About

We organise the world's weather data into the most valuable local information.

We reach over 2 million monthly users in Australia, and we're now operating in the US and UK.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Weather Forecast - USA - WillyWeather
  • Self / Managed Service:
    Managed Service
  • Industries
    Technology, Telecommunications
  • Key Differentiator
    WillyWeather is the newest weather forecasting website for Australian locations. It provides forecasts for 8 different weather types and up to 7 days with graphs, statistics and charts. It enjoys a loyal and engaged audience. Audience Profile as of November 2011 13.2 million page views per month 850 000 unique visits per month 6 500 WillyWeather accounts 14 000 WillyWeather likes Demographics from over 5000 survey respondents Male 74.9% Female 25.1% 73% fish 53% live on the coast 95% use WillyWeather at least once a week 59% use WillyWeather daily 46% heard about us from a friend 40% completed university 42.5% between 18 and 44 y/o 47.3% between 45 and 64 y/o Types of Advertising Standard ad placements are above-fold mrecs and a leaderboard Takeover of whole site or different weather sections Sponsorship of weather sections (eg Weather statistics sponsored by ...) Geo targeting by state or region or location type Weather targeting (eg Natural gas sponsoring locations experiencing low temperatures) Time of day targeting (eg Macdonald's breakfast ads between 6am-9am) We offer BESPOKE opportunities
Site Traffic
  • 41786 Global Rank
  • 7560
    United States
  • 1.98 M Estimated Visits
Traffic Sources
  • Direct
    50.82%
  • Search
    47.90%
  • Referrals
    0.95%
  • Mail
    0.25%
  • Social
    0.09%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 63,097
1,578
United States Rank 11,747
1,120
United States Page Views 97.1%
Top Countries
Top Search Keywords
  • Conglomerates
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 500 K Downloads
  • 10 SDKs
  • 4.64 Avg. Rating
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=au.com.willyweather
  • App Support: http://www.willyweather.com.au
  • Genre: weather
  • Bundle ID: au.com.willyweather
  • App Size: 12 M
  • Release Date: September 24th, 2018
  • Update Date: January 2nd, 2021

Description:

LOCAL WEATHER FOR AMERICANS
WillyWeather is a feature-rich weather app that includes NOAA radar and satellite, detailed wind, rain, tide, swell and UV forecasts, as well as moon phases, and sunrise and sunset times.

Going beyond the average weather service, we process and fine-tune forecast data to the specific coordinates of over 175,000 locations throughout the US including all towns, cities, beaches, rivers, parks, lakes and islands.

WEATHER DATA
• WEATHER - Six day NOAA weather forecasts tailored to each location including min/max temperatures, and detailed weather descriptions.
• RADAR - Raw NOAA radar data, refined, processed and integrated with Google maps.
• SATELLITE - National satellite view, displaying cloud cover for the entire US, integrated with Google maps.
• TIDES - The most comprehensive tide times system in the USA, bringing together NOAA standard port data with offsets generated for specific locations by WillyWeather. Includes every beach in the US, and many river systems and inlets.
• WIND -The most accurate global wind forecast model gathered from NOAA, interpolated to the exact coordinates for each location and vetted against real-time wind observations to deliver the best performing information.
• UV - Hourly UV index forecasts, including alerts outlining extreme conditions when there is risk of harm from unprotected sun exposure.
• MOON PHASES - Full moon and new moon phases, illumination and rise and set times. Deeply integrated with tidal data.
• RAINFALL - Intuitive visual indication of rainfall probability for the week ahead.
• SWELL - Swell height, period and direction for each beach and surf spot in the USA.
• SUNRISE SUNSET - Sunrise and sunset times with first light and last light.
• REAL TIME observational data - with trends for all locations including current temperature, feels-like temperature, rain today, rain last hour, humidity, pressure, wind speed, wind direction, wind gusts and dew point.
• NOAA WARNINGS - Easily accessible and specifically targeted to the locations affected.

FEATURES
• Interactive rainfall radar, using Google maps: pan and zoom like you've always wanted through the national NOAA radar network, to see exactly where rain is falling around you, or your favorite locations. Our mapping features provide more control, and more detail than any other US weather resource.
• Stunning, interactive tide, swell, and wind forecast graphs which allow you to easily interpret the conditions at your favorite surf beach, secret fishing spot or upcoming hike - in real-time, and up to seven days in the future. We're particularly proud of our graphs, we pushed the boundaries to provide you with more context, and more detail for each weather type.
• A beautiful, simple and organized interface in which the weather data that is important to you is easy to find, consume and interact with. Our goal was to present accurate and relevant weather information to you, as quickly, and easily as possible.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    99.93%
  • Direct
    0.07%
Ads Seen Recently
2,867
Longest Running Ad
WillyWeather
Device
Desktop
Dimensions
other
WillyWeather
Device
Desktop
Dimensions
468x60
WillyWeather
Device
Desktop
Dimensions
468x60
WillyWeather
Device
Desktop
Dimensions
468x60
WillyWeather
Device
Mobile
Dimensions
300x50
WillyWeather
Device
Mobile
Dimensions
320x50
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
criteo.com
reseller
4130
pubmatic.com
reseller
156230
5d62403b186f2ace
rubiconproject.com
reseller
11504
0bfd66d529a55807
google.com
direct
pub-6133282490222168
f08c47fec0942fa0
google.com
direct
pub-1761847365741148
f08c47fec0942fa0
rubiconproject.com
reseller
17328
0bfd66d529a55807
indexexchange.com
reseller
184738
smartadserver.com
reseller
3564
xad.com
reseller
1190
81cbf0a75a5e0e9a
rubiconproject.com
reseller
15278
0bfd66d529a55807
pubmatic.com
reseller
157097
5d62403b186f2ace
WillyWeather advertising reaches 1.98M visitors across desktop and mobile web, in countries such as United States, Argentina, Turkey, United Kingdom, Australia. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on WillyWeather will allow you to reach consumers in industries or verticals such as Technology, Telecommunications.

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WillyWeather inventory partners include: criteo.com, pubmatic.com, rubiconproject.com, google.com, indexexchange.com, smartadserver.com, xad.com, onetag.com, olaex.biz, openx.com, appnexus.com, pubnative.net, lemmatechnologies.com, sonobi.com, rhythmone.com, tremorhub.com, adcolony.com, improvedigital.com, 33across.com, brightcom.com, loopme.com, spotx.tv, spotxchange.com, smartclip.net, districtm.io, tidaltv.com, adform.com, freewheel.tv, lkqd.com, lkqd.net, advertising.com, sekindo.com, aol.com, conversantmedia.com, video.unrulymedia.com, teads.tv, verve.com, outbrain.com, velismedia.com, blis.com, algorix.co, ucfunnel.com, decenterads.com, cmcm.com, bizzclick.com, advangelists.com, admixer.net, tappx.com, smartyads.com, gothamads.com, contextweb.com, chocolateplatform.com, beachfront.com, amlinetwork.com, axonix.com, web3.us.com, somoaudience.com, posumeads.com, peak226.com, inmobi.com, epom.com, engagebdr.com, admanmedia.com, aceex.io, mobfox.com, triplelift.com, emxdgt.com, bidtellect.com, gumgum.com, lijit.com, sovrn.com, aolcloud.net, imonomy.com, amxrtb.com, yahoo.com, connectad.io, ad-generation.jp, adtech.com, smaato.com, aps.amazon.com, thebrave.io, q1connect.com, pocketmath.com, onepath.ai, decibelnetwork.com, ogury.com, kargo.com, 152media.com, adsparc.com.

WillyWeather works with Advertising technology companies such as BridgeTrack, Google Adsense, Aggregate Knowledge, Rubicon Project, Tribal Fusion, Exponential, eXelate, DoubleClick Bid Manager, Chango, AppNexus, The Trade Desk, Yahoo Small Business, Turn, AudienceScience, Evidon, DoubleVerify, Sekindo, Google Remarketing, Pubmatic, DoubleClick.Net, Google Publisher Tag, Tapad, Rocket Fuel, Yahoo Ad Sync, Beeswax, Ads.txt, Google Direct, RubiconProject Reseller, PubMatic Reseller, Criteo Reseller, Tremor Video Direct, SpotXChange Direct, GetIntent, Adhigh, Atlas, DemDex, Adobe Audience Manager Sync, Innovid, Simpli.fi, Burst Media, AdGear, GumGum, SkimLinks, Dstillery, Advertising.com, IponWeb BidSwitch, SiteScout, Magnetic, Drawbridge, RUN Ads, Admedo, ContextWeb, eyeReturn, Connexity, RadiumOne, adloox, Prebid, Google Reseller, IndexExchange Reseller, IndexExchange Direct, DistrictM Direct, AppNexus Reseller, Converstand Media Direct, SpotXChange Reseller, AOL Reseller, LKQD Reseller, Tremor Video Reseller, FreeWheel Reseller, Adform Reseller, Improve Digital Reseller, Brightcom Direct, OpenX Reseller, SmartAdServer Reseller, ContextWeb Reseller, Synacor Reseller, 33 Across Reseller, DistrictM Reseller, StackAdapt, Media.net, Criteo, AcuityAds, Criteo Publisher Marketplace, Research Now, BlueKai, BlueKai DMP, Openads/OpenX, Yield Manager, SpotXchange, Index Exchange, MyBuys MyAds, TripleLift, Integral Ad Science, Flashtalking, Eye View Digital, Spongecell, Crosswise, LoopMe Reseller, Sovrn Direct, Lijit Direct, GumGum Reseller, VINDICO, BidTheatre, Teads, DynAdmic, Yieldmo, Google AdSense Integrator, Amazon Associates, Publift, Sojern, Videology, Amazon Ad System, Primis Direct, Smartclip Reseller, Admixer Reseller, Imonomy Reseller, Media Innovation Group, Bidtellect, Taboola, GumGum Direct, Bidtellect Reseller, Criteo Direct, RhythmOne Reseller, Outbrain Reseller, Outbrain Direct, ORC International Reseller, ORC International Direct, Triple Lift Direct, Blis, Improve Digital, AdTheorent, Google Inteactive Media Ads, 161Media, Adelphic, MaxPoint Interactive, ZypMedia, PLAYGROUND XYZ, EMX, Avocet, AdStanding, RubiconProject Direct, So-net Media, Cinarra, Freebit Admind, MicroAd, bRealtime, Proclivity, Clickagy, ClickCertain, BidSwitch, Appier, Admixer, Technorati Media, OnAudience, Sekindo Direct, Videology Group Reseller, Header Tag by Index Exchange, Sonobi, Resonate Insights, Amazon Direct, Yahoo Reseller, Mobfox Direct, PubMatic Direct, Teads Reseller, Vidazoo Reseller, OpenX Direct, Consent Management Platform API v 2.0, Uponit, 33 Across Direct, Connectad Direct, Kargo Direct, OneTag Direct, Teads Direct, Yahoo Direct, 152 Media Reseller, AdMan Reseller, Beachfront Reseller, Chocolate Reseller, Converstand Media Reseller, Lijit Reseller, OneTag Reseller, Q1Connect Reseller, Smaato Reseller, SmartyAds Reseller, Somoaudience Reseller, Sonobi Reseller, Sovrn Reseller, Tappx Reseller, Brave Reseller, ucfunnel Reseller, AOL Direct, AppNexus Direct, Revcontent Direct, Sonobi Direct, Tappx Direct, GroundTruth Reseller, my6sense Reseller, FLoC, ShareThrough Direct, Amazon Reseller, ShareThrough Reseller, Telaria Reseller, Yieldmo Reseller, App-Ads.txt, Publift Fuse Platform, Media.net Direct, RhythmOne Direct, SmartAdServer Direct, The MediaGrid Direct, AdYouLike Reseller, The MediaGrid Reseller, AdYouLike Direct, Improve Digital Direct, DeepIntent Reseller, GourmetAds Reseller, Adform Direct, Media.net Reseller, Triple Lift Reseller, Yieldlab Reseller, vidoomy Reseller.