WOOD TV8 is the NBC affiliate operating out of Grand Rapids, Michigan and is the home of 24 Hour News 8. The station also operates the ABC affiliate WOTV 4, branded as WOTV 4 women, and a MyNetwork affiliate of WXSP TV. WOOD TV8 is owned by LIN Media.
- Company Name:WoodTV
(View Trends)
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Headquarters: (View Map)Grand Rapids, MI, United States
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Office Locations:Grand Rapids, MI
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50 - 200 employees
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Linear TV, Desktop Display, Social, Mobile Display, Email
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CPM
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Web Publisher
- Headline:Grand Rapids, MI news, weather, sports and traffic
- Self / Managed Service:Managed Service
- IndustriesEntertainment, Government & Politics, Sports
- Key Differentiator1949 — The first night of television in West Michigan occurs on August 15. WLAV-TV, the predecessor of WOOD TV8, broadcasts on Channel 7 from the Grand Rapids National Bank Building (now McKay Tower). The station’s owner is Leonard Versluis. 1951 — Grandwood Broadcasting (owner of WOOD radio) purchases WLAV-TV and changes the call letters to WOOD-TV. Willie Wood debuts. The cartoon woodpecker is the station’s visual hallmark. 1953 — The station switches from Channel 7 to Channel 8 on December 8, and increases its power from 28,000 to 100,000 watts. WOOD-TV is the first station in West Michigan to broadcast in color. 1954 — On New Year’s Day, WOOD-TV is one of 21 stations in the country to carry the Tournament of Roses parade in color. WOOD-TV becomes Michigan’s most powerful station with 316,000 watts. 1955 — WOOD-TV, along with WOOD radio, moves to its current building at 120 College S.E. 1957 — WOOD-TV is purchased by Time, Inc. 1964 — Warren Reynolds joined WOOD-TV. 1972 — WOOD-TV changes its call letters to WOTV when Time, Inc. sells WOOD radio. 1975 — WOTV is the first station in West Michigan to own electronic news gathering equipment. 1980 — WOTV is the first station in West Michigan to operate live news-gathering equipment and broadcast news from outside the studio. 1983 — LIN Broadcasting Corp. purchases WOTV from Time, Inc. 1983 — Chopper 8 becomes West Michigan’s first news helicopter. 1984 — News 8 Today premieres as the area’s first early morning newscast. It airs weekdays from 6:30 a.m. to 7:00 a.m. 1992 — On January 1, WOTV reclaims its old call letters and once again becomes WOOD. WUHQ (channel 41), because of its local marketing agreement with WOOD becomes WOTV. 1995 — News 8 expands early morning news to a two-hour format, weekday mornings from 5:00 a.m. to 7:00 a.m. Also, the weekday noon newscast and weekend 6:00 p.m. newscast expand to one-hour formats. This gives WOOD TV8 more local news than any station in the market. 1996 — In November, www.woodtv.com premieres on the Internet. 1997 — 24 Hour News 8 receives eight awards for excellence from the Michigan Association of Broadcasters, including Station of the Year. The station also receives six Associated Press Awards, the School Bell Award from the Michigan Education Association and the Gracie Allen Award from the American Women in Radio and Television. 1999 — WOOD TV8 celebrates 50 years of broadcast excellence and is the first station in West Michigan to broadcast in HDTV. 2002 — In May, the WAP site live8.com was launched, bringing local news and weather to cell phones across West Michigan. 2009 — June 12, WOOD TV8 ended analog transmission for the switch to Digital Television (DTV.) The Firsts of WOOD TV8 First with live, local programs and news. First to bring network television to West Michigan. First to provide West Michigan with color television. First in West Michigan to broadcast its audio in stereo. First to close-caption local newscasts. First to bring 24-hour news coverage to West Michigan. First to offer West Michigan viewers a locally produced hour and a half of news five days a week. First to have a fully operating computerized newsroom. First in West Michigan to use satellite news gathering broadcasts. First in West Michigan to use electronic news gathering and live remote news broadcasts. First in West Michigan to broadcast in HDTV.
- Approved 3rd Party Ad Serving / Rich Media VendorsSizmek - http://www.sizmek.com
- 25212 Global Rank
- 4627 United States
- 3.9 M Estimated Visits
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Direct60.90%
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Search24.39%
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Social10.87%
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Mail3.37%
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Referrals0.46%
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Display0.00%
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98.48%
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0.31%
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0.11%
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0.10%
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0.08%
- 100 K Downloads
- 10 SDKs
- 3.83 Avg. Rating
- 0 Total reviews
- App Url: https://play.google.com/store/apps/details?id=com.linmedia.newstouch.wood
- App Support: http://www.woodtv.com/
- Genre: news_and_magazines
- Bundle ID: com.linmedia.newstouch.wood
- App Size: 34.1 M
- Version: 3131
- Release Date: December 12th, 2012
- Update Date: May 25th, 2021
Description:
News has never been more local than in the palm of your hand. The WOOD TV8 mobile app brings you all the top stories from our daily broadcasts, as well as stories developing in real time.
WOOD TV8 is West Michigan's news leader. We're keeping you informed with latest breaking news and severe weather for Grand Rapids, Kalamazoo and the lakeshore.
FEATURES:
• Watch video of your trusted reporters on the scene, and read revealing articles on what's going on in your community.
• Plan your day and week with detailed weather reports, live alerts of severe conditions, and an interactive radar map.
• Optional alerts on breaking news keep you in the know.
• On the go? Save stories for later to access at your convenience.
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Native20.08%
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Standard79.79%
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Direct0.13%
They are headquartered at Grand Rapids, MI, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WoodTV inventory partners include: rhythmone.com, revcontent.com, pubmatic.com, openx.com, nativo.com, media.net, admanmedia.com, contextweb.com, rubiconproject.com, lkqd.com, lkqd.net, indexexchange.com, gumgum.com, districtm.io, appnexus.com, advertising.com, spotx.tv, spotxchange.com, tremorhub.com, google.com, yieldmo.com, adtech.com, triplelift.com, telaria.com, lijit.com, sovrn.com, smaato.com, rtk.io, video.unrulymedia.com, aps.amazon.com, liveintent.com, tritondigital.com, targetspot.com, undertone.com.
WoodTV works with Advertising technology companies such as The Trade Desk, Experian, Resonate Insights, AOL-Time Warner Online Advertising, Atlas, DemDex, Google Publisher Tag, PointRoll, DoubleVerify, Centro, Chango, ContextWeb, Openads/OpenX, Pubmatic, Rubicon Project, SiteScout, Yield Manager, Rocket Fuel, SpotXchange, AdMeld, Videology, Simpli.fi, Yahoo Publisher Network, Adap.TV, Bizo, Adblade, Brandscreen, Adify, Turn, BlueKai, eXelate, Index Exchange, Google Adsense, AppNexus, Dstillery, Pulse 360, Neustar AdAdvisor, Accuen, Criteo, DoubleClick.Net, RadiumOne, X Plus One, Aggregate Knowledge, Digilant, Facebook Exchange FBX, Collective Media, LiveRail, Evidon, Connexity, Eq Ads, Yahoo Genome, Mediaplex, Advertising.com, IponWeb BidSwitch, MyBuys, Zenovia, Drawbridge, Improve Digital, Undertone, RealVu, AcuityAds, NetSeer, Tapad, Flashtalking, DoubleClick Bid Manager, Dedicated Media, Integral Ad Science, RhythmOne, MyBuys MyAds, Crosswise, bRealtime, Burst Media, BrightRoll, AlephD, Tribal Fusion, AdMeta, Conversant, VINDICO, Metrigo, Adform, ADTECH, Zedo, GumGum, eyeReturn, adloox, Taboola, Technorati Media, Eye View Digital, Kixer, StickyAds TV, Adobe Audience Manager Sync, Teads, Yahoo Ad Sync, Adhigh, AdRoll, Amazon Ad System, Amazon Associates, Nativo, TripleLift, GetIntent, Header Tag by Index Exchange, Sonobi, Synacor Reseller, Sonobi Direct, DistrictM Reseller, 33 Across Reseller, Brightcom Reseller, Nativo Reseller, Synacor Direct, Smaato Direct, ShareThrough Reseller, Fyber Reseller, AOL Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, Carambola Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Spoutable Direct, LKQD Reseller, Adform Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, Connatix Reseller, Tremor Video Reseller, LKQD Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, AdYouLike Reseller, AOL Reseller, Lijit Reseller, Carambola, Twitter Ads, CogoCast, Eyeota, Google Inteactive Media Ads, Avocet, BlueKai DMP, Narrative, Prebid, IndexExchange Reseller, IndexExchange Direct, Marketing Sciences B2C, Consumable, 33 Across Direct, Criteo Reseller, Magnetic, Beeswax, RUN Ads, Datonics, Walmart, Link Share, Tru Optik, Parrable, Adbrain, Clickagy, Media.net, Sojern, Perfect Audience, YuMe, Jumptap, iSpot.tv, Polymorph, Media Innovation Group, Spongecell, Admedo, BidTheatre, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, AdGear, SkimLinks, HookLogic, Nudge, StackAdapt, adlucent, Swoop, BDEX, Engage BDR, VideoAmp, Adition, Visible Measures, RhythmOne Direct, RubiconProject Direct, Yahoo Small Business, Proclivity, Admixer, Bidtellect, DynAdmic, Choozle, AdKernel, ORC International Direct, Google AdSense Integrator, Retargetly, AdTheorent, AdDaptive Intelligence, EMX, Yieldmo Direct, Sovrn Direct, Lijit Direct, Triple Lift Direct, Amazon Direct, Consumable Direct, saambaa Direct, Bidtellect Reseller, Zemanta Reseller, Revcontent Reseller, Somoaudience Reseller, adiply Direct, Nexstar Digital Direct, Yieldlab Reseller, Native Ads Reseller, DistrictM Direct, Yieldmo, GumGum Direct, AppNexus Direct, Nativo Direct, DistrictM, RTK, RTK Direct, PubMatic Direct, SpotXChange Direct, Outbrain, Adelphic, MaxPoint Interactive, Media.net Direct, Loopme, JustPremium, Blis, SmartAdServer Direct, Revcontent Direct, my6sense Reseller, Undertone Direct, ContextWeb Direct, Telaria Direct, Tremor Video Direct, So-net Media, Cinarra, Freebit Admind, IAB Tech Lab, AdTech Studio, BlockAdBlock, RevContent, Kargo Direct, Comet Cox Media Direct, TargetSpot Direct, Triton Digital Direct, Taboola Direct, Taboola Reseller, AdMan Reseller, LiveIntent Direct, Yahoo Reseller, Telaria Reseller, AdMan Direct, Amazon Transparent Ad Marketplace, Kargo, 4INFO, Undertone Reseller, Triple Lift Reseller, ShareThrough Direct, Teads Direct, The MediaGrid Direct, Yahoo Direct, FLoC, App-Ads.txt, AdBlock Acceptable Ads, Permutive, The MediaGrid Reseller, Beachfront Direct, World Now, AudienceScience, Ad Fusion, Collarity, comScore Activation, WideOrbit Direct, LoopMe Reseller, Criteo Direct, Smaato Reseller, Yieldmo Reseller, Triton Digital Reseller, Appier, iPROM, Sharethrough, Exponential, Roku, SpringServe Direct, TargetSpot Reseller, Concert, OneTag Reseller, BounceX, Federated Media Publishing, Media.net Reseller.