorial team and experts
• 👦 👧 A fun Chinese gender predictor that guesses your baby’s sex
• 👩⚕️ Info about the tests and screenings you can expect during pregnancy and beyond
• 🧰 Search tools to help you find fast, accurate answers to your pregnancy, parenting and fertility questions
• 💬 Special community groups devoted to birth months and locations, interests, medical conditions, parenting styles, must-have baby gear and more!
All the content on What to Expect is accurate, up-to-date and regularly reviewed by the What to Expect Medical Review Board and other pregnancy and parenting health experts. It is in line with the latest evidence-based medical information and accepted health guidelines, including the What to Expect books by Heidi Murkoff.
The medical guidelines and recommendations on What to Expect come from highly respected expert organizations including the American College of Obstetricians and Gynecologists (ACOG), the American Academy of Pediatrics (AAP) and the Centers for Disease Control and Prevention (CDC), as well as from peer-reviewed medical journals.
For more about What to Expect's medical review and editorial policy, visit: https://www.whattoexpect.com/medical-review/
Do not sell my info: https://dsar.whattoexpect.com/
Use our pregnancy app to help you have a happy, healthy pregnancy and a happy, healthy baby! Let’s connect:
* Instagram: @whattoexpect
* Twitter: @WhatToExpect
* Facebook: facebook.com/whattoexpect
* Pinterest: pinterest.com/whattoexpect
* TikTok: @whattoexpect
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Native0.06%
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Standard88.60%
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Direct11.34%
They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, What To Expect inventory partners include: triplelift.com, teads.tv, sovrn.com, smaato.com, rubiconproject.com, pubmatic.com, openx.com, media.net, liveintent.com, lijit.com, indexexchange.com, gumgum.com, google.com, districtm.io, behave.com, aps.amazon.com, appnexus.com, aol.com, advertising.com, adtech.com.
What To Expect works with Advertising technology companies such as Turn, X Plus One, PointRoll, AOL-Time Warner Online Advertising, Neustar AdAdvisor, Bizo, DemDex, Think Realtime, Accuen, Integral Ad Science, Google Adsense, Atlas, DoubleClick.Net, AppNexus, eXelate, BlueKai, Amazon Associates, Chitika, Collective Media, Advertising.com, MyBuys, Aggregate Knowledge, RadiumOne, Rocket Fuel, Swoop, The Trade Desk, Adconion, AppNexus Segment Pixel, SpotXchange, Taboola, Media Innovation Group, Yahoo Small Business, Conversant, Evidon, Commission Junction, Google Publisher Tag, Index Exchange, Facebook Custom Audiences, Ziff Davis, BlueKai DMP, Adobe Audience Manager Sync, SkimLinks, Amazon Ad System, Openads/OpenX, ContextWeb, Rubicon Project, Amazon Direct, ContextWeb Direct, Google Direct, ShareThrough Direct, LiveIntent Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, Teads Direct, bRealTime Direct, OpenX Direct, DistrictM Direct, Google Reseller, RubiconProject Reseller, Triple Lift Direct, AppNexus Direct, ORC International Direct, Beeswax, PubMatic Direct, Pubmatic, RUN Ads, Tapad, GetIntent, Adhigh, Twitter Ads, SiteScout, Videology, Kargo Direct, IndexExchange Reseller, IndexExchange Direct, TripleLift, Yahoo Ad Sync, Dstillery, VINDICO, Nativo, Connexity, Tribal Fusion, DoubleVerify, Magnetic, Burst Media, GumGum, IponWeb BidSwitch, Smaato Direct, AdGear, Yield Manager, Teads, Eyeota, Criteo, Simpli.fi, Criteo Publisher Marketplace, eyeReturn, DoubleClick Bid Manager, Research Now, AdRoll, Drawbridge, iSpot.tv, DynAdmic, Eye View Digital, StackAdapt, AcuityAds, MyBuys MyAds, Bidtellect, Admedo, Proclivity, adloox, Adform, 33 Across Direct, OpenX Reseller, PubMatic Reseller, Criteo Reseller, AOL Reseller, ORC International Reseller, Media.net, StickyAds TV, JustPremium, Flashtalking, AOL Direct, RhythmOne Reseller, Google AdSense Integrator, Sovrn Direct, Lijit Direct, 161Media, Google Inteactive Media Ads, BidSwitch Reseller, Telaria Direct, EMX, DistrictM, Avocet, Kargo, FreeWheel Reseller, Tremor Video Reseller, Telaria Reseller, GumGum Direct, SmartAdServer Reseller, Yieldmo Direct, GumGum Reseller, Yieldmo, Outbrain, Adelphic, Loopme, Media.net Direct, Yahoo Direct, Technorati Media, Ad Lightning, BidSwitch, So-net Media, Geniee, Header Tag by Index Exchange, ContextWeb Reseller, LKQD Direct, Prebid, Taboola Direct, Beachfront Reseller, Improve Digital Reseller, SpotXChange Reseller, Sonobi Reseller, Yahoo Reseller, Amazon Transparent Ad Marketplace, Consent Management Platform API v 2.0, Consumable Direct, Lijit Reseller, Sovrn Reseller, BounceX, Aniview Reseller, Yieldmo Reseller, AdMan Reseller, OneTag Reseller, SmartAdServer Direct, AdYouLike Reseller, LoopMe Reseller, Smaato Reseller, comScore Activation, Connatix Direct, LKQD Reseller, Adform Reseller, ucfunnel Reseller, Between Digital Reseller, Converstand Media Reseller, Media.net Reseller, Outbrain Reseller, SmartyAds Reseller, Synacor Reseller, Brave Reseller, App-Ads.txt, Converstand Media Direct, Nativo Direct, Federated Media Publishing, Sharethrough, Triple Lift Reseller, 33 Across Reseller, Amazon Reseller, ShareThrough Reseller, Trackonomics, Improve Digital, OnAudience.
