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Advertise on WSFA Reach: Broadcast television (over-the-air) reaches more people each day than any other medium. The average household views over seven hours per day. In fact, nine out of ten adults watch broadcast television an average of four hours per day, and 91% of homes in the Montgomery, AL viewing area have multiple TV sets. WSFA 12 reaches 217,000 unduplicated Households each week!* Coverage: More than 97% of all homes have access to broadcast television. However, cable television only reaches 60% in the Montgomery trade area. In addition, broadcast television still retains almost 60% of the viewing audience, leaving dozens of cable channels fighting for the rest and you can't buy ads on all of those channels or cable systems. The single best way to reach a mass audience is with a carefully planned broadcast television schedule on the most watched station in Central Alabama - WSFA 12 News. Impact: Television advertising blends sight, sound, color, motion and emotion to have the greatest impact on potential customers. Well produced ads can actually become topics of conversation. When was the last time you discussed, or much less remembered, a newspaper ad? What's your favorite radio commercial? Now think of all the television commercials you remember from years gone by. If I say "Don't Squeeze the...." what would you say? What about the now famous "AFLAC" duck? And do you actually watch the Super Bowl for the game, or the commercials? Television campaigns have the ability to live for years and become part of everyday society. Your well produced commercial will create that "Top of Mind Awareness" that is crucial in today's competitive marketplace. This "Top of Mind Awareness" will help you to reach and influence more of your potential customers, increasing name and product awareness, and most importantly, increase store traffic. wsfa.com: Our web site reaches over 838,000* unique users each month! Our online demographic skews users on the web at work who are getting their local news & weather from 7am-6pm daily. WSFA 12 provides our clients with web ad creative assistance as well as web page development to meet your advertising needs. All ads are linkable and trackable. We also stream video clips on our web site on demand where your commercial can run before our videos. Your commercial on our station, plus a link to your web site on wsfa.com is the perfect convergence tool to reach your key audience at home and at work! (*WebTrends, January ‘14)