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WPGU 107.1
publisher: WPGU 107.1
CPM
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Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    publisher: WPGU 107.1
  • Key Differentiator
    WPGU began as an experimental radio station by engineering students at the University of Illinois. It was not broadcast, but aired via carrier AM into the dorms. If you had a radio plugged into an electrical outlet, WPGU showed up on 640 AM. After an initial technical problem, WPGU went “on the air” Dec. 7, 1953, for three hours. It played an hour of jazz, an hour of classical music and an hour of news. WPGU joined the then Illini Publishing Company in 1964 and procured an FCC license for FM broadcasting. FM broadcasting began on April 17, 1967. WPGU began broadcasting in stereo in 1972 (at 6 p.m. on April 16, 1972), and the first song broadcast in stereo was “Volunteers” by the Jefferson Airplane. In 1973, the station began broadcasting 24 hours a day. Carrier AM broadcasts were continued by WDBS, a training station for budding WPGU on air personalities. When cable came to Champaign-Urbana, the company agreed to broadcast WBDS on FM 101 for dorm radios that had a special cable hookup. FM cablecasts began on Oct. 8, 1982, and continued until 1992. WPGU is named for the “Parade Ground Units”, where the station was originally located. When the Parade Ground Units were demolished in the early 1960s to make room for the “six pack” dorms, WPGU moved into the basement of Weston Hall. It remained there until 1995, when the station moved off-campus to 52 E. Green St. In 2006, WPGU along with the other Illini Media outlets (The Daily Illini newspaper, Technograph engineering journal, Illio yearbook) moved to a new building at 512 E. Green St., Champaign. WPGU has had many slogans through the years. It was “Full Service Radio” in the early 1960s, “Progressive Rock” and “The Sound of the Seventies” in the 1970s and “Champaign-Urbana’s Home of Rock and Roll” in the 1980s. WPGU-FM was once known, during the heyday of the alternative/grunge music genre in the 1990s, as “Champaign-Urbana’s Modern Rock, 107.1, The Planet.” It has since reverted back to “WPGU.”
Site Traffic
  • 5413963 Global Rank
  • 1125957
    United States
  • 810 Estimated Visits
Traffic Sources
  • Direct
    59.07%
  • Search
    38.18%
  • Referrals
    2.76%
  • Display
    0.00%
  • Mail
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 691,104
42,949
Links In Count 46
1
United States Rank 110,930
2,961
United States Page Views 100.0%
12.9%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Champaign
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
156307
5d62403b186f2ace
advertising.com
reseller
3531
advertising.com
reseller
8603
spotxchange.com
reseller
71451
7842df1d2fe2db34
spotx.tv
reseller
71451
7842df1d2fe2db34
taboola.com
reseller
1175750
c228e6794e811952
openx.com
reseller
540031703
6a698e2ec38604c6
contextweb.com
reseller
561998
89ff185a4c4e857c
appnexus.com
reseller
4052
f5ab79cb980f11d1
conversantmedia.com
reseller
41357
03113cd04947736d
google.com
reseller
pub-5995202563537249
f08c47fec0942fa0
WPGU 107.1 advertising reaches 810 visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on WPGU 107.1 will allow you to reach consumers in industries or verticals such as .

They are headquartered at Champaign, IL, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WPGU 107.1 inventory partners include: pubmatic.com, advertising.com, spotxchange.com, spotx.tv, taboola.com, openx.com, contextweb.com, appnexus.com, conversantmedia.com, google.com, emxdgt.com, aolcloud.net, adtech.com, indexexchange.com, criteo.com, amazon.com, rubiconproject.com, 33across.com, districtm.io, coxmt.com, sonobi.com, media.net, altitude-arena.com, nativo.com, lockerdome.com, synacor.com, rhythmone.com, bidtellect.com, gumgum.com, admixer.net, e-planning.net, lijit.com, sovrn.com, rtk.io, beachfront.com, aps.amazon.com, adyoulike.com, fyber.com, tremorhub.com.

WPGU 107.1 works with Advertising technology companies such as Openads/OpenX, DoubleClick.Net, Google Adsense for Domains, Smart Adserver, Google Adsense, AdBlade Embed, Adblade, Prebid, GumGum, The Trade Desk, Yahoo Ad Sync, Turn, Rocket Fuel, Advertising.com, IponWeb BidSwitch, Google Direct, Ads.txt, SpotXChange Direct, OpenX Direct, Amazon Associates, Amazon Ad System, Simpli.fi, AppNexus, Magnetic, Tapad, Beeswax, Dstillery, RadiumOne, RUN Ads, Broad Street Ads, Apple Auto Link Maker, SpotXChange Reseller, Nativo Direct, RubiconProject Reseller, AppNexus Reseller, PubMatic Reseller, Google Reseller, DistrictM Reseller, AOL Reseller, Comet Cox Media Reseller, OpenX Reseller, IndexExchange Reseller, Media.net Reseller, Genesis Media Reseller, Sonobi Reseller, 33 Across Reseller, Amazon Reseller, Criteo Reseller, ORC International Reseller, Converstand Media Reseller, ContextWeb Reseller, Taboola Reseller, Tremor Video Reseller, Fyber Reseller, AdYouLike Reseller, RhythmOne Reseller, Beachfront Reseller, RTK Reseller, GumGum Reseller, Lockerdome Reseller, Sovrn Direct, Lijit Direct, E-Planning Direct, Admixer Direct, IndexExchange Direct, GumGum Direct, Bidtellect Reseller, Synacor Reseller, Lockerdome Direct, Media.net Direct, PHP Ads.
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Last Updated 11/26/24
WPGU 107.1 advertising reaches 810 visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on WPGU 107.1 will allow you to reach consumers in industries or verticals such as .

They are headquartered at Champaign, IL, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WPGU 107.1 inventory partners include: pubmatic.com, advertising.com, spotxchange.com, spotx.tv, taboola.com, openx.com, contextweb.com, appnexus.com, conversantmedia.com, google.com, emxdgt.com, aolcloud.net, adtech.com, indexexchange.com, criteo.com, amazon.com, rubiconproject.com, 33across.com, districtm.io, coxmt.com, sonobi.com, media.net, altitude-arena.com, nativo.com, lockerdome.com, synacor.com, rhythmone.com, bidtellect.com, gumgum.com, admixer.net, e-planning.net, lijit.com, sovrn.com, rtk.io, beachfront.com, aps.amazon.com, adyoulike.com, fyber.com, tremorhub.com.

WPGU 107.1 works with Advertising technology companies such as Openads/OpenX, DoubleClick.Net, Google Adsense for Domains, Smart Adserver, Google Adsense, AdBlade Embed, Adblade, Prebid, GumGum, The Trade Desk, Yahoo Ad Sync, Turn, Rocket Fuel, Advertising.com, IponWeb BidSwitch, Google Direct, Ads.txt, SpotXChange Direct, OpenX Direct, Amazon Associates, Amazon Ad System, Simpli.fi, AppNexus, Magnetic, Tapad, Beeswax, Dstillery, RadiumOne, RUN Ads, Broad Street Ads, Apple Auto Link Maker, SpotXChange Reseller, Nativo Direct, RubiconProject Reseller, AppNexus Reseller, PubMatic Reseller, Google Reseller, DistrictM Reseller, AOL Reseller, Comet Cox Media Reseller, OpenX Reseller, IndexExchange Reseller, Media.net Reseller, Genesis Media Reseller, Sonobi Reseller, 33 Across Reseller, Amazon Reseller, Criteo Reseller, ORC International Reseller, Converstand Media Reseller, ContextWeb Reseller, Taboola Reseller, Tremor Video Reseller, Fyber Reseller, AdYouLike Reseller, RhythmOne Reseller, Beachfront Reseller, RTK Reseller, GumGum Reseller, Lockerdome Reseller, Sovrn Direct, Lijit Direct, E-Planning Direct, Admixer Direct, IndexExchange Direct, GumGum Direct, Bidtellect Reseller, Synacor Reseller, Lockerdome Direct, Media.net Direct, PHP Ads.