About

WhatsOnStage.com, now owned by US-based TheaterMania.com, Inc, is Britain’s leading dedicated theatre website, the one-stop-shop for all your theatregoing and theatre ticketing needs. Ranked as Number 1 in the UK by Alexa and Number 2 by Hitwise for performing arts, the site is a vibrant mix of news, reviews, interviews and gossip, as well as ticket promotions and discounts. The company also runs the WhatsOnStage Theatre Club, with year-round hosted events, and produces the hugely successful publicly-voted WhatsOnStage Awards, now in their 13th year. The audience represents the most avid – and the most influential – theatregoing demographic available online.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Founded in 1996 to connect the theatre industry with a mass consumer audience, WhatsOnStage.com is the UK’s biggest and best dedicated theatre website. It is ranked number 1 in the UK by Alexa and number 2 by Hitwise amongst all performing arts websites, and named one of the top 100 arts tweeters by The Times. In addition to integrated ticketing, WhatsOnStage.com is the trusted source for theatre information and editorial content. The website comprises a listings database of some 5,500-plus performances nationwide at any time, unrivalled theatre news, reviews, photos, interviews, gossip, blogs and features, as well as video, user-generated content and lively discussion boards. And over 200,000 subscribers receive our email newsletters and special offers on a weekly and daily basis. Our audience represents the country’s most avid theatregoing and arts-loving demographic available online. We founded and present the annual WhatsOnStage Awards. Now in their 13th year, the WhatsOnStage Awards are the only major UK theatre awards decided across by the public, with over 60,000 people voting each year. The company also runs the WhatsOnStage Theatre Club and hosts year-round events to major new West End productions, including post-show Q&As with the stars and creatives, which enhance the theatregoing experience for all involved. WhatsOnStage Ltd was acquired in January 2013 by TheaterMania.com, Inc., the leading US-based theatre content, ticketing and services company. The merger of these two renowned theatre brands forms the first dedicated transatlantic digital theatre media group, serving the world’s two great theatre capitals, London and New York, and markets throughout the United States and United Kingdom. Under our new ownership, the WhatsOnStage.com website was relaunched in June 2013. Major investment has been made in the new site, which is based on a robust, scalable platform that has been custom-built for theatre ticketing, show listings and content. This platform has been developed by TheaterMania and road-tested to huge success in the Broadway and nationwide US markets.
Site Traffic
  • 101128 Global Rank
  • 6377
    United Kingdom
  • 734 K Estimated Visits
Traffic Sources
  • Search
    46.33%
  • Direct
    34.86%
  • Social
    17.35%
  • Referrals
    1.46%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 128,808
3,560
United Kingdom Rank 6,836
463
United Kingdom Page Views 69.8%
5.8%
Top Countries
Top Search Keywords
  • New York City
Ad Intelligence
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
WhatsOnStage
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
62483
pubmatic.com
reseller
156212
pubmatic.com
reseller
137711
openx.com
reseller
538959099
openx.com
reseller
83499
openx.com
reseller
537120960
gumgum.com
reseller
11645
ffdef49475d318a9
lijit.com
direct
257238
fafdf38b16bf6b2b
sovrn.com
direct
257238
fafdf38b16bf6b2b
google.com
direct
pub-3529072602520318
WhatsOnStage advertising reaches 734k visitors across desktop and mobile web, in countries such as United Kingdom, United States, Canada, Australia, Netherlands. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on WhatsOnStage will allow you to reach consumers in industries or verticals such as .

They are headquartered at London, United Kingdom, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WhatsOnStage inventory partners include: pubmatic.com, openx.com, gumgum.com, lijit.com, sovrn.com, google.com.

WhatsOnStage works with Advertising technology companies such as Google Adsense, Google Publisher Tag, DoubleClick.Net, Tribal Fusion, Smart Adserver, Openads/OpenX, Facebook Custom Audiences, Affiliate Window, AppNexus, AppNexus Segment Pixel, Aggregate Knowledge, Flashtalking, Ads.txt, Google Direct, Sovrn Direct, Lijit Direct, GumGum Reseller, OpenX Reseller, PubMatic Reseller, Google AdSense Integrator, Less than 5 DIRECT Ads.txt, ExactTarget, Atlas, AudienceScience, Advantage Media, AWIN.