Wrexham County Borough Council : Cyngor Bwrdeistref Sirol Wrecsam

Managed Service

Financial Services

Wrexham Council offers the opportunity to advertise on its website and staff intranet to suitable businesses and organisations. Wrexham.gov.uk receives over 2 million visits every year. This, together with the services delivered through the website, make it a powerful vehicle for local and national organisations to promote themselves to the people of Wrexham County Borough. Why do we offer advertising on our website? -To channel national advertising campaign spend into Wrexham which can then be re-invested in improving our website and the range of services offered through it. -To offer a powerful marketing tool for local businesses and the local economy -To offer a communication and engagement channel for local public and third sector organisations. Wrexham uses the Council Advertising Network (CAN) to deliver advertising across its website and intranet. The Council Advertising Network is a network of local authorities generating revenue from appropriately sourced advertising across their digital estates. If you are looking to place advertisements on our websites and would like more information then please email Advertisingteam@counciladvertising.net Website Advertising Guidelines As part of the Councils long term goal of reducing costs, Wrexham County Borough Council (“the Council”) has permitted the use of controlled advertising on its website www.wrexham.gov.uk. Income generated from advertising on the site will be used to subsidise the sites general upkeep and development. General Principles The placement of advertisements within the site will be coordinated to ensure they do not compromise the prime purpose and functionality of the website. All advertisements are subject to approval before they are placed on the Council's web site. The Council reserves the right to refuse to promote or to remove any individual advertisement, which, in the opinion of the Council is considered inappropriate. The suitability of individual advertisers may be checked with the Council's Trading Standards department. All adverts must adhere to the codes of conduct laid down by the Advertising Standards Authority and must not conflict with the Council's aims and priorities. The Advertising Standards Authority's Code includes provisions that marketing communications: -Must be legal, decent, honest and truthful -must not bring advertising into disrepute, in addition must not bring the council into disrepute -must conform to the Code -must respect the principles of fair competition -Advertising will also be subject to the Code of Practice on Local Government Publicity and the requirements of the Financial Services Authority. The promotion of any advertisement on the Council's website should not been seen as an official endorsement or recommendation of that advertiser's products or services. The Council is not responsible for the quality or reliability of the product or services offered within any advertisement. The Council would never knowingly run an advertisement that is misleading, offensive, untrue or fraudulent. Wrexham Council does not support or endorse any company or organisation advertising on its website. The Council does not accept responsibility for errors, omissions or for any consequences arising when visiting third party websites when following an advertising link.