About

On air, WRAL-TV has been locally owned and operated for 50+ years by Capitol Broadcasting Company, so this is not just our market, it is our home. Discover the power of partnering with someone who knows and cares about your community and your customer. No matter whether it’s News, Weather or Sports on WRAL… when it happens, we have your customer's attention.

Online, WRAL.com is one of the nation's top local news websites. WRAL.com reaches an average of 4 million unique visitors each month, generating an average of 119 million monthly page views. Located in the Triangle area of North Carolina, we attract a very desirable target audience. Surrounded by North Carolina State University, Duke, and UNC - as well as the Research Triangle Park - it is no surprise that this place is wired! WRAL is one of the last locally owned and operated CBS affiliate stations, giving us the ability to satisfy visitors and advertisers both locally and nationally

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Raleigh, NC Breaking News, Weather, Traffic - WRAL NBC affiliate
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Sports, Travel & Leisure
  • Key Differentiator
    Whether you’re a small business or a large brand, we can customize a digital campaign that fits your advertising needs. You’ll have a dedicated account executive from our team of seasoned professionals who will identify your needs and help you build your online reach. Not only that, but your investment includes creative services and post-campaign analysis. Below is a showcase of our different products, but feel free to call us at 919-821-8650 or email Sora at schoi@wral.com to discuss your options. Fixed Ads Own a section front of WRAL.com for a full day. A section front is the actual homepage or the main page of a section (News home, Entertainment home, etc.). This high-impact ad position tends to have higher click-through rates than impression based ad campaigns. Your ad will appear no matter what device the page is accessed from. Below is an example of how a fixed ad looks across all platforms. From right to left, the ad sizes included in a fixed ad are 300×600, 728×90, 468×60 and 320×50. Fixed ads are sold by day. When you run a display campaign with WRAL.com, we produce various ad sizes that reach your audience based on the device they’re using. Whether a customer is at home surfing the web or browsing the internet on a mobile device, we can deliver your message. Display ads are sold on a CPM (cost per thousand) basis. 300×600 Half Page: appears on desktop computers, laptop computers and tablets in landscape view 300×250 Medium Rectangle: appears in multiple places across all devices 728×90 Leaderboard: appears and stays at the top of tablets while the user scrolls down the page 468×60 Full Banner: appears and stays at the top of smaller tablets while the user scrolls 320×50 Mobile Banner: appears and stays at the top of mobile phones while the user scrolls Rich media ads are more visible and engaging than your typical banner ads. They can include video, social media feeds and multiple links. Click on the images below to interact with these live sample ads. Rich media ads are sold at a CPM rate. Polite Ad Polite ads aim to engage the audience by giving them the power of click to play video or click to unmute video. This 300×600 ad can include video, social media links or feed, image gallery, data capture, and RSS feed. A Mini Site is a 300×600 ad that includes click-to-play video and various buttons that link to your company’s social media profiles or website. Pushdown ads start as a 1000×90 banner at the top of the screen and then drop down and expand to reveal more content, whether it’s video or editorial. A filmstrip ad is a multi-panel 300×600 ad unit. A user can flip through several frames, so you don’t have to tell your story with just one ad. Sidekicks start out as a 300×250, but they push content over upon user initiation to expand and reveal more interactive ad content. A portrait ad is a 300×1050 ad available on our story-level pages. The ad takes up sufficient space to get the user’s attention, but it also pairs well next to reader content. This ad can contain video, images, social feeds and other content to engage users. Preroll is a non-skippable commercial that plays before videos on WRAL.com, giving you an uninterrupted 15-second window to deliver your message. We can use an existing video or TV spot, or there is a fee for production. Online preroll includes an added value 300×250 companion banner that serves alongside your video when possible. We also offer mobile preroll on WRAL apps. Your commercial can include two to five action buttons including social media icons, click to call, map & directions or a link to your site. Preroll ads have the highest click-through rate out of any ads and are sold by CPM. Reach an engaged news audience with your 30-second spot during the live stream of WRAL-TV news online. There are eight live newscasts throughout the day, and live stream commercials play for users on desktop computers and laptops, tablets and mobile devices. Your message is exposed to all users during all times of the day. Live stream commercials are sold monthly. You receive 10% SOV of all available spots per month (an average of 525 spots). WRAL.com has various monthly or yearly sponsorship opportunities. Brand a specific page on WRAL.com that makes sense for your company. Your fixed ad (includes 300×600, 728×90, 468×60 & 320×50) can own this page across all devices for months or years at a time. Cost varies based on the page you’d like to sponsor. A section sponsorship includes the Mega Menu, Tile and Band of one of WRAL.com’s main sections. Mega Menu When a user hovers over the navigation bar on a desktop or clicks the navigation bar on a touch screen, there is a drop down menu that spotlights content based on the section chosen by the user. As seen below, there are three images that appear in the menu and the third spot is reserved for a 180×135 sponsor ad. This spot can be used for general branding but also works well for promoting specific events or specials. Tile & Band A section sponsorship also includes a 160×45 tile and a 200×25 band, which appear on the section front, the main page of the section. The tile appears in the top right corner of the page while the band is centered below the main stories and headlines.
  • Owned / Operated Properties
    wral.com, wralsportsfan.com, triangle411.com
Site Traffic
  • 0 Global Rank
  • 335633
    United States
  • 30.6 K Estimated Visits
Powered by
Alexa Traffic Data
Global Rank 500,906
117,816
United States Rank 177,542
23,442
United States Page Views 75.9%
7.4%
Top Countries
Top Search Keywords
  • Designers
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 K Downloads
  • 61 SDKs
  • 4.43 Avg. Rating
  • 1.71 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.mylocaltv.wralwx
  • App Support: http://www.wral.com/
  • Genre: weather
  • Bundle ID: com.mylocaltv.wralwx
  • App Size: 0
  • Version: 17316
  • Release Date: January 12th, 2012

Description:

The all-new WRAL Weather App is a powerful, yet easy-to-use weather station for your phone. Get truly local forecasts from a team of six full-time meteorologists who know North Carolina’s weather inside and out.

The WRAL Weather team delivers weather updates around-the-clock from the WRAL WeatherCenter in Raleigh, direct to your phone or tablet. Get the latest video forecast, interactive radar with Futurecast, and customizable severe weather alerts for your exact location and the favorite cities you select.

Turn on push notification for the app and receive critical weather alerts, and use the interactive radar map to see where severe weather is headed next.

It’s weather Coverage You Can Count On.

Android-Wheel
The wheel widget for Android.
Apache Commons Codec
Apache Commons Codec (TM) software provides implementations of common encoders and decoders such as Base64, Hex, Phonetic and URLs.
Appcelerator Platform
Appcelerator delivers the only platform built from the ground up for mobile. Each part of the platform was designed specifically for the unique demands of a mobile first world. The Appcelerator platform represents an open, best of breed approach that delivers everything enterprises need to: Deliver a real-time view of your mobile app portfolio for business and project stakeholders alike Create amazing user experiences across multiple operating systems and devices Integrate with data in any cloud or behind a firewall Deliver apps faster with improved quality and control Provide full visibility into user experience and problem management
Appcelerator Titanium
Create amazing cloud-connected, native apps using JavaScript.
Apteligent (Crittercism)
Apteligent (previously called Crittercism), provides products that monitor many aspects of mobile app performance, helping developers and IT operations to deliver reliable mobile apps. Apteligent provides a real-time global view of app diagnostics and crashes across iOS, Android, Windows Phone 8, Hybrid and HTML5 apps and is used on more than 600 million unique devices and in more than 100 billion app sessions.
benCoding.AlarmManager
Java-WebSocket
A barebones WebSocket client and server implementation written in 100% Java.
Jaxen
Jaxen is an open source XPath library written in Java. It is adaptable to many different object models, including DOM, XOM, dom4j, and JDOM. Is it also possible to write adapters that treat non-XML trees such as compiled Java byte code or Java beans as XML, thus enabling you to query these trees with XPath too.
Pushwoosh
Push notifications library by Pushwoosh.
Google App Invites
A service for developers that allows users to share the app with people that they know.
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Google Vision
A software library that provides scanning features such as barcodes or face analysis to recognize faces in pictures and details about the face as well.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Longest Running Ad
Wral Works
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
freewheel.tv
reseller
768657
freewheel.tv
reseller
768641
freewheel.tv
reseller
977777
freewheel.tv
reseller
977761
appnexus.com
reseller
10114
f5ab79cb980f11d1
appnexus.com
direct
12406
appnexus.com
direct
12096
improvedigital.com
direct
1209
beachfront.com
reseller
1333
e2541279e8e2ca4d
appnexus.com
reseller
10490
f5ab79cb980f11d1
supply.colossusssp.com
direct
196
6c5b49d96ec1b458
Wral Works advertising reaches 9.87M visitors across desktop and mobile web, in countries such as United States, Canada, Australia, United Kingdom, India. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on Wral Works will allow you to reach consumers in industries or verticals such as Travel & Leisure, Health & Beauty, Government & Politics, Entertainment, Education, Food & Beverage, Sports.

They are headquartered at Raleigh, NC, United States, and have 13 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Wral Works inventory partners include: freewheel.tv, appnexus.com, improvedigital.com, beachfront.com, supply.colossusssp.com, openx.com, brightcom.com, pubmatic.com, smartadserver.com, triplelift.com, streamkey.tv, google.com, districtm.io, mobimight.com, contextweb.com, adelement.com, spotx.tv, spotxchange.com, rubiconproject.com, admanmedia.com, sonobi.com, lijit.com, sovrn.com, lkqd.net, tremorhub.com, telaria.com, aol.com, conversantmedia.com, krushmedia.com, rhythmone.com, advertising.com, pixfuture.com, nativeads.com, advangelists.com, gumgum.com, sabio.us, springserve.com, zedo.com, pubnative.net, inmobi.com, verve.com, pilotx.tv, coxmt.com, indexexchange.com, lkqd.com, vindicosuite.com, video.unrulymedia.com, undertone.com, ssp.ynxs.io, beapup.com, 9mediaonline.com, leanback.digital, consumable.com, emxdgt.com, yahoo.com, adtech.com, aralego.com, synacor.com, cedato.com, connatix.com, limpid.tv, kubient.com, gaffmedia.com, tvp.tv, adtelligent.com, engagebdr.com, smrtb.com, altitude-arena.com, appnexus.com [appnexus.com], emxdgt.com [emxdgt.com], ucfunnel.com, loopme.com, groundtruth.com, smartyads.com, my6sense.com, 33across.com, adyoulike.com, lockerdome.com, avantisvideo.com, rtbhouse.com, aps.amazon.com, insticator.com, badiversitynetwork.com, saambaa.com, aolcloud.net, criteo.com, videobridge.tv, somoaudience.com, mobileadtrading.com, amxrtb.com, valueclickmedia.com, criteo.net, amazon-adsystem.com, bidtellect.com, cosmoshq.com, aniview.com, valo.ai, e-planning.net, yieldlift.com, t.brand-server.com, yieldmo.com, onetag.com, nativo.com, outbrain.com, vertamedia.com, admixer.net, spoutable.com, sharethrough.com, rockyou.net, truex.com, vidazoo.com, yldbt.com, teads.tv, platform.videologygroup.com, smaato.com, mobfox.com, fyber.com, taboola.com, bidfluence.com, carambo.la, amazon.com, yieldlab.net.

Wral Works works with Advertising technology companies such as eXelate, DoubleClick.Net, Neustar AdAdvisor, Pubmatic, BlueKai, Media Innovation Group, Twitter Ads, DemDex, Rubicon Project, Drawbridge, BlueKai DMP, Eyeota, The Trade Desk, Aggregate Knowledge, Dstillery, Tapad, AppNexus, Connexity, Resonate Insights, Rocket Fuel, RUN Ads, LinkedIn Ads, Datonics, IntentIQ, Bizo, Facebook Custom Audiences, Google Remarketing.