About

13 WREX has been a fixture in the Rockford area since the early days of television.

The station went on the air with test pattern on September 18, 1953 and commenced commercial operations October 1, 1953

The station’s call letters were dedicated in memory to Rex N. Caster, the son of L.E. Caster, President of Greater Rockford Television, Inc. Rex Caster, 1st Lieutenant U.S. Army, was killed at St. Lo. France in 1944 during the Second World War. He was awarded the Silver Star Posthumously for gallantry in action. A plaque bearing his story still greets visitors at the entrance to the station today.

From the start of its operations, WREX was affiliated with the CBS and ABC networks. The station’s original network affiliation was ABC-CBS Dumont. However in 1965, the station relinquished the CBS affiliation to WCEE and Dumont was eventually dropped. The station remained the ABC affiliate from 1954 until August 1995 when it became the NBC affiliate. The Lion and Crown were WREX logos for the first decade of its existence. While network affiliation has changed throughout the years, our call letters and channel number have been the same since 1953. By 2002, the station will add a new channel number when it begins broadcasting both digital (ch. 54) and analog (ch.13) signals.

In 1963, The Gannett Group purchased 13 WREX. Paul Miller of Rochester, New York became President.

The station was purchased by Gilmore Broadcasting Corporation in 1969 with James S. Gilmore, Jr. as President.

In 1987, 13 WREX was purchased by M.L. Media Partners, L.P. I. Martin Pompadour was President, IMP Media Management, Inc. corporate co-venturer to general partner.

In August 1995, Quincy Newspapers, Inc. purchased 13WREX when it became the NBC affiliate with Thomas A. Oakley, President, Treasurer and Chief Executive officer, and Ralph M. Oakley, Vice President/Broadcast Operations.In April, 1997, John Chadwick became Vice President/General Manager.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Linear TV, Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Home - WREX.com – Rockford’s News Leader
  • Key Differentiator
    13 WREX has been a fixture in the Rockford area since the early days of television. The station went on the air with test pattern on September 18, 1953 and commenced commercial operations October 1, 1953. An application was filed in July 1952, by licensee, Greater Rockford Television, Inc., May 13, 1953. Principal stockholders included L.E. Caster, President, Joe M.Baisch, Vice President, Swan Hillman, Treasurer, Stanley H. Guyer, Secretary, A.J. Bilardello, Sales Manager, H.R. Television, Inc. Soren Munkhof was the first General Manager.
Site Traffic
  • 137337 Global Rank
  • 25622
    United States
  • 704 K Estimated Visits
Traffic Sources
  • Direct
    56.43%
  • Search
    26.73%
  • Social
    15.18%
  • Referrals
    1.66%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 152,193
9,674
United States Rank 33,516
7,400
United States Page Views 97.9%
0.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Networks
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.64 Avg. Rating
  • 0 Total reviews
  • App Url: https://itunes.apple.com/app/wrex-tv/id935799190
  • App Support: http://www.wrex.com/story/13662347/contact-wrex
  • Genre: News
  • Bundle ID: com.wrex.reader
  • App Size: 73.8 M
  • Version: 4.35.630058508
  • Release Date: November 5th, 2014
  • Update Date: December 10th, 2020

Description:

WREX 13 News is the Stateline’s News Leader committed to bringing you important and breaking news, weather and sports information from across the Rockford area.

Daily Downloads Dec 01 - 31, 2024
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.17%
  • Standard
    97.68%
  • Direct
    2.15%
Ads Seen Recently
2,967
Longest Running Ad
WREX13
Device
Desktop
Dimensions
other
WREX13
Device
Mobile
Dimensions
320x50
WREX13
Device
Mobile
Dimensions
300x250
WREX13
Device
Desktop
Dimensions
728x90
WREX13
Device
Desktop
Dimensions
300x50
WREX13
Device
Mobile
Dimensions
320x50
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lijit.com
direct
257618
fafdf38b16bf6b2b
sovrn.com
direct
257618
fafdf38b16bf6b2b
sonobi.com
direct
ddd4dfa283
d1a215d9eb5aee9e
sonobi.com
direct
70bc4d0919
d1a215d9eb5aee9e
contextweb.com
reseller
560606
89ff185a4c4e857c
rhythmone.com
reseller
1059622079
a670c89d4a324e47
sonobi.com
direct
e315a43aa9
d1a215d9eb5aee9e
loopme.com
reseller
5679
6c8d5f95897a5a3b
loopme.com
reseller
s-2411
6c8d5f95897a5a3b
districtm.io
reseller
101760
3fd707be9c4527c3
groundtruth.com
reseller
107
81cbf0a75a5e0e9a
WREX13 advertising reaches 704k visitors across desktop and mobile web, in countries such as United States, Saudi Arabia, Austria, Canada, United Kingdom. Pricing models they offer are CPM on channels such as Linear TV, Display, Mobile, Email, Social Advertising on WREX13 will allow you to reach consumers in industries or verticals such as .

They are headquartered at Rockford, IL, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WREX13 inventory partners include: lijit.com, sovrn.com, sonobi.com, contextweb.com, rhythmone.com, loopme.com, districtm.io, groundtruth.com, appnexus.com, openx.com, rubiconproject.com, pubmatic.com, smartadserver.com, rtbhouse.com, indexexchange.com, improvedigital.com, coxmt.com, synacor.com, emxdgt.com, 33across.com, google.com, spotxchange.com, spotx.tv, bidtellect.com, gumgum.com, engagebdr.com, undertone.com, nativeads.com, yieldlab.net, tremorhub.com, consumable.com, aolcloud.net, adtech.com, advangelists.com, yieldmo.com, freewheel.tv, beachfront.com, advertising.com, lkqd.net, smartyads.com, audience.media, yieldnexus.com, springserve.com, triplelift.com, admanmedia.com, axonix.com, adyoulike.com, pubnative.net, smaato.com, xad.com, telaria.com, connatix.com, ssp.ynxs.io, aralego.com, ucfunnel.com, conversantmedia.com, aol.com, yieldlift.com, video.unrulymedia.com, valueclickmedia.com, spoutable.com, outbrain.com, lockerdome.com, criteo.net, amazon-adsystem.com, yahoo.com, distroscale.com, cedato.com, my6sense.com, aps.amazon.com, insticator.com, amazon.com, criteo.com, saambaa.com, cosmoshq.com, aniview.com, valo.ai, e-planning.net, sharethrough.com.

WREX13 works with Advertising technology companies such as Facebook Exchange FBX, Pubmatic, Index Exchange, Conversant, Mediaplex, MyBuys, Videology, Tapad, Integral Ad Science, Yahoo Genome, DoubleVerify, Aggregate Knowledge, Digilant, MLN Advertising, RadiumOne, Brandscreen, ContextWeb, SiteScout, Connexity, Simpli.fi, Google Publisher Tag, The Trade Desk, Chango, X Plus One, Neustar AdAdvisor, LucidMedia, Undertone, eXelate, MBuy, Blue Lithium, Yield Manager, Yahoo Publisher Network, AOL-Time Warner Online Advertising, Rocket Fuel, Turn, Accuen, Experian, Google Adsense, AudienceScience, AdMeld, Adblade, Pulse 360, Resonate Insights, AppNexus, Atlas, Brilig, CPX Interactive, World Now, DoubleClick.Net, Collective Media, Eq Ads, bRealtime, Rubicon Project, SpotXchange, Adap.TV, Proclivity, IponWeb BidSwitch, Zenovia, Switch Ads, Burst Media, Criteo, Improve Digital, Real Media Group, Open AdStream, AdGear, ADTECH, Drawbridge, Upfront Digital Media, Twitter Ads, Flashtalking, NetSeer, AppNexus Segment Pixel, AcuityAds, PointRoll, Commission Junction, Tribal Fusion, Ohana, Adform, Exponential, MyBuys MyAds, Magnetic, BlueKai DMP, Forensiq, RhythmOne, SkimLinks, DoubleClick Bid Manager, GumGum, Teads, Polymorph, Crosswise, AdPredictive, Jumptap, Appier, BrightRoll, Kauli, StickyAds TV, AlephD, Geniee, Semasio, Sonobi, adingo, Smartclip, Technorati Media, AdRoll, Yahoo Ad Sync, GetIntent, Adobe Audience Manager Sync, Prebid, Choice Stream, Bidtellect, TripleLift, Eyeota, Amazon Ad System, VINDICO, BDEX, RUN Ads, Taboola, Media.net, LifeStreet Media, Amazon Associates, Nativo, Yieldlab, Synacor Reseller, Sovrn Direct, Outbrain Reseller, AOL Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Yieldmo Direct, RubiconProject Direct, PubMatic Reseller, Sovrn Reseller, SpotXChange Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AppNexus Direct, AOL Reseller, LKQD Reseller, FreeWheel Reseller, Trueffect, Google Inteactive Media Ads, Openads/OpenX, Advertising.com, DemDex, Synacor Direct, Fyber Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, BrightRoll Reseller, Tremor Video Reseller, Comet Cox Media Reseller, IndexExchange Reseller, IndexExchange Direct, BlueKai, BidTheatre, Adhigh, OnAudience, DistrictM Reseller, RhythmOne Reseller, GumGum Reseller, Nativo Direct, Walmart, Infolinks, Media Innovation Group, GumGum Direct, 33 Across Reseller, Criteo Direct, Smaato Reseller, SpringServe, Vidible, DynAdmic, Taboola Reseller, MthSense, Consumable, Dstillery, Beeswax, Yieldmo, Lijit Reseller, ShareThrough Reseller, Spoutable Reseller, Criteo Reseller, Carambola Reseller, Brightcom Reseller, DistrictM, Adify, Converstand Media Direct, RhythmOne Direct, Triple Lift Direct, Lijit Direct, Comet Cox Media Direct, LowerMyBills, StackAdapt, Eye View Digital, Yahoo Small Business, ClickCertain, eyeReturn, Google AdSense Integrator, Admedo, Link Share, 161Media, Sharethrough, Smart Adserver, Emerse, eBay Partner Network, EMX, AdTheorent, Admixer, ORC International Direct, Sonobi Direct, Adform Reseller, Improve Digital Reseller, LoopMe Reseller, Cedato Reseller, Connatix Reseller, plista, Connatix, SpotX, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, MemeVideo Reseller, Evidon, Ad Tech Japan AOL, MicroAd, AdMatrix, Carambola Direct, Insticator Direct, 33 Across Direct, Media.net Direct, ucfunnel Direct, Insticator, Blis, Mobile Ad Trading, Avocet, Infectious Media, MaxPoint Interactive, ZypMedia, Loopme, JustPremium, Adelphic, ZergNet, Clickagy, Outbrain, PLAYGROUND XYZ, Advangelists, AdBlade Embed, SpringServe Direct, Amazon Direct, Beachfront Direct, Brightcom Direct, DistrictM Direct, E-Planning Direct, Aniview Reseller, Bidtellect Reseller, Improve Digital Direct, RTB House Direct, SmartAdServer Direct, GroundTruth Reseller, ucfunnel Reseller, DistroScale Reseller, DistroScale Direct, Caraytech e-planning, Native Ads, adtelligent, Vuble, So-net Media, Freebit Admind, Cinarra, AdTech Studio, Undertone Direct, Connatix Direct, Telaria Reseller, Cedato Direct, AdYouLike Direct, my6sense Direct, Undertone Reseller, ContextWeb Direct, LKQD Direct, Telaria Direct, Tremor Video Direct, Google Remarketing, Ad Lightning, BidSwitch, Lockerdome Direct, Yahoo Direct, AdMan Reseller, NewsMax Feed Network, Amazon Transparent Ad Marketplace, AdYouLike Reseller, adtelligent Direct, FLoC, The MediaGrid Direct, Genesis Media Reseller, Triple Lift Reseller, Kargo Direct, Rich Audience Direct, adtelligent Reseller, Yahoo Reseller, RevContent, Connatix Highlights, 152 Media Direct, OneTag Direct, Revcontent Direct, ShareThrough Direct, Smaato Direct, my6sense Reseller, Yieldmo Reseller, App-Ads.txt, OneTag Reseller, Admixer Direct, saambaa Direct, AdMan Direct.