History
The station began broadcasting on October 29, 1970 as WYEA and aired an analog signal on UHF channel 38. It was branded on-air as "YAY-TV" and featured promotions showing a cheerleader with pompoms. WYEA was originally owned by Huntsville, Alabama broadcaster Charles Grisham and his company, Gala Broadcasting. It brought a full NBC affiliate to Columbus after a full decade in which NBC was mostly limited to off-hours clearances on CBS outlet WRBL and ABC affiliate WTVM.
Later in the 1970s, WYEA became the flagship station of Aflac's broadcast operations (a locally based insurance company). The outlet added the -TV suffix to its call sign on January 23, 1979. In 1981, Aflac sold the station to J. Curtis Lewis, owner of WJCL-TV-FM in Savannah, Georgia, WLTX and WNOK-FM in Columbia, South Carolina, and WSTZ-FM-AM in Jackson, Mississippi. On August 31 of that year, the station changed its calls to the current WLTZ and adopted the branding "Z 38". Lewis kept WLTZ until 2007--long after selling off his other stations--when SagamoreHill Broadcasting purchased the station. WLTZ joined The CW network on April 27, 2009 adding it to a second digital channel, 38.2. In February 2017, Antenna TV premiered on the third digital channel, 38.3.
- Company Name:WLTZ
(View Trends)
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Headquarters: (View Map)Columbus, GA, United States
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Office Locations:Georgia
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10 - 50 employees
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Desktop Display, Social, Mobile Display, Email
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CPM
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Web Publisher
- Headline:Georgia & Alabama News, Weather & Sports
- Self / Managed Service:Managed Service
- IndustriesGovernment & Politics, Sports
- Key DifferentiatorIncrease your sales today by advertising on WLTZ NBC 38, The CW GA-BAMA, WLTZ.com or CW-GABAMA.com. Please contact our General Sales Manager Fred Steppe: fsteppe@wltz.com Phone: 706-507-7141
- 752973 Global Rank
- 264844 United States
- 94.7 K Estimated Visits
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Search85.40%
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Direct6.98%
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Referrals2.75%
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Social2.58%
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Mail2.28%
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Display0.00%
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67.32%
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6.40%
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3.58%
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3.01%
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2.26%
- United States 65.7%
- Office Services
- Secretarial Services and Virtual Assistants
- 1 K Downloads
- 10 SDKs
- 4.41 Avg. Rating
- 6 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.mobdub.channel.WLTZ
- App Support: http://www.wltz.com/
- Genre: news_and_magazines
- Bundle ID: com.mobdub.channel.WLTZ
- App Size: 3.85 M
- Version: 104
- Release Date: May 16th, 2012
- Update Date: May 20th, 2020
Description:
NBC affiliate WLTZ 38 serves Columbus, Auburn, Fort Benning, Phenix City, and Opelika.
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Native0%
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Standard0%
They are headquartered at Columbus, GA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WLTZ inventory partners include: openx.com, pubmatic.com, districtm.io, undertone.com, appnexus.com, nobid.io, emxdgt.com, beachfront.com, adtelligent.com, triplelift.com, springserve.com, videobridge.tv, advertising.com, google.com, ampliffy.com, avantisvideo.com, freewheel.tv, contextweb.com, rhythmone.com, sonobi.com, improvedigital.com, rubiconproject.com, onetag.com, indexexchange.com, gumgum.com, conversantmedia.com, synacor.com, aniview.com, altitude-arena.com, lkqd.net, spotx.tv, spotxchange.com, verve.com, tremorhub.com, tvp.tv, loopme.com, vitor.media, smartadserver.com, inmobi.com, bidmachine.io, pubnative.net, sabio.us, video.unrulymedia.com, streamrail.net, supply.colossusssp.com, lbdp.us, pilotx.tv, adform.com, uis.mobfox.com, yahoo.com, adiiix.com, aralego.com, ucfunnel.com, krushmedia.com, gothamads.com, telaria.com, pixfuture.com, lijit.com, sovrn.com, media.net, smaato.com, yieldmo.com, mobimight.com, vertamedia.com, cedato.com, admixer.net, lkqd.com, lm.ortb.net, engagebdr.com, advangelists.com, themediagrid.com, lunamedia.io, streamkey.tv, smartyads.com, audience.media, yieldnexus.com, wowyow.com, vidazoo.com, teads.tv, outbrain.com, kubient.com, linknexus.co.uk, admanmedia.com, omnijay.com, tribalfusion.com, exponential.com, consumable.com, adtech.com, connatix.com, nativo.com, aol.com, cmcm.com, adcolony.com, meitu.com, betweendigital.com, germaniavid.com.
WLTZ works with Advertising technology companies such as Adify, Google Publisher Tag, Pubmatic, Evidon, AOL-Time Warner Online Advertising, Yield Manager, Yahoo Genome, World Now, DoubleClick.Net, Google Adsense, Zedo, Facebook Exchange FBX, AdBlade Embed, Rubicon Project, SpotXchange, Index Exchange, Videology, Adap.TV, Neustar AdAdvisor, Aggregate Knowledge, DoubleVerify, Tapad, 161Media, Yahoo Small Business, Criteo, ADTECH, AcuityAds, Zenovia, IponWeb BidSwitch, Proclivity, Undertone, AdGear, Connexity, Upfront Digital Media, Eq Ads, Integral Ad Science, Drawbridge, RealVu, Twitter Ads, Specific Media, Switch Ads, Burst Media, Improve Digital, Adconion, Mediaplex, Flashtalking, MyBuys, NetSeer, Simpli.fi, AppNexus Segment Pixel, MLN Advertising, bRealtime, Technorati Media, Sociomantic, PointRoll, eyeReturn, LiveRail, Tribal Fusion, Adform, Exponential, Jumptap, MyBuys MyAds, Magnetic, BlueKai DMP, DoubleClick Bid Manager, Crosswise, Appier, RhythmOne, Media.net, GumGum, Polymorph, BrightRoll, TripleLift, Teads, AdRoll, Adhigh, Jivox, Ads.txt, Google AdSense Integrator, GTxcel, AOL Direct, AppNexus Direct, Converstand Media Direct, ORC International Direct, Google Direct, IndexExchange Direct, Lijit Direct, LKQD Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, RubiconProject Direct, SmartAdServer Direct, Sovrn Direct, SpotXChange Direct, SpringServe Direct, Triple Lift Direct, Yahoo Direct, Yieldmo Direct, AdMan Reseller, AOL Reseller, AdYouLike Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, DistrictM Reseller, ORC International Reseller, FreeWheel Reseller, Google Reseller, GumGum Reseller, Improve Digital Reseller, LKQD Reseller, LoopMe Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, Smaato Reseller, SmartAdServer Reseller, SpotXChange Reseller, Synacor Reseller, Undertone Reseller, Outbrain, BannerSnack, comScore Activation, Nativo.