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WLR FM
Waterford Local Radio First for Waterford
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About

WLR FM (Waterford Local Radio), licensed since 1989 (WLR had previously been a pirate radio station) by the Broadcasting Commission of Ireland, is the local radio station covering Waterford City and County. In addition to the official franchise area, the station also enjoys a considerable listenership in South County Kilkenny and East County Cork (although WLR FM can be heard further west than Bandon in County Cork). WLR FM broadcasts on three frequencies: 95.1 MHz for most of the county (and a low-power transmitter also on 95.1 MHz for Waterford city centre), 97.5 MHz for Waterford city and much of East Waterford, and a low-power transmitter on 94.8 MHz to cover the East Waterford coast.

On April 13, 2007, Cork based Thomas Crosbie Holdings (TCH), owner of the Irish Examiner and 17 other Irish newspapers, announced it had acquired 75% ownership of both WLR FM and Waterford based regional station Beat 102-103 , in a deal worth a combined €14 million while WLR FM Managing Director Des Whelan kept 25% of each [1][2]. TCH already had a media presence in Waterford in its ownership of the The Waterford News & Star.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Desktop Video, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Waterford Local Radio First for Waterford
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Financial Services, Government & Politics, Sports
  • Key Differentiator
    As in all other aspect of our business, in the WLR FM Advertising Department we strive to provide the best possible service to our customers. From large national and international advertisers to small local businesses, all customers can be sure of receiving the same high level of professionalism and service at WLR FM. Our small, experienced and motivated team are on hand to help customers get the very best return for their investment in a radio campaign. From creating awarding winning radio promotions and advertising campaigns, to finding the right sponsorship opportunity for each business, WLR FM Sales Executives work with clients from campaign concept and planning through to copy creation and on-air execution to ensure the highest standards are maintained at all times and the best results achieved. Radio in Ireland is a huge part of our daily life. As a nation we consume more radio than any other country in Western Europe with an average adult here spending over 3 hrs a day listening to the radio. Harness the power of radio and put Waterford's No.1 radio station to work for your business. Sponsorships and Promotions WLR FM has created many award winning sponsorships and promotions in the last number of years. From Major Stations Promotions to weeklong giveaways, we work with clients to create marketing messages that impact on listeners and give real results. Download Full details on WLR FM Sponsorships and Promotions here Outside Broadcasts and Street Team The WLR FM Outside Broadcast Unit and Street Team add presence, colour and impact to any event, festival or commercial promotion. Choose which combination suits of broadcast and Street Team activity suit you best and let us make your event memorable. Download Full Details on WLR FM Outside Broadcasts and Street Team activity here About WLR FM Creative Services 
Award winning creative team focused on writing results-driven radio campaigns. Click here to hear some of the ads we have produced. 
We are Able to meet short deadlines and tight turnaround times.
We produce ads for WLR FM as well as external stations. 
For further details on WLR FM creative serviced, please email your enquiry here or contact your sales representative.
Site Traffic
  • 373399 Global Rank
  • 1548
    Ireland
  • 273 K Estimated Visits
Traffic Sources
  • Direct
    58.56%
  • Search
    27.90%
  • Social
    12.97%
  • Referrals
    0.57%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 324,993
3,013
Links In Count 132
6
Qatar Rank 3,075
1,529
Qatar Page Views 61.9%
4.1%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Waterford
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 35 SDKs
  • 3.64 Avg. Rating
  • 18 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.wlrfm.wlrfm
  • App Support: http://www.irelandwebdesigner.com
  • Genre: music_and_audio
  • Bundle ID: com.wlrfm.wlrfm
  • App Size: 10 M
  • Version: 3
  • Release Date: March 15th, 2011
  • Update Date: August 9th, 2018

Description:

The WLR FM Android App complements the services provided by local radio station, WLR FM based in Waterford Ireland. WLR FM is Ireland’s local station of the year and is Waterford’s most listened to radio station.

WLR FM broadcast 24 hours a day from their studios in Waterford City and Dungarvan.

Listen LIVE to the radio station
Send a request straight to the LIVE studio
LIVE news feed

Only available on Android 2.2 upwards

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Fabric
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Apache Commons Codec
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Apache Commons Logging
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Apache Cordova
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Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-9202600802611266
f08c47fec0942fa0
WLR FM advertising reaches 273k visitors across desktop and mobile web, in countries such as Ireland, United Kingdom, Austria, Australia, United States, Canada. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on WLR FM will allow you to reach consumers in industries or verticals such as Financial Services, Entertainment, Sports, Government & Politics.

They are headquartered at Waterford, Ireland, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WLR FM inventory partners include: google.com.

WLR FM works with Advertising technology companies such as ADTECH, Google Publisher Tag, DoubleClick.Net, Google Adsense, Mediaplex, Chango, Brilig, AppNexus, The Trade Desk, Neustar AdAdvisor, Openads/OpenX, Turn, Evidon, Aggregate Knowledge, Resonate Insights, Dstillery, BlueKai, Atlas, Yahoo Small Business, Tapad, AOL-Time Warner Online Advertising, Facebook Exchange FBX, Facebook Custom Audiences, Criteo, Twitter Ads, X Plus One, Videology, DemDex, eXelate, Ezakus, DoubleClick Bid Manager, BlueKai DMP, Integral Ad Science, Rubicon Project, Rocket Fuel, Advertising.com, Specific Media, VINDICO, AppNexus Segment Pixel, Sojern, Flashtalking, Adap.TV, DoubleVerify, Index Exchange, IponWeb BidSwitch, Collective Media, Korrelate, SpotXchange, Jivox, Media Innovation Group, Arrivalist, Right Media, Walmart, StickyAds TV, Yahoo Ad Sync, Simpli.fi, Weborama, RadiumOne, Research Now, Google AdSense Integrator, Adform, Ad4mat, Zanox, BannerFlow, Ads.txt, Google Direct, Consent Management Platform API v 2.0, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, FLoC, AppNexus Direct, DistrictM Direct, FreeWheel Direct, IndexExchange Direct, Lijit Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, RubiconProject Direct, Sekindo Direct, Primis Direct, ShareThrough Direct, SmartAdServer Direct, Smartclip Direct, Sovrn Direct, Taboola Direct, vidoomy Direct, Adform Reseller, AOL Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, Criteo Reseller, ORC International Reseller, FreeWheel Reseller, Fyber Reseller, Google Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, Inneractive Reseller, Lijit Reseller, LKQD Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, Smaato Reseller, SmartAdServer Reseller, Sonobi Reseller, Sovrn Reseller, SpotXChange Reseller, Synacor Reseller, Videology Group Reseller, Tremor Video Reseller, Google Ad Partner Services.
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WLR FM Categories
Last Updated 1/3/25
WLR FM advertising reaches 273k visitors across desktop and mobile web, in countries such as Ireland, United Kingdom, Austria, Australia, United States, Canada. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on WLR FM will allow you to reach consumers in industries or verticals such as Financial Services, Entertainment, Sports, Government & Politics.

They are headquartered at Waterford, Ireland, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WLR FM inventory partners include: google.com.

WLR FM works with Advertising technology companies such as ADTECH, Google Publisher Tag, DoubleClick.Net, Google Adsense, Mediaplex, Chango, Brilig, AppNexus, The Trade Desk, Neustar AdAdvisor, Openads/OpenX, Turn, Evidon, Aggregate Knowledge, Resonate Insights, Dstillery, BlueKai, Atlas, Yahoo Small Business, Tapad, AOL-Time Warner Online Advertising, Facebook Exchange FBX, Facebook Custom Audiences, Criteo, Twitter Ads, X Plus One, Videology, DemDex, eXelate, Ezakus, DoubleClick Bid Manager, BlueKai DMP, Integral Ad Science, Rubicon Project, Rocket Fuel, Advertising.com, Specific Media, VINDICO, AppNexus Segment Pixel, Sojern, Flashtalking, Adap.TV, DoubleVerify, Index Exchange, IponWeb BidSwitch, Collective Media, Korrelate, SpotXchange, Jivox, Media Innovation Group, Arrivalist, Right Media, Walmart, StickyAds TV, Yahoo Ad Sync, Simpli.fi, Weborama, RadiumOne, Research Now, Google AdSense Integrator, Adform, Ad4mat, Zanox, BannerFlow, Ads.txt, Google Direct, Consent Management Platform API v 2.0, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, FLoC, AppNexus Direct, DistrictM Direct, FreeWheel Direct, IndexExchange Direct, Lijit Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, RubiconProject Direct, Sekindo Direct, Primis Direct, ShareThrough Direct, SmartAdServer Direct, Smartclip Direct, Sovrn Direct, Taboola Direct, vidoomy Direct, Adform Reseller, AOL Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, Criteo Reseller, ORC International Reseller, FreeWheel Reseller, Fyber Reseller, Google Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, Inneractive Reseller, Lijit Reseller, LKQD Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, Smaato Reseller, SmartAdServer Reseller, Sonobi Reseller, Sovrn Reseller, SpotXChange Reseller, Synacor Reseller, Videology Group Reseller, Tremor Video Reseller, Google Ad Partner Services.