About

WOOD TV8 is the NBC affiliate operating out of Grand Rapids, Michigan and is the home of 24 Hour News 8. The station also operates the ABC affiliate WOTV 4, branded as WOTV 4 women, and a MyNetwork affiliate of WXSP TV. WOOD TV8 is owned by LIN Media.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Linear TV, Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Grand Rapids, MI news, weather, sports and traffic
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Sports
  • Key Differentiator
    1949 — The first night of television in West Michigan occurs on August 15. WLAV-TV, the predecessor of WOOD TV8, broadcasts on Channel 7 from the Grand Rapids National Bank Building (now McKay Tower). The station’s owner is Leonard Versluis. 1951 — Grandwood Broadcasting (owner of WOOD radio) purchases WLAV-TV and changes the call letters to WOOD-TV. Willie Wood debuts. The cartoon woodpecker is the station’s visual hallmark. 1953 — The station switches from Channel 7 to Channel 8 on December 8, and increases its power from 28,000 to 100,000 watts. WOOD-TV is the first station in West Michigan to broadcast in color. 1954 — On New Year’s Day, WOOD-TV is one of 21 stations in the country to carry the Tournament of Roses parade in color. WOOD-TV becomes Michigan’s most powerful station with 316,000 watts. 1955 — WOOD-TV, along with WOOD radio, moves to its current building at 120 College S.E. 1957 — WOOD-TV is purchased by Time, Inc. 1964 — Warren Reynolds joined WOOD-TV. 1972 — WOOD-TV changes its call letters to WOTV when Time, Inc. sells WOOD radio. 1975 — WOTV is the first station in West Michigan to own electronic news gathering equipment. 1980 — WOTV is the first station in West Michigan to operate live news-gathering equipment and broadcast news from outside the studio. 1983 — LIN Broadcasting Corp. purchases WOTV from Time, Inc. 1983 — Chopper 8 becomes West Michigan’s first news helicopter. 1984 — News 8 Today premieres as the area’s first early morning newscast. It airs weekdays from 6:30 a.m. to 7:00 a.m. 1992 — On January 1, WOTV reclaims its old call letters and once again becomes WOOD. WUHQ (channel 41), because of its local marketing agreement with WOOD becomes WOTV. 1995 — News 8 expands early morning news to a two-hour format, weekday mornings from 5:00 a.m. to 7:00 a.m. Also, the weekday noon newscast and weekend 6:00 p.m. newscast expand to one-hour formats. This gives WOOD TV8 more local news than any station in the market. 1996 — In November, www.woodtv.com premieres on the Internet. 1997 — 24 Hour News 8 receives eight awards for excellence from the Michigan Association of Broadcasters, including Station of the Year. The station also receives six Associated Press Awards, the School Bell Award from the Michigan Education Association and the Gracie Allen Award from the American Women in Radio and Television. 1999 — WOOD TV8 celebrates 50 years of broadcast excellence and is the first station in West Michigan to broadcast in HDTV. 2002 — In May, the WAP site live8.com was launched, bringing local news and weather to cell phones across West Michigan. 2009 — June 12, WOOD TV8 ended analog transmission for the switch to Digital Television (DTV.) The Firsts of WOOD TV8 First with live, local programs and news. First to bring network television to West Michigan. First to provide West Michigan with color television. First in West Michigan to broadcast its audio in stereo. First to close-caption local newscasts. First to bring 24-hour news coverage to West Michigan. First to offer West Michigan viewers a locally produced hour and a half of news five days a week. First to have a fully operating computerized newsroom. First in West Michigan to use satellite news gathering broadcasts. First in West Michigan to use electronic news gathering and live remote news broadcasts. First in West Michigan to broadcast in HDTV.
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 25212 Global Rank
  • 4627
    United States
  • 3.9 M Estimated Visits
Traffic Sources
  • Direct
    60.90%
  • Search
    24.39%
  • Social
    10.87%
  • Mail
    3.37%
  • Referrals
    0.46%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 26,746
939
United States Rank 5,932
2,743
United States Page Views 98.2%
0.7%
Top Countries
Top Search Keywords
  • Grand Rapids
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 K Downloads
  • 10 SDKs
  • 3.83 Avg. Rating
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.linmedia.newstouch.wood
  • App Support: http://www.woodtv.com/
  • Genre: news_and_magazines
  • Bundle ID: com.linmedia.newstouch.wood
  • App Size: 34.1 M
  • Version: 3131
  • Release Date: December 12th, 2012
  • Update Date: May 25th, 2021

Description:

News has never been more local than in the palm of your hand. The WOOD TV8 mobile app brings you all the top stories from our daily broadcasts, as well as stories developing in real time.

WOOD TV8 is West Michigan's news leader. We're keeping you informed with latest breaking news and severe weather for Grand Rapids, Kalamazoo and the lakeshore.

FEATURES:
• Watch video of your trusted reporters on the scene, and read revealing articles on what's going on in your community.
• Plan your day and week with detailed weather reports, live alerts of severe conditions, and an interactive radar map.
• Optional alerts on breaking news keep you in the know.
• On the go? Save stories for later to access at your convenience.

Glide
An image loading and caching library for Android focused on smooth scrolling. Glide is a fast and efficient open source media management and image loading framework for Android that wraps media decoding, memory and disk caching, and resource pooling into a simple and easy to use interface.
Square OkHttp3
HTTP is the way modern applications network. It’s how we exchange data & media. Doing HTTP efficiently makes your stuff load faster and saves bandwidth. OkHttp is an HTTP client that’s efficient by default: HTTP/2 support allows all requests to the same host to share a socket. Connection pooling reduces request latency (if HTTP/2 isn’t available). Transparent GZIP shrinks download sizes. Response caching avoids the network completely for repeat requests. OkHttp perseveres when the network is troublesome: it will silently recover from common connection problems. If your service has multiple IP addresses OkHttp will attempt alternate addresses if the first connect fails. This is necessary for IPv4+IPv6 and for services hosted in redundant data centers. OkHttp supports modern TLS features (TLS 1.3, ALPN, certificate pinning). It can be configured to fall back for broad connectivity. Using OkHttp is easy. Its request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    20.08%
  • Standard
    79.79%
  • Direct
    0.13%
Ads Seen Recently
16,100
Longest Running Ad
WoodTV
Device
Desktop
Dimensions
other
WoodTV
Device
Desktop
Dimensions
other
WoodTV
Device
Mobile
Dimensions
300x250
WoodTV
Device
Desktop
Dimensions
728x90
WoodTV
Device
Mobile
Dimensions
300x250
WoodTV
Device
Mobile
Dimensions
300x250
WoodTV
Device
Desktop
Dimensions
other
WoodTV
Device
Desktop
Dimensions
other
WoodTV
Device
Desktop
Dimensions
other
WoodTV
Device
Desktop
Dimensions
other
WoodTV
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rhythmone.com
direct
3361406856
a670c89d4a324e47
revcontent.com
direct
109492
pubmatic.com
direct
158469
5d62403b186f2ace
openx.com
direct
537153146
6a698e2ec38604c6
openx.com
direct
540432705
6a698e2ec38604c6
nativo.com
direct
5627
59521ca7cc5e9fee
nativo.com
direct
5546
59521ca7cc5e9fee
nativo.com
direct
5545
59521ca7cc5e9fee
nativo.com
direct
5539
59521ca7cc5e9fee
nativo.com
direct
5538
59521ca7cc5e9fee
nativo.com
direct
5537
59521ca7cc5e9fee
WoodTV advertising reaches 3.9M visitors across desktop and mobile web, in countries such as United States, Canada, Mexico, United Kingdom, Germany. Pricing models they offer are CPM on channels such as Linear TV, Display, Social, Mobile, Email Advertising on WoodTV will allow you to reach consumers in industries or verticals such as Government & Politics, Entertainment, Sports.

They are headquartered at Grand Rapids, MI, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WoodTV inventory partners include: rhythmone.com, revcontent.com, pubmatic.com, openx.com, nativo.com, media.net, admanmedia.com, contextweb.com, rubiconproject.com, lkqd.com, lkqd.net, indexexchange.com, gumgum.com, districtm.io, appnexus.com, advertising.com, spotx.tv, spotxchange.com, tremorhub.com, google.com, yieldmo.com, adtech.com, triplelift.com, telaria.com, lijit.com, sovrn.com, smaato.com, rtk.io, video.unrulymedia.com, aps.amazon.com, liveintent.com, tritondigital.com, targetspot.com, undertone.com.

WoodTV works with Advertising technology companies such as The Trade Desk, Experian, Resonate Insights, AOL-Time Warner Online Advertising, Atlas, DemDex, Google Publisher Tag, PointRoll, DoubleVerify, Centro, Chango, ContextWeb, Openads/OpenX, Pubmatic, Rubicon Project, SiteScout, Yield Manager, Rocket Fuel, SpotXchange, AdMeld, Videology, Simpli.fi, Yahoo Publisher Network, Adap.TV, Bizo, Adblade, Brandscreen, Adify, Turn, BlueKai, eXelate, Index Exchange, Google Adsense, AppNexus, Dstillery, Pulse 360, Neustar AdAdvisor, Accuen, Criteo, DoubleClick.Net, RadiumOne, X Plus One, Aggregate Knowledge, Digilant, Facebook Exchange FBX, Collective Media, LiveRail, Evidon, Connexity, Eq Ads, Yahoo Genome, Mediaplex, Advertising.com, IponWeb BidSwitch, MyBuys, Zenovia, Drawbridge, Improve Digital, Undertone, RealVu, AcuityAds, NetSeer, Tapad, Flashtalking, DoubleClick Bid Manager, Dedicated Media, Integral Ad Science, RhythmOne, MyBuys MyAds, Crosswise, bRealtime, Burst Media, BrightRoll, AlephD, Tribal Fusion, AdMeta, Conversant, VINDICO, Metrigo, Adform, ADTECH, Zedo, GumGum, eyeReturn, adloox, Taboola, Technorati Media, Eye View Digital, Kixer, StickyAds TV, Adobe Audience Manager Sync, Teads, Yahoo Ad Sync, Adhigh, AdRoll, Amazon Ad System, Amazon Associates, Nativo, TripleLift, GetIntent, Header Tag by Index Exchange, Sonobi, Synacor Reseller, Sonobi Direct, DistrictM Reseller, 33 Across Reseller, Brightcom Reseller, Nativo Reseller, Synacor Direct, Smaato Direct, ShareThrough Reseller, Fyber Reseller, AOL Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, Carambola Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Spoutable Direct, LKQD Reseller, Adform Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, Connatix Reseller, Tremor Video Reseller, LKQD Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, AdYouLike Reseller, AOL Reseller, Lijit Reseller, Carambola, Twitter Ads, CogoCast, Eyeota, Google Inteactive Media Ads, Avocet, BlueKai DMP, Narrative, Prebid, IndexExchange Reseller, IndexExchange Direct, Marketing Sciences B2C, Consumable, 33 Across Direct, Criteo Reseller, Magnetic, Beeswax, RUN Ads, Datonics, Walmart, Link Share, Tru Optik, Parrable, Adbrain, Clickagy, Media.net, Sojern, Perfect Audience, YuMe, Jumptap, iSpot.tv, Polymorph, Media Innovation Group, Spongecell, Admedo, BidTheatre, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, AdGear, SkimLinks, HookLogic, Nudge, StackAdapt, adlucent, Swoop, BDEX, Engage BDR, VideoAmp, Adition, Visible Measures, RhythmOne Direct, RubiconProject Direct, Yahoo Small Business, Proclivity, Admixer, Bidtellect, DynAdmic, Choozle, AdKernel, ORC International Direct, Google AdSense Integrator, Retargetly, AdTheorent, AdDaptive Intelligence, EMX, Yieldmo Direct, Sovrn Direct, Lijit Direct, Triple Lift Direct, Amazon Direct, Consumable Direct, saambaa Direct, Bidtellect Reseller, Zemanta Reseller, Revcontent Reseller, Somoaudience Reseller, adiply Direct, Nexstar Digital Direct, Yieldlab Reseller, Native Ads Reseller, DistrictM Direct, Yieldmo, GumGum Direct, AppNexus Direct, Nativo Direct, DistrictM, RTK, RTK Direct, PubMatic Direct, SpotXChange Direct, Outbrain, Adelphic, MaxPoint Interactive, Media.net Direct, Loopme, JustPremium, Blis, SmartAdServer Direct, Revcontent Direct, my6sense Reseller, Undertone Direct, ContextWeb Direct, Telaria Direct, Tremor Video Direct, So-net Media, Cinarra, Freebit Admind, IAB Tech Lab, AdTech Studio, BlockAdBlock, RevContent, Kargo Direct, Comet Cox Media Direct, TargetSpot Direct, Triton Digital Direct, Taboola Direct, Taboola Reseller, AdMan Reseller, LiveIntent Direct, Yahoo Reseller, Telaria Reseller, AdMan Direct, Amazon Transparent Ad Marketplace, Kargo, 4INFO, Undertone Reseller, Triple Lift Reseller, ShareThrough Direct, Teads Direct, The MediaGrid Direct, Yahoo Direct, FLoC, App-Ads.txt, AdBlock Acceptable Ads, Permutive, The MediaGrid Reseller, Beachfront Direct, World Now, AudienceScience, Ad Fusion, Collarity, comScore Activation, WideOrbit Direct, LoopMe Reseller, Criteo Direct, Smaato Reseller, Yieldmo Reseller, Triton Digital Reseller, Appier, iPROM, Sharethrough, Exponential, Roku, SpringServe Direct, TargetSpot Reseller, Concert, OneTag Reseller, BounceX, Federated Media Publishing, Media.net Reseller.